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Mike Gorun's Blog Posts Tagged 'dealers' (5)

Clever Interactions with Customers Create Customer Loyalty

As consumers increasingly shift their shopping online, choosing to skip visits to traditional retailers, it’s become difficult for businesses to get that all important relationship-building face-to-face time.

 

In the automotive industry, a similar shift is happening. Industry disrupters are taking the whole purchasing process online, forcing major automotive…

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Added by Mike Gorun on May 2, 2017 at 6:56am — No Comments

The Lowest Hanging Fruit for Revenue Doesn’t Want to Buy a Car

There is a group of people that seems to sit in limbo when it comes to dealership marketing messages, especially when it comes to service. This group of people tend to have cars in the 2-year old range. Yes, they’re probably getting the dealer’s random e-mail messages with service coupons. But, this is also the time when these vehicle owners may have to start shelling out more…

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Added by Mike Gorun on November 9, 2015 at 4:30am — No Comments

Retention, Loyalty or Acquisition Marketing?

We all want new customers. And it’s certainly mandatory to retain a customer to create a loyal one. But how we market our dealerships is increasingly important -- as each form of marketing will deliver different results. The three terms: loyalty, retention and acquisition marketing, all have their own distinct meanings and should be used to satisfy different goals and…

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Added by Mike Gorun on March 26, 2015 at 6:00am — No Comments

How to Make Lemonade Out of Lemons: the Easy Way

There are many stories of young kids or teens starting successful businesses. And there are as well the simple stories of kids mowing lawns or washing cars to earn extra money while their friends are out playing. A similar story gained…

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Added by Mike Gorun on September 15, 2014 at 5:30am — No Comments

Getting the Most Out of Your Holiday E-mail Marketing

The holiday season is here – a time for free shipping and 20% off everything!

At least that’s what a bulk of the major retailers out there tend to focus on this time of year. For many of us – regardless of the holiday(s) we each celebrate – the focus of this holiday season is on family and friends, on creating memories and sharing traditions, on expressing gratitude and love. It is a season of goodwill and giving.

As a business, are you focusing on the steep rise in sales you…

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Added by Mike Gorun on November 22, 2011 at 8:28am — 1 Comment

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