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CDK Global's Blog Posts Tagged 'dealer' (15)

What Women Want: How to Connect with The Modern Female Car Buyer



 Marissa Dogeagle Smith, Account Advocate at CDK Digital
by Marissa Dogeagle Smith, Account Advocate at CDK Digital

How well do your website content and staff appeal to the modern female car shopper?…

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Added by CDK Global on October 23, 2014 at 8:30am — 1 Comment

Are You Getting the Most Out of Your Dealership's Website?



Christy Roman, Now Marketplace, Owner
by Christy Roman, Now Marketplace Owner

automotive websites

I heard a story about a prospect who came into a dealership and was asking about the television ad they had seen. It was a GM “Sign and Drive” campaign with no money out of pocket. After investigating…

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Added by CDK Global on October 15, 2014 at 2:39pm — 4 Comments

Which Should You Choose: Adaptive or Responsive Design?



John Loschky, Sr. Mobile Product Manager
by John Loschky, Sr. Mobile Product Manager

The buzzwords are plentiful when discussing mobile optimization. We’ve heard them all. “Adaptive” and “Responsive” …

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Added by CDK Global on August 20, 2014 at 10:51am — 3 Comments

5 Ways to Win an Automotive Shopper's Heart

Five Proven Ways to Win

the Hearts and Minds of Car Buyers... 



Written by Nicholas…

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Added by CDK Global on August 8, 2014 at 11:00am — 4 Comments

The Three C's of Dealership Specials



Heidi Suke, Cobalt Account Advocate
by Heidi Suke, Account Advocate

Are you leveraging all of the tools your website vendor offers to highlight specials on your dealership's site? No?! Why?! Nailing your…

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Added by CDK Global on July 17, 2014 at 8:30am — No Comments

How Digital Marketing is Changing the Car Business



Joe Tarell, Performance Improvement Consultant
by Joe Tarell, Performance Improvement Consultant

Ask 25 people you know how they feel about buying a car.

Ask them to just give you a one word feeling, a straight off the hip emotion that they associate…

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Added by CDK Global on June 17, 2014 at 11:00am — 7 Comments

How New Google Updates Are Changing Your Dealership Search Results

Keeping up with Google

We recently noticed something new on Google's Search Engine Results Page (SERP). Yes--- your ever-changing dealerships search results listing looks different again. There's now a rich snippet link that is sourced from DMOZ. What is DMOZ? Why should you care? Here is a little…

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Added by CDK Global on May 21, 2014 at 4:57pm — 6 Comments

Lifting Service Revenue With Showroom Demos

Recently passing my hometown fire station, a new billboard caught my attention. “Car Seat Demos” illuminated the dark sky.

My childhood fire station is reaching out to the community to educate drivers about car seats, and dealerships can too!

Winter is an especially critical time for hosting…

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Added by CDK Global on December 31, 2013 at 9:00am — 2 Comments

Auburn Volkswagen's Channel of Choice for Communicating Value to Their Customers



Ellen Jones, Cobalt Product Marketing Manager
by Ellen Jones, Senior Product Marketing Manager

Matthew Welch, General Manager/Principal of Auburn Volkswagen gets it. He gets that the…

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Added by CDK Global on August 27, 2013 at 10:00am — No Comments

Breaking News – Yelpers Now Able to Post Reviews from Mobile Devices



Mark Clagett, Cobalt Reputation Management Specialist
by Mark Clagett, Reputation Management Specialist


Yelp's been busy this…
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Added by CDK Global on August 16, 2013 at 3:00pm — No Comments

An Automotive Marketing Strategy with a Serious Identity Crisis



Dave Hollander, Cobalt Online Marketing Manager
by Dave Hollander, Online Marketing Manager


The word “channel” currently has more prefixes than Lyndsay Lohan has mug shots. Or Real Housewives have silicone. You get the idea. Marketing strategies have been called…

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Added by CDK Global on August 9, 2013 at 1:53pm — No Comments

Will Your Dealership be Affected by the Penguin 2.0 Update?



by Doug Antkowiak, SEO Specialist


Penguin 2.0 Launch

Google might tell you there is a new predator at the top of the web food chain.…

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Added by CDK Global on July 13, 2013 at 6:00pm — 12 Comments

When it comes to Email Targeting it's about Quality not Quantity.



Melissa Mangold, Virtual Marketing Representative @ ADP
by Melissa Mangold, Virtual Marketing Representative at ADP

 

You’ve just…

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Added by CDK Global on June 25, 2013 at 8:57pm — 2 Comments

Last Week's Google+ Updates: What They Mean for Your Dealership



Kaitlyn Bender, Cobalt Reputation Management Specialist
by Kaitlyn Bender, Reputation Management Specialist



By this point, we all know that the Google+ platform is ever-changing. So last week's updates should come as no surprise. We've done our best to break down the recent changes and highlight the most…

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Added by CDK Global on May 23, 2013 at 6:30am — 2 Comments

Unsung Heroes of the Auto Industry, Show Yourselves





Imagine a world where car dealers earned the same community respect as fire fighters, police officers and other local philanthropists. A world where little…

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Added by CDK Global on March 18, 2011 at 11:31am — 4 Comments

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