Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Car Buying and Emotions, Part I
Women shop and buy cars for a number of reasons, but regardless of the reason, emotions are involved in every step. The emotional range can start with excitement about the prospects of a new car, to apprehension when signing papers, to frustration when taking a car in for service.
Why Emotions Matter
During the buying process, your customers will experience a range of emotions. You know this. It is important…
Added by Anne Fleming on October 26, 2016 at 1:43pm — No Comments
I began this journey about 14 months ago.....
Or more to the point, a shift in the journey occurred then.....
That shift was a switch.....
A simple on/off switch.....
But I wasn't ready to flip it on…Continue
Added by Barry Neuman on October 24, 2016 at 2:40pm — No Comments
Honda is one of the most reputed brands in automobile industry and manufactures some of the best new vehicles in Texas you’re likely to find. It has been producing vehicles in America from the past 33 years. Honda builds fully reliable and fuel efficient vehicles with advanced safety technologies that have been sold through more than 1000 individual Honda dealers in the U.S alone. …Continue
Added by hondaofburleson on October 20, 2016 at 10:19pm — No Comments
The result of market inefficiencies.....
The practice of taking advantage of a price difference between 2 or more markets.....
Striking a combination of matching deals that capitalize on that imbalance.....
The profit being the difference between the market…Continue
Added by Barry Neuman on October 9, 2016 at 11:22am — No Comments
Does your dealership brag about your reputation? Do you constantly explore new ways to improve your interactions with customers and employees?Continue
Added by Anne Fleming on October 5, 2016 at 8:17am — No Comments
A simple word - shill.
With so many definitions and contemplations .....
Merriam Webster defines it as:
Shill- "to talk about or describe someone or something in a favorable way because you are being paid to do it"
An auction shill refers to some one who…Continue
Added by Barry Neuman on September 28, 2016 at 4:08am — No Comments
Women-Drivers.com is excited to bring you this white paper on how you can generate up to $6,000,000 in annual sales to women. Now is the time to strengthen your position and turn your dealership into a destination for the fastest car buying segment. The headlines are reading how business is only getting tougher. Is it really going to finish up at another 17.5 million unit year? How will your store stack up?…Continue
Added by Anne Fleming on September 21, 2016 at 10:23am — No Comments
J.D. Power and its recently acquired NADA Used Car Guide are working together to provide you with timely marketplace insights you can't get anywhere else!…Continue
Added by Kris Rosychuk on September 8, 2016 at 7:30am — No Comments
We are so excited to share with you the Women-Drivers.com slick new mobile site, now with emojis.
With the increased participation of dealers and reviewers alike, its paramount that we…Continue
Added by Anne Fleming on August 10, 2016 at 1:44pm — No Comments
Added by Larisa Bedgood on July 26, 2016 at 11:14am — No Comments
Unprecedented, Yet Simple Tracking Worksheet Helps Build Your Business
There remains an untapped opportunity in your sales plan now to implement. This will make a huge impact just by tracking and measuring a few new metrics.
Follow this: While half of car buyers are women, and that percentage increases to 53% for millennial women. 1 in 3 women out earn their husbands.
But how successful is your dealership in converting…Continue
Added by Anne Fleming on July 13, 2016 at 10:13am — No Comments
If you’re in charge of a car dealership reviews, it’s natural to worry about reviews and potential negative reviews. Knowing the process of the potential car buyers mental thinking and how they choose car dealerships…Continue
Are You Aware of the Untapped Market?
Bloomberg wrote an article last week about single women and SUVs. Over the past 5 years, small SUV sales to women increased 34%, compared to a 22% rise for men, according to MaritzCX. In this same time frame, premium small SUVs saw 177% growth in sales to women.
And among female car buyers, 40% aren’t married.
“There are single, professional females out there that need vehicles, and you…Continue
Added by Anne Fleming on June 8, 2016 at 11:01am — No Comments
Download this white paper and get the insights and real-case scenarios about how your dealership can begin tapping into the magnificent sales to women. Now.
Do you know how many women ups visit your store each week? Each…Continue
Added by Anne Fleming on May 4, 2016 at 12:52pm — No Comments
Today's Women's Wednesday is a rich historical look back reflecting on 50 years of women and automobiles. Its is a great way to view the huge industry and cultural shifts that have taken place in five decades. Fom A to Z. Here are just a few of the trends and events that changed the marketplace and…Continue
Added by Anne Fleming on April 20, 2016 at 1:52pm — No Comments
In its first analysis of the top 10 selling car brands of 2015, Women-Drivers.com provides insights into women car buyers’ preferences and experiences.
The report includes the top selling brands by units sold including Ford, Chevrolet, Toyota, Honda,…
Added by Anne Fleming on April 6, 2016 at 10:30am — No Comments
Added by Anne Fleming on March 16, 2016 at 9:30am — No Comments
Business now is more demanding than ever. Especially having in mind the new technologies that are constantly being developed, practically on a daily basis.
When it comes to the automotive industry, car dealers need to use everything they have at their disposal – and yet not wander off or go astray. In order to do that, there are certain rules that need to be followed.
Added by Thomas F. Jung on March 2, 2016 at 6:30am — No Comments