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All ADM Blog Posts Tagged 'dealerships' (265)

Take the Test: How Trustworthy is Your Dealership?

Women make a full 45% of new consumer car purchases—that’s no small market.

And when it comes to making these purchases, this market tends to consider much more than just cost. Price is definitely a component of their decisions, but emotional factors such as trust of…

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Added by Anne Fleming on July 11, 2018 at 10:30am — No Comments

Be ‘in the Know’ About Your Women Buyers & Marketshare

Women buy from dealers they trust, and what better way to build trust than to be an invaluable resource for everything women want to know about buying and owning cars?

Women-Drivers.com is the thought-leader in the auto industry, using evidence-based data from women’s behaviors and experiences. The company analyzes this information and produces action steps that create positive changes at…

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Added by Anne Fleming on June 20, 2018 at 9:53am — No Comments

Why Reviews from the Decision-Maker Matter

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Added by Anne Fleming on June 6, 2018 at 9:37am — No Comments

To Text or Not to Text?

Texting Strategy for Women Buyers

Is texting part of your dealership’s communication strategy with women customers? Used properly, texting as a business practice is a direct and efficient way to…

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Added by Anne Fleming on May 16, 2018 at 12:53pm — No Comments

Unconscious Bias Doesn’t Just Happen at Coffee Shops

Unconscious behaviors of your front- and back-end teams can be difficult to recognize, but they can make the difference between a successful transaction and one that fails.

Taking the intentional steps to recognize unconscious bias when it comes to women has a direct,…

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Added by Anne Fleming on May 2, 2018 at 9:00am — No Comments

6 Contact Strategies that Pay Dividends with Women

Men and women communicate in different ways and have different expectations when buying a car.

Therefore, it’s critical to incorporate different contact strategies into your communication methods with your women customers.

           

1. Know the…

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Added by Anne Fleming on April 18, 2018 at 6:00am — No Comments

Crack the Code for Selling to Women

Pre- and post-purchase analytics are the key to cracking the code for selling to your #1 buyer: women. Women are buying 45% of all vehicles today, which translates to 819 total vehicles per year at an average new car dealership. Yet most business leaders still don’t celebrate this market, nor do they undertake…

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Added by Anne Fleming on April 4, 2018 at 6:58pm — No Comments

Trust is the #1 Factor!

Your Trust Dashboard Part 2

In our most recent blog, we reported that trust is the #1 factor for women in determining where they buy…

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Added by Anne Fleming on March 21, 2018 at 5:00am — No Comments

What is Your Trust Dashboard?

Your Trust Dashboard Part 1

Do you know the #1 reason women choose a particular dealership to buy a car over another? It’s TRUST. Surprised? Many dealers think the lowest price is the top reason. Research shows women seek a trusted advisor first to help them navigate the myriad of choices when selecting a vehicle. This means your dealership’s perceived level of trust by guests and buyers has a direct impact…

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Added by Anne Fleming on March 7, 2018 at 9:43am — No Comments

How to Tailor the Brand Experience for the Decision Maker

It’s critical to create ways to tailor your consumer brand experience to the female buyer.

She is your number one referral source and the key decision maker of 85% of all purchases at your dealership.

We recently had the distinct privilege of interviewing…

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Added by Anne Fleming on February 21, 2018 at 9:00am — No Comments

3 Ways to Welcome Women to Your Website in 2018

Women report that a dealership’s website is the #1 digital resource they use when shopping for a car.

Yet, 76% of women rate their dealer’s site at 3 stars out of 5. They’re looking for car dealer’s digital assets to deliver much more.

   

Currently, dealers’…

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Added by Anne Fleming on February 7, 2018 at 10:00am — No Comments

Behavior Economics in 2018 | Increase Sales to Women by $2 Million

As we gear up for 2018, we’re providing you with a powerful white paper. While everyone knows the power of women buyers, are you aware of how women are impacting your business?

  • What percentage of your business is…
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Added by Anne Fleming on December 6, 2017 at 12:00pm — No Comments

Auto Accidents: 3 Too-Common Mistakes We Make When Buying A Car

Buying a car isn’t always easy.

It’s not just finding the car that’s hard—you’ve got to find the right dealer, get the right financing, and hope that you’ve made the right choices. It’s no wonder, then, that so many car buyers make some major mistakes when making purchases. Below…

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Added by Brooke Chaplan on November 15, 2017 at 3:00pm — No Comments

Be a Destination Dealer by 2020

Want to differentiate your store from others and grow your top and bottom line numbers? Women are now buying 45% of all cars at new car dealerships, which translates into an average of 620 new and used vehicles combined annually.

  

What processes can be…

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Added by Anne Fleming on November 8, 2017 at 3:00pm — No Comments

How Can You Increase Your Sales to Women?

One Size Fits All No Longer Applies

According to the NADA, new vehicle revenue in 2016 was $995 billion, and sales to women accounted for $445…

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Added by Anne Fleming on October 18, 2017 at 1:30pm — No Comments

Millennial Women and Your Market Share

Reshaping The Industry’s Economy

The millennial. Individuals born between 1980 and 2000 comprise ‘one of the largest generations in history’. In a recent article “Millennials Coming of Age”, by Goldman Sachs, millennials are not only poised to reshape the economy, but are about to move into prime…

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Added by Anne Fleming on October 4, 2017 at 10:30am — 1 Comment

The Science of Shopping vs Buying | What it Means to You

‘Buying a car’ versus ‘shopping without buying’ emits a varied set of emotions for women car buyers.

A new Women-Drivers.com study reveals that when there is money in the game, emotions dial up with the heightened sense of commitment. The data reported by women…

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Added by Anne Fleming on September 13, 2017 at 8:41am — No Comments

What Happens When Company Culture Breaks Down?

Unless you’ve been hiding under a rock, you’ve undoubtedly heard about all the chaos that’s been happening at Uber. What began as a …

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Added by Mike Gorun on July 6, 2017 at 6:29am — No Comments

Do You Know How Many Dealers Women Buyers Are Visiting?

Industry experts tell us that car buyers go to 1.6 dealerships to buy a vehicle.

From the Women-Drivers.com 2017 US Women’s Car Dealership Report, we find that number to be true for half of women car buyers. The other half report a very different answer altogether. An amazing forty-six percent of women car buyers are going to twice the industry average, or 3.2 dealer visits.

Which begs a few…

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Added by Anne Fleming on June 21, 2017 at 10:12am — No Comments

Top Service Drive Brands Rated by Women for 2017

Sixty-two percent of women report that they return to the dealerships where they first purchased their vehicles to then have them serviced.

This highlights the potential to grow value among this critical market segment.

Changing family dynamics have put women…

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Added by Anne Fleming on June 7, 2017 at 10:00am — No Comments

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