Today's Women’s Wednesday we are focusing on the new top reason women are buying from their sales advisor. Trust has always trumped price when it comes to buying from a sales advisor, but now, in our latest mid-year #bigdata report directly from women's reviews, “trust” no longer has the top spot.
R-E-S-P-E-C-T! Aretha Franklin couldn’t define it better. Respect is now the #1 prerequisite to trust in the formula to selling to women.
The top 5 reasons women buy from their sales… Continue
Added by Anne Fleming on July 23, 2014 at 11:00am —
The All-New 2015 Nissan Maxima aka Nissan Sport Sedan Concept?
Latest news on the new redesign of the Nissan Maxima suggest that we will be seeing a close variation of the Nissan Sport Sedan Concept for the 2015 Nissan Maxima coming soon. From the… Continue
Added by Jonathan Morales on July 15, 2014 at 7:30am —
Leadership is a word we hear often, and at times it can be over used and therefore misunderstood. But leadership is not just a word, it is an action. It is a role many struggle to uphold because it is not one that can be mastered. Instead, it is a commitment to life-long learning about oneself…
Added by Amanda Ryan on July 14, 2014 at 4:38pm —
Today, our Women's Wednesday focuses on the ranking of the top 20 auto brands, as of July 1st, and how they are rated by women car buyers.
After analyzing the car dealer reviews written by women when purchasing a vehicle from January through June, the information below summarizes the top 20 brands by Women Satisfaction Index® scores on a scale of 5.0 (perfect) to 1.0 (lowest). The average WSI® for all brands is 4.72 during this time period.
1. Mercedez-Benz -… Continue
Added by Anne Fleming on July 9, 2014 at 7:30am —
Car dealerships have been marketing sales events from the beginning of … well… car sales. Not a weekend goes by when the newspaper, radio and television aren’t filled with messages from car dealers proclaiming that THIS is the weekend to buy a car. This has…
Added by Misti Miller on June 30, 2014 at 5:17am —
What do consumers want from mobile marketers? It’s obvious that prospective customers want a lot less spam and a lot more ham.
A recent industry study, examining consumer attitudes and perceptions about mobile marketing, indicated that 66 percent of consumers say they have received a text message or mobile alert from a brand. However, consumers complain that the… Continue
Added by Elena Ciccotelli on June 26, 2014 at 8:30am —
Last week, Wired magazine featured an article describing Audi’s ambitious plans for robots in local dealerships. A remote technician at Audi headquarters controls the “Audi Robotic Telepresence” robot. According to Wired… Continue
Added by Richard Holland on June 26, 2014 at 5:42am —
Most auto shoppers start their search on the web but would it surprise you to know that the #1 online destination for women shoppers is your dealership’s website? That’s right, our research lists the top sites nationally that women visit prior to buying a vehicle. They include:
- Consumer Reports
We also… Continue
Added by Anne Fleming on June 25, 2014 at 9:30am —
Today’s Women's Wednesday is going to focus on what it is women really want when buying a car.
What Women Want, starring Mel Gibson, was a great movie about an ad executive, who, after an injury, had the ability to read women’s minds. He could do wondrous things with that power. Knowing what women car buyers want is crucial for dealerships to be successful in today’s market.
Female customers are the fastest growing… Continue
Added by Anne Fleming on June 11, 2014 at 6:30am —
Marketers across industries are working to identify the most effective digital practices for engaging users, driving app downloads and increasing conversion rates. While marketers across verticals are working toward the goal of creating more engaging brand experiences across all platforms, mobile marketing strategies can differ by industry.
Here's what has been… Continue
Added by Elena Ciccotelli on May 29, 2014 at 1:48pm —
Today’s Women’s Wednesday focuses on women’s reviews, and why they MUST be a critical, daily and intentional component of your business practice – both with the sales team and in the service drive.
As the #BigDataAuthority on women’s dealership experiences, we have shared that this powerful buying segment will purchase 27 million cars at new and used car dealerships this year. That equates to over 75,000 vehicles a day. What is your share of… Continue
Added by Anne Fleming on May 28, 2014 at 9:29am —
In 2014, there will be more than 2 billion smartphones globally. Mobile is becoming not only the new digital hub but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will… Continue
Added by Elena Ciccotelli on May 21, 2014 at 9:04am —
There was a great article published by Motoramic about the most reliable car brands which you can read here. The author determined the most reliable automotive brands by looking at almost 350,000… Continue
Added by Anne Fleming on May 19, 2014 at 5:16pm —
Today’s Women’s Wednesday is about becoming new leaders in the growing and dynamic market of women consumers.
As competition tightens, the need for exceptional leaders at dealerships couldn’t be greater...
Wayne Gretzky, the hockey… Continue
Added by Anne Fleming on May 14, 2014 at 4:00am —
They say a picture is worth a thousand words. If that’s the case, what is a video worth? 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. As an Auto dealer, are you leveraging the use of video to help sell more vehicles each month and engage your customers? Video marketing and YouTube in particular, can… Continue
Added by Jason Turner on May 8, 2014 at 8:48am —
This blog is the first in a series I plan based around how to better use dealer data in marketing to customers.
There is a reason that ‘Big Data’ has been a hot topic in the automotive industry for the last few years. Many retailers in other industries are using it quite successfully to target… Continue
Added by Mike Gorun on May 6, 2014 at 5:30am —
In a world filled with companies vying for consumer attention, many marketing agencies advise that making more noise is an efficient strategy.
Think about many dealerships’ sales strategies in handling customers who have actually expressed interest in a… Continue
Added by Misti Miller on May 5, 2014 at 12:30pm —
With this Women’s Wednesday we will focus on the Service Drive at your store.
Women buy a car about once every 6-7 years, but they visit the service lane several times a year. The good news? This is where on-going loyalty is developed. The not-so-great news is that 42% of women report they no longer go to the service department where they purchased their vehicle. And, you will never know it is their LAST visit, because they may smile, pay the bill, and never say a word, even… Continue
Added by Anne Fleming on April 30, 2014 at 10:30am —
I recently read a very thought-provoking article asking this very question; “Is the simple fact that the customer has money enough to make the purchase a determining factor for you?” Too often the customers dealerships… Continue
Added by Mike Gorun on April 30, 2014 at 5:07am —
Did you know that last year, women purchased an estimated 27 million vehicles? That is the equivalent of 75,000 cars a day at new and used car dealerships. Women are now the fastest growing segment of vehicle buyers and car dealerships are taking notice. To that end, there is much more flexibility when buying a car more than ever!
It seems that women are still more reluctant than men when it comes to the advantages of leasing a car. With the car industry back on its feet… Continue
Added by Anne Fleming on April 24, 2014 at 7:00pm —