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All ADM Blog Posts Tagged 'dealership' (994)

Islands in the Stream, that is What We Are

Live video is taking over. If you have been on social media anytime lately, you probably noticed the barrage of streaming Facebook Live videos. In addition, videoconferencing has replaced boring teleconferences on just about every major platform. Why? Because, while we supposedly live in a super connected world,…


Added by Timmy D. James on March 16, 2018 at 6:44am — No Comments

Winning the Retail Game is Getting Harder. Can You Do It?

Do you think retail is changing, or do you believe that continuing to do the same thing will allow you to prosper as you have for decades? Certainly, the auto industry disruptors must be a wake-up call, at the very least. But is it enough of a wake-up call? We’re watching entire industries pretty much go out of…


Added by Ujj Nath on March 16, 2018 at 6:29am — No Comments

A PERFECT example of the Trifecta that Creates Loyalty

The never-ending question is… what does it take to earn customer loyalty? Of course, the answer changes all the time and that is what makes loyalty so confusing and difficult.


As technology continues to develop and improve, consumers have more access to information and aggressively compare prices and…


Added by Mike Gorun on March 13, 2018 at 6:54am — No Comments

How to strengthen customer retention at your car dealership?

Retaining a position is always harder than achieving it. This applies to sports, life, culture, and of course – the automotive industry. Every business has its specific features; however, what we all strive for is to keep our customers happy. Every dealership today needs to meet consumer…


Added by Thomas F. Jung on March 12, 2018 at 5:40am — No Comments

Clarivoy’s New Software Ensures Correct Marketing Source is Credited for Vehicle Sale

 New software for auto dealers, vendors and marketing agencies uses “Any-Touch” attribution to ensure correct marketing source receives credit in the customer’s purchase journey


Columbus, OH, March 12, 2018--…


Added by Steve White on March 12, 2018 at 5:32am — No Comments

What is Your Trust Dashboard?

Your Trust Dashboard Part 1

Do you know the #1 reason women choose a particular dealership to buy a car over another? It’s TRUST. Surprised? Many dealers think the lowest price is the top reason. Research shows women seek a trusted advisor first to help them navigate the myriad of choices when selecting a vehicle. This means your dealership’s perceived level of trust by guests and buyers has a direct impact…


Added by Anne Fleming on March 7, 2018 at 9:43am — No Comments

How to Promote Tentpole Events on Facebook

A ‘tentpole’ event at your dealership is one of those big-deal events that you really want to be successful. It could be a sale, holiday event, new product promotion or a community event that you’re sponsoring.


Tentpole marketing is a strategy that generates social buzz around your event that drives…


Added by Scot Eisenfelder on March 7, 2018 at 6:56am — No Comments

Automotive Industry Veteran Jessica Ruth Joins Clarivoy as VP of Product

Columbus, OH, March 6, 2018-- Clarivoy, the auto industry’s most trusted source for optimizing the performance of marketing campaigns, today announced that it has hired Jessica Ruth, formerly Digital Program Manager at Dominion Dealer Solutions, as VP of…


Added by Steve White on March 6, 2018 at 7:06am — No Comments

When Will the Automotive Industry Become Early Adopters Instead of Followers?

Does anyone remember when some car dealers didn’t think websites were valuable? It really wasn’t that long ago. Now, every car dealer from the largest to the smallest independent has one.


Even some manufacturers didn’t feel like they “needed” to own their own name on the Internet. Take the epic…


Added by Ujj Nath on March 6, 2018 at 6:56am — No Comments

Being Real: The Fastest Way to Earn Customer Loyalty

Today’s consumers are fickle beings. It’s much harder to keep their loyalty than ever before. And, while it may take years to earn loyalty from a single customer, it could take only minutes to lose it. Your dealership can do everything in its power to earn and keep a customer – from loyalty programs, to amazing…


Added by Mike Gorun on March 6, 2018 at 6:44am — No Comments

The Fine Art of Getting Attention at Conferences

Conference season is upon us and each business is competing with hundreds of others for attention.

A strategy is needed, or your business simply ends up as part of the noise everyone fast-forwards through – media and attendees alike. So, how do you break through the…


Added by sara callahan on March 2, 2018 at 6:30am — No Comments

Smile and the World Smiles with You

In the business world, most successful people are type-A…


Added by Chris Price on March 2, 2018 at 6:30am — No Comments

Dealership Safety Concerns Aren’t Only About Recalls

Life at a dealership is hectic. There are so many pieces moving simultaneously that it can seem as if you’re living in a real-life version of the classic video game “Frogger,” continuously ducking, dodging and weaving your way through the dealership -- just as everyone else is. Combine sales, service and customer…


Added by Chris Miller on February 28, 2018 at 6:45am — No Comments

3 Tips to Up Your Video Marketing Game

Assuming your dealership has a video marketing strategy in place and that you’re getting good results, you may be ready to take your video marketing to another level.


To quickly review, the fundamental basic blocks of a video marketing strategy include:

  • Content. Start…

Added by Timmy D. James on February 28, 2018 at 6:30am — No Comments

There’s a War Going On: Is Your Digital Marketing in Danger?

In the digital marketing world, only a couple of things are important – deliverability and tracking. Deliverability is simple: if the customer cannot see your display ad, it’s…


Added by Steve White on February 27, 2018 at 6:39am — No Comments

Wowing the Customer: Actions Speak Louder than Words

Occasionally, when creating a great customer experience a business will have to go above and beyond for its customers. These little WOW moments can easily take a repeat customer and make them loyal, or even take a loyal customer and make them into a brand…


Added by Mike Gorun on February 27, 2018 at 6:12am — No Comments

Variable Pay Plans: Motivators or Impediments?


Added by Scot Eisenfelder on February 26, 2018 at 6:00am — No Comments

Customers Don’t Care What You Have Until They Care About You

Whether you’re a dealership or…


Added by sara callahan on February 23, 2018 at 6:00am — No Comments

Ready to Buy a Car? 4 Tips to Follow Before Visiting Any Dealership

Buying a new vehicle can be a major investment, and the steps that you take before heading to the dealership could help you avoid an expensive mistake. Even seemingly minor issues such as an old…


Added by Hannah Whittenly on February 22, 2018 at 12:10pm — No Comments

How to Tailor the Brand Experience for the Decision Maker

It’s critical to create ways to tailor your consumer brand experience to the female buyer.

She is your number one referral source and the key decision maker of 85% of all purchases at your dealership.

We recently had the distinct privilege of interviewing…


Added by Anne Fleming on February 21, 2018 at 9:00am — No Comments

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