Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
The fast growing automotive digital marketing firm Auto Ad Builder has been serving auto dealers with the marketing services that truly sell more cars.
SOMERVILLE, N.J. - March 1, 2017 - PRLog -- The retail automotive industry has been growing tired of marketing services providers that offer very little to no value. This includes offering cookie cutter services and rarely every…Continue
Added by Stan Sher on March 1, 2017 at 2:37am — No Comments
Evolution Of The BDC: Has your dealership evolved?
A few years ago I performed speaking sessions at multiple conferences including Internet Battle Plan and Digital Marketing Strategies Conference. I even was a guest on a webinar for Dealers Edge. This was and still is a very hot topic. Year after year I find the…Continue
Added by Stan Sher on January 16, 2017 at 1:00am — No Comments
Remember those days when customers would come in to the dealership saying “Well Kelley Blue Book is saying my trade in is worth $xxx” after you opened them up at $2,000 below that KBB figure? Sure you do. You cannot forget how many times you wanted to say “No problem. Call …Continue
Added by Stan Sher on January 5, 2017 at 1:00am — No Comments
Imagine that you attend a classical music concert.
This concert has a 90 piece (90 musicians) orchestra and a conductor (the leader or guide) that communicates to the orchestra on how to play the next note(s). Now take a look at the sales department of an automobile dealership. The department has managers that…
Added by Stan Sher on December 27, 2016 at 5:30pm — No Comments
There is a lot of talk going on about car dealership turnover.
It seems that everyone has an opinion about it but not a whole lot of solutions. I am going to do some "REAL TALK" in this post because it is time that the sugar coating stops. I have spent a great deal of time between…
Hi, It's me again. Me who you ask? Stan Sher, founder and President of Dealer eTraining.
Yes, I know it has been a while since you have heard from me. But I am still here. I never left and I never will. I just enjoyed my peace and quiet for 2 years while…
Added by Stan Sher on July 22, 2016 at 12:00pm — No Comments
The recent NADA Convention is over. As always, there was plenty of information to gain and a lot of shiny objects being displayed. Dealers and major executives were out…Continue
Added by Stan Sher on February 19, 2015 at 11:50pm — No Comments
Dealer eTraining founder, Stan Sher is excited to celebrate the four year anniversary since launching this national training and consulting firm that specializes in automotive internet sales and business development success for car dealerships.
PRLog - Nov. 28, 2014 - SOMERVILLE, N.J. -- It was just four years ago this week that the world would turn upside for automotive Internet sales and…Continue
It has been about seven years since the importance of dealer online reputation has become a serious concern in the industry. A number of businesses in general have taken a…Continue
Added by Stan Sher on July 1, 2014 at 4:31pm — No Comments
Christmas is over and New Years just passed. They say the New Year brings positive change and opportunity. Since the big celebration, 2 days have passed and there are 363 days left in the year. So I ask the magic question, "Is your dealership prepared for 2014?”
Being that we are in such a competitive industry that changes by the month it is common for sudden changes to be made at the dealership level. These changes usually involve Budget (spending), Human Resources,…Continue
Stan Sher of Dealer eTraining discusses how sales management needs to properly work with the internet sales and BDC department. This includes understanding the functions of the department and what each person in the department does. While it is important to monitor and…Continue
Added by Stan Sher on December 20, 2013 at 3:32am — No Comments
When is the last time your dealership had a progressive training solution?
Is your dealership handling phone calls just like the “guy” down the street?
For generations automotive professionals have been provided automotive phone training…Continue
Does your dealership have tools that should help your sales and business development people be more effective?
As consumer transparency becomes more important in the automotive industry dealers are hooking up with more vendors that allow for transparency. It is no secret that some…Continue
Added by Stan Sher on October 7, 2013 at 4:29pm — No Comments
Are you a master or a student?
Do you know everything that you need to know to pass on your knowledge to others?
Recently, I spent four days on site at a dealer group consulting and training a brand new BDC Manager. This BDC Manager is a…Continue
Do you spot check your employees?
Do you spot check your customers?
If you are confused about what I am talking about then read on...
Too many times when a manager asks their people if they did something they get an answer and they take their word for it. In some cases this happens because of too much trust or…Continue
Added by Stan Sher on July 3, 2013 at 4:37pm — No Comments
The automotive industry is always evolving and with that evolution we must constantly adapt to the changes.
Question: When is the last time you thoroughly reviewed your CRM processes in your dealership?
Think about it. A CRM in the dealership is generally setup…Continue
Added by Stan Sher on May 28, 2013 at 11:30am — No Comments
Recently, I have been playing around with various tools in order to increase how BDC departments connect with their internet leads. It has been painful to watch BDC coordinators solely rely on the telephone that the dealership provides. At one dealership I asked for an investment of a mobile phone…Continue
Who is Jason Becker you might ask? Before I tell you I want to let you know that the reason for this post is because I am tired of hearing people tell me that they cannot do something or that things are impossible. I hear it from sales professionals at dealerships. I hear it from people that I meet in social environments that tell me they are looking for a job after I mention the possibility of car sales. I even hear it from people in my family who sometimes make excuses instead of…Continue
Added by Stan Sher on April 5, 2013 at 10:30am — No Comments
As I watch new episodes of "Bar Rescue" on Spike I am amazed at some of the things that I have learned about the food and beverage industry. I have been watching this show with a very open mind to understand what I can do to improve my business practices. What I have found was that this show has business practices that even automotive professionals and managers need to consider taking a look at. Let's take a look at what I am talking about.
It is Monday evening and you are back from the 2013 NADA convention. You have travelled across the country to attend workshops and meet with vendors to review the latest and greatest products…Continue
Added by Stan Sher on March 10, 2013 at 10:41pm — No Comments