Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Do you remember the days when your mailers were based on actual sales events? Let’s go back in time: back to the days when the sale ran for eight hours only or was valid for just two days—not five. The idea was to crowd the showroom and create a buying atmosphere with a real sense of urgency, as…Continue
Added by Alexia Henson on July 29, 2016 at 8:07am — No Comments
Added by Larisa Bedgood on July 26, 2016 at 11:14am — No Comments
Hi, It's me again. Me who you ask? Stan Sher, founder and President of Dealer eTraining.
Yes, I know it has been a while since you have heard from me. But I am still here. I never left and I never will. I just enjoyed my peace and quiet for 2 years while…
Added by Stan Sher on July 22, 2016 at 12:00pm — No Comments
Customer expectations are continuously evolving, and for businesses, it’s a matter of keeping up or getting passed by as shoppers look for opportunities that meet their needs in the most efficient and affordable ways.
Dealerships are seeing the changes that have been brought on by technology as…Continue
Added by Joey Little on July 22, 2016 at 7:00am — No Comments
Quality video content can manipulate emotions and convey meaning far beyond the capability of written words or any still images. But videos aren’t effective simply because customers can see you or view the vehicle, they also work well because another sense is stimulated – sound. In a personalized video email, your…Continue
Added by Gina Reuscher on July 21, 2016 at 6:58am — No Comments
Today’s auto consumers are in-market longer than ever, with the majority of shoppers in market for 2 months or…Continue
Added by Larisa Bedgood on July 18, 2016 at 9:03am — No Comments
Consumers are constantly flooded with messages everywhere they go, from billboards to direct mail, to websites, banner ads and email. Most of these messages are disregarded, ignored or, even worse, never seen, because, for the most part, the message itself is not relevant.
So, along came retargeting,…Continue
Added by Joe Orr on July 18, 2016 at 6:00am — No Comments
Company culture is a hot topic recently, and with good reason. Companies with a great workplace culture enjoy increased employee and customer retention rates, as well as higher profits.…Continue
Added by Mike Esposito on July 14, 2016 at 11:17am — No Comments
Communication and engagement go together like biscuits and gravy, like macaroni and cheese, like bacon and eggs. Most of the time, it’s pretty hard to have one without the other. (Who wants a dry biscuit anyway?) Now that everyone is hungry, it’s time to take a look at the many ways communication is at work in your dealership and…Continue
Added by Joey Little on July 13, 2016 at 3:00pm — No Comments
Unprecedented, Yet Simple Tracking Worksheet Helps Build Your Business
There remains an untapped opportunity in your sales plan now to implement. This will make a huge impact just by tracking and measuring a few new metrics.
Follow this: While half of car buyers are women, and that percentage increases to 53% for millennial women. 1 in 3 women out earn their husbands.
But how successful is your dealership in converting…Continue
Added by Anne Fleming on July 13, 2016 at 10:13am — No Comments
While lead generation is important, according to this article on Inc.com, many companies would see far greater results (and better, more-qualified leads) if more emphasis were placed on nurturing,…Continue
Added by sara callahan on July 13, 2016 at 5:21am — No Comments
What’s your website doing while you’re not looking?
This week on Think Tank Tuesday, I reveal the steps you should be taking to increase conversion and traffic on your landing pages, and it’s more than just a "Thank You" page. After watching this episode of Think Tank Tuesday, your website will be successful in no time!…Continue
Added by Paul Potratz on July 12, 2016 at 9:00am — No Comments
For car dealerships, when it comes to marketing, the overwhelming majority of messages tend to revolve around sales. The need to push more units, drive more traffic and conquest new customers seems to be the biggest priority for dealers as far as the allocation of marketing dollars.
The market is…Continue
Added by Tim Clay on July 11, 2016 at 6:34am — No Comments
When you think of all the things that go into making your dealership a success, communication ranks at the top of the list.
In fact, without good communication—both inside the dealership and with your customer base—you’ll likely suffer unnecessary losses in sales, employees, and customers. And while it’s one of the most integral pieces…
Added by Joey Little on July 8, 2016 at 8:00am — No Comments
In my past few blogs, I discussed the various areas in a dealership that are affected by the current recall epidemic, compared the differing viewpoints about recall repairs from dealers and consumers, discussed…Continue
Added by Chris Miller on July 8, 2016 at 6:37am — No Comments
The chances are pretty good that any email lead YOU receive is also sent to competing dealerships. That means the car shopper will get emails and phone calls from other salespeople looking to sell that customer a car. Unless the lead is on a unique used vehicle, your competitors have the same new vehicles in their…Continue
Added by Timmy D. James on July 7, 2016 at 6:24am — No Comments
If you want to capture the attention of shoppers in today’s market, communication should be one of the sharpest tools in your toolbox. Remember the days of desk phones and tangled cords? The me-to-you approach of salespeople who told customers all about the cars on the lot? The…Continue
The local car dealership commercial is an advertising staple during the local news.
Your spot is still one of the best ways to profile your brand in your community, but the media landscape is changing. Younger demographics are shopping for cars differently, mostly online. In fact, two-thirds of automobile buyers…
Added by Kenneth Garcia on July 4, 2016 at 6:30am — No Comments
Did you know subject lines framed as questions get fewer open rates and replies?
Most people assume you SHOULD ask questions in your subject line in order to get more open rates when that’s not the case. You can also increase the…Continue
Social media platforms increasingly give video content preferential reach and content producers have adjusted their strategies accordingly.
In retail automotive, video is used very…Continue