Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

All ADM Blog Posts Tagged 'dealership' (996)

Hello, is It Me You’re Looking For?

I frequently write about how, in my opinion, dealerships would be wise to expand their thinking and change attitudes towards recall customers … and not just recall customers, but all customers

 

The customer experience is key to building customer loyalty, increasing referrals and securing repeat…

Continue

Added by Chris Miller on September 21, 2018 at 7:30am — No Comments

How to Boost Your Recall Completion Rate

Today one of five vehicles on the road are under recall.

This year alone there have been 46 million vehicle owners notified of a recall; seven million of which are not related to the Takata airbag issue.

 

Recalls represent a significant revenue opportunity for…

Continue

Added by Scot Eisenfelder on September 21, 2018 at 7:30am — No Comments


Vendor
Don’t Miss Revenue Opportunities!!

It is widely known that Service is the lifeblood of all dealerships and, in many cases, keeps dealerships financially in the black.

With the inundation of service requests by consumers, largely due to the increasing amounts of recalls that we’ve seen in the last few years, service…

Continue

Added by Andy Church on September 21, 2018 at 6:30am — No Comments

Can You Sell Cars On Facebook Marketplace?

Since Facebook has exploded, businesses have all rushed to capture their audience’s attention and leverage the platform’s marketing potential. In the beginning, gaining business exposure on Facebook’s platform was relatively inexpensive. As Facebook continued to modify its algorithm to appease its users and better…

Continue

Added by Todd Smith on September 20, 2018 at 7:00am — No Comments

In Dealer Reviews, Women Rate Female Sales Consultants Higher Than Male Consultants

Decrease the Gender Gap and Increase Revenue

Changing Culture, Changing Tides

Women are buying 45% of all vehicles at new car dealers today. Further, whether purchasing for herself or as part of a couple, this market segment retains 100% of the “veto power” at the dealership. Still, less than 1 in 10 front-line positions are held by women.…

Continue

Added by Anne Fleming on September 19, 2018 at 3:00pm — No Comments

Is the Pre-Qualification Game Losing You Sales?

The sheer volume of leads many dealerships receive can be overwhelming. And, not only do they have to respond (hopefully quickly) to any new leads, they are also expected to follow up with those leads with a “buy or die” mentality. I can guarantee you that whoever is responsible for following up with leads can quickly…

Continue

Added by Brett Sutherlin on September 19, 2018 at 7:07am — No Comments

Reason to buy your car from at an automobile dealership

Buying a car is fun and exciting at the same time. It doesn’t matter whether it’s your first one or the tenth, a new car gives you ripples especially when you get the one you have always dreamt of. However, you must choose wisely where you to buy your car. Most people do want to buy from a dealer. It is the most excellent option that comes with numerous benefits. Alfa Romeo Canada will guide you carefully and ensure you buy the most suitable…

Continue

Added by Rahul Paul on September 19, 2018 at 12:40am — No Comments

Three Merchandising Best Practices to Maximize Inventory Turn

In my last blog, I discussed how dealerships can lose significant profit by failing to merchandise vehicles efficiently. Simply put, you can’t sell something nobody knows you have. And, with thousands of competing vehicles…

Continue

Added by John Wingle on September 18, 2018 at 7:04am — No Comments

Sometimes You Have to Lose to Win

Many consider Michael Jordan one of the greatest, if not THE greatest, basketball player who ever lived. He also made some thought-provoking statements. One I find really interesting and words from which we can all learn is this:

 

“I’ve missed more than 9,000 shots in my career. I’ve lost…

Continue

Added by Steve White on September 17, 2018 at 5:59am — No Comments

Parts Sales: Money Doesn’t Grow on Trees

At one point in time or another, we’ve all heard someone in our lives tell inform us that money doesn’t grow on trees. And they would be right. Technically.

 

The facts are, however, that the phrase started because sometimes there is money…

Continue

Added by Todd Smith on September 13, 2018 at 6:30am — No Comments

Why Women Buyers Rate Saleswomen Higher Than Salesmen

Continue

Added by Anne Fleming on September 12, 2018 at 12:30pm — No Comments

Clarivoy Recognized by Tech Tribune as one of the 2019 10 Best Tech Startups in Columbus, Ohio

Columbus, OH, September 12, 2018Clarivoy, a pioneer and leader in automotive marketing attribution, today announced it has been recognized as one of the 2019 10 Best Tech Startups in Columbus by the Tech Tribune.  

 

Founded in 2017, The Tech Tribune delivers the latest technology news, in-depth technology articles, and insights on the hottest technology startups all over the world. The Tribune staff…

Continue

Added by Steve White on September 12, 2018 at 7:22am — No Comments

Are You Training Customers to Blackmail You for Service?

If you hold a management position in the retail automotive industry, you’ve probably had a customer attempt to leverage something to get what they want.…

Continue

Added by sara callahan on September 12, 2018 at 6:30am — No Comments

DOWNEY NISSAN BOOSTS SOCIAL MEDIA INTERACTIONS 627 PERCENT WITH VBOOST VIRAL VIDEOS

Videos of happy customers generate more online reviews and website visits  

 

Newport Beach, CA – September 10, 2018 – In the six-month period from February through July 2018, Downey Nissan, California’s #1 volume Nissan dealer, experienced a viral lift of 627 percent in their social media marketing program, attributed to videos sent out by Vboost, an automotive…

Continue

Added by Paul Moran on September 10, 2018 at 7:00am — No Comments

Turn Rate: Is Your Inventory Invisible?

Continue

Added by John Wingle on September 10, 2018 at 7:00am — No Comments

Maximizing Co-Op for a strong Q4 – 4 Questions to ask your vendors

With the fourth-quarter in sight, now’s the time to be planning for ways to end the year strong and insure you maximize your dollars and their effectiveness.  One way is to make sure you evaluate how you maximize OEM reimbursements and move more inventory.  Co-op funds can substantially improve a dealer’s ROI by…

Continue

Added by Chris Martin on September 7, 2018 at 7:18am — No Comments

The Impact of Customer Lifetime Value (CLV) on Revenue

Do you know your customers’ lifetime value (CLV)? CLV defines the monetary value of your customer relationship by how much gross profit they have generated for your dealership.

 

If you divide your customer database into quintiles, you’ll discover that the top 20 percent is responsible for 79 percent of your…

Continue

Added by Scot Eisenfelder on September 7, 2018 at 7:06am — No Comments

4 Common Parts that Need Replacement on Nissans

Every car on the road has its problems. Every brand also tends to have specific issues that plague its cars. If you own a Nissan, there are a few problems that are more likely to occur due to the way that Nissan manufactures its vehicles and the materials that it uses. Below…

Continue

Added by Rachelle Wilber on September 6, 2018 at 11:52am — No Comments

Your Secret Weapon to Increasing Sales? Reading

Almost every dealership has some degree of training, from the manager telling the salesperson, “Here’s how to do a foursquare, now go get an up,” to a more structured and professional routine, perhaps from an outsourced vendor. The problem is, this training can be inconsistent. Or, due to high turnover, the managers…

Continue

Added by John Wingle on September 6, 2018 at 7:14am — No Comments

Don’t Let Technology Make Your Customers Run for the Hills!

Communication is vital to business, that’s a given. In retail, businesses must be responsive, provide a great customer experience and stand by their products or services. But what happens when businesses fail at that? They get complaints.

 

A customer ordered some copper…

Continue

Added by Todd Smith on September 6, 2018 at 7:04am — No Comments

Monthly Archives

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2018   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service