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All ADM Blog Posts Tagged 'dealership' (540)

Covert Operations on Your Dealership's Website to Increase Conversion

Agent, you’ve been recruited on a mission to activate your dealership’s website and convert more browsers into buyers. There are three immediate tasks you must complete in order to do so. There’s no time to waste.

1. The Bait

When your dealership’s website opens on a browser, what is the first thing customers see?…

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Added by Lisandra Ramos on September 15, 2014 at 12:37pm — No Comments

How Bots Are Impacting Your Dealership's Digital Advertising



Dana Fornasar, Cobalt Senior Product Marketing Manager
by Dana Fornasar, Senior Product Marketing Manager

There’s been some buzz recently regarding…

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Added by Cobalt on September 9, 2014 at 9:39am — 1 Comment

An Announcement from Ron Burgundy About Car Dealerships



Dave Hollander, Cobalt Online Marketing Manager
by Dave Hollander, Cobalt Online Marketing Manager

"Ladies and gentleman, can I please have your attention? I’ve just been handed an urgent and horrifying news story. And I need all of you to stop what…

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Added by Cobalt on September 4, 2014 at 1:00pm — 2 Comments

MY LIVE MARKETING Makes Strides to be the Forefront Data Partner for Multi Roof Automotive Groups in the Nation

MY LIVE MARKETING is proving to be the Visionary Pioneer in the Automotive Data Community, by helping Large Groups Excavate, Reconnect and Conquest Existing Customers

 

 

LIVE MARKETING, a data driven marketing engine, gets extreme dealer satisfaction by helping them sell 25% more vehicles.  Martin Saavedra JR, Visionary Pioneer in the Data Community, and developer of LIVE MARKETING is over whelmed with the tremendous response from Dealer Principals…

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Added by Dani Lunsford on September 4, 2014 at 7:10am — No Comments

Take the Fantasy out of Measuring Your Advertising ROI



Rob Campbell, Cobalt Reputation Management Specialist
by Rob Campbell, Performance Improvement Consultant

I was a Moneyball fan before it was cool to be a Moneyball fan. The best-selling book, …

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Added by Cobalt on September 3, 2014 at 12:25pm — No Comments

What the Buzz is KPI?



Sara Towner, Cobalt Account Advocate
by Sara Towner, Account Advocate

Tired of listening to the marketing mumbo jumbo that everyone loves to use but hates to explain? Sometimes ya just gotta say, What the Buzz? Let’s debuzz digital, break down the chatter that matters and expand our…

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Added by Cobalt on September 2, 2014 at 2:30pm — 2 Comments

Auto/Mate to Host First User Summit for Auto Dealership Executives, Highlighting DMS Features & Best Practices

FOR IMMEDIATE RELEASE

ALBANY, N.Y. – August 25th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that it will be hosting its first annual User Summit for auto dealer clients on Friday, September 19th in Albany, NY. More than sixty dealers and managers from dealerships around the country are scheduled to attend, where they will learn the newest features of Auto/Mate's dealership management system (DMS)…

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Added by Mike Esposito on August 25, 2014 at 10:08am — No Comments

The Single Worst Thing A Dealership Can Do In Video Marketing

It has long been considered a best practice in search engine optimization and search engine marketing to use deep linking to take searchers to the exact content they are searching for, rather than simply directing them to your home page.

If the searcher is not taken directly to the content they…

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Added by Brian Cox on August 25, 2014 at 4:00am — No Comments

Random Acts of Generosity Can Build Loyalty

Finding a lost earring in the jewelry box, discovering the old autographed Tom Seaver baseball card when you clean out the attic, and learning that the shirt you are about to pay retail for is discounted, are all pleasant surprises. 

How about walking into your bank and having the ATM talk with…

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Added by Richard Holland on August 21, 2014 at 5:00am — 3 Comments

How to Sell with VIN Activity



James Fabin, Sr. Product Marketing Manager
by James Fabin, Sr. Product Marketing Manager

Over the last two years we've been hearing more and more about the importance of watching VIN activity. The proof is out there – the more activity a vehicle receives, the faster it moves off your…

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Added by Cobalt on August 20, 2014 at 9:00am — 2 Comments

Sell the Car, Not the Price

Ever since the first car dealership opened, dealers have understood the emotional impact of “the walkaround.”  As consumers move through the buying cycle, they get to a point where they don’t just want, but need to experience a vehicle that they are interested in.  In the past, most consumers would visit the dealership…

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Added by Timmy D. James on August 19, 2014 at 5:46am — No Comments

What the Buzz is Closed Loop Analysis?

Closed Loop Analysis



Dave Hollander, Cobalt Online Marketing Manager

by Dave Hollander, Senior Marketing & Communications Manager

Tired of listening to the marketing mumbo jumbo that everyone loves to use but hates to explain?…

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Added by Cobalt on August 14, 2014 at 11:30am — 1 Comment

Handle With Care: Responding to Your Dealership’s Online Reviews

How can your dealership keep customers happy? By knowing what they like and dislike about your services - and improving on it. Feedback is one of the most important customer service tools available to dealers, and customers are usually more than willing to give reviews for free. But reviews, especially online ones, should be handled with care because they can go wrong FAST.

So how can your dealership best handle customer reviews - even the negative ones?…

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Added by Lisandra Ramos on August 12, 2014 at 10:25am — No Comments

How E-Mails Can Build Customer Loyalty

There are many things that companies can do to earn a customer’s loyalty. However, e-mail marketing isn’t typically high on the list. Consumers get barraged continuously with marketing messages via e-mail. As you go through your in-box, how many do you delete without even reading them in order to get to those you are…

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Added by Mike Gorun on August 12, 2014 at 5:36am — 1 Comment

Auto/Mate Celebrates Fortieth Anniversary as a Leader in Dealership Management System (DMS) Technology

ALBANY, N.Y. – August 11th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) is celebrating its fortieth anniversary as a leader in dealership management system (DMS) technology. Auto/Mate was originally developed as an F&I system and was introduced to auto dealerships by Wang Laboratories in 1974. Over the past forty years Auto/Mate has evolved into one of the industry's premier DMS solutions and has twice been voted the "highest…

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Added by Mike Esposito on August 11, 2014 at 8:43am — No Comments

Fix the Affliction

The adage “two brains are better than one” has long been used to think through matters and solve problems.  And to take it even further, excluding the human element, often two computers with different programming can solve problems more effectively than a single device.

 

As an example; the government has…

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Added by Richard Holland on August 7, 2014 at 6:22am — No Comments

Finally, Something Worth Watching

Do you remember the last time you were excited to watch a commercial on television? If you're like most people, that probably never happens. Over 50% of new automotive shoppers are more likely to watch your commercials when you use…

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Added by Paul Potratz on August 5, 2014 at 7:43am — No Comments

Why Your Dealership's Team Should be Volunteering

I’m just not sold on the whole volunteering thing” - Said no dealership, ever

I hope! In case you were wondering, community involvement is a no-brainer. The answer should be YES, do it. Companies today are becoming more involved in giving back because the outcome is always the same: win-win. Like in your school days, volunteering looks good on the company resume, it benefits others, and you just feel…

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Added by Lisandra Ramos on August 4, 2014 at 11:30am — No Comments

Can we still be friends?

So you won the customer and you made the sale, but now what? For most businesses, this is where the relationship falls apart. There is more you need to be doing after the customer drives off of your lot. On this week's…

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Added by Paul Potratz on August 1, 2014 at 1:30pm — No Comments

10 Stats Your BDC Should Live By

For inbound marketing, leads determine success. The assumption is that the higher the lead volume and percentage, the higher the sales and service volume. All too often, these do not go in step with each other. Below we identify ten statistics that are the main cause of increased lead quantity not equating to…

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Added by Larry Bruce on July 31, 2014 at 9:00am — No Comments

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