Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Today's Women's Wednesday is a rich historical look back reflecting on 50 years of women and automobiles. Its is a great way to view the huge industry and cultural shifts that have taken place in five decades. Fom A to Z. Here are just a few of the trends and events that changed the marketplace and…Continue
Added by Anne Fleming on April 20, 2016 at 1:52pm — No Comments
In its first analysis of the top 10 selling car brands of 2015, Women-Drivers.com provides insights into women car buyers’ preferences and experiences.
The report includes the top selling brands by units sold including Ford, Chevrolet, Toyota, Honda,…
Added by Anne Fleming on April 6, 2016 at 10:30am — No Comments
Added by Anne Fleming on March 16, 2016 at 9:30am — No Comments
Business now is more demanding than ever. Especially having in mind the new technologies that are constantly being developed, practically on a daily basis.
When it comes to the automotive industry, car dealers need to use everything they have at their disposal – and yet not wander off or go astray. In order to do that, there are certain rules that need to be followed.
Added by Thomas F. Jung on March 2, 2016 at 6:30am — No Comments
This week we are having a look at relationships with women customers. Traditionally, after women buy their car, they come into your store for mandatory service visits or for a recall. It's a bit like a Yo-Yo effect. What do more meaningful and ongoing interactions with women look like? A dealership might offer free car washes or birthday oil changes? What about a “happy anniversary this-is-the-day-you-bought-your-car-here-and-we-appreciate-you” tire rotation? These are opportunities to build…Continue
Added by Anne Fleming on February 24, 2016 at 9:30am — No Comments
This week, hot-off-the press, we’ve got the 2016 U.S. Women’s Car Dealership Report, showing how progressive car dealerships make a difference in the experiences of women and families. This national report shows what is important to women when shopping, buying and servicing their vehicles.
The information in this report is drawn from over 4,000 women’s reviews and opt-in surveys. Using the reviews, Women-Drivers.com generates a Women Satisfaction Index® (WSI Score),…Continue
Added by Anne Fleming on February 10, 2016 at 10:38am — No Comments
Today’s cars come with very sophisticated technology, including live navigation with traffic and obstacle reports, collision avoidance systems, cell phone integration and wireless connectivity. Automakers are now investigating how they can leverage this technology to communicate any vehicle issues to vehicle owners.…Continue
Added by Chris Miller on February 5, 2016 at 4:58am — No Comments
Who made the cut for the Top Dealers in 2015? Women have spoken and the reviews have been tallied.
What Are The Elements?
What are the various elements in creating great chemistry with women visiting your dealership? The good news? Half of all women buyers shop at only one (1) dealership. The bad news? 6 in 10 women report that once they leave a dealership and didn’t buy, they never return there. YOU HAVE A SMALL WINDOW TO MAKE…
Added by Anne Fleming on January 27, 2016 at 10:31am — No Comments
I want to start here. This may be my Jerry McGuire moment. Maybe I should end here…but this has been eating at me for a while. …Continue
Added by David Metter on January 21, 2016 at 12:59pm — No Comments
Added by Anne Fleming on January 13, 2016 at 10:30am — No Comments
Last week we began a two-part series on the brain. More specifically, the science of how it works, or Neuroscience. This is a hot topic. Leveraging scientific knowledge about the brain can create a better sales process, drive more dollars to your dealership’s bottom line and create happy women customers that remain loyal to your dealership for years to come.
Let's check “under the hood” at the Limbic System and the Neocortex. After…Continue
Added by Anne Fleming on December 23, 2015 at 6:00am — No Comments
As we get ready to embark on a new year, we will dedicate the last two issues of Women’s Wednesdays in 2015 to an ultra-sophisticated topic….the Brain. More specifically, the science of how it works, or Neuroscience. Why? Leveraging scientific knowledge about the brain creates a better sales process, drives more dollars to your dealership’s bottom line and creates happy women customers that remain loyal to your dealership. Toning down the Limbic System and firing up your Neocortex will help…Continue
Added by Anne Fleming on December 16, 2015 at 11:30am — No Comments
Last time, we discussed not selling cars like they are “power tools” in your advertising. You know, “the best this, the best that”— it is so cliché and it doesn’t resonate with women. Here are four recommendations to ensure that your sales approach doesn’t fall into the “power tool sales” category, but rather, speaks to women about what’s important to them:…Continue
Added by Anne Fleming on November 18, 2015 at 2:10pm — No Comments
Today’s consumers are more educated than ever, and that plays an enormous role in how they interact with your dealership and what they expect when they set foot onto your showroom floor. It’s important your dealers are prepared to interact with a generation that has access to endless information online and prefers utilizing it by researching their options…Continue
Added by Joey Little on November 18, 2015 at 8:00am — No Comments
There is a group of people that seems to sit in limbo when it comes to dealership marketing messages, especially when it comes to service. This group of people tend to have cars in the 2-year old range. Yes, they’re probably getting the dealer’s random e-mail messages with service coupons. But, this is also the time…Continue
Added by Mike Gorun on November 9, 2015 at 4:30am — No Comments
The multiple ways businesses can communicate with customers are constantly expanding - from telephone, to e-mail, to text messaging. With today’s technology, communication methods continue to evolve at unprecedented speeds. As smartphones have gotten smarter, the rise in the development of apps has…Continue
Added by David Metter on November 5, 2015 at 6:33am — No Comments
Not so good news: Next year, the growth will only be one third of what the industry achieved this…Continue
Added by Kris Rosychuk on November 5, 2015 at 6:30am — No Comments
Added by Anne Fleming on November 4, 2015 at 11:00am — No Comments
Today, social media platforms - Facebook, in particular - offer in-depth analytics and data that dealers can use to market to car buyers. Dealers who understand how to use and leverage Facebook ads frequently see wildly successful campaigns for very little spend. On the other hand, there are many dealers…Continue
Added by Paul Moran on October 30, 2015 at 5:00am — No Comments