Brian Pasch's Blog Posts Tagged 'dealers' (26)

In March, I had the opportunity to speak to car dealers in Holland. An automotive industry magazine based in Holland did an interview with me and they just sent me the video of their interview.

My host was a very cool company that is innovative online car sales. https://www.nieuweautokopen.nl

In recent months I have been "addicted" to auditing dealership marketing budgets.   I love my work! It may not seem that exciting but for the dealers I work for, it is a very rewarding process. The audits have allowed me to see how different vendor partners are performing and how their products deliver, or not deliver, a strong ROI.

I have been able to…

I had the pleasure this week, during my visit to Amsterdam with my son Connor, to speak with Koops Furness, a successful automotive group with 11 OEM brands and 25 retail locations  throughout Holland.  

The company also has…

Now that the dust has settled from two Florida automotive conference (DMSC and NADA), I wanted to circle back with ADM readers on a theme that developed at the 2013 Digital Marketing Strategies Conference (DMSC).  The theme was "Dealers need to become VDP factories!"

Research presented from Cobalt and Autotrader at DMSC…

I received a call from a dealer this week informing me that he was unhappy with the conversion rate of their website.  Specifically, he was looking at the unique visitor traffic per month to the number of leads that were generated by the website.  

It seems that another dealer claims to have twice the conversion rate of his website platform!  If it were true, you could imagine why this dealer was…

Have you ever been in a hail storm?  Many parts of our country have regularly occurring hail storms that damage cars, maybe not as bad as this one, but this situation becomes an opportunity for dealers.  Especially dealers with body shops.

Dealers who have digital marketing campaigns running, know…

Another week of frantic calls from clients that did not advise me when they were cutting over to a new website provider.  Does anyone really pay attention to what I say or write?

So, I thought I would take to the keyboard and send out a reminder to dealers who are not aware of the impact that changing a website provider can have on their marketing…

If you work in the automotive retail industry you are no stranger to change.  You thrive on competition and commission based pay plans.  You love the hunt.  You love the rewards when you push through goals set by your employer.  You love winning the prize.

 …

If you have been following Facebook stock prices in the past month, you will know that the stock has had significant activity to the upside.

Investors are starting to understand the advertising strategy that Facebook is slowly rolling out to businesses looking to leverage the world's most popular social platform.

This past week I moved into a…

The past 10 days have been an amazing time in business, as I have traveled to numerous cities visiting industry leaders and dealers.  I also had the honor of speaking at a 20 Group, which is one of my favorite teaching opportunities.  

What is your opinion on 20 Groups? 20 Groups have many…

One of the most lively workshop sessions at the 2013 Digital Marketing Strategies Conference (DMSC) will be a panel discussion that I will moderate on Automotive SEO.  I have invited JD Rucker, Ralph Paglia, and Eric Miltsch to participate in this expert panel on the future of…

Today over 20% of visitors to dealership websites are coming from a mobile device, and this number is growing.

Google estimates by the end of 2013, 39% of automotive related searches will be from mobile devices.  With this in mind, isn't it time to create new logic in CRM systems to identify the device a customer used…

This is the third in a series of articles for car dealers who would like to learn how to leverage Google Analytics in order to better merchandise their websites, track consumer activity, increase conversion, and measure the influence of their marketing investments.  

To summarize the series to date:…

Last week I decided to write a series of articles on Google Analytics to help dealers better leverage this powerful tool.    Google Analytics reports must be a part of the monthly marketing decision-making process,  because the data can direct dollars into the most effective…

I am a vocal advocate for leveraging Google Analytics to guide a dealership's online marketing strategy.  Despite my pleas, a small percentage of dealer operators have a consistent process for analyzing Google Analytics data every month to spot trends or to prioritize marketing investments.

So I thought that I would write a few articles that utilize Google Analytics data charts to show hungry automotive marketing professionals and dealer operators how to leverage this great…

Recent data shared by Google's Michelle…

If you haven't noticed, about 14% of dealership website visitorsare coming on mobile devices with another 5% on tablets.  Your numbers may vary slightly but dealers would be remiss if they did not take mobile shoppers seriously.

Google searches done on mobile phones have a different urgency compared to searches done on mobile devices. How do I know this?…

Dealers looking to expand their online brand visibility must consider retargeting.  

If you are not familiar with retargeting, here is the synopsis.  

Any consumer that visits a dealership website ONCE, can be tagged so that when they leave the dealership…

Tonight I am in Minneapolis Minnesota and I was checking a few searches for the Morries Automotive Group, who I will be visiting with tomorrow from my iPhone.

When I searched the phrase "Morries Reviews" this is the search results page that Google displayed on my iPhone:

You…