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All ADM Blog Posts Tagged 'dealerships' (210)


Influencer
Women-Drivers.com names 2015 Top Dealership Awards

Top 3 Dealerships are Acknowledged for their High Review Scores from Women

Who made the cut for the Top Dealers in 2015? Women have spoken and the reviews have been tallied.

  • DAY AUTOMOTIVE GROUP is…
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Added by Anne Fleming on February 1, 2016 at 1:30pm — 3 Comments


Influencer
What Leads to Great Chemistry? Check Out The Key Elements

What Are The Elements?

What are the various elements in creating great chemistry with women visiting your dealership? The good news? Half of all women buyers shop at only one (1) dealership. The bad news? 6 in 10 women report that once they leave a dealership and didn’t buy, they never return there. YOU HAVE A SMALL WINDOW TO MAKE…

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Added by Anne Fleming on January 27, 2016 at 10:31am — No Comments

Are Manufacturers Going to Self-Regulate Sales of Recalled Vehicles?

If you’re a dealer, no doubt you’ve heard all the buzz concerning recent legislation and regulations about vehicle safety and recalls. Consumers are scared and politicians are responding. With a record number of recalled units over the past 18 months, it’s no surprise that this is a hot topic of discussion and that…

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Added by Chris Miller on January 22, 2016 at 6:20am — No Comments


Influencer
Neuroscience: Pay Real Attention to Women & Sell More Cars in 2016, Pt 2

Last week we began a two-part series on the brain. More specifically, the science of how it works, or Neuroscience. This is a hot topic. Leveraging scientific knowledge about the brain can create a better sales process, drive more dollars to your dealership’s bottom line and create happy women customers that remain loyal to your dealership for years to come.

Let's check “under the hood” at the Limbic System and the Neocortex. After…

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Added by Anne Fleming on December 23, 2015 at 6:00am — No Comments


Influencer
5 Digital Trends Sticking Around for 2016

As 2015 comes to a close, it’s time to examine trends in digital marketing and predict what dealers should be prepared to consider and focus on in the upcoming year. 2015 has seen so much innovation and change, there’s no doubt 2016 will see even more.…

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Added by David Metter on December 18, 2015 at 9:30am — No Comments


Influencer
The New Year + Neuroscience | The Basics of Selling MORE Cars to Women, Part I

As we get ready to embark on a new year, we will dedicate the last two issues of Women’s Wednesdays in 2015 to an ultra-sophisticated topic….the Brain. More specifically, the science of how it works, or Neuroscience. Why? Leveraging scientific knowledge about the brain creates a better sales process, drives more dollars to your dealership’s bottom line and creates happy women customers that remain loyal to your dealership. Toning down the Limbic System and firing up your Neocortex will help…

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Added by Anne Fleming on December 16, 2015 at 11:30am — No Comments

New Report Illustrates Proposed Legislation’s Huge Impact on Trade Values

In a newly released report conducted by J.D. Power and commissioned by the National Automobile Association, trade-in value reduction due to proposed legislation could have significant financial impact on both dealers and…

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Added by Chris Miller on December 4, 2015 at 5:06am — No Comments


Influencer
Google Auto Says Mobile is the Place to Be

In a study published this month by Google’s Automotive division titled, “The 5 Auto Shopping Moments Every Brand Must Own,” it’s crystal clear that dealers need to have a strong mobile strategy in order to stay in the…

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Added by David Metter on November 27, 2015 at 4:30am — No Comments

VW Recalls: The Polarizing Effect on Consumers

Unless you’ve been in hibernation for the past few weeks, you’ve undoubtedly been barraged with news and opinions about the VW Recalls. Regardless of the intent of Volkswagen, it’s quite fascinating to observe the polarizing reactions by owners of the diesel engine carrying cars. No doubt the government…

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Added by Chris Miller on November 20, 2015 at 4:58am — No Comments


Influencer
What’s Exceptional About Your Dealership? Share THAT with Women Buyers

Last time, we discussed not selling cars like they are “power tools” in your advertising. You know, “the best this, the best that”— it is so cliché and it doesn’t resonate with women. Here are four recommendations to ensure that your sales approach doesn’t fall into the “power tool sales” category, but rather, speaks to women about what’s important to them:…

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Added by Anne Fleming on November 18, 2015 at 2:10pm — No Comments


Influencer
Content Marketing: Is It Better to Keep It or Give It Away?

Regardless of what industry you are in, your audience is seeking information and it’s in your best interest to be the place that provides it for them.

High-quality educational content has many great benefits... However, is it better to keep the content on…

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Added by sara callahan on November 11, 2015 at 5:00am — No Comments


Influencer
Is Your Dealership Selling Cars Like They’re Power Tools?

Women buyers have different reasons than men for choosing where they finalize the deal.

Understanding the nuances of women’s buying habits can mean the…

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Added by Anne Fleming on November 4, 2015 at 11:00am — No Comments


Influencer
How to Convert More Website Visitors Into Leads

What's the best way to generate more leads from your website? Contrary to popular opinion, the answer isn't to "get more website traffic." Although a comprehensive digital marketing strategy is key to driving appropriate traffic levels to your website, unless those visitors convert into leads, that's money down the…

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Added by David Metter on October 15, 2015 at 5:30am — 1 Comment


Influencer
FREE REPORT: 6 Keys to Sell More Cars to Millennial Women

You asked for it and here it is. THE white paper that delivers the goods on how to leverage sales to this emerging market. You need to understand the differences between Millennial women and women of other generations, like:

  • Millennial women travel over 25% further to purchase a car…
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Added by Anne Fleming on October 14, 2015 at 10:30am — No Comments


Influencer
Leverage these emotions to sell more cars to millennials

Today’s news is full of articles about the buying power and habits of the “millennials”, which has an estimated population of 78 million. This Women’s Wednesday is part of a multi-part series we are exploring about women buyers within this segment. Of millennial buyers, 53% are female. Understanding the nuances of selling to this new generation of women can put…

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Added by Anne Fleming on September 30, 2015 at 9:00am — No Comments


Influencer
Building Smarter Sales Advisors Will Increase Your Dealer’s Revenue

Today’s cars continue to become smarter as they “learn” and adapt to the behaviors of drivers. Cars “listen and learn” about the driver to provide the optimal driving experience.…

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Added by Anne Fleming on September 16, 2015 at 9:30am — No Comments


Influencer
3 Ways to Ensure Women Shoppers Return to Your Dealership to Buy

Surveys indicate the top reason women do not purchase at a dealership on their first visit is they are still looking. However, only 4 in 10 of those “shoppers” who leave a dealership without buying a car will ever return to the dealership. Given that women shop at 30% more dealerships than men, it is important to create an environment that welcomes a return visit. Here’s how:…

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Added by Anne Fleming on September 2, 2015 at 9:41am — No Comments


Influencer
Why Do Women Visit More Dealerships Than Men?

Women visit 30% more dealerships than men when buying a car. Several factors contribute to this variance. According to KBB, women are twice as likely as men to be undecided about which car they want. Add to this the fact that women are less confident (38%) about car buying than men (58%), and take longer to make a decision; 75 days for women vs. 63 days for men.…

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Added by Anne Fleming on August 20, 2015 at 9:55am — No Comments


Influencer
5 Ways to Deliver an Outstanding Service Drive Experience to Women

Women are responsible for two-thirds of the vehicles brought in for repair. Dealerships who understand this and seek to deliver the ultimate customer experience will reap the rewards at their service drive.

Offering top-notch car services in this department is critical for retaining women clients, as well as for up-selling a new or leased…

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Added by Anne Fleming on August 5, 2015 at 3:17pm — 1 Comment

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