Professional Community for Car Dealers, Automotive Marketers and Sales Managers
In today’s competitive marketplace, women buyers are crucial for auto dealer’s success.
The all-inclusive 2017 US Women’s Car Dealer Report shares trends, behaviors, preferences and experiences women have when Purchasing, Shopping and in the Service Drive.
It’s not enough to just ‘know’ women’s habits when purchasing a vehicle at a dealership. ‘Knowing’ doesn’t make a difference.
Dealers that are taking action to market, to engage and to set forth a plan…Continue
Added by Anne Fleming on February 22, 2017 at 10:08am — No Comments
Added by Barry Neuman on January 25, 2017 at 2:50pm — No Comments
Below are the top 17 items on women’s New Year’s list when it comes to car dealerships and the service drive for 2017. Here’s an opportunity to add some new options to market and engage to the growing car drivers and buyers and expand your business.
At The Dealership
1. Buying a car in a relaxed, zero pressure environment.
2. Child care made available during the test drive and negotiation process.
3. A 3-day return…
Added by Anne Fleming on January 18, 2017 at 9:59am — No Comments
I get it.....
The Automotive Industry has to embrace emerging technologies.....
Mobile technology is no doubt at the forefront of this movement.....
We, as professionals, need to educate ourselves to understand the impact of mobile tech.....
Specifically, mobile app…Continue
Added by Barry Neuman on January 8, 2017 at 5:19pm — No Comments
So here we are again at the beginning of a new year.....
Time to do the ritual of setting goals.....
Looking ahead, we're excited about all the possibilities in front of us.....
In the Auto Industry, it means finding ways to sell more cars.....
Added by Barry Neuman on January 1, 2017 at 5:59pm — No Comments
I'll always root for a company that got it's start in the car business with the name "ugly duckling".....
And that's where on line only used car dealer Carvana began.....
From humble beginnings as Ugly Duckling Rental Car in 1977.....
Through bankruptcy in 1989.....
To the emergence of Drive…Continue
Added by Barry Neuman on December 4, 2016 at 1:54pm — No Comments
One of the objectives I'll be working on in the coming year is to refine the tactics I'll be using to reach out to all the people I think will be able to move us forward.....
We, here at Rechtschaffen Motors will be reporting on the changes…Continue
Added by Barry Neuman on November 20, 2016 at 5:53pm — No Comments
Car Buying and Emotions, Part I
Women shop and buy cars for a number of reasons, but regardless of the reason, emotions are involved in every step. The emotional range can start with excitement about the prospects of a new car, to apprehension when signing papers, to frustration when taking a car in for…
Added by Anne Fleming on October 26, 2016 at 1:30pm — No Comments
I began this journey about 14 months ago.....
Or more to the point, a shift in the journey occurred then.....
That shift was a switch.....
A simple on/off switch.....
But I wasn't ready to flip it on…Continue
Added by Barry Neuman on October 24, 2016 at 2:40pm — No Comments
Honda is one of the most reputable brands in automobile industry and manufactures some of the best new vehicles in Texas you’re likely to find. It has been producing vehicles in America from the past 33 years. Honda builds fully reliable and fuel efficient vehicles with advanced safety technologies that have been sold…Continue
Added by hondaofburleson on October 20, 2016 at 10:00pm — No Comments
The result of market inefficiencies.....
The practice of taking advantage of a price difference between 2 or more markets.....
Striking a combination of matching deals that capitalize on that imbalance.....
The profit being the difference between the market…Continue
Added by Barry Neuman on October 9, 2016 at 11:22am — No Comments
Does your dealership brag about your reputation? Do you constantly explore new ways to improve your interactions with customers and employees?Continue
Added by Anne Fleming on October 5, 2016 at 8:17am — No Comments
A simple word - shill.
With so many definitions and contemplations .....
Merriam Webster defines it as:
Shill- "to talk about or describe someone or something in a favorable way because you are being paid to do it"
An auction shill refers to some one who…Continue
Added by Barry Neuman on September 28, 2016 at 4:08am — No Comments
Women-Drivers.com is excited to bring you this white paper on how you can generate up to $6,000,000 in annual sales to women. Now is the time to strengthen your position and turn your dealership into a destination for the fastest car buying segment. The headlines are reading how business is only getting tougher. Is it really going to finish up at another 17.5 million unit year? How will your store stack up?…Continue
Added by Anne Fleming on September 21, 2016 at 10:23am — No Comments
J.D. Power and its recently acquired NADA Used Car Guide are working together to provide you with timely marketplace insights you can't get anywhere else!…Continue
Added by Kris Rosychuk on September 8, 2016 at 7:30am — No Comments
We are so excited to share with you the Women-Drivers.com slick new mobile site, now with emojis.
With the increased participation of dealers and reviewers alike, its paramount that we…Continue
Added by Anne Fleming on August 10, 2016 at 1:44pm — No Comments
Added by Larisa Bedgood on July 26, 2016 at 11:14am — No Comments
Unprecedented, Yet Simple Tracking Worksheet Helps Build Your Business
There remains an untapped opportunity in your sales plan now to implement. This will make a huge impact just by tracking and measuring a few new metrics.
Follow this: While half of car buyers are women, and that percentage increases to 53% for millennial women. 1 in 3 women out earn their husbands.
But how successful is your dealership in converting…Continue
Added by Anne Fleming on July 13, 2016 at 10:13am — No Comments
If you’re in charge of a car dealership reviews, it’s natural to worry about reviews and potential negative reviews. Knowing the process of the potential car buyers mental thinking and how they choose car dealerships…Continue