Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Does the day of the week an email campaign is launched affect whether that email is opened? It does! And boosting your open rates ultimately increases response rates – meaning more ROI for your store.
In a recent study, we identified how dealers could drive ROI by analyzing on-demand email campaign…Continue
Added by Doug Van Sach on July 16, 2018 at 6:15am — No Comments
ADM members are invited to attend an exclusive webinar presentation on technical search engine optimization (SEO), designed specifically for automotive websites. Hedges & Company will be presenting the free webinar on Wednesday, July 25, 2018 from 2:00pm to 3:00pm EDT.
The focus of the webinar, Part One of a two-part series, will be on technical SEO.
We wanted to start with technical issues because…Continue
Added by Jon Hedges on July 13, 2018 at 10:56am — No Comments
Department Managers have an enormous impact on your Dealerships Profitability. That impact can either be positive, or negative. The choice is really up to you. We would never let the coach on the field without a playbook and a strategy, yet as an industry we let our managers “play” every day…Continue
Added by Andy Church on July 13, 2018 at 7:30am — No Comments
Added by Timmy D. James on July 12, 2018 at 8:15am — No Comments
Customer loyalty, experience and retention can’t be modified without hearing what your customers think. Dealerships rely on such things as manufacturer surveys and online reviews to…Continue
Added by sara callahan on July 12, 2018 at 6:30am — No Comments
And when it comes to making these purchases, this market tends to consider much more than just cost. Price is definitely a component of their decisions, but emotional factors such as trust of…Continue
Added by Anne Fleming on July 11, 2018 at 10:30am — No Comments
A used car can be convenient for many reasons. It can help you travel safely to work, school and beyond. It can save you a lot of money as well. Brand new vehicles tend to cost a pretty penny in comparison to used ones. If you want to shop for an amazing preowned car, there are numerous options…Continue
Added by Rachelle Wilber on July 11, 2018 at 10:12am — No Comments
It’s probably not news to you that, while customers like having new cars, many dislike the dealership experience. And, that dislike often immediately begins from the first moment they arrive and are basically accosted by 10 salespeople approaching their vehicle as they pull onto the lot – yes, that’s mostly an…Continue
Added by John Wingle on July 11, 2018 at 6:56am — No Comments
Purchasing a car can often feel incredibly overwhelming and hard.
There are so many choices out there. Vehicles are major commitments that people rely on for years and years at a time, too. If you’re looking to simplify the car shopping process in a big way, you should take…
Added by Rachelle Wilber on July 10, 2018 at 7:00am — No Comments
Saint Petersburg, FL July 9, 2018 –…Continue
Added by John Wingle on July 9, 2018 at 6:30am — No Comments
Some skeptics lament the decline in the use of social media platforms.
Perhaps because they’ve become jaded due to all the arguments and political rhetoric constantly popping up in news feeds. Well, don’t for a second believe these pessimists!
Added by Paul Moran on July 6, 2018 at 6:00am — No Comments
As time goes by, digital marketing is increasingly integrated into car dealerships’ ad budgets.
Because of that, many options have developed which allow dealerships to create exposure and deliver ads in a more direct and targeted way -- more than was ever…
Added by Steve White on July 5, 2018 at 6:30am — No Comments
Those consumers have, more than likely, already narrowed your dealership down to one of only a couple that they plan to visit. And,…Continue
There are few feelings better than knowing that you got a great deal when buying a car. It feels even better knowing that there is a dealership that you can return to when you’re ready to buy another car. Let’s look at some signs that you have found the…Continue
Added by Hannah Whittenly on June 29, 2018 at 9:55am — No Comments
Timing is Everything: Create Campaigns Now
Although all dealers see escalated tire sales in the last two months of the year, only luxury…Continue
Added by Doug Van Sach on June 29, 2018 at 6:30am — No Comments
Flick Fusion COO Tim James shares his advice on how auto dealers can start adding video to their marketing strategy in part 2 of this 2 part video blog
Added by Timmy D. James on June 28, 2018 at 8:14am — No Comments
There is plenty of buzz nowadays in the automotive industry about the customer experience. Everything from improving the in-showroom experience, to the finance experience, online experience and the service experience; mostly by using technology and the proper training of…Continue
Added by sara callahan on June 28, 2018 at 6:30am — No Comments
Clarivoy’s Attribution API helps CarSoup.com Show Auto Dealers how it’s Helping them Sell More Cars
Columbus, OH, June 25, 2018 – Clarivoy, a pioneer and leader in automotive marketing attribution, today announced that CarSoup.com has embedded Clarivoy’s multi-touch attribution technology into its website, which ensures proper credit is attributed to those marketing sources that influenced…Continue
Added by Steve White on June 25, 2018 at 7:02am — No Comments
To stay top-of-mind with your customers, you need to keep in touch.
If you have lifecycle-based communications that launch automatically (triggers), you’re already taking advantage of a great tool for your dealership. This keeps your active customers engaged. However, to maximize…
Added by Scott Kane on June 25, 2018 at 6:30am — No Comments
Perhaps it’s the latest YouTube star, that sports athlete that may (or may not) have…Continue
Added by Paul Moran on June 25, 2018 at 6:30am — No Comments