Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Congressional testimony aside, companies use pixels to track consumer behavior throughout their web journey in order to understand, advertise and monetize.
Facebook and Google tracking don’t stop with…Continue
Added by Jim Flint on April 30, 2019 at 7:56am — No Comments
Recently I visited with one of the top collegiate quarterback coaches in the nation.
“There’s a saying in football that the further away you get from the ball, the less a part of the team…Continue
Added by Jim Flint on April 25, 2019 at 7:02am — No Comments
Sure, there are hundreds of questions to ask. Millions of data…Continue
Added by Jim Flint on April 23, 2019 at 7:47am — No Comments
In an industry that tends to reward “Strong Wrong” more often than “Soft Right,” the bold and the brave may tell you that they can predict your sales with amazing accuracy via their proprietary…Continue
Added by Jim Flint on April 19, 2019 at 7:22am — No Comments
Change matters and can be successfully and intelligently integrated into your lifestyle and work habits by answering three quick questions:
Added by Jim Flint on April 16, 2019 at 7:18am — No Comments
Tell Your Story
Telling your Digital Story is a huge step in the right direction. In the most recent quarterly conference call, Facebook CEO Mark…Continue
As many have heard by now, the attention span of goldfish is 9 seconds. Human beings are down to 8 seconds. With smart phones and the associated instant gratification, attention spans are…Continue
Added by Jim Flint on March 26, 2019 at 7:00am — No Comments
Annual announcements are nothing new for Google. If nothing else, Google rolls out new marketing elements, metrics and key performance indicators on a daily basis. If any company knows change, it’s Google. The Google algorithm changes approximately 500 to 600 times a year.
As SEO and SEM experts know, you have to test your assumptions when…Continue
Added by Jim Flint on March 22, 2019 at 7:12am — No Comments
A few days ago, I wrote about the Fundamental Attribution Error. It’s when people place the motives for behavior on an individual’s character even though the environment is likely the most important driver
Added by Jim Flint on March 15, 2019 at 7:27am — No Comments
A decade ago we fought through an economic recession that drove an automotive depression. Dealers across the nation refashioned their business models as Internet departments developed into Internet dealerships.
Much time, energy, and teeth-gnashing abounded as old-school met new-school and an industry that can be decades behind in technology…Continue
Added by Jim Flint on March 12, 2019 at 7:19am — No Comments
Five of the best six seasonally-adjusted sales months over the years happen between March and August. …Continue
Added by Jim Flint on February 22, 2019 at 7:00am — No Comments
Cars are key, but statistical models are catching favor and acclaim. Rightfully so.
The Houston Auto Show recently debuted the 2019 Aston Martin DBS Superleggera TAG Heuer Edition at their Havana…Continue
Added by Jim Flint on February 15, 2019 at 6:30am — No Comments
Google and Facebook, Watch Out! There’s someone approaching in the rear-view mirror, and it’s Amazon.
Don’t worry about Amazon pursuing automotive retail--think expensive land and expensive cattle (aka cars). As far as the desire to pursue automotive advertising--think cloud ready and margin friendly.
The duopoly of Google and…Continue
Added by Jim Flint on February 12, 2019 at 7:51am — No Comments
Many dealers ask what would happen if I didn’t buy my name. Or better yet what would happen if I didn’t spend any advertising money or, more often than not, what if I…Continue
Added by Jim Flint on February 5, 2019 at 6:28am — No Comments
$5 million for a Super Bowl spot in 2019. That’s what the big brands are paying for huge visibility. There is arguably no better way to reach 100+ million people.
All in, there were 5 automotive OEM’s in the mix. Audi delivered details…Continue
Added by Jim Flint on February 4, 2019 at 6:56am — No Comments
San Francisco is famous for fog. The city’s given a nickname to its fog - Karl. Karl the fog even has an Instagram account with 243k followers.
As I traveled back from the NADA Show 2019 held in San Francisco, I’m reminded that our industry resides in a fog of Digital…Continue
Added by Jim Flint on February 1, 2019 at 7:42am — No Comments
The concept of common currency is such a great idea. Except that for the most part, people want their own currencies. Dealership employees want their own pay plans. 180 currencies are used in 195 countries across the world. And even Bitcoin is trying to establish a different currency at some level.
The common currency for marketing metrics for…Continue
Added by Jim Flint on January 22, 2019 at 7:08am — No Comments
Value and Values. Two different things.
Local Search Group’s values do much more than establish the monetary worth of something. Our Values--summed up in the 7 C’s below--help govern our thoughts and beliefs-- and…Continue
Added by Jim Flint on January 18, 2019 at 7:30am — No Comments
Especially so if you believe in the common currency of CPM’s (cost per thousand impressions). Sure, Google’s helped us bid on time of day, type of device and geography for the longest. All of this tells us where…Continue
Added by Jim Flint on January 15, 2019 at 7:09am — No Comments
Commercials compress. Attention spans shorten. Faster is better. Learn it quickly. Make the adjustment. Get to where you are going sooner.
Significant business strides will be made with Over The Top (OTT) and Artificial Intelligence (AI) and…Continue
Added by Jim Flint on January 11, 2019 at 7:13am — No Comments