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All ADM Blog Posts Tagged 'dealership' (751)


Influencer
How to Optimize Your Open Rates

Did you know subject lines framed as questions get fewer open rates and replies?

Most people assume you SHOULD ask questions in your subject line in order to get more open rates when that’s not the case.  You can also increase the success of your marketing campaign by dropping the exclamation points! 

We know it’s hard to break the mold, and…

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Added by Paul Potratz on July 1, 2016 at 12:15pm — No Comments


Influencer
Injecting the Power of Video into Your Content Marketing

Video content has pretty much become the preferred medium for consumers. Social media platforms increasingly give video content preferential reach and content producers have adjusted their strategies accordingly.

 

In retail automotive, video is used very effectively to market dealerships and their…

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Added by sara callahan on June 30, 2016 at 7:10am — No Comments


Influencer
Food is the Way to a Man’s Heart... But Not That Kind of Food

This common saying is certainly one that everyone knows. And, whether it’s true or not, has endured time. Why? Because someone cooking for you is an intimate act that is satisfying and elicits fond memories. In essence, this act accomplished on a regular basis is supposed to be the recipe (pun intended) to win the…

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Added by Mike Gorun on June 30, 2016 at 6:45am — No Comments


Influencer
Are You Making This Mistake?

Search engine marketing is valuable tool when used correctly. But it's not the be all, end all of digital marketing. You need to be able to step outside of your comfort zone if you want to achieve digital marketing success.



If you haven't already begun experimenting with other tools; now is the time. The first tool you should start with is email marketing. Tap into your current database and gather more information about your customers.…

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Added by Paul Potratz on June 28, 2016 at 12:00pm — No Comments


Influencer
Build Your Brand With Social Selling: Part III

Part III: Gather Data to Dominate

Hopefully you’re already convinced social selling has a lot to offer your dealership.  In fact, dealerships that want to win in today’s marketplace will need to get social—and fast—if they want to keep up with the competition.  In addition to building…

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Added by Joey Little on June 28, 2016 at 8:00am — No Comments


Vendor
Increasing Service Revenue Is All in the Details

The service department is typically the largest revenue source for a dealership. In some cases, service departments carry the dealership and keep it in the black. Yet, no matter how much revenue a service department brings in, it would be hard to believe there is a single dealer out there that wouldn’t want to see it…

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Added by Tim Clay on June 27, 2016 at 6:58am — No Comments


Vendor
How Two Birds with One Stone Protects Your Investment

Have you ever considered targeting your sales and service customers simultaneously?

Try placing a service offer in with your next sales mailer. I promise you’ll be happy with the results.

Service has become a highly competitive market. Shops now exist on practically every street corner. It’s hard to find a…

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Added by Alexia Henson on June 27, 2016 at 6:00am — No Comments


Influencer
Is Your Campaign Compatible?

Are you testing your emails before you send them?

More than 80% of the population use smartphone and other mobile devices. Over 60% of people…

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Added by Paul Potratz on June 24, 2016 at 10:30am — No Comments

Dangerous Recalls May be Leaving your Service Lane Unrepaired

In my last few blogs, I’ve discussed how to handle recall customers and why dealers should embrace them rather than be afraid of them. We’ve also reviewed new and used car recalls, along with the applicable laws and consequences for any failure to comply. The one area I haven’t yet discussed is recalls in your service…

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Added by Chris Miller on June 24, 2016 at 7:31am — No Comments


Influencer
Build Your Brand With Social Selling Part II

Part II: Increase Employee Engagement

When dealerships are focused on social selling, they’ll be able to increase employee engagement, as well as boost their bottom lines.  Most businesses already know increasing employee engagement is important,…

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Added by Joey Little on June 23, 2016 at 7:00am — No Comments


Influencer
Build Your Brand With Social Selling Part I

Part I: Social Selling and Your Bottom Line

There’s serious hype about social selling in every industry, but do you know what it means for your dealership?  Do you know how it can impact your sales, your employee engagement, and ultimately your bottom line?

If not, it’s time to take a look.  There are several ways…

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Added by Joey Little on June 21, 2016 at 1:00pm — No Comments


Influencer
Speeding up the Success of Your Business

Are you looking for fast and easy ways to speed up the success of your business? 

This week on Think Tank Tuesday, Paul will go into detail about techniques you need to use to brand your business and become successful in no time.  The first step? Ask yourself these questions.

Why are you unique?

What do you do as a business owner that is…

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Added by Paul Potratz on June 21, 2016 at 11:27am — No Comments


Influencer
Auto/Mate Announces Speakers and Presentations for the 2016 National Customer User Summit

Albany, N.Y. – June 20th, 2016Auto/Mate Dealership Systems today announced the full agenda of speakers and presentations for its National Customer User Summit to be held September 19-21, 2016 at the Hilton Chicago/Oak Brook Hills Resort & Conference Center. All sessions offer practical "how to" advice from vendors that integrate with Auto/Mate's dealership management system (DMS), and/or actionable strategies that attendees can take home to…

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Added by Mike Esposito on June 20, 2016 at 9:32am — No Comments


Influencer
Should you be comparing yourself to competitors?

Comparing yourself to competitors in the same market...is it really such a good idea?

In this week’s Hard Facts, Samantha explains why it's not always ideal to compare your business to a competitor's, but how to do it properly in the right circumstances. Watch now!…

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Added by Paul Potratz on June 17, 2016 at 9:00am — No Comments


Coach
How Can We Alter Consumer Perception that Car Buying is Painful?

According to an article published on Forbes.com, even world-renowned professors at Harvard Business School have a painful experience when shopping for a new car.

 

The…

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Added by Tony Orlando on June 16, 2016 at 6:36am — No Comments

Power Minute #11: May Retail Sales Growth - Negative?

For the second time in 3 months, retail sales growth turned negative. What kind of impact will this leave on June sales?

Watch video…

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Added by Kris Rosychuk on June 15, 2016 at 11:57am — No Comments

Does Recall Non-Compliance Leave Your Dealership More Liable & At Risk?

There’s no question – the recall crisis is eroding the confidence consumers have in vehicle safety. Every day, we hear of more vehicles being recalled for various reasons. If nothing else were to get recalled, we’d be looking at an “estimated” completion date of around 2020. That’s assuming the parts to fix the…

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Added by Chris Miller on June 15, 2016 at 6:57am — No Comments


Influencer
It's all in the detail...

Attention to detail can lead to fewer car accidents. In this week's Think Tank Tuesday, Paul explains how being dumped into an automated voicemail system can make it extremely difficult for customers to access your business.…

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Added by Paul Potratz on June 14, 2016 at 11:38am — No Comments


Influencer
Turning the “Perfect” Opportunity into Goodwill and Car Sales

While car dealerships aren’t necessarily held in high regards by consumers, there are many dealers out there that are pillars of their community. Big hearted philanthropists who understand the sense of community and the importance of being involved. A great example of this – and the impact it has had on the community…

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Added by Mike Gorun on June 14, 2016 at 5:27am — No Comments

How Important are Car Dealership Reviews?

Car Dealership Reviews are more Important Now Than Ever!

If you’re in charge of a car dealership reviews, it’s natural to worry about reviews and potential negative reviews. Knowing the process of the potential car buyers mental thinking and how they choose car dealerships…

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Added by Jeremy Rich on June 13, 2016 at 9:00pm — No Comments

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