Many auto dealerships have technology in place that allows sales managers to monitor what’s going on in their departments. CRMs and phone call recording services are used by sales managers to ensure that Internet leads are being followed up promptly and that salespeople follow up with shoppers that visited the… Continue
Added by Richard Holland on September 18, 2014 at 5:30am —
Today’s Women’s Wednesday is a must-read as we focus on the cost to your dealership when women walk out.
Added by Anne Fleming on September 17, 2014 at 9:30am —
A recent Wall Street Journal article titled “Car Sellers Refine Pitch to Women” revealed that more women are driving than men. In fact, there are 105+ million women on the roads today, as opposed to 104+ million men and more elderly women are holding on to their driver’s license (USA Today, Nov. 2012). As the relationship women have with their cars tightens, it’s time the industry takes notice and adjusts their pitch to reflect a more engaging “hello."
So how can a… Continue
Added by Anne Fleming on September 15, 2014 at 9:30am —
Auto dealers know how important their service business is to the bottom line.
There’s no doubt that service absorption is vital to the health and livelihood of many dealer’s financial statements at the end of the month.… Continue
Added by Richard Holland on September 11, 2014 at 5:30am —
Do you think your customers feel the same about your company as you think they do? Think again, they probably don’t.
These days, car dealerships, try to express their individuality from their competitors through value propositions. Almost every dealership has some sort of template or message… Continue
Added by Mike Gorun on September 9, 2014 at 3:30am —
When developing an employee retention strategy, a business must ultimately consider salaries. There’s no doubt that a long-term employee will feel slighted if a new employee joins at a higher pay. Chances are they may even feel slighted if the new employee receives the same wage. In the automotive… Continue
Added by Richard Holland on September 4, 2014 at 7:00am —
In today’s competitive marketplace, women buyers are crucial for auto dealers' success. Just take a look at numbers and reported growth opportunities in a recent Wall Street Journal article.
It may be no surprise that car buying is an emotional… Continue
Added by Anne Fleming on September 3, 2014 at 9:23am —
With NFL football fans gearing up for another season, DIRECTV is once again offering new customers the 2014 NFL Sunday Ticket for free along with deeply discounted prices and an upgraded DVR Genie on several of the programming packages. What’s the catch? The special prices are valid for only the first twelve months… Continue
Added by Mike Gorun on September 3, 2014 at 6:00am —
There’s no doubt that video marketing, in general, has become increasingly important in today’s world. Google has the search market cornered which is why, as marketers, it is important to pay close attention to the changes they make. However, did you know it’s even more important to pay attention to the second largest… Continue
Added by Brian Cox on August 29, 2014 at 4:34am —
Working at a car dealership often takes its toll on employees. The demands of a fifty, sixty or seventy hour work week often leaves the employee exhausted, mentally and physically. Generally, these employees are not clock-watchers, they are your commissioned sales people, your technicians, your management staff and they… Continue
Added by Richard Holland on August 28, 2014 at 5:07am —
Among Millennials, 53% of Car Buyers Are Female Cathy Anderson, right, owner of Woody Anderson Ford, a Huntsville, Ala., dealership, discusses a car with Connie Hicklen. Shawn Poynter for the Wall Street Journal… Continue
Added by Anne Fleming on August 21, 2014 at 1:30pm —
Today’s Women’s Wednesday we are focusing on the up$ide of reviews and what they really boil down to with women shoppers, prospects and buyers.
While you know that women buy almost half of all cars purchased and influence even a much higher number, are you aware of the real upside in selling more cars to women by…
Added by Anne Fleming on August 20, 2014 at 9:15pm —
According to Brett Relander from Entrepreneur Magazine, over the past couple of years, mobile marketing has emerged as the game-changer for businesses and consumers around the world. Key indicators point to mobile marketing emerging as the dominant form of marketing in the very near future.
Added by Elena Ciccotelli on August 20, 2014 at 7:43am —
A recent article on the Huffington Post asked why consumers are still buying GM vehicles despite all of the recent recalls. There’s no question that there are many concerned owners of GM… Continue
Added by Mike Gorun on August 18, 2014 at 5:57am —
There’s no doubt that customer satisfaction is important to all car dealerships.
Whether a dealership actually cares about making the customer happy, or merely wants to ensure that their CSI scores stay acceptable to the OEM, these scores play a major factor in the overall health of a dealership.… Continue
Added by Richard Holland on August 14, 2014 at 6:00am —
As a sales and marketing professional, you probably learned a long time ago that the best way to present your products is by using words that paint a picture. Not just any picture, a picture that puts each shopper in the picture; helps them visualize owning your product; and then mentally experience the emotional… Continue
Added by Timmy D. James on August 8, 2014 at 6:22am —
Last month there was such strong interest in our mid-year report “Dealers Websites are #1 with Women Buyers” we have decided to follow it up with more nuggets regarding your site, engagement and women shoppers.
As competition rises, it’s the right time for dealerships to focus on areas of improvement, engagement, and delivering a… Continue
Added by Anne Fleming on August 6, 2014 at 10:00am —
Today's Women’s Wednesday we are focusing on the new top reason women are buying from their sales advisor. Trust has always trumped price when it comes to buying from a sales advisor, but now, in our latest mid-year #bigdata report directly from women's reviews, “trust” no longer has the top spot.
R-E-S-P-E-C-T! Aretha Franklin couldn’t define it better. Respect is now the #1 prerequisite to trust in the formula to selling to women.
The top 5 reasons women buy from their sales… Continue
Added by Anne Fleming on July 23, 2014 at 11:00am —
The All-New 2015 Nissan Maxima aka Nissan Sport Sedan Concept?
Latest news on the new redesign of the Nissan Maxima suggest that we will be seeing a close variation of the Nissan Sport Sedan Concept for the 2015 Nissan Maxima coming soon. From the… Continue
Added by Jonathan Morales on July 15, 2014 at 7:30am —
Leadership is a word we hear often, and at times it can be over used and therefore misunderstood. But leadership is not just a word, it is an action. It is a role many struggle to uphold because it is not one that can be mastered. Instead, it is a commitment to life-long learning about oneself…
Added by Amanda Ryan on July 14, 2014 at 4:38pm —