Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
|by Marissa Dogeagle Smith, Account Advocate at CDK Digital|
|by Christy Roman, Now Marketplace Owner|
I heard a story about a prospect who came into a dealership and was asking about the television ad they had seen. It was a GM “Sign and Drive” campaign with no money out of pocket. After investigating…Continue
|by John Loschky, Sr. Mobile Product Manager|
The buzzwords are plentiful when discussing mobile optimization. We’ve heard them all. “Adaptive” and “Responsive” …Continue
Five Proven Ways to Win
the Hearts and Minds of Car Buyers...
|by Heidi Suke, Account Advocate|
Are you leveraging all of the tools your website vendor offers to highlight specials on your dealership's site? No?! Why?! Nailing your…Continue
Added by CDK Global on July 17, 2014 at 8:30am — No Comments
|by Joe Tarell, Performance Improvement Consultant|
Ask 25 people you know how they feel about buying a car.
Ask them to just give you a one word feeling, a straight off the hip emotion that they associate…Continue
Keeping up with Google
We recently noticed something new on Google's Search Engine Results Page (SERP). Yes--- your ever-changing dealerships search results listing looks different again. There's now a rich snippet link that is sourced from DMOZ. What is DMOZ? Why should you care? Here is a little…Continue
Recently passing my hometown fire station, a new billboard caught my attention. “Car Seat Demos” illuminated the dark sky.
My childhood fire station is reaching out to the community to educate drivers about car seats, and dealerships can too!
Winter is an especially critical time for hosting…Continue
|by Ellen Jones, Senior Product Marketing Manager|
Matthew Welch, General Manager/Principal of Auburn Volkswagen gets it. He gets that the…Continue
Added by CDK Global on August 27, 2013 at 10:00am — No Comments
Added by CDK Global on August 16, 2013 at 3:00pm — No Comments
|by Dave Hollander, Online Marketing Manager|
The word “channel” currently has more prefixes than Lyndsay Lohan has mug shots. Or Real Housewives have silicone. You get the idea. Marketing strategies have been called…
Added by CDK Global on August 9, 2013 at 1:53pm — No Comments
|by Doug Antkowiak, SEO Specialist|
Google might tell you there is a new predator at the top of the web food chain.…
|by Melissa Mangold, Virtual Marketing Representative at ADP|
|by Kaitlyn Bender, Reputation Management Specialist|
By this point, we all know that the Google+ platform is ever-changing. So last week's updates should come as no surprise. We've done our best to break down the recent changes and highlight the most…