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Larry Bruce's Blog Posts Tagged 'dealer' (4)

10 Stats Your BDC Should Live By

For inbound marketing, leads determine success. The assumption is that the higher the lead volume and percentage, the higher the sales and service volume. All too often, these do not go in step with each other. Below we identify ten statistics that are the main cause of increased lead quantity not equating to increases in appointment shows and…

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Added by Larry Bruce on July 31, 2014 at 9:00am — No Comments

The Secret Weapon

Post one of ten posts I will be making leading up to Digital Dealer 12.

 

 

If you are one of the best dealers in the country you are using 10% of your Secret Weapon…what is it?…





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Added by Larry Bruce on March 17, 2012 at 7:41am — 1 Comment

Is What Your Dealership Stocks a Marketing Decision?



This was a question asked on Dealerrefresh by Ed Brooks of vAuto. I find this a very interesting question for a lot of reasons and my answer is YES where you have control over it.

 

Obviously in a new car franchise you have less control as your inventory is dictated a great deal by the OEM but even they somewhat dictate your allocation by marketing. In our Toyota…

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Added by Larry Bruce on November 18, 2011 at 4:48am — 3 Comments

The Digital Divide – it’s not what you think it is

“Communication with you customers has never been easier…and yet your customers have never been further away.”



For some time now I have been thinking and battling it out with several blog opponents on conversion and why it is so important. It really comes down to breaking through the Digital Divide between you and the customer.

To do that you need to PERSONALLY INTERACT WITH THEM and to do that you need contact information… PERIOD.

The…

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Added by Larry Bruce on April 15, 2011 at 7:42pm — 1 Comment

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