ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
How Often Should Your Advertising Messages Change?
► How Consistent Is Your Content?
► When Should You Update Website Sliders?
► How Long Should Campaigns Run?
► When Do You Need A New Commercial?
Do you have the type of personality that you feel you must always be changing your marketing strategy for it to work? To build your brand you need to convey a consistent message with content that is recognizable across multiple platforms. That's this week on…
ALBANY, N.Y. – December 9th, 2013 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that its dealership management system (DMS) is now integrated with Innovative Aftermarket System's (IAS) suite of SmartDealerProducts for automotive dealerships. Dealers using both Auto/Mate's DMS and IAS' SmartDealerProducts solutions can now benefit from real-time information exchange between the two systems.
Added by Mike Esposito on December 9, 2013 at 9:39am — No Comments
On October 24, 2013, Instagram announced that they would become the next social media giant to offer up advertising space on their mobile platform. From the consumer’s perspective, it’s easy to understand the resentment towards the announcement. One of the biggest perks of the platform was that users could…Continue
Added by Paul Potratz on December 9, 2013 at 8:50am — No Comments
As I was talking strategy with a good friend of mine who is a GM of two rooftops we got into a discussion about which strategy is most effective in the automotive internet sales world i.e. coordinators vs. floor sales people making the calls.
We all know that the hardest part in the…Continue
Added by J.R. Batchelor on December 7, 2013 at 5:17pm — No Comments
Engaging Your Mobile Shoppers
► Keep Customers In The Store
► Share The Mobile Experience
► Eliminate "Be Back" Mentality
► Use Competition To Your Advantage
You learned last week in part one how to use mobile marketing to keep your customers on your website. This week I'll share how you keep those customers around once they are in your showroom. That's this week on Hard…
Added by Paul Potratz on December 6, 2013 at 1:52pm — No Comments
Added by Paul Potratz on December 6, 2013 at 11:19am — No Comments
In the B2B world, we’re seeing a shift in importance and shopping behaviors by business buyers. What’s interesting is that business buyers are starting to behave more like consumers when making business purchase decisions. A…Continue
Use These Two Tactics To Increase Conversions
► You Won't See This In Brick-and-Mortar
► Create A Hard-To-Ignore Call To Action
► Get Customers Taking Action Sooner
► Attract Those Looking To Buy Right Now
Today, I have two proven tactics for you to increase your conversions. One tactic appeals to those shopping to buy now and the other will bring in those with selective interests. That's this week on…
Added by Paul Potratz on December 3, 2013 at 10:42am — No Comments
Attracting Mobile Shoppers
► Over 80% Shop For Vehicles Online
► Numbers Are Decreasing For Desktop Users
► More Customers Are Turning To Mobile
► Tune Your Message To These Customers
Automotive shopping habits have evolved rapidly over the past 18 years. Customers quickly adapted to shopping on the internet and now those habits are changing again. Are you prepared to keep up? That's this week on…
Added by Paul Potratz on December 2, 2013 at 12:12pm — No Comments
Black Friday is the busiest shopping day of the year. People start lining up for sales hours and sometimes days in advance for an opportunity to purchase a television or other hot holiday item and save money. For many, it’s the thrill of the hunt. However, it’s estimated that consumers will…Continue
Added by sara callahan on November 27, 2013 at 5:04am — No Comments
Don't Sell A Price, Sell A Lifestyle
► Target Marketing To Life Events
► Market To Many Stages Of Life
► Stop Selling By Price Alone
► Create Your Marketing Plan Today!
Different stages of life require unique marketing messages and campaigns. With digital marketing, you can advertise to prospects with content that will increase your conversions. That's this week on Think Tank…
Added by Paul Potratz on November 26, 2013 at 9:13am — No Comments
ALBANY, N.Y. – November 25th, 2013 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that Superior Integrated Solutions (SIS), the industry's leading integration provider for auto dealerships, is now providing integration services to facilitate data exchange between Auto/Mate's dealership management system (DMS) and third-party systems in use by auto dealers.
"For our customers with software systems in their…Continue
Added by Mike Esposito on November 25, 2013 at 8:53am — No Comments
So once again I ask the question at the heart of the matter.... Mr./MRS Car Dealer PAY ATTENTION HERE.... How many Vendors are YOU Paying who are Selling your Customer Data to Other Vendors for Cash? AND... is your customer information ultimately being sold by vendors you paid to other car dealers who are your competition?
You know there are cars on your lot that are going to sell faster than others. Take those that sit for long periods of time and market them directly to customers that want them. That's this week on Hard Facts.
Added by Paul Potratz on November 22, 2013 at 3:00pm — No Comments
The holidays are quickly approaching. Do you have plans in place to make your dealership a stop on customer's shopping lists? Learn how to take your Black Friday and Cyber Monday strategies further. That's this week on Think Tank Tuesday.
Added by Paul Potratz on November 20, 2013 at 8:40am — No Comments
I've been working with Marshall from Northeast Lending in North Jersey for several months to help him acquire individuals in need of short term loans that have collateral to back up the funding. Regardless of their credit score, Marshall works with them to lend them the money that they need at a fair price to ensure that they can get their business back on track.
Over this time, he has helped so many businesses that I found for him through my marketing. If anyone is in need of a…Continue
Added by Jonathan Morales on November 18, 2013 at 8:30pm — No Comments
Customer Focused Training
► All Trainers Need To See This
► Specific Language To Avoid
► Develop Your Sales People
► Keep Your Focus On The Customer
If you are in a position to be leading and developing your sales force, I have some Hard Facts you won't want to miss. Learn to use the right language to keep the focus on the customer and create the best experience…
Added by Paul Potratz on November 15, 2013 at 1:26pm — No Comments
SCHENECTADY, NY- On November 22, Paul Potratz, founder and COO of Potratz, and Cory Mosley, Principal of Mosley Automotive Training, will be hosting Closing Ratios: A 20% Increase in 7 Steps. Held at 2:33pm EST, the Friday webinar will showcase all that dealers need to know about closing ratios, the figure…Continue
Added by Paul Potratz on November 13, 2013 at 9:20am — No Comments
Does Your Website Pass Or Fail?
► Test Your Website's Merit Today
► The Right Way To Do Product Reviews
► Purchase Justification Is Key
► Make Your Dealership's Website Stand Out
Use this week's Think Tank Tuesday video as a guide. Learn for yourself whether or not your website would pass or fail by the Potratz standard.…
Added by Paul Potratz on November 12, 2013 at 12:14pm — No Comments
With the internet in everyone’s pocket, the old mantra of the manufacturer promoting the vehicles while the dealer promotes the deal is dead. It's up to you to promote your inventory to the right customer and make yourself the dealership to visit.
Added by Paul Potratz on November 8, 2013 at 3:19pm — No Comments