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All ADM Blog Posts Tagged 'dealerships' (201)

VW Recalls: The Polarizing Effect on Consumers

Unless you’ve been in hibernation for the past few weeks, you’ve undoubtedly been barraged with news and opinions about the VW Recalls. Regardless of the intent of Volkswagen, it’s quite fascinating to observe the polarizing reactions by owners of the diesel engine carrying cars. No doubt the government…


Added by Chris Miller on November 20, 2015 at 4:58am — No Comments

What’s Exceptional About Your Dealership? Share THAT with Women Buyers

Last time, we discussed not selling cars like they are “power tools” in your advertising. You know, “the best this, the best that”— it is so cliché and it doesn’t resonate with women. Here are four recommendations to ensure that your sales approach doesn’t fall into the “power tool sales” category, but rather, speaks to women about what’s important to them:…


Added by Anne Fleming on November 18, 2015 at 2:10pm — No Comments

Content Marketing: Is It Better to Keep It or Give It Away?

Regardless of what industry you are in, your audience is seeking information and it’s in your best interest to be the place that provides it for them.

High-quality educational content has many great benefits... However, is it better to keep the content on…


Added by sara callahan on November 11, 2015 at 5:00am — No Comments

Is Your Dealership Selling Cars Like They’re Power Tools?

Women buyers have different reasons than men for choosing where they finalize the deal.

Understanding the nuances of women’s buying habits can mean the…


Added by Anne Fleming on November 4, 2015 at 11:00am — No Comments

How to Convert More Website Visitors Into Leads

What's the best way to generate more leads from your website? Contrary to popular opinion, the answer isn't to "get more website traffic." Although a comprehensive digital marketing strategy is key to driving appropriate traffic levels to your website, unless those visitors convert into leads, that's money down the…


Added by David Metter on October 15, 2015 at 5:30am — 1 Comment

FREE REPORT: 6 Keys to Sell More Cars to Millennial Women

You asked for it and here it is. THE white paper that delivers the goods on how to leverage sales to this emerging market. You need to understand the differences between Millennial women and women of other generations, like:

  • Millennial women travel over 25% further to purchase a car…

Added by Anne Fleming on October 14, 2015 at 10:30am — No Comments

Leverage these emotions to sell more cars to millennials

Today’s news is full of articles about the buying power and habits of the “millennials”, which has an estimated population of 78 million. This Women’s Wednesday is part of a multi-part series we are exploring about women buyers within this segment. Of millennial buyers, 53% are female. Understanding the nuances of selling to this new generation of women can put…


Added by Anne Fleming on September 30, 2015 at 9:00am — No Comments

Building Smarter Sales Advisors Will Increase Your Dealer’s Revenue

Today’s cars continue to become smarter as they “learn” and adapt to the behaviors of drivers. Cars “listen and learn” about the driver to provide the optimal driving experience.…


Added by Anne Fleming on September 16, 2015 at 9:30am — No Comments

3 Ways to Ensure Women Shoppers Return to Your Dealership to Buy

Surveys indicate the top reason women do not purchase at a dealership on their first visit is they are still looking. However, only 4 in 10 of those “shoppers” who leave a dealership without buying a car will ever return to the dealership. Given that women shop at 30% more dealerships than men, it is important to create an environment that welcomes a return visit. Here’s how:…


Added by Anne Fleming on September 2, 2015 at 9:41am — No Comments

Why Do Women Visit More Dealerships Than Men?

Women visit 30% more dealerships than men when buying a car. Several factors contribute to this variance. According to KBB, women are twice as likely as men to be undecided about which car they want. Add to this the fact that women are less confident (38%) about car buying than men (58%), and take longer to make a decision; 75 days for women vs. 63 days for men.…


Added by Anne Fleming on August 20, 2015 at 9:55am — No Comments

5 Ways to Deliver an Outstanding Service Drive Experience to Women

Women are responsible for two-thirds of the vehicles brought in for repair. Dealerships who understand this and seek to deliver the ultimate customer experience will reap the rewards at their service drive.

Offering top-notch car services in this department is critical for retaining women clients, as well as for up-selling a new or leased…


Added by Anne Fleming on August 5, 2015 at 3:17pm — 1 Comment

Why I Quit my 25 Year GM Job: My Exciting New Adventure into Online Deal Creation

How can it be possible that I would leave a job I LOVE after 25 years?


The fact is that I have always liked to be ahead of the curve and today’s customers are rewarding evolving dealerships that offer true Online Deal Creation with real perfect payment – where all that is…


Added by Joe Orr on August 3, 2015 at 5:00am — 6 Comments

Poor Service Review? How it¹s Handled is Key to Your Success

So, you’ve received a poor review from a woman customer. Now what? First, remember poor reviews will happen. Someone will be unhappy with your dealership at some time. The same happens to Starbucks, Apple and Nordstrom. As long as the poor reviews are infrequent, they really are good news. Why?

  1. Customers expect to see a variety of ratings when reading reviews. If all are “exceptional”, customers will think they aren’t seeing the whole picture.
  2. You have a chance to…

Added by Anne Fleming on July 22, 2015 at 12:10pm — No Comments

Should Dealers Embrace Personal Branding – Or Control It?

In this highly regulated industry, there has been some recent debate as to if dealership salespeople should be allowed to establish and control their own personal branding.


In the past, personal branding by salespeople was geographically restricted,…


Added by Paul Moran on July 17, 2015 at 6:00am — 9 Comments

Recall Fatigue: The Time to Act Is Now

The National Highway Traffic Safety Administration has been battling with lawmakers in an effort to gain additional funding in order to handle – amongst other things – the 33.8 million Takata airbags recalled. In the most recent hearing, the NHTSA Administrator, along with several senators provided…


Added by Chris Miller on July 10, 2015 at 5:30am — No Comments

What Your Female Customers Are Looking For In Your Service Drive

Optimizing your service engagement with women is the key to client retention. I had the pleasure to be on ServiceDriveToday of @CarBizToday and share ideas on how dealers can do just that with this growing customer base. Click here to view interview and learn more:…


Added by Anne Fleming on June 29, 2015 at 9:00pm — No Comments

3 New Ways to Advertise Effectively to Women

Car advertising is heavily slanted towards price. The buying demographic has shifted to women who now make up more than half of the sales, and influence over 80% of the deals. Today, it makes sense to move advertising to accommodate this powerful market sector.

Did You Know?…


Added by Anne Fleming on June 24, 2015 at 11:18am — 1 Comment

Delivering On Your Promises Will Sell More Cars

One of the things dealers constantly have to battle with is the consumer trust factor. Historically, some auto dealerships have kept information away from consumers. So, as is human nature, consumers then thought these dealers had something to hide.


To add to this issue of trust, in many dense markets,…


Added by David Metter on June 19, 2015 at 5:30am — No Comments

The Pursuit of Happiness: Creating Engaged Employees

Today's market dictates that to succeed as a dealer, you have to create a great customer experience. You have to provide value and give the customer a reason to come back. A great customer experience is now one of the strongest value propositions any dealership can use to increase customer loyalty and…


Added by Richard Holland on June 18, 2015 at 5:00am — No Comments

Do You Know What Your Churn Rate Is? You Should.

“When Coca-Cola changed their secret formula in 1983, loyalists were outraged. Coca-Cola received 1,500 calls per day and more than 400,000 angry calls and letters. A psychiatrist Coke hired to listen in on calls told executives that customers sounded as if they were discussing the death of a loved one.” […


Added by Mike Gorun on June 17, 2015 at 5:00am — No Comments

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