Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Today's Women’s Wednesday we are focusing on the new top reason women are buying from their sales advisor. Trust has always trumped price when it comes to buying from a sales advisor, but now, in our latest mid-year #bigdata report directly from women's reviews, “trust” no longer has the top spot.
R-E-S-P-E-C-T! Aretha Franklin couldn’t define it better. Respect is now the #1 prerequisite to trust in the formula to selling to women.
The top 5 reasons women buy from their sales…Continue
Added by Anne Fleming on July 23, 2014 at 11:00am — No Comments
|by Heidi Suke, Account Advocate|
Are you leveraging all of the tools your website vendor offers to highlight specials on your dealership's site? No?! Why?! Nailing your…Continue
Added by Cobalt on July 17, 2014 at 8:30am — No Comments
Today, our Women's Wednesday focuses on the ranking of the top 20 auto brands, as of July 1st, and how they are rated by women car buyers.
After analyzing the car dealer reviews written by women when purchasing a vehicle from January through June, the information below summarizes the top 20 brands by Women Satisfaction Index® scores on a scale of 5.0 (perfect) to 1.0 (lowest). The average WSI® for all brands is 4.72 during this time period.
1. Mercedez-Benz -…Continue
Added by Anne Fleming on July 9, 2014 at 7:30am — No Comments
What do consumers want from mobile marketers? It’s obvious that prospective customers want a lot less spam and a lot more ham.
A recent industry study, examining consumer attitudes and perceptions about mobile marketing, indicated that 66 percent of consumers say they have received a text message or mobile alert from a brand. However, consumers complain that the…Continue
Most auto shoppers start their search on the web but would it surprise you to know that the #1 online destination for women shoppers is your dealership’s website? That’s right, our research lists the top sites nationally that women visit prior to buying a vehicle. They include:
Added by Anne Fleming on June 25, 2014 at 9:30am — No Comments
Dealership service departments are catching on. They’re beginning to retail like some of the best in the world.
They’re making tire sales an integral part of their service model. They’re marketing to all makes and models. They’re making sure every vehicle, even quick lube customers, receives a multi-point inspection. They’re marketing and promoting services to wider audiences, all aimed at servicing more consumers better to earn and to keep more business for the…Continue
Added by Gregg Manson on June 17, 2014 at 9:22am — No Comments
Savvy dealers are turning to low cost alternatives like Facebook and Twitter and other social media outlets as their alternative. Not only is it free, but it can help you interact with your future and existing customers in real-time. It's no secret that Dealers will do just about anything to…Continue
Today’s Women's Wednesday is going to focus on what it is women really want when buying a car.
What Women Want, starring Mel Gibson, was a great movie about an ad executive, who, after an injury, had the ability to read women’s minds. He could do wondrous things with that power. Knowing what women car buyers want is crucial for dealerships to be successful in today’s market.
Female customers are the fastest growing…Continue
Added by Anne Fleming on June 11, 2014 at 6:30am — No Comments
2014 Ford Taurus Specs/Features.
Any Ford Taurus lovers here? Well, SHO is still available for the 2014 Ford Taurus and it's still one wicked looking sedan, especially as a cop car! Ford has one impressive lineup going and the fact that Police departments are using the Taurus SHO and the…Continue
Added by Jonathan Morales on June 10, 2014 at 11:30am — No Comments
Marketers across industries are working to identify the most effective digital practices for engaging users, driving app downloads and increasing conversion rates. While marketers across verticals are working toward the goal of creating more engaging brand experiences across all platforms, mobile marketing strategies can differ by industry.
Here's what has been…Continue
Car Salespeople: Complacent and Unmotivated or Victims of Lazy Sales Management and High Priced Third Party Vendors? … The Ugly Truth
I work with dealers who believe that when a consumer from their own back yard calls into the dealership to inquire on a vehicle that they want to talk to a call center representative that’s located 5 states away in a different time zone! Wake up dealers! We live in a ‘don’t waste my time, don’t jerk me around’ society and it’s time to take…Continue
Today’s Women’s Wednesday focuses on women’s reviews, and why they MUST be a critical, daily and intentional component of your business practice – both with the sales team and in the service drive.
As the #BigDataAuthority on women’s dealership experiences, we have shared that this powerful buying segment will purchase 27 million cars at new and used car dealerships this year. That equates to over 75,000 vehicles a day. What is your share of…Continue
In 2014, there will be more than 2 billion smartphones globally. Mobile is becoming not only the new digital hub but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will…Continue
Added by Anne Fleming on May 19, 2014 at 5:16pm — No Comments
As competition tightens, the need for exceptional leaders at dealerships couldn’t be greater...
Wayne Gretzky, the hockey…Continue
Added by Anne Fleming on May 14, 2014 at 4:00am — No Comments
Getting a car has become a normal part or phase of a person’s life, and everyone goes through the stage of wanting or needing their own car. A lot of people, however, can get taken aback by everything they have to go through just to get a car. The procedure can be messy, with all the visits to car dealers, and choosing and deciding, and paperwork. It can get even messier when a person gets intimidated and pushed into making a deal he doesn't really want to get into in the first place. Other…Continue
Added by Kerry Blake on May 7, 2014 at 3:30am — No Comments
Sean V. Bradley & Karen Bradley Will Be Training The 7 Habits of Highly Effective People - June 17th…
Added by Sean V. Bradley on May 1, 2014 at 8:55pm — No Comments
With this Women’s Wednesday we will focus on the Service Drive at your store.
Women buy a car about once every 6-7 years, but they visit the service lane several times a year. The good news? This is where on-going loyalty is developed. The not-so-great news is that 42% of women report they no longer go to the service department where they purchased their vehicle. And, you will never know it is their LAST visit, because they may smile, pay the bill, and never say a word, even…Continue
Did you know that last year, women purchased an estimated 27 million vehicles? That is the equivalent of 75,000 cars a day at new and used car dealerships. Women are now the fastest growing segment of vehicle buyers and car dealerships are taking notice. To that end, there is much more flexibility when buying a car more than ever!
It seems that women are still more reluctant than men when it comes to the advantages of leasing a car. With the car industry back on its feet…Continue
Added by Anne Fleming on April 24, 2014 at 7:00pm — No Comments
Apple’s recent announcement of CarPlay which will integrate the iPhone, Apple maps and Siri into the car dashboard, is a move meant to compete directly with Google’s Open Automotive Alliance (OAA), and Microsoft’s Sync platform. This means big changes are in store for how shoppers driving, commuting and traveling by car will find and learn about your business.
The fast moving map space plus local-search is attractive areas for innovation for software developers. One of the more…Continue
Added by Anne Fleming on April 21, 2014 at 7:42pm — No Comments