Strategy Of Preeminence

 "The Client"

The Hired Gun.....

Can You Keep A Secret.....

It's Good To Be The King !

According to Autodata,17.6 million new vehicles were sold last year, setting a record for cars and trucks. One distinct group of consumers contributed an estimate 8.0 million units to that total: women buyers.

Dealers seeking to sell more to this critical market segment can start taking new actions and, in the process, collect data to improve the purchasing, service drive and shopping experiences for this powerful buyer.

By the Numbers

From our…

As consumers increasingly shift their shopping online, choosing to skip visits to traditional retailers, it’s become difficult for businesses to get that all important relationship-building face-to-face time.

In the automotive industry, a similar shift is happening. Industry disrupters are taking the…

An estimated 8.2 million new cars will be bought by women this year.

It is critical that dealers’ websites cater to this substantial segment of the market.

The good news? The #1 digital resource women report using first…

Hey Car Dealer: Stop Letting Carvana (and Everyone Else) Define You!

If you believe the corporate manifestos and marketing pitches of every automotive retail-related startup for the last twenty years, then you’d think America’s car dealerships are staffed by a bunch of puppy-kicking thieves…

In today’s hyper-competitive industry, women buyers are crucial for dealer’s success.

Almost 8 million new cars are being purchased by women alone. And, Certified Trusted Dealers are expanding their business to this powerful buying segment. In fact, these Certified Trusted Dealers have a…

The fast growing automotive digital marketing firm Auto Ad Builder has been serving auto dealers with the marketing services that truly sell more cars.

SOMERVILLE, N.J. - March 1, 2017 - PRLog -- The retail automotive industry has been growing tired of marketing services providers that offer very little to no value. This includes offering cookie cutter services and rarely every…

In today’s competitive marketplace, women buyers are crucial for auto dealer’s success.

As the #BigDataAuthority we are thrilled to publish the all-inclusive 2017 US Women’s Car Dealer Report that shares trends, behaviors, preferences and experiences women have when Purchasing, Shopping and in the Service Drive.

It’s not enough to just ‘know’ women’s habits when purchasing a vehicle at a dealership. ‘Knowing’ doesn’t make a difference.

Dealers that are…

 

If I had a checkbook I'd be dangerous !

Below are the top 17 items on women’s New Year’s list when it comes to car dealerships and the service drive for 2017. Here’s an opportunity to add some new options to market and engage to the growing car drivers and buyers and expand your business.

At The Dealership

1. Buying a car in a relaxed, zero pressure environment.

2. Child care made available during the test drive and negotiation process.

3. A 3-day return…

Online Car Auction Systems

Look.....

I get it.....

The Automotive Industry has to embrace emerging technologies.....

Mobile technology is no doubt at the forefront of this movement.....

We, as professionals, need to educate ourselves to understand the impact of mobile tech.....

Specifically, mobile app…

Mozart

10 Years of Silence

So here we are again at the beginning of a new year.....

Time to do the ritual of setting goals.....

Looking ahead, we're excited about all the possibilities in front of us.....

In the Auto Industry, it means finding ways to sell more cars.....

Finding ways…

 Anticipation

I'll always root for a company that got it's start in the car business with the name "ugly duckling".....

And that's where on line only used car dealer Carvana began.....

From humble beginnings as Ugly Duckling Rental Car in 1977.....

Through bankruptcy in 1989.....

To the emergence of Drive…

9 Seconds

Ask, Believe, and Receive

One of the objectives I'll be working on in the coming year is to refine the tactics I'll be using to reach out to all the people I think will be able to move us forward.....

We, here at Rechtschaffen Motors will be reporting on the changes…

Car Buying and Emotions, Part I

Women shop and buy cars for a number of reasons, but regardless of the reason, emotions are involved in every step. The emotional range can start with excitement about the prospects of a new car, to apprehension when signing papers, to frustration when taking a car in for…

THE AUTO INDUSTRY

"Belief that you must be the agent of change"

I began this journey about 14 months ago.....

Or more to the point, a shift in the journey occurred then.....

That shift was a switch.....

A simple on/off switch.....

But I wasn't ready to flip it on…