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All ADM Blog Posts Tagged 'dealers' (326)

Recalls and the Connected Car: Is In-Vehicle Technology the Answer?

Today’s cars come with very sophisticated technology, including live navigation with traffic and obstacle reports, collision avoidance systems, cell phone integration and wireless connectivity. Automakers are now investigating how they can leverage this technology to communicate any vehicle issues to vehicle owners.…

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Added by Chris Miller on February 5, 2016 at 4:58am — No Comments


Influencer
Women-Drivers.com names 2015 Top Dealership Awards

Top 3 Dealerships are Acknowledged for their High Review Scores from Women

Who made the cut for the Top Dealers in 2015? Women have spoken and the reviews have been tallied.

  • DAY AUTOMOTIVE GROUP is…
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Added by Anne Fleming on February 1, 2016 at 1:30pm — 1 Comment


Influencer
What Leads to Great Chemistry? Check Out The Key Elements

What Are The Elements?

What are the various elements in creating great chemistry with women visiting your dealership? The good news? Half of all women buyers shop at only one (1) dealership. The bad news? 6 in 10 women report that once they leave a dealership and didn’t buy, they never return there. YOU HAVE A SMALL WINDOW TO MAKE…

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Added by Anne Fleming on January 27, 2016 at 10:31am — No Comments


Influencer
The Conference “Pay-to-Play” Mentality: Is it in Your Best Interest?

I want to start here. This may be my Jerry McGuire moment. Maybe I should end here…but this has been eating at me for a while. …

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Added by David Metter on January 21, 2016 at 12:59pm — No Comments


Influencer
Neuroscience: Pay Real Attention to Women & Sell More Cars in 2016, Pt 2

Last week we began a two-part series on the brain. More specifically, the science of how it works, or Neuroscience. This is a hot topic. Leveraging scientific knowledge about the brain can create a better sales process, drive more dollars to your dealership’s bottom line and create happy women customers that remain loyal to your dealership for years to come.

Let's check “under the hood” at the Limbic System and the Neocortex. After…

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Added by Anne Fleming on December 23, 2015 at 6:00am — No Comments


Influencer
The New Year + Neuroscience | The Basics of Selling MORE Cars to Women, Part I

As we get ready to embark on a new year, we will dedicate the last two issues of Women’s Wednesdays in 2015 to an ultra-sophisticated topic….the Brain. More specifically, the science of how it works, or Neuroscience. Why? Leveraging scientific knowledge about the brain creates a better sales process, drives more dollars to your dealership’s bottom line and creates happy women customers that remain loyal to your dealership. Toning down the Limbic System and firing up your Neocortex will help…

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Added by Anne Fleming on December 16, 2015 at 11:30am — No Comments


Influencer
What’s Exceptional About Your Dealership? Share THAT with Women Buyers

Last time, we discussed not selling cars like they are “power tools” in your advertising. You know, “the best this, the best that”— it is so cliché and it doesn’t resonate with women. Here are four recommendations to ensure that your sales approach doesn’t fall into the “power tool sales” category, but rather, speaks to women about what’s important to them:…

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Added by Anne Fleming on November 18, 2015 at 2:10pm — No Comments


Influencer
Educated Consumers are Empowered Customers

Knowledge is Power

Today’s consumers are more educated than ever, and that plays an enormous role in how they interact with your dealership and what they expect when they set foot onto your showroom floor. It’s important your dealers are prepared to interact with a generation that has access to endless information online and prefers utilizing it by researching their options…

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Added by Joseph Little on November 18, 2015 at 8:00am — No Comments


Influencer
The Lowest Hanging Fruit for Revenue Doesn’t Want to Buy a Car

There is a group of people that seems to sit in limbo when it comes to dealership marketing messages, especially when it comes to service. This group of people tend to have cars in the 2-year old range. Yes, they’re probably getting the dealer’s random e-mail messages with service coupons. But, this is also the time…

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Added by Mike Gorun on November 9, 2015 at 4:30am — No Comments


Influencer
Customers Actually Prefer Businesses That Take the Lead

The multiple ways businesses can communicate with customers are constantly expanding - from telephone, to e-mail, to text messaging. With today’s technology, communication methods continue to evolve at unprecedented speeds. As smartphones have gotten smarter, the rise in the development of apps has…

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Added by David Metter on November 5, 2015 at 6:33am — No Comments

Today’s Automotive Industry from a Sales Perspective?

  

Good news
: Demand for new vehicles is extremely strong. J.D. Power expects 2015 sales to ring in at 14.2M units, which reflects another year of growth and an increase of 600,000 units over last year.

 

Not so good news: Next year, the growth will only be one third of what the industry achieved this…

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Added by Kris Rosychuk on November 5, 2015 at 6:30am — No Comments


Influencer
Is Your Dealership Selling Cars Like They’re Power Tools?

Women buyers have different reasons than men for choosing where they finalize the deal.

Understanding the nuances of women’s buying habits can mean the…

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Added by Anne Fleming on November 4, 2015 at 11:00am — No Comments


Influencer
The Social Media Matrix: Do You Know Who Your Fans Are?

Today, social media platforms - Facebook, in particular - offer in-depth analytics and data that dealers can use to market to car buyers. Dealers who understand how to use and leverage Facebook ads frequently see wildly successful campaigns for very little spend. On the other hand, there are many dealers…

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Added by Paul Moran on October 30, 2015 at 5:00am — No Comments


Influencer
FREE REPORT: 6 Keys to Sell More Cars to Millennial Women

You asked for it and here it is. THE white paper that delivers the goods on how to leverage sales to this emerging market. You need to understand the differences between Millennial women and women of other generations, like:

  • Millennial women travel over 25% further to purchase a car…
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Added by Anne Fleming on October 14, 2015 at 10:30am — No Comments


Influencer
Leverage these emotions to sell more cars to millennials

Today’s news is full of articles about the buying power and habits of the “millennials”, which has an estimated population of 78 million. This Women’s Wednesday is part of a multi-part series we are exploring about women buyers within this segment. Of millennial buyers, 53% are female. Understanding the nuances of selling to this new generation of women can put…

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Added by Anne Fleming on September 30, 2015 at 9:00am — No Comments


Influencer
Do More Firefighters At A Fire Cause More Fire Damage? Rethinking Attribution

When thinking about attribution, it would make everyone’s lives much simpler if there was a straight line between marketing, conversion and a sale. As car buyers increasingly…

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Added by David Metter on September 30, 2015 at 6:00am — 2 Comments

A Huge Move Could Lead To Increased Loyalty & Sales

In an unprecedented move, AutoNation CEO Mike Jackson recently announced that AutoNation will no longer sell any vehicle with an open recall – new or used. According to Automotive News, this…

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Added by Chris Miller on September 24, 2015 at 5:30am — No Comments

Helpful Car Buying Tips

Purchasing a new vehicle is a stressful chore for many people. Ask the average person what they dread most and they will tell you that “price haggling” is the worst aspect of negotiating a price. Few people come away from the deal believing that they got a fair shake; a significant minority will admit that they got ripped off if you press the issue with them. Besides shopping at a “no haggle” dealer – Saturn, for example – how can you avoid an unpleasant experience? Better put, can you?…

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Added by Luigi Pizzato on September 22, 2015 at 4:00pm — No Comments


Influencer
Building Smarter Sales Advisors Will Increase Your Dealer’s Revenue

Today’s cars continue to become smarter as they “learn” and adapt to the behaviors of drivers. Cars “listen and learn” about the driver to provide the optimal driving experience.…

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Added by Anne Fleming on September 16, 2015 at 9:30am — No Comments

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