Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Even for those who love driving, January and February are difficult months. With the roads covered in slush and sand and unpredictable blizzards blowing in off the Great Lakes, winter in southern Ontario is not a time most people enjoy being behind the wheel of a car. But this is also why winter…Continue
Added by Kenneth Garcia on February 26, 2018 at 11:32am — No Comments
The concept is quite simple; give used car dealers a place to list their inventory, send them free leads, and get someone else to pay for it! Seems simple enough right?
www.UsedCarsForSale.com staff is signing 100+ dealers per week to their state-of-the-art automotive classified site that they espouse as being “free for life” to any and all car dealers with used car inventory. For any dealers with doubts as to the expected veracity of this…Continue
Added by Kelly Kleinman on February 20, 2018 at 12:36pm — No Comments
Ranked #1 in Dealer Satisfaction, ELEAD1ONE Receives 7 Award…
Added by Bill Wittenmyer on February 7, 2018 at 6:43am — No Comments
Yesterday, I posted a short article about perfecting the automotive internet sales process and a LinkedIn connection asked, “Why do you still write so much about process?”
Why I Still Write About Process…Continue
Added by Steve Stauning on October 25, 2017 at 4:28am — No Comments
Added by Barry Neuman on October 4, 2017 at 1:01pm — No Comments
Added by Barry Neuman on September 4, 2017 at 5:30am — No Comments
Added by Barry Neuman on August 16, 2017 at 2:00pm — No Comments
Added by Barry Neuman on June 25, 2017 at 6:10pm — No Comments
Added by Barry Neuman on June 12, 2017 at 10:33am — No Comments
According to Autodata,17.6 million new vehicles were sold last year, setting a record for cars and trucks. One distinct group of consumers contributed an estimate 8.0 million units to that total: women buyers.
Dealers seeking to sell more to this critical market segment can start taking new actions and, in the process, collect data to improve the purchasing, service drive and shopping experiences for this powerful buyer.
By the Numbers
Added by Anne Fleming on May 3, 2017 at 10:09am — No Comments
As consumers increasingly shift their shopping online, choosing to skip visits to traditional retailers, it’s become difficult for businesses to get that all important relationship-building face-to-face time.
In the automotive industry, a similar shift is happening. Industry disrupters are taking the…Continue
Added by Mike Gorun on May 2, 2017 at 6:56am — No Comments
It is critical that dealers’ websites cater to this substantial segment of the market.
The good news? The #1 digital resource women report using first…Continue
Added by Anne Fleming on April 5, 2017 at 1:00pm — No Comments
If you believe the corporate manifestos and marketing pitches of every automotive retail-related startup for the last twenty years, then you’d think America’s car dealerships are staffed by a bunch of puppy-kicking thieves…Continue
Added by Steve Stauning on March 27, 2017 at 12:00pm — No Comments
Almost 8 million new cars are being purchased by women alone. And, Certified Trusted Dealers are expanding their business to this powerful buying segment. In fact, these Certified Trusted Dealers have a…Continue
Added by Anne Fleming on March 9, 2017 at 2:00pm — No Comments
The fast growing automotive digital marketing firm Auto Ad Builder has been serving auto dealers with the marketing services that truly sell more cars.
SOMERVILLE, N.J. - March 1, 2017 - PRLog -- The retail automotive industry has been growing tired of marketing services providers that offer very little to no value. This includes offering cookie cutter services and rarely every…Continue
Added by Stan Sher on March 1, 2017 at 2:37am — No Comments
In today’s competitive marketplace, women buyers are crucial for auto dealer’s success.
As the #BigDataAuthority we are thrilled to publish the all-inclusive 2017 US Women’s Car Dealer Report that shares trends, behaviors, preferences and experiences women have when Purchasing, Shopping and in the Service Drive.
It’s not enough to just ‘know’ women’s habits when purchasing a vehicle at a dealership. ‘Knowing’ doesn’t make a difference.
Dealers that are…Continue
Added by Anne Fleming on February 22, 2017 at 10:00am — No Comments
Added by Barry Neuman on January 25, 2017 at 2:50pm — No Comments
Below are the top 17 items on women’s New Year’s list when it comes to car dealerships and the service drive for 2017. Here’s an opportunity to add some new options to market and engage to the growing car drivers and buyers and expand your business.
At The Dealership
1. Buying a car in a relaxed, zero pressure environment.
2. Child care made available during the test drive and negotiation process.
3. A 3-day return…
Added by Anne Fleming on January 18, 2017 at 9:59am — No Comments
I get it.....
The Automotive Industry has to embrace emerging technologies.....
Mobile technology is no doubt at the forefront of this movement.....
We, as professionals, need to educate ourselves to understand the impact of mobile tech.....
Specifically, mobile app…Continue
Added by Barry Neuman on January 8, 2017 at 5:19pm — No Comments
So here we are again at the beginning of a new year.....
Time to do the ritual of setting goals.....
Looking ahead, we're excited about all the possibilities in front of us.....
In the Auto Industry, it means finding ways to sell more cars.....
Added by Barry Neuman on January 1, 2017 at 5:59pm — No Comments