Professional Community for Car Dealers, Automotive Marketers and Sales Managers
In this episode of Hard Facts, Samantha was on Facebook Live from Google Headquarters in NYC. Were you able to catch it?
Aside from learning what it means to be a Google Partner, Samantha, Candace, and Philip will give you ideas and strategies for your marketing campaigns - straight from Google.
Watch this week’s episode for more information!…Continue
Added by Paul Potratz on December 9, 2016 at 10:36am — No Comments
In their new book, The Intuitive Customer, authors Colin Shaw and Ryan Hamilton contend that companies that try to fight declining customer satisfaction by lowering prices are going about customer satisfaction the wrong way. Instead, they state…Continue
Added by Mike Gorun on December 7, 2016 at 6:09am — No Comments
Not too long ago your service department could rely on seeing customers fairly frequently, but as vehicles have increased in quality, so have the OEM’s suggested service intervals – some are now as much as 15,000 miles between oil changes.
To put this into perspective, in the past, if a customer drove…Continue
Added by Ujj Nath on December 6, 2016 at 6:54am — No Comments
Albany, N.Y. – December 5th, 2016 – Auto/Mate Dealership Systems announced today that Patrick Reilly has joined its team as the new Head of Marketing. Reilly brings more than 25 years professional experience in marketing research, advertising, branding and strategy for…Continue
Added by Mike Esposito on December 5, 2016 at 5:19am — No Comments
Between endless meetings, work-related tasks and familial responsibilities it probably seems as if you’re continuously pulled in different directions. Our society has devolved into a place where we often fail to stop and notice important things, simply because we’re so busy satisfying the needs and wants from those we…Continue
Added by Ujj Nath on November 30, 2016 at 6:35am — No Comments
The automotive industry has a sales department staffing problem – and a big one. In fact, NADA has placed the yearly turnover rate as high as 70 percent. Dealerships are in constant hiring mode to keep their sales floor staffed with enough employees to provide coverage for their floor traffic and to follow up with…Continue
If you’re like most dealers, you may feel that you don’t want to inundate your customers with mail.
However, the issue is that your competitors are most likely sending mail to the same customers that you’re trying so hard not to overwhelm.
It’s difficult to decide whether to mail…
Added by Alexia Henson on November 28, 2016 at 5:00am — No Comments
DMS Designed By Car People For Car PeopleTM Remains #1 in Customer Satisfaction
Albany, N.Y. – November 21st, 2016 – Auto/Mate Dealership Systems announced today that with its latest round of hiring, its employees have surpassed 1,000 years of combined experience working in car dealerships. Auto/Mate's dealership management system (DMS) software was Designed By Car People For Car…Continue
Added by Mike Esposito on November 21, 2016 at 7:38am — No Comments
Today’s car shoppers spend more time researching their next vehicle on their smartphones than at the dealership lot. Automotive marketers must…Continue
Added by Larisa Bedgood on November 18, 2016 at 7:50am — No Comments
One dealer in Florida is taking a stand to ensure that pre-owned vehicles with open recalls never hit the streets. When the Takata airbag crisis first reared its ugly head, Earl Stewart of Earl Stewart Toyota, started informing customers of in-stock vehicles with open recalls by clearly marking them with…Continue
Added by Chris Miller on November 9, 2016 at 8:02am — No Comments
Columbus, OH (November 9, 2016) – Clarivoy today announced the native integration of its industry-leading Multi-Touch Sales Attribution solution…Continue
Added by Steve White on November 9, 2016 at 7:30am — No Comments
Technology changes in our industry faster than many of us can keep up with. It seems like new services and innovations pop up weekly. Do we know which innovations consumers are sure to like or not? Of…Continue
Added by Mike Gorun on November 8, 2016 at 5:14am — No Comments
CRM as we know it is dead. Its sole purpose was to replace index cards and rolodexes with a more organized digital solution – one which helped salespeople more efficiently follow-up, track and manage conversations. However, in most cases, the ultimate beneficiary is the user, not the customer.
Added by Ujj Nath on November 7, 2016 at 5:26am — No Comments
Typically, when looking to boost sales, OEMS add incentives or special lease deals. However, that may not be the right strategy. These types of campaigns tend to end up starting a domino effect…Continue
Added by Steve White on November 3, 2016 at 7:21am — No Comments
Have you heard the claims that most consumers would rather go to the dentist than to the dealership? Year after year, we hear similar bad claims. The recent …Continue
Humans naturally crave interaction with other humans. However, as technology advances, there is an increasing push by companies to automate as much of their processes as possible. While this is understandable, as it saves on costs, the path technology is taking us down could prove to be a double-edged…Continue
Added by Mike Gorun on October 28, 2016 at 6:56am — No Comments
Car Buying and Emotions, Part I
Women shop and buy cars for a number of reasons, but regardless of the reason, emotions are involved in every step. The emotional range can start with excitement about the prospects of a new car, to apprehension when signing papers, to frustration when taking a car in for…
Added by Anne Fleming on October 26, 2016 at 1:30pm — No Comments
Added by David Metter on October 24, 2016 at 11:00am — No Comments
It's not enough to think about optimizing for desktop and mobile anymore. With voice search, Siri, Google Now, and Cortana are just the beginning.
By the time we reach 2020, over 50% of daily searches will be through voice searches. So how can you optimize your business and brand to get ahead of the curve? Watch this week's Hard Facts with Samantha for more info.…Continue
Added by Paul Potratz on October 21, 2016 at 7:27am — No Comments
Do you shy away from giveaways and win-a-prize type mailers? If you’re like most dealers, you probably do. Giveaways are frowned upon for fear of attracting customers who are more interested in winning a prize than buying a car.
Customers come into your dealership daily. When asked if they…Continue
Added by Alexia Henson on October 20, 2016 at 6:25am — No Comments