Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Learn how to implement and optimize call monitoring in your dealership.
Attendees will learn the importance of having a call monitoring solution in the dealership that will help improve the way incoming phone calls are being handled.…Continue
Do you know what kind of population is in your area?
What is the crime rate where your dealership is located?
What is the percentage of households with college grads?
What areas have a high average household income and what areas have a low average…Continue
Automotive Industry legend, Jim Ziegler returns with his highly successful Internet Battle Plan XII to the Crowne Plaza Ravinia in Atlanta on January 16th-17th, 2013 with a powerful line up of automotive industry experts.
Added by Stan Sher on December 31, 2012 at 1:00am — No Comments
Stan Sher Reviews Dealer eTraining Auto Response Email at GNYADA (Greater New York Automobile Dealers Association).
After seeing the tremendous success that my last series of blogs "Transforming the Dealership" has brought in terms of visibility and feedback I have decided to start a new series to focus strictly on the BDC.
As a dealership trainer and consultant I am sure having an amazing…Continue
Added by Stan Sher on December 19, 2012 at 11:30pm — No Comments
Just the other day I was talking to a dealer that was looking for a new Internet Manager. This is a small dealership that represents two up and coming franchises and sells about 100 units per month. They have 2 Internet coordinators and are looking to add a…Continue
Welcome to Part 4 of a live dealership case study. This is the final chapter of a 6 week project. You can catch up by reading part 3…Continue
Welcome to Part 3 of a live dealership case study in which Stan Sher from Dealer eTraining is working on location with a dealer, management team and the entire customer facing staff.
Stan Sher, CEO and President of Dealer eTraining Speaking At The Internet Sales 20 Group In Chicago. Stan had the honor of educating dealers on the importance of how to use Call Monitoring in solutions to avoid profit leaks as well as create in-house employee training sessions that inspire teams to improve their skills. This was a powerful session.…Continue
Added by Stan Sher on November 2, 2012 at 9:30am — No Comments
As I write this article, I am in literally sitting at an Internet Sales 20 Group where my colleagues and I are sharing best practices with over 50 dealers. It seems that auto dealers are concerned more about their online reputation now than ever before. While it is great to see dealers place a focus on it there still needs to be a structure in place that will create a strong reputation for the dealership. Once a structure is in place, managing an online reputation is actually a very…Continue
Added by Stan Sher on October 24, 2012 at 4:59am — No Comments
Welcome to Part 2 of what is a major real live hands on case study. Last week I wrote Part 1. For those of you that missed it, click here to catch up on what you may have missed.
We ended last week with starting to get more social media plans installed. We also started a picture and video policy. However, The…Continue
So I am working on various digital marketing efforts for this dealership and I decided to do some research to see what photo sharing sites have the best benefits. I mean I know Flickr to be the best but it has been a while since I last researched. I figured photobucket , shutterfly, and others would have similar results. Well I came up with a nice comparison that shows Flickr to be the ultimate site hands down.…Continue
Welcome to Part 1 of what will be a major real live hands on case study. Less than 2 weeks ago, I was contacted by a dealer principal of a dealership within an hour from my home. The owner is a female and a real entrepreneur that is a partner in two other dealerships and also owns a wireless retail business with multiple locations. The store is a family environment and has been in business for over 30 years under her control.
She was looking for someone to come in…Continue
A message from Stan Sher, the founder of Dealer eTraining and Stan Sher Consulting. The story and explanation of the message is to let you know that the only way you can continue to grow and be the best is by simply getting excited. Create opportunities through learning, trying new things, and avoiding being stale at all costs. Your craft will continue to be fun.…Continue
Added by Stan Sher on October 6, 2012 at 9:00pm — No Comments
Automotive Internet Lead Management Sales and CRM/ILM strategies to be taught by Stan Sher of Dealer eTraining on October 11, 2012 at Greater New York Automobile Dealers Association (GNYADA).
Added by Stan Sher on October 5, 2012 at 7:30am — No Comments
Yesterday I was on my way to a meeting at a dealership. I had left the home office earlier so I can be at the meeting earlier especially since it was an 80 mile ride. I was within three miles of the dealership and thirty minutes early. I had never been there before I relied on my GPS as I always do. The GPS that I use comes from my iPhone and the software is less than a week old as I just updated the operating system.
The GPS was pulling in an address from…Continue
Does your dealership have a BDC or Internet Sales Department? When appointments show up to the dealership, is there a set process to handle these customers? Let me let this thought process for a second…
Ok, so right now you are probably realizing that you do have these departments yet they are under performing. Perhaps you have trained your sales staff in the basic methods of the road to the sale or you might have just hired a few “green peas” and thrown them out…Continue
By now I am sure that if you are reading this that you are aware that AutoCon 2012 is over. I am sure that you have been bombarded with emails, blogs, and social media posts promoting the ultimate Automotive Dealership Digital…Continue
https://www.facebook.com/dealeretraining http://dealeretraining.com/ http://automotivebdctraining.com Stan Sher, president of Dealer eTraining presented “The Evolution of the BDC” at AutoCon 2012. The session discussed how a BDC department needs to be structured and the keys to success. Stan also discussed the needs for various processes including…Continue
Added by Stan Sher on September 13, 2012 at 11:33pm — No Comments
Added by Stan Sher on September 3, 2012 at 12:55pm — No Comments