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All ADM Blog Posts Tagged 'dealership' (595)

Going the Extra Mile to Earn Customer Loyalty

With brand loyalty at its highest point ever, it’s time to take a new look at customer loyalty within your own dealership. According to IHS Automotive, as of the first quarter 2015, the automotive industry is sitting on a ten-year high of 52.8 percent in brand loyalty - mostly attributed to an increased…

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Added by Mike Gorun on August 4, 2015 at 4:00am — No Comments

Through The Looking Glass - My Journey From Dealership To Vendor - 1998-2015

The automotive internet world in the late '90s and early 2000s was still in its formative development and there was a feeling of discovery and creativity.  We who worked as Internet Managers at that time often took initial pay cuts to do so and faced the uncertainty of a position that…

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Added by Tom Gorham on August 3, 2015 at 6:30pm — No Comments

Leverage Your Biggest Brand Advocates to Increase Sales

In today’s fast-paced world, it’s hard for businesses to cut through the noise. Consumers are bombarded with advertising messages across all mediums from companies that claim they, or their product, is the best. Generally, these messages go in one ear and out the other.

 

So, how do you get the attention…

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Added by Paul Moran on July 31, 2015 at 6:30am — No Comments

One Isn’t Always the Loneliest Number That You’ll Ever See

In determining the effectiveness of video marketing, perhaps the metric most used is views - How many views did this video get? In fact, in a recent study by Yahoo-owned video platform…

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Added by Timmy D. James on July 27, 2015 at 6:14am — No Comments

Auto/Mate Announces Integration with Autopoint's Service Scheduling and Shop Loading Product Line

ALBANY, N.Y. – July 27th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that Autopoint, a Solera company and a leading provider of revenue and retention solutions for auto dealership service departments, has completed integration of several of its products with Auto/Mate's dealership management system (DMS). Auto/Mate customers now have the ability to access Autopoint's advanced scheduling and shop loading features…

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Added by Mike Esposito on July 27, 2015 at 5:43am — No Comments

Increase Show and Close Rates with a Winning Lead Strategy

Most dealers close between twenty to thirty percent of the leads submitted through their own website. With that kind of close rate, its no wonder the prevailing wisdom is the more leads you can get, the better. To a certain extent this is true, but the quality of your leads is even more important than the…

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Added by David Metter on July 23, 2015 at 6:00am — 4 Comments

Facebook Enhances Algorithm to Deliver More Video Content

Last year, Facebook changed its algorithm to favor video content in an effort to gain market share in the very popular video content market. In fact, it’s done such a good job that daily video views increased by 400 percent – a huge rise over its September, 2014 numbers of 1 billion per day,  to an incredible 4 billion…

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Added by Brian Cox on July 20, 2015 at 6:00am — 1 Comment

The Most Important Attribution KPIs For Auto Dealers

With every year that passes, we’ve seen consumers increase their research and online activity exponentially and it has become increasingly difficult to discover true attribution when analyzing exactly what drove a specific customer into a dealership.

 …

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Added by David Metter on July 16, 2015 at 5:30am — 6 Comments

Why Real Video Engages Consumers

Digital Marketing plays such an important role in a business’s success today that it is easy to forget how young this medium truly is.  It has, in fact, experienced a growth explosion that is historically unparalleled.  A new innovative marketing product seems to emerge almost on a daily basis. And everyone promises…

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Added by Timmy D. James on July 13, 2015 at 5:30am — No Comments

Why You Should Consider Buying Pre-Owned GM Vehicles From an Independent GM Dealership

The confusion and intimidations involved in buying a pre-owned car can alleviate remarkably when you are supported by proper information and guidance. And when it comes to finding a reliable source of help, there probably is not a better option than a certified, independent car…

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Added by Diyana Lobo on June 30, 2015 at 10:30pm — No Comments

Would You Like White or Red Wine With Your Oil Change?

If you were to ask today’s consumers if they’d like to hang out at a car dealership, chances are that the majority would respond “no.” When consumers do visit a dealership to purchase a vehicle or get their vehicle serviced, many times the process can be longer than desired and is not always a great experience for the…

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Added by Mike Gorun on June 24, 2015 at 6:00am — 2 Comments

DealerApp Vantage now offers a complete turnkey solution

DealerApp Vantage now includes a complete turnkey solution included with our mobile app.  You not only get a great mobile app that represents your dealership, but we will also market to, promote, and engage your customers.  We have partnered with a dealership marketing company and put together a strategy to get you the most downloads and engage more of your customers.  We found that some dealers were struggling to promote their…

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Added by Matt Kuczka on June 17, 2015 at 10:50am — No Comments

Your Brand Is Your Reputation

Your Brand Is Your Reputation

Worried About Your Business's Reputation?

Businesses that have great reputations attract more customers and produce more sales. Customers will be happy, and they will tell others about their experience with you. Safeguarding your business reputation is…

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Added by Jonathan Floyd on June 17, 2015 at 6:30am — No Comments

Two Tips to Differentiate Your Dealership from 99 percent Of Competitors

In order to decrease bounce rates, if a customer clicks on an ad – whether that’s a banner ad, PPC, email ad or one specifically targeted for a mobile device – it is not a good practice to simply take that customer to your home page. Forcing a consumer to then do a second search for the information promised in the ad…

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Added by Brian Cox on June 16, 2015 at 4:00am — No Comments

Data Conversion to Auto/Mate's Dealership Management System Was Nothing to Fear For University Motors

ALBANY, N.Y. – June 15th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that the data conversion process from a previous dealership management system (DMS) vendor to Auto/Mate's DMS has become so streamlined that auto dealers and dealership employees no longer have to fear major disruptions to their business. One example of many dealerships that have made the transition is University Motors in Morgantown, West…

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Added by Mike Esposito on June 15, 2015 at 6:53am — No Comments

Is Showrooming Stealing?

Consumers have been showrooming in retail stores for quite some time now and, while many retailers don’t like it, they’ve pretty much resigned themselves to the fact that it’s going to happen.  However, one surprising argument posted in…

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Added by David Metter on June 12, 2015 at 8:00am — 3 Comments

Take Our Survey for a Chance to Win $100

Auto/Mate is conducting its third annual survey about online information resources. As auto dealership employees, where do you get your industry news? How do you rate the various trade publications, social media networks and industry trade shows as information sources you can trust? We want to know!

This survey has fewer than ten questions and can be completed in less time than it takes to finish your cup of coffee. Participants who complete the survey will be automatically…

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Added by Mike Esposito on June 10, 2015 at 10:05am — No Comments

Is the Internet An Enemy To Car Dealerships?

A 2014 study by Autotrader showed that consumers are visiting fewer dealers in their car shopping than ever before. This is certainly a by-product of the availability of information. No longer do consumers have to visit multiple dealerships to find the right vehicle. They simply sit in front of their…

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Added by David Metter on June 5, 2015 at 5:00am — 9 Comments

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