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All ADM Blog Posts Tagged 'dealership' (994)

Want More Service Revenue? Make Technician Videos!

Would you like to hear a ridiculous, unbelievable ROI statement? Well, one luxury brand dealership integrated technician videos into its service processes and, in only seven days, made +$250K in customer pay recommended work revenue. In fact, 80% of all closed repair orders for the week had a technician video sent to the customer.

Why do…

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Added by Ujj Nath on July 19, 2019 at 7:23am — No Comments

Digital Retailing: Let’s Talk About F&I

Conversations about digital retailing in the automotive industry tend to center around two things: customer experience and an increase in sales volume. But some dealers feel that it just leads to decreased margins on the front-end in the “race to the bottom,|” and that face-to-face interaction will end in more revenue – whether that's in the front or the back…

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Added by Michia Rohrssen on July 18, 2019 at 7:22am — No Comments

Do You Know Your Customers’ Service Share of Visits? Here’s Why You Should

In the automotive industry, the ability to earn a greater share of a customer’s spend is the key to driving higher customer lifetime value. To that end, many dealers utilize flawed retention strategies designed to achieve a minimum number of service visits rather than maximize the…

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Added by Doug Van Sach on July 18, 2019 at 7:07am — No Comments

Selecting the Right DMS is Like a Marriage: 3 Features that Help Avoid a DMS Divorce

This is my second blog in a series about what to look for when choosing a Dealer Management System.

In my first blog article, I talked about how to start evaluating the right DMS for your dealership. This blog is a continuation of…

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Added by Veronica Dunford on July 17, 2019 at 7:34am — No Comments

A Tidal Wave of Change May Be on Its Way to Dealerships

Federal law currently prohibits dealerships from selling any new vehicle with an open safety recall to consumers. And now, Democratic Senators Richard Blumenthal (Democrat - Connecticut) and Edward Markey (Democrat - Minnesota) have reintroduced legislation that also prohibits the sale of used cars with open safety recalls, according to…

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Added by Dan Beres on July 17, 2019 at 7:00am — No Comments

A Change That Extends Your Dealership’s Reach on Facebook

Facebook recently announced a change to its algorithm that prioritizes posted comments in a manner that can be very beneficial as far as gaining more exposure to your customer’s networks.

 

According to Social Media Today,…

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Added by Paul Moran on July 16, 2019 at 7:25am — No Comments

DealerBuilt Hires Mike theCarGuy Correra as a Client Experience Specialist

Mason City Iowa, July 15, 2019 -- DealerBuilt, a proven enterprise Dealer Management System (DMS) for automobile…

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Added by Michael Trasatti on July 15, 2019 at 7:52am — No Comments

Prodigy Expands into New San Francisco Offices

The Seamless online to in-store sales platform for auto dealers enjoys sustained growth due to the addition…

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Added by Michia Rohrssen on July 15, 2019 at 7:35am — No Comments

Shifting to a Razor and Razor Blade Business Model

In the last seven years, new vehicle gross margins have declined from four percent to two percent.

If that pace continues, profit margins will be wiped out by 2025. It appears that the front-end grosses dealers enjoyed 10 or 15 years ago are never coming back.

 

F&I…

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Added by Scot Eisenfelder on July 12, 2019 at 6:00am — No Comments

Service Marketing: To Reach Younger Drivers, Go Beyond Recommendations

Though every vehicle today comes with a recommended maintenance schedule from the manufacturer, many consumers don’t follow them.

What’s worse, some may not even know they exist! We recently surveyed 1,000 auto dealer customers and found that younger generations are less…

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Added by Jeff Giere on July 11, 2019 at 7:30am — No Comments

A Simple Way to Capture Additional Service Revenue

In a quick review of dealership’s websites, I find that many are almost entirely sales focused and tend to neglect the one department that brings the most significant percentage of profit… service.

Go ahead. Take a look at a few dealership websites. Service tends to be the…

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Added by Ed Barton on July 11, 2019 at 7:00am — No Comments

fusionZONE Automotive Forms New Dealer Advisory Council

Advisors from a mix of dealers and dealer groups will help shape future company processes & product development

 

Lakeland, FL, July 8, 2019 - fusionZONE Automotive, LLC today announced the formation of a dealer advisory council to gather feedback and insights directly from its dealer clients to help shape future product development based on the exact needs of its…

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Added by Ed Barton on July 8, 2019 at 7:01am — No Comments

What’s the Silver Lining in this New Car Sales Slump We’re In?

According to an article in Automotive News, dealerships are in a new car sales slump and have to increasingly rely on used car sales and service revenue to drive profits.…

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Added by Dan Beres on July 2, 2019 at 6:30am — No Comments

fusionZONE Automotive Expands and Moves into New Lakeland, FL, Offices

Lakeland, FL, July 1,  2019 - fusionZONE Automotive, LLC today announced that due to sustained company growth it is expanding into new offices with an additional 8,000 square feet of space and consolidating operations to its Lakeland, FL office.

 

FusionZONE acquired MotorWebs a year ago along with nearly 300 dealership clients, and this expansion has enabled it to add management and support functions, and service…

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Added by Ed Barton on July 1, 2019 at 7:11am — No Comments

Social Selling: Why Dealers Should Adopt It

Let’s go ba.ck in time for a moment. 16 years ago, in 2003, there was a brand-new highline dealership. This dealership was getting very little walk-in traffic...

Despite having 10 salespeople on the floor, they were lucky if even one customer came in on any given day. With no…

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Added by Paul Moran on June 27, 2019 at 7:00am — No Comments

3 Ways The Netflix Marketing Model Can Benefit Your Dealership

Netflix is one of the most successful disruptors of the digital age. How did they do it?

By developing a business model built on customer obsession and personalization at scale. So take note of their strategy: here are three takeaways from Netflix’s meteoric…

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Added by Dean Martin on June 27, 2019 at 7:00am — No Comments

DealerBuilt Promotes Kathy Henderson to National Accounts Director

Company is adding resources, upgrading account management team & boosting its professional services team with top client specialists

Mason City Iowa, June 26, 2019 --…

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Added by Veronica Dunford on June 26, 2019 at 7:19am — No Comments

Earnhardt Lexus Generates 4,289 Video Shares Across Social Media Platforms With Vboost Viral Videos

Happy customers organically share videos for a viral lift of 564 percent over one year.

 

Newport Beach, CA – June 25, 2019 – Over a one-year period, Earnhardt Lexus, Phoenix’s #2 volume Lexus dealer, experienced a viral lift of 564 percent in its social media marketing program…

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Added by Paul Moran on June 25, 2019 at 7:00am — No Comments

Increase Your Marketing ROI with 3rd Party Data

Most marketers think of third-party data as something to be used in conquest marketing. While it's true that we must rely on 3rd-party data to acquire new customers, it's important not to overlook the value of this data in marketing to your current customers.

 

Most companies use only 12 percent of the data they have on hand, which means 88…

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Added by Courtney Evans on June 21, 2019 at 7:16am — No Comments

What to Look for When Choosing a Dealer Management System Part 1

Dealers are regularly approached by vendors selling their wares. Not only is it challenging to know what will be a valuable asset for your particular dealership, but it can also sometimes be downright confusing!

 

Of all of the various software and data services available to dealerships, none is more essential than your Dealer-Management System.…

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Added by Veronica Dunford on June 20, 2019 at 7:31am — No Comments

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