Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

All ADM Blog Posts Tagged 'dealer website' (29)

Website SMS Text is a must for dealers

We know that adding live chat to your dealer website is a key means to boost sales, and adding website text can boost it even more. 

Dealer website chat to text is ideal dealer website…

Continue

Added by Big Tom LaPointe on September 22, 2016 at 4:52am — No Comments

Why is everyone afraid of Tesla and Beepi?

And what to do if you are…

Tesla isn’t the Big Bad Wolf. Nor is Beepi or Carvana. At the end of the day, they’re essentially a dealer group with a simplified buying process (maybe). And in the case of Tesla, enjoy $3-5 billion in deposits for the…

Continue

Added by Big Tom LaPointe on May 8, 2016 at 5:00pm — No Comments

Four hidden benefits of chat – including fixed ops sales

For obvious reasons much of the sales pitch from a live chat provider and the majority of focus from dealers revolves around sales leads and how many units are sent down the road. But there are several key benefits that shouldn’t be overlooked in which managed chat can make a difference.…

Continue

Added by Big Tom LaPointe on May 3, 2016 at 9:00am — No Comments

Don't crash your live chat like a 1970's Porsche Turbo - both can BITE you

Porsche engineering was one of the few bright spots during the dreadful era of crappy cars in the 70’s and 80’s

During the dark ages of the auto industry…

Continue

Added by Big Tom LaPointe on April 19, 2016 at 7:30pm — No Comments

Navigating SEO: 4 Problems Still Plaguing Dealer Websites

Your website is the most important part of your digital marketing strategy.

Even with a large budget, you could fail to achieve results if you're lacking the foundation necessary to convert visitors into leads and sales.

In this week's …

Continue

Added by Timothy Martell on January 26, 2016 at 10:00am — No Comments

Why dealer website chat? How about #Blizzard2016

Even when the massive snowstorm hammering the eastern United States subsides, it could still be days before people can get to work, and that includes car dealership personnel. One trend I discovered after a similar Washington, D.C., storm in the 1990’s is that there was a crazy run on…

Continue

Added by Big Tom LaPointe on January 23, 2016 at 5:30pm — No Comments

Chat is huge player in auto industry transformation

One only has to follow the grocery aisle tabloid covers to be reminded that change is constant – after all, who would have thought that Brad Pitt and Angelina Jolie would ever split? Change can be good, but sometimes it’s hard to tell in the moment…

Continue

Added by Big Tom LaPointe on December 16, 2015 at 6:30am — No Comments

Want live chat to work? Don’t play ‘hide the salami’

It’s one thing to try to view the auto industry through the eyes of a consumer when you work for a dealership.  It’s quite another to attempt to view it as a vendor. But to TRULY get the feel for what it’s like to see the industry like a car shopper, one needs to actually shop for – and buy – an automobile. And during the past 10 days that’s…

Continue

Added by Big Tom LaPointe on November 17, 2015 at 8:30pm — No Comments

PRESS RELEASE: CarChat24 announces major upgrade to next-gen SignalR chat technology

TARPON SPRINGS, Florida., Nov. 10, 2015 – Continuing its leadership in the automotive website live chat industry, CarChat24 announced a substantial chat performance upgrade to Microsoft’s SignalR technology,…

Continue

Added by Big Tom LaPointe on November 9, 2015 at 9:14pm — No Comments

Make sure your mobile chat is MOBILE: 4 success killers

It sounds simple enough, but are you sure your dealership live chat appears on mobile devices? More and more I talk to dealers who say they are happy with their chat, yet their chat icons do not appear on their shoppers’ mobile devices. And often when they do, the chat…

Continue

Added by Big Tom LaPointe on June 28, 2015 at 3:00am — No Comments

CarChat24 wins 2015 AWA Automotive Website Award

The CarChat24 team is proud to announce we have received an Automotive Website Award for Marketing Innovation. The prestigious award was presented in San Francisco on January 22, 2015, as the 2015…

Continue

Added by Big Tom LaPointe on January 25, 2015 at 12:00pm — No Comments

Web traffic never sleeps – neither should live chat

Did you know 100,000 tweets are sent every minute? That pales in comparison to the 700 million Facebook posts per minute. People are living life online around the clock, and that includes shopping for cars. You don’t have a part-time website, so why would you only chat with your shoppers part time? The millions of tweets and Facebook…

Continue

Added by Big Tom LaPointe on December 8, 2014 at 8:00am — No Comments

Why not take the cheapest chat vendor – or cheapest of ALL expenses??

This ad from Starbucks is good advice when shopping for all your website vendors – and many brick and mortar vendors, as well. If you’re thinking about adding live chat (or other website add-on) to your marketing strategy, why not just go with the cheapest you can find? After all, if you can save a few bucks, it’s worth it, right?

Honestly, not really. You…

Continue

Added by Big Tom LaPointe on October 18, 2014 at 9:30pm — No Comments

Live Chat – the McDonalds of dealer website add-ons (not the MLM)

The good news about putting live chat on your website is that unlike joining a MLM company, you generally won’t chase away your friends and neighbors. But what we do hear dealers tell us is, ‘we tried it and it didn’t work for us’. How many people have you heard say that about MLM – just about everyone who has joined?

Well, how many people have you heard say that…

Continue

Added by Big Tom LaPointe on June 3, 2014 at 11:00pm — No Comments

I'm Sick and Tired of Incompetent, Self-Serving Automotive Website Providers! Who's with Me?

Dealers, there’s something fishy going on with the major automotive website providers.

Problems that affect search results are popping up left and right, but no one is willing…

Continue

Added by Timothy Martell on May 20, 2014 at 9:30am — 103 Comments


Influencer
Inspired by Scratchpad

Dealer Website Innovation Inspired by Scratchpad

I was planning a vacation on Expedia.com a few months ago. I'm impressed with the work they do. From their social notifications to their "scratchpad" feature, I think they really hit a home run.



The…

Continue

Added by Chris Cachor on May 18, 2014 at 3:00pm — 3 Comments

Live chat so easy a monkey could do it – but would you want them to?

“People still sell cars to People”

This year we celebrate not only the century mark of Chevrolet, but also the 100 year mark for Henry Ford's belt-based assembly line. Virtually everything about manufacturing and marketing automobiles during the past ten decades has changed except one thing: people still sell cars to people. Your website could be…

Continue

Added by Big Tom LaPointe on February 10, 2014 at 9:00pm — No Comments

Facebook birthday (& BILLION users) points to potential for website live chat

As Facebook turns 10 years-old this week, its continued growth (more than a billion users now) and impact on our world are undeniable. After all, where else can long lost friends reconnect, babies and weddings be announced, or irritating regurgitation of political and social opinions be shared whether they are wanted or not?

The thing is, a billion people…

Continue

Added by Big Tom LaPointe on February 4, 2014 at 9:00pm — No Comments

3 Reasons to Fire Your Website Vendor Today

I'm writing today because a serious fraud is being perpetrated on virtually all car dealers, the scope of which seems to be far greater than any I've encountered before.

What seemed at first to be merely a bad SEO practice, now seems to…

Continue

Added by Timothy Martell on January 14, 2014 at 6:30am — 77 Comments

Haystak Digital Marketing Launches New Auto Dealer Website Platform

Haystak® Digital Marketing, a leading provider of digital marketing services for the automotive industry, announces the upcoming launch of an all-new website platform which will enhance and integrate with Haystak’s entire suite of digital marketing products and services.…

Continue

Added by Joey Little on January 6, 2014 at 9:30am — 1 Comment

Monthly Archives

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service