Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
If you hadn’t heard, Google removed the Average Page Position from reporting.
As Google’s intent-based advertising platform reaches issues with “scale,” the departure does make sense. When a demand model meets its logical limit, it has to maneuver to different supply-side metrics.
What do I…Continue
Added by Jim Flint on November 8, 2019 at 6:15am — No Comments
If half of Facebook is the “Face” of the people in society then what’s the “Book” part all about? 15 years after inception we are starting to find out. The Feds and Attorney Generals are starting to throw the “Book” at Facebook. Facebook knows quite a bit about the people as the advent of privacy laws come into…Continue
Added by Jim Flint on October 31, 2019 at 2:46pm — No Comments
The internet, if not the information age, changed the sales funnel. Forever. Previously marketing goals such as Awareness or Consideration could be delivered via tactics such as Broadcast TV or Direct Mail. With the internet, you jump from top to middle to lower funnel at your…Continue
Added by Jim Flint on October 25, 2019 at 12:09pm — No Comments
For those with a tendency to make things more complicated than things really are “Keep It Simple, Stupid” served as a consistent concept that kept Advertising meetings from turning into Geek Speak aka Information Technology (IT) sessions. Instead of discussing advertising…Continue
In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses two changes you should make to deliver the most efficiencies for your Google Ad campaigns.
Added by Jim Flint on August 16, 2019 at 6:00am — No Comments
What Customers are Thinking in YOUR Dealership
When a woman shops at your dealership, do you know what she is thinking? Do you know what is important to her?
While that may seem impossible,…
Added by Anne Fleming on April 3, 2019 at 1:00pm — No Comments
As a part of your toolbox for improving the customer experience and reputation building, reviews are an inexpensive method of ROI. Here are 7 tips to build a review platform that invites women to buy and service their car at your store:
Car dealer reviews are standard today, and more people use them to determine what businesses they will visit…Continue
Added by Anne Fleming on March 20, 2019 at 2:29pm — No Comments
2019 Women’s Car Buying Report at Top 7 US Auto BrandsContinue
Added by Anne Fleming on March 6, 2019 at 6:30am — No Comments
Authentic Reviews that Deliver to Your Bottom Line
Consumers are relying on car dealer reviews more than ever before. Women use them the most, as much as 50% more than men. Women not only turn to reviews about a dealership, but they also expect the posts to convey the most important part of the…Continue
Added by Anne Fleming on January 9, 2019 at 8:00am — No Comments
When thinking about business operations, it’s common to examine sales strategies, customer service procedures, and customer experience. Less common is a review of dealership culture, which is the cornerstone that drives…Continue
Added by Anne Fleming on December 19, 2018 at 10:00am — No Comments
Added by Anne Fleming on December 5, 2018 at 8:51am — No Comments
A recent national report “Women Car Buyers Rate Women Consultants Higher in Dealer…Continue
Added by Anne Fleming on November 7, 2018 at 10:16am — No Comments
Did you know that less than 6 in 10 women car buyers report not being satisfied with the initial greeting at car dealerships?
Last week, we discussed how to improve in-store guest engagement with 7 ‘face-to…
Added by Anne Fleming on October 17, 2018 at 9:30am — No Comments
How do your consultants greet women customers when they come in the door? Does the content, context and tone of a greeting make a difference in the interaction? How about from your BDC with internet leads?
Dealerships spend so much time working toward showcasing a positive resumè of reviews – usually on several platforms. However, a…Continue
Added by Anne Fleming on October 3, 2018 at 10:33am — No Comments
Changing Culture, Changing Tides
Women are buying 45% of all vehicles at new car dealers today. Further, whether purchasing for herself…Continue
Added by Anne Fleming on September 19, 2018 at 3:00pm — No Comments
Added by Anne Fleming on September 12, 2018 at 12:30pm — No Comments
Defining Customer Experience for Long-Term Retention
When it comes to creating a successful sale, customers’ experiences matter from the moment they first engage with a dealership online or in person. Repeating successful experiences requires careful tracking and analysis of each experience to understand which experiences create success. Having that scalable success is the dance of sales, and finding an…Continue
Added by Anne Fleming on August 22, 2018 at 8:45am — No Comments
Added by Anne Fleming on August 8, 2018 at 8:30am — No Comments
Bringing a car to the service drive for maintenance and repairs is necessary, but few customers look forward to the task. Even the smallest repair can take time out of the day and create an inconvenience. Yet,…Continue
Added by Anne Fleming on July 25, 2018 at 10:30am — No Comments
And when it comes to making these purchases, this market tends to consider much more than just cost. Price is definitely a component of their decisions, but emotional factors such as trust of…Continue
Added by Anne Fleming on July 11, 2018 at 10:30am — No Comments