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All ADM Blog Posts Tagged 'dealers' (305)

Six Fast & Furious Tips on Mobile Marketing for Auto Dealers

Our marketing universe is quickly becoming untethered as smartphones and tablets gain a broader share of web access to information and entertainment.  The mobile marketing world is still new to many dealers and we’re experiencing a learning curve about how to market, manage, and leverage this new landscape.  Here are 6 Quick Info Insights to help dealers get a quick course in Mobile 101.

1.     Mobile is Exploding

29% of web traffic page views are…

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Added by David Metter on May 5, 2015 at 5:30am — No Comments

Boost Women's Confidence to Boost Your Sales

The Good News? Women account for 50% of car purchases, and influence more than 80% of the deals.

The Downside? One in three women report feeling apprehensive or overwhelmed when they shop and buy a car. Only 38% of women feel confident about the…

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Added by Anne Fleming on April 29, 2015 at 10:30am — No Comments

Infographic: How Geo-Conquest and Geo-Targeted Mobile Advertising Works for Auto Dealers

Over the past few months, my team and I have been figuring out a way to effectively communicate the benefits of mobile advertising to auto dealers. Our answer finally came in the form of an infographic. Let me know what you think!…

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Added by Elena Ciccotelli on April 9, 2015 at 9:15am — 1 Comment

2015 Top Shopping Brands Rated by Women | How Does Your Brand Rank?

The average woman visits 30% more stores than men when car buying. Dealers that have a high WSI “shopping” score convert on average 15% more browsers to buyers. Women perceive these stores as more trustworthy and comfortable places to do business with and go there first. That is ROI.…

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Added by Anne Fleming on April 8, 2015 at 11:30am — No Comments

ActivEngage’s Live Chat Secrets Revealed

At ActivEngage, we’re not just at the cutting-edge of chat technology, we also eat, sleep, and breathe live chat strategy. Our unique methods have helped us become the most trusted live chat provider in the automotive industry.



Today, we want to share some of our best-kept chat secrets that will undoubtedly increase your…

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Added by Lisandra Ramos on April 1, 2015 at 11:30am — No Comments

How to Get the Phone Number... Asking Web Leads for a Phone Number

Even the BEST dealership in the nation only converts 15% of their online leads into sales, while the average dealership is hovering around the 5% mark (converting 1 in 20 leads).

A large number of leads aren’t providing phone numbers, but the data teaches us to get these people on the phone if we want even a chance at selling them.  Keep these 3 concepts in mind when asking for a customer’s phone number.

1. Keep it short.

As you’re…

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Added by Ben Laurent on March 31, 2015 at 1:29pm — No Comments

Retention, Loyalty or Acquisition Marketing?

We all want new customers. And it’s certainly mandatory to retain a customer to create a loyal one. But how we market our dealerships is increasingly important -- as each form of marketing will deliver different results. The three terms: loyalty, retention and acquisition marketing, all have their own distinct…

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Added by Mike Gorun on March 26, 2015 at 6:00am — 1 Comment

Edmunds.com Belittles a Dealer’s Intelligence for the Second Time Around (Only Worse)

edmunds2 I am not sure the folks at Edmunds.com would want you to remember, but most dealers still recall back in October the advertisement Edmunds launched on YouTube, entitled “Absurdity of Haggling” which, with no disguise, belittled car dealers by showing a grocery clerk trying to gouge shoppers on items such as bread and squash.  Dealers quickly recognized this and tagged it in social and conventional industry media, and, after…

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Added by Elena Ciccotelli on March 16, 2015 at 7:12am — No Comments

Don’t Let Your “House Of Cards” Get Knocked Down By Your Competition

“We work too hard to come within arm’s reach of the prize only to have our hands cut off just before we seize it. For those of us climbing to the top of the food chain, there is but one rule – hunt or be hunted.” – Frank Underwood, as played by Kevin Spacey in the Netflix television series, House of…

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Added by Timmy D. James on March 16, 2015 at 6:00am — No Comments

Repair Your Dealership’s Fixed Ops Strategy

Jiffy Lube. Valvoline. Pep Boys. Midas. These are the names your shoppers see when they search the Internet for service and parts options.



Why?



Because although dealers have made great strides in digital marketing, the majority of their online efforts are geared towards moving inventory, not fixed operations.



To help your service and parts get to the…

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Added by Lisandra Ramos on March 11, 2015 at 6:35am — No Comments

117 new-car franchises are suing TrueCar Inc. for more than $250 million!

Dealers representing 117 new-car franchises are suing TrueCar for more than $250 million, claiming they are victims of false advertising and unfair competition. In the complaint, the dealers argue that TrueCar's advertisements falsely claim that consumers who use the vehicle-shopping site's…

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Added by Manny Luna on March 9, 2015 at 7:30pm — No Comments

Top Car Brands as Rated by Women: The Growing Importance

It’s Officially the Women Buyers Era...

OEM’s are increasing their advertising towards this powerful buying segment. Smart dealerships are too. Women bought an estimated 13 million cars at new car dealerships last year; an estimated 35,000 vehicles a day.

How many female “up’s” are converting to buyers at your store? If you aren’t tracking that number yet, we suggest you start accounting for sales by gender. The upside of your gross profit potential is tied to this.

The…

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Added by Anne Fleming on February 11, 2015 at 10:25am — No Comments

Top Brands Rated by Women | 2015 US Womens Car Dealership Report

Our company has published it’s second annual report which showcases women are having empowering experiences at progressive car dealerships in the United States.

Women are responsible for buying over 13 million cars at new car dealerships; that’s an impressive 36,000 vehicles a day. Dealerships…

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Added by Anne Fleming on January 28, 2015 at 4:00pm — 2 Comments

What's New in Social Media for 2015?

Social media kicked off the New Year with some interesting updates geared toward increasing content exposure and diversifying communications tools. While some automotive professionals have expressed thatsocial isn’t selling cars, these updates may yet give us hope!



So far, here are 2015’s five social media updates your dealership…

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Added by Lisandra Ramos on January 27, 2015 at 9:17am — 1 Comment

Is Your Dealership Taking Advantage of Live Chat Data?

In a previous blog post, I discussed the importance of using live chat conversations to build rapport with your online shoppers -- and how this can help improve your dealership’s follow-up processes.



But what about the trackable data acquired through live chat outside of the content in a conversation -- such as consumer click path and the…

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Added by Lisandra Ramos on January 15, 2015 at 9:30am — No Comments

Use Live Chat to Build Rapport With Shoppers

People buy from businesses they like, trust, and know -- which is a big reason why establishing rapport is so important in the sales process, both on the showroom floor and on your dealership’s website.

The number one reason live chat will fail at your dealership…

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Added by Lisandra Ramos on January 6, 2015 at 12:00pm — No Comments

Using Emotions To Excite Customers: Honda’s Brilliant Holiday Marketing

To promote their brand this holiday season, Honda is pulling out all of the stops by incorporating just about every feeling and sentiment it can into a series of commercials featuring toys. Consider their “Happy Honda Days” commercials that published around Thanksgiving. Every one of them featured a toy covering many…

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Added by Timmy D. James on December 23, 2014 at 5:30am — No Comments

Jim Radogna: Avoiding the Eye of Mordor in Social Media

Just like in the blockbuster series “The Lord of the Rings”, the Eye of Mordor is always open. Until now, its focus has been on larger battles and more interesting things. Then a Hobbit found a golden ring and slipped it on his finger. And the Eye started paying attention to this…

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Added by Arnold Tijerina on December 22, 2014 at 5:30am — No Comments

How Customer-Centric is Your Dealership? Take the Test!

We are well into December. It's time to take stock of your year and your accomplishments. It’s definitely time to have fun and to be mindful of what is ahead. As we turn the corner into a new year, 2015, today’s Women’s Wednesday you are invited to take a short, interactive quiz to evaluate where there is room to expand your dealership’s customer excellence. And in doing so, your competitive…

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Added by Anne Fleming on December 17, 2014 at 9:57am — No Comments

Social Content Examples for December 2014

Let me start off by stressing the word social, these are going to be topics, events and days of interest that you can use to be conversation pieces with people in your online communities. None will be car specific but instead topics that might stimulate two-way conversations and recognition. People are pretty smart, they know ABC Toyota sells Toyota’s, you don’t have to tell them every day.

These topics will fall into the fun section of my 4-3-2-1 Rule of Facebook Posting. Each month,…

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Added by Rob Hagen on December 5, 2014 at 1:01pm — No Comments

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