Professional Community for Car Dealers, Automotive Marketers and Sales Managers
What are you doing on Facebook to provide value?
By creating a Facebook group, you'll be able to nurture the database that you already have, as well as increase the audience for your business. Your new Facebook group will give you the opportunity to get feedback on products or services, engage with customers, and build top-of-mind awareness.…Continue
Added by Paul Potratz on July 15, 2016 at 2:25pm — No Comments
So it’s been a long time since I wrote a blog (for myself, that is) but after attending Jim Ziegler’s Internet Battle Plan and watching a kid yell "I found a Pokémon!" then promptly walking into a wall then watching adult auto industry attendees, vendors and speakers choose to go Pokémon hunting rather than…Continue
Added by Arnold Tijerina on July 15, 2016 at 1:30pm — No Comments
Unprecedented, Yet Simple Tracking Worksheet Helps Build Your Business
There remains an untapped opportunity in your sales plan now to implement. This will make a huge impact just by tracking and measuring a few new metrics.
Follow this: While half of car buyers are women, and that percentage increases to 53% for millennial women. 1 in 3 women out earn their husbands.
But how successful is your dealership in converting…Continue
Added by Anne Fleming on July 13, 2016 at 10:13am — No Comments
If you’re in charge of a car dealership reviews, it’s natural to worry about reviews and potential negative reviews. Knowing the process of the potential car buyers mental thinking and how they choose car dealerships…Continue
Are You Aware of the Untapped Market?
Bloomberg wrote an article last week about single women and SUVs. Over the past 5 years, small SUV sales to women increased 34%, compared to a 22% rise for men, according to MaritzCX. In this same time frame, premium small SUVs saw 177% growth in sales to women.
And among female car buyers, 40% aren’t married.
“There are single, professional females out there that need vehicles, and you…Continue
Added by Anne Fleming on June 8, 2016 at 11:01am — No Comments
Used car shopping can be very frustrating. It's difficult to know if a used car is reliable and worth the cost. A good used car can be a valuable investment and there are some ways to ensure that you get your money's worth when buying used. Some research before the purchase is…Continue
Added by Lizzie Weakley on June 7, 2016 at 11:00am — No Comments
In a recent interview with Automotive News, Masahiro Moro, head of Mazda North American Operations, detailed Mazda’s plan to increase customer loyalty for both the OEM and its dealers. While his plan…Continue
Added by Mike Gorun on May 10, 2016 at 5:32am — No Comments
Download this white paper and get the insights and real-case scenarios about how your dealership can begin tapping into the magnificent sales to women. Now.
Do you know how many women ups visit your store each week? Each…Continue
Added by Anne Fleming on May 4, 2016 at 12:52pm — No Comments
Today's Women's Wednesday is a rich historical look back reflecting on 50 years of women and automobiles. Its is a great way to view the huge industry and cultural shifts that have taken place in five decades. Fom A to Z. Here are just a few of the trends and events that changed the marketplace and…Continue
Added by Anne Fleming on April 20, 2016 at 1:52pm — No Comments
Recall repairs can be hindered by parts availability, procrastinating or apathetic owners, or owners who simply aren’t…Continue
Added by Chris Miller on April 19, 2016 at 8:32am — No Comments
In its first analysis of the top 10 selling car brands of 2015, Women-Drivers.com provides insights into women car buyers’ preferences and experiences.
The report includes the top selling brands by units sold including Ford, Chevrolet, Toyota, Honda,…
Added by Anne Fleming on April 6, 2016 at 10:30am — No Comments
Added by Larisa Bedgood on March 29, 2016 at 8:26am — No Comments
The residents of Missouri and Illinois had a rough start to 2016 after the…Continue
Added by David Metter on March 17, 2016 at 9:07am — No Comments
Added by Anne Fleming on March 16, 2016 at 9:30am — No Comments
A reasonable deal for a new car isn't asking for much. Yet with so many car dealerships and manufacturers out there spitting one new models and designs every year, the choices just grow into overwhelming numbers, with each choice varying in terms of color, trim level, asking…Continue
Added by Lizzie Weakley on March 1, 2016 at 10:30am — No Comments
This week we are having a look at relationships with women customers. Traditionally, after women buy their car, they come into your store for mandatory service visits or for a recall. It's a bit like a Yo-Yo effect. What do more meaningful and ongoing interactions with women look like? A dealership might offer free car washes or birthday oil changes? What about a “happy anniversary this-is-the-day-you-bought-your-car-here-and-we-appreciate-you” tire rotation? These are opportunities to build…Continue
Added by Anne Fleming on February 24, 2016 at 9:30am — No Comments
But, how will such growth impact auto retail sales in the upcoming months?…Continue
Added by Kris Rosychuk on February 22, 2016 at 1:00pm — No Comments
This week, hot-off-the press, we’ve got the 2016 U.S. Women’s Car Dealership Report, showing how progressive car dealerships make a difference in the experiences of women and families. This national report shows what is important to women when shopping, buying and servicing their vehicles.
The information in this report is drawn from over 4,000 women’s reviews and opt-in surveys. Using the reviews, Women-Drivers.com generates a Women Satisfaction Index® (WSI Score),…Continue
Added by Anne Fleming on February 10, 2016 at 10:38am — No Comments
Who made the cut for the Top Dealers in 2015? Women have spoken and the reviews have been tallied.