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Jim Flint's Blog Posts Tagged 'dealership' (20)

Power of the Pixel

The power of the pixel is immeasurable. It’s why CEOs of digital powerhouses are being summoned to testify in Washington, DC.

 

Congressional testimony aside, companies use pixels to track consumer behavior throughout their web journey in order to understand, advertise and monetize.

 

Facebook and Google tracking don’t stop with…

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Added by Jim Flint on April 30, 2019 at 7:56am — No Comments

Rethinking the NFL Draft Model—Marketing as QB

Tonight four of the top draft picks in the NFL Draft are expected to be quarterbacks. Meanwhile, two of the top 32 will be wide receivers.

 

Recently I visited with one of the top collegiate quarterback coaches in the nation.

 

“There’s a saying in football that the further away you get from the ball, the less a part of the team…

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Added by Jim Flint on April 25, 2019 at 7:02am — No Comments

Granting 3 Wishes to Take the Wish Out of Marketing

If given three wishes by a genie to help better support our clients’ goals, I’d ask these three questions:

 

  1. What’s your cost per sale?
  2. What’s your impression share for your name?
  3. How many salespeople do you have?

 

Sure, there are hundreds of questions to ask. Millions of data…

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Added by Jim Flint on April 23, 2019 at 7:47am — No Comments

What are the Odds?

On any given day, weathercasters in our area predict a 20% chance of rain. It’s a safe bet with a one in five chance of being correct.

 

In an industry that tends to reward “Strong Wrong” more often than “Soft Right,” the bold and the brave may tell you that they can predict your sales with amazing accuracy via their proprietary…

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Added by Jim Flint on April 19, 2019 at 7:22am — No Comments

Change Again! When? Now!

Change matters. The speed of change matters. Don’t change for change’s sake.  How to sort through it all?

 

Change matters and can be successfully and intelligently integrated into your lifestyle and work habits by answering three quick questions:

 

  • Do you know your peak performance times?
  • Are you prototyping for…
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Added by Jim Flint on April 16, 2019 at 7:18am — No Comments

Social Media Transformation

There are three huge ways to transform the Social Media at your Dealership

 

Tell Your Story

Telling your Digital Story is a huge step in the right direction. In the most recent quarterly conference call, Facebook CEO Mark…

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Added by Jim Flint on April 5, 2019 at 6:00am — 1 Comment

Three Tips in Three Seconds: Speed Matters

The biggest driver of customer satisfaction today is speed.

 

As many have heard by now, the attention span of goldfish is 9 seconds. Human beings are down to 8 seconds. With smart phones and the associated instant gratification, attention spans are…

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Added by Jim Flint on March 26, 2019 at 7:00am — No Comments

Speed Matters – Consumer Website or Dealer Website Google Ads

Annual announcements are nothing new for Google. If nothing else, Google rolls out new marketing elements, metrics and key performance indicators on a daily basis. If any company knows change, it’s Google. The Google algorithm changes approximately 500 to 600 times a year.

 

As SEO and SEM experts know, you have to test your assumptions when…

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Added by Jim Flint on March 22, 2019 at 7:12am — No Comments

Fundamental Conversion Error

A few days ago, I wrote about the Fundamental Attribution Error. It’s when people place the motives for behavior on an individual’s character even though the environment is likely the most important driver

 

Today,…

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Added by Jim Flint on March 15, 2019 at 7:27am — No Comments

100% Digital Doesn’t Mean 100% Coverage

A decade ago we fought through an economic recession that drove an automotive depression. Dealers across the nation refashioned their business models as Internet departments developed into Internet dealerships.

 

Much time, energy, and teeth-gnashing abounded as old-school met new-school and an industry that can be decades behind in technology…

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Added by Jim Flint on March 12, 2019 at 7:19am — No Comments

Spring Selling Season

The time is now. Spring selling season is upon us. When your inventory, personnel and plans are in the right spot on February 20th, your 2019 is set up to work to your maximum advantage.

Five of the best six seasonally-adjusted sales months over the years happen between March and August. …

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Added by Jim Flint on February 22, 2019 at 7:00am — No Comments

Hottest New Models

The hottest new models in the automotive space aren’t relegated to cars anymore.

 

Cars are key, but statistical models are catching favor and acclaim. Rightfully so.

 

The Houston Auto Show recently debuted the 2019 Aston Martin DBS Superleggera TAG Heuer Edition at their Havana…

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Added by Jim Flint on February 15, 2019 at 6:30am — No Comments

Knock-Knock—It’s Amazon

Google and Facebook, Watch Out! There’s someone approaching in the rear-view mirror, and it’s Amazon.

 

Don’t worry about Amazon pursuing automotive retail--think expensive land and expensive cattle (aka cars). As far as the desire to pursue automotive advertising--think cloud ready and margin friendly.

 

The duopoly of Google and…

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Added by Jim Flint on February 12, 2019 at 7:51am — No Comments

Cold Turkey Test

A key to implementation and execution in Google Ads’ space is to secure no less than 80% impression share for your name in the geographies where you sell and service vehicles.

 

Many dealers ask what would happen if I didn’t buy my name. Or better yet what would happen if I didn’t spend any advertising money or, more often than not, what if I…

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Added by Jim Flint on February 5, 2019 at 6:28am — No Comments

Rethinking Possible – Super Bowl Ads

$5 million for a Super Bowl spot in 2019. That’s what the big brands are paying for huge visibility. There is arguably no better way to reach 100+ million people.

 

All in, there were 5 automotive OEM’s in the mix.  Audi delivered details…

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Added by Jim Flint on February 4, 2019 at 6:56am — No Comments

Fog Machine: Digital Retailing

San Francisco is famous for fog. The city’s given a nickname to its fog - Karl. Karl the fog even has an Instagram account with 243k followers.

 

As I traveled back from the NADA Show 2019 held in San Francisco, I’m reminded that our industry resides in a fog of Digital…

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Added by Jim Flint on February 1, 2019 at 7:42am — No Comments

Common Currency

The concept of common currency is such a great idea. Except that for the most part, people want their own currencies. Dealership employees want their own pay plans. 180 currencies are used in 195 countries across the world. And even Bitcoin is trying to establish a different currency at some level.

 

The common currency for marketing metrics for…

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Added by Jim Flint on January 22, 2019 at 7:08am — No Comments

Value and Values

We’re known for knowing the value of advertising, and through the years, we’ve become very familiar with our values.

 

Value and Values. Two different things.

 

Local Search Group’s values do much more than establish the monetary worth of something. Our Values--summed up in the 7 C’s below--help govern our thoughts and beliefs-- and…

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Added by Jim Flint on January 18, 2019 at 7:30am — No Comments

Impression Share Bidding

Of all the recent changes made by Google, Impression Share bidding is one of my favorites. And its importance can’t be understated.

 

Especially so if you believe in the common currency of CPM’s (cost per thousand impressions). Sure, Google’s helped us bid on time of day, type of device and geography for the longest. All of this tells us where…

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Added by Jim Flint on January 15, 2019 at 7:09am — No Comments

STAT!

Heading into the New Year, even the speed of speed seems to be picking up speed.

Commercials compress. Attention spans shorten. Faster is better. Learn it quickly. Make the adjustment. Get to where you are going sooner.

 

Significant business strides will be made with Over The Top (OTT) and Artificial Intelligence (AI) and…

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Added by Jim Flint on January 11, 2019 at 7:13am — No Comments

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