Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Recently, certain companies have faced major scrutiny for poor handling of customer concerns. How you treat customers is a reflection on how your business operates as a whole.
This week on Hard…
Added by Paul Potratz on July 18, 2014 at 11:40am — No Comments
|by Heidi Suke, Account Advocate|
Are you leveraging all of the tools your website vendor offers to highlight specials on your dealership's site? No?! Why?! Nailing your…Continue
Added by Cobalt on July 17, 2014 at 8:55am — No Comments
If you haven't started employing digital marketing then you're missing out on tremendous potential. Digital is generating excellent return for the brands using it to promote their business—your competitors included.…
The overall turnover rate for the automotive industry is 35%—and as high as 76% for female sales consultants. It’s clear from the numbers that there’s an issue that needs to be addressed.…Continue
Added by Paul Potratz on July 11, 2014 at 9:09am — No Comments
Cross Channel Advertising Optimization
|by Dana Fornasar, Sr Product Marketing Manager, Advertising & Business Intelligence & Part-time Digital Demystification Delegate at Cobalt.|
Are you tired…Continue
Automotive News recently reported about a New Jersey dealership that has a VIP lounge for some of its customers – akin to the exclusive airline club lounges – in which customers can…Continue
Are you making the right decisions with your dealership’s advertising budget? If you’re focusing on what’s cheap and not what’s smart, you could be neglecting key components of your marketing strategy.…
Added by Paul Potratz on July 8, 2014 at 9:08am — No Comments
Last week, Samantha covered video pre-roll and how you can develop your content strategy for optimal effectiveness. This time around, she discusses the various ways in which you can target people to achieve more success from your video pre-roll campaigns.
On this episode of …Continue
Added by Paul Potratz on July 4, 2014 at 10:00am — No Comments
Video testimonials are an excellent way of displaying your brand's authority, and can directly influence a purchasing decision for a potential shopper. Viewers of your testimonials want answers to specific questions about previous shopper experiences. If your dealership currently does video testimonials or if you are considering them, then you may be interested to know that there is as a wrong way and a right…Continue
Added by Paul Potratz on July 1, 2014 at 6:54am — No Comments
There are multiple factors to consider when developing a strategy for video preroll. The first area of focus should be your content. Without a solid strategy for video content, there is no way to ensure consistency in your message.
This week on Hard Facts, join Samantha in part one of this two-part series, and learn how to optimize your video content to achieve the best results. …Continue
Added by Paul Potratz on June 27, 2014 at 3:00pm — No Comments
Yesterday Google revealed “Android Auto ” its latest play in the connected car game. The new android-based screen-casting feature connects your smartphone directly to your in-car infotainment system creating a unified in-car experience.
As Appeared in the June 2014 issue of Auto Dealer Monthly
Everyone knows how important the chain of command is in the military. But during battles, emergencies and other times of duress, it's not always possible to run decisions up and down the chain of command. This is why soldiers are empowered by something called the Commander's Intent. The military commander gives his leaders a clearly defined goal (the mission) and the forces needed to accomplish that goal, along…Continue
Added by Mike Esposito on June 24, 2014 at 10:10am — No Comments
Added by Paul Potratz on June 24, 2014 at 9:30am — No Comments
If you have ever been in the dealership showroom before or after hours, you know the phone still rings even when the receptionist is away from her desk. For all the calls that come in and roll to the general voicemail box, how many callers do you think leave a message? MAYBE one in ten. Why is that? It is usually one of two reasons:
- They don't…Continue
One of the pain points I frequently hear from dealers is how to acquire frontline pre-owned vehicles for their stores. Having an available solid inventory of used vehicles for customers is imperative. Not everyone will be able to (or even want to) buy a new vehicle. To run smoothly and continuously generate…Continue
Added by Paul Potratz on June 17, 2014 at 1:04pm — No Comments
For years, marketing agencies have used many methods to track consumers in order to increase the likelihood of reaching them. From the very basic – yet still in existence – use of postal change-of-address records, to appending marketing lists for increased deliverability, to today’s use of big data to track…Continue
FOR IMMEDIATE RELEASE
ALBANY, N.Y. – June 16th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) announced today the integration of its dealership management system (DMS) with SMI's DriveService and DriveSales solutions. For auto dealers using both solutions, the integration ensures that customer information updated in the DMS will be updated in SMI's customer communications.…Continue
Added by Mike Esposito on June 16, 2014 at 8:24am — No Comments
Added by Paul Potratz on June 13, 2014 at 12:56pm — No Comments
Whether we like to acknowledge it or not, we all answer to someone. Ideally, we see this connection as an opportunity to serve others. Serving others may seem old-fashioned but to the contrary, commitment to serving others is the route to true personal and business fulfillment.
My guess is our serve-others intention increases as we walk toward the new up. Yet to what extent do we actively serve those who have purchased from us already? The customer database is rich with existing…Continue
Added by Jeff Cotton on June 12, 2014 at 2:10pm — No Comments