ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
Using a third-party provider for leads sounds like a great idea in theory. However you need to make sure that these leads you are getting are worth the money you are spending. Learn how to make the most out of using these other providers to ensure you are maximizing your possible leads.…Continue
Added by Paul Potratz on April 11, 2014 at 1:38pm — No Comments
With Big Data and analytics having been the hot topic over the past couple of years, many dealers are recognizing that they can increase the effectiveness of their marketing. Many dealers, however, outsource much of their digital marketing to vendors that sell them on the use of their data to achieve…Continue
Added by Paul Potratz on April 8, 2014 at 8:49am — No Comments
While the entire Internet is buzzing today with April Fools jokes and gags, there is one dealership that is putting today’s fun to good use. The LaFontaine Automotive Group decided to take part in the day by turning their inventory images into pictures of cats.
Not only is this a great idea since the Internet LOVES cats, but they too have upped the cleverness…Continue
Added by Erin Ryan on April 1, 2014 at 10:00am — No Comments
You can't have a successful business unless everyone is on board with the process. Learn how to spot the gaps in your company's strategy on this week's Think Tank Tuesday.
Added by Paul Potratz on April 1, 2014 at 7:39am — No Comments
Are your emails mobile friendly? The way you structure the layout of your emails and the length of your subject lines are extremely important in determining how well they will perform. Ensure that you are optimizing your email for the maximum click through from mobile users.
Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn how to leverage social media for your dealership.…
Added by Paul Potratz on March 28, 2014 at 9:29am — No Comments
Hatchbacks are pretty versatile vehicles – they are affordable, you have relatively powerful options, they have decent mileage and they are great for getting around the city. It’s no wonder that they are a popular option amongst young people looking for the most bang for their buck and a way to keep future expenses to a minimum. There are plenty of choices, but there are some things you need to consider when looking a good, affordable hatchback that will suit your needs.…Continue
Added by Kerry Blake on March 27, 2014 at 5:00am — No Comments
Does your website make shoppers feel good about their purchase? What is the advantage of buying from your brand instead of one with a better price? Learn how your website can help shoppers justify a purchase on this week’s Think Tank Tuesday.
Added by Paul Potratz on March 25, 2014 at 9:31am — No Comments
Much has been said about using social media for businesses, but it seems like most information is aimed towards the typical small retail business or service provider. Too many dealers seem to ignore basic tips or strategies to leverage social media for the benefit of the dealership. To help solve this problem, here's a quick and easy guide to getting started with social media.
In a world filled with loyalty programs, it’s always interesting when I talk to a dealership that harbors doubts. The cost involved in having a loyalty program is minimal compared to the revenue generated. However, at times it seems as if dealers are intimidated by the effort it would take to…Continue
Added by Mike Gorun on March 18, 2014 at 7:30am — No Comments
On March 9, the popular television show “60 Minutes” aired a segment titled “The Data Brokers: Selling Your Personal Information”. In the segment, Steve Kroft interviewed various privacy experts who explained how…Continue
Data security is becoming an increasingly public concern as databases from large retailers continue to be breached and consumer information exposed. Congress is holding hearings this week with top data security professionals to discuss how best to prevent future breaches. The concern is so high that Congress is…Continue
Added by Scott T. Joseph on March 12, 2014 at 1:28pm — No Comments
Auto/Mate Dealership Systems is conducting a survey and is inviting auto dealer personnel to participate. Where do you get your news and information about the auto industry? We appreciate your input! Participants who complete the survey will be entered into a drawing to win a $300 Visa gift card. In the time it takes to finish your cup of coffee, you could be entered to win!
Added by Mike Esposito on March 12, 2014 at 10:30am — No Comments
Ford OEMs "Secret Weapon" For Their AMAZING "Comeback", Best Selling Author Dr. Willie Jolley Will Keynote The Internet Sales 20…Continue
Added by Sean V. Bradley on March 10, 2014 at 8:57pm — No Comments
Warranty work is a large part of any service department’s revenue. The recent announcement by the NHTSA mandating manufacturers to use specific labeling on recall notices could prove to be very helpful to dealers; helping them get the work faster and at a lower cost. However, there are challenges…Continue
Do you want to grow your business without working more? Find out ways to move the rocks in the road that are stopping you from moving forward. That's this week's tip on Think Tank Tuesday.
Added by Paul Potratz on March 4, 2014 at 8:49am — No Comments
ALBANY, N.Y. – March 3rd, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that DealerSocket, a leading provider of Customer Relationship Management (CRM) software to auto retailers, has completed integration with Auto/Mate's dealership management system (DMS). Dealers using both Auto/Mate and DealerSocket solutions will benefit from improved sales efficiency with real-time, bi-directional updates of customer, vehicle…Continue
Added by Mike Esposito on March 3, 2014 at 7:26am — No Comments
Do you have a strategy to market your dealership to Gen Y? Unsure of why you need one? What if I told you Gen Y, defined as those ranging from ages 18-34, make up the largest chunk of the current population? It's important to understand how to market to this generation and capture these potential sales.
Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn how to get through to Gen Y.…
Added by Paul Potratz on February 28, 2014 at 12:00pm — No Comments
Many dealers are intimidated by the concept of “customer loyalty.” The simple attempt at trying to design and implement a strategy that creates lifetime customers is certainly a daunting one. It takes a lot of work and effort to accomplish this, for sure. However, just like you train your sales…Continue
Do you think you are doing everything you can but can't figure out why more money isn't coming in? There may be one key component missing. Find out what you are missing to reach your goals this week on Think Tank Tuesday.
Added by Paul Potratz on February 25, 2014 at 11:12am — No Comments