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All ADM Blog Posts Tagged 'dealership' (818)

Your Q4 Reality Check: 5 Reasons Online Buying Is NOT Everyone’s Reality

People buy everything online these days. Or do they? In reality, there are some items people simply prefer to touch, see,…


Added by David Metter on October 24, 2016 at 11:20am — No Comments

How to Optimize for Voice Search

It's not enough to think about optimizing for desktop and mobile anymore. With voice search, Siri, Google Now, and Cortana are just the beginning.

By the time we reach 2020, over 50% of daily searches will be through voice searches. So how can you optimize your business and brand to get ahead of the curve? Watch this week's Hard Facts with Samantha for more info.…


Added by Paul Potratz on October 21, 2016 at 7:27am — No Comments

Just a Gimmick? Or Are Giveaways Really Needed?

Do you shy away from giveaways and win-a-prize type mailers? If you’re like most dealers, you probably do. Giveaways are frowned upon for fear of attracting customers who are more interested in winning a prize than buying a car.

Customers come into your dealership daily. When asked if they…


Added by Alexia Henson on October 20, 2016 at 6:25am — No Comments

Communicate Your Dealership's "Why" With Video

Great leaders and organizations inspire people because they are good at explaining why they do what they do. Their why gets people motivated. Their why makes people want to work for that company. Their why makes people want to buy their products.


For auto dealerships, your purpose is your “why buy” or…


Added by Timmy D. James on October 20, 2016 at 5:52am — No Comments

Using Content as a Sales Tool

Most companies view content marketing as a means to rank higher in search engines, establish thought leadership and engage with their audience.

Content, such as newsletters and blogs distributed via email and social media channels, enables businesses to stay top-of-mind with clients and prospects. It can be used to educate existing customers and…


Added by sara callahan on October 19, 2016 at 6:30am — 1 Comment

How to Find and Convert More Car Buyers with Digital Marketing

How to Find and Convert More Car Buyers with Digital Marketing

Most consumers today head to the internet to research their next car and the dealerships they will visit. And most dealerships have an online presence to connect with these consumers such as a…


Added by Larisa Bedgood on October 18, 2016 at 9:28am — 2 Comments

Digital Car Buyers Mean More Showroom Traffic, Not Less

There’s a big push in our industry right now to bring as much of the car buying process online as possible. Startups are entering the space believing that consumers want this ability and automotive vendors of all sizes are creating products to facilitate that.


However, some dealers are afraid to adopt…


Added by Mike Gorun on October 18, 2016 at 6:59am — No Comments

Attribution: Whose Sale Is It Anyway?

In most dealerships a dispute inevitably arises between salespeople over a sold customer. Perhaps it’s because one salesperson initially assisted the customer and a second closed the deal and delivered the vehicle while the first was off for the day. And what happens when a customer visits multiple times and perhaps a…


Added by Steve White on October 14, 2016 at 5:57am — No Comments

Auto/Mate Integrates Fixed Ops Suite with Singlethread Text-Message Platform, Improving Auto Dealers' Service Communications

Albany, N.Y. – October 10th, 2016 – Auto/Mate Dealership Systems announced today that its dealership management system (DMS) is fully integrated with Singlethread, an industry-leading service department text-message platform. Auto/Mate's auto dealer customers now have the option to implement Singlethread's messaging tool to communicate with service customers and have all records saved in each contact in the…


Added by Mike Esposito on October 10, 2016 at 7:25am — No Comments

Employee Retention: Why Are We Going Backwards?

A recent article in Automotive News reports that the three-year employee retention rate at dealerships reached a new low, dropping by 2%.

In fact,…


Added by Mike Gorun on October 6, 2016 at 7:00am — 3 Comments

Have you earned your bragging rights?

Does your dealership brag about your reputation? Do you constantly explore new ways to improve your interactions with customers and employees?

Brag Boards

Women rely on reviews 50% more than men and especially like reviews by other women. Reviews act as your…


Added by Anne Fleming on October 5, 2016 at 8:17am — No Comments

Are You Going Extinct?

This industry will go extinct in 10 years. Can you guess which industry I'm talking about?

Students right now are so excited to graduate and get involved in this field, but they’re having trouble getting a job. Why? The jobs in this industry are few and far between. 

It’s such an exciting and fast-paced environment for millennials to join into. It’s something that we’re actually excited about. It’s given us…


Added by Paul Potratz on October 4, 2016 at 9:00am — No Comments

Dealers Are Asking “What Is Online Retailing, Really?”

In my many discussions with dealers, the one question that invariably comes up is “What is online retailing, really?” They’ll then begin to tell me how consumers can already buy a car online from them. They have a widget with which a consumer can get their trade value. They have an online payment calculator. Customers…


Added by Joe Orr on September 28, 2016 at 5:41am — No Comments

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Added by Paul Potratz on September 27, 2016 at 12:25pm — No Comments

Are You Ready For Cross-Device Remarketing?

Have you ever done research on your mobile device for something you really want to purchase?

Maybe you do all that research on your desktop and make the actual purchase on your mobile phone? 

This week on Think Tank Tuesday, Paul discusses something that Google has finally…


Added by Paul Potratz on September 27, 2016 at 12:00pm — No Comments

Auto/Mate's National Customer User Summit was Largest Yet with Dozens of Events for Auto Dealer Attendees

Albany, N.Y. – September 27th, 2016 – Auto/Mate Dealership Systems announced today that its National Customer User Summit was its largest yet, spanning two full days and offering many new events, classes and workshops for the auto dealership employees and managers who attended. This year's User Summit was held September 19-21, 2016 at the Hilton Chicago/Oak Brook Hills Resort & Conference Center.…


Added by Mike Esposito on September 27, 2016 at 7:35am — No Comments

Efficiency is the Key to Loyalty

Have you ever tried to call a dealership – whether it’s to inquire about a vehicle or schedule a service appointment – just to get placed on eternal hold or thrown into someone’s voicemail? Many consumers have and, just like you, they don’t like it.


People are busy. When they pick up the phone to…


Added by Mike Gorun on September 27, 2016 at 6:07am — No Comments

Service Retention Relies on Consumer Trust

When a customer buys a new car from a dealership it’s almost a given that service also just gained a new customer. Most of the time, if the customer is local, they will start bringing their vehicle into the selling dealership for regular maintenance and…


Added by Tim Clay on September 26, 2016 at 2:30pm — No Comments

What's the Deal With RankBrain?

Since 2015, Google has been using something called RankBrain, and it was used to process and deliver more relevant and organic search results. How? It was even a mystery to Google!

Rankbrain not only understands language semantics, but also complex…


Added by Paul Potratz on September 23, 2016 at 1:00pm — No Comments

Increase Sales to Women Buyers by $6 Million is excited to bring you this white paper on how you can generate up to $6,000,000 in annual sales to women. Now is the time to strengthen your position and turn your dealership into a destination for the fastest car buying segment. The headlines are reading how business is only getting tougher. Is it really going to finish up at another 17.5 million unit year? How will your store stack up?…


Added by Anne Fleming on September 21, 2016 at 10:23am — No Comments

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