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All ADM Blog Posts Tagged 'dealer' (706)

Micro Sites and SEM For Best Dollar Spent

It is true these days with all the different car dealers using SEM as a way to advertise and drive more clicks to there websites is costing more and more every month. You have to be smart about the way you use your monthly budget for SEM.

Micro Sites and SEM combined, is What I find to work best at Courtesy Chevrolet in San Diego Ca. First of all having Micro Sites, and More Micro Sites is going… Continue

Added by Alvin Newton on April 25, 2008 at 5:30pm — No Comments

Online Video Advertising Is One Of The Fastest Growing Digital Marketing and Advertising Sectors

With all the attention being given to video sites such as YouTube and others, what are the implications for dealers and their marketing partners? What I saw at the 4th Digital Dealer Conference and Exposition in Orlando is that Dealers, their marketing managers, as well as many of their ad… Continue

Added by Ralph Paglia on April 23, 2008 at 6:00am — No Comments

Scientific Management Practices Applied to Automotive Digital Marketing

Can Scientific Management practices be applied to automotive retail marketing? Marketing is so often the domain of guessing and wishful thinking. Scientific management refers to the application of the 10 Marketing Laws of Scientific Management, the fundamental principles that each dealer should apply in order to generate a Return On Marketing Investment (ROMI). When analyzing your marketing programs, evaluate your dealership's marketing strategy and tactics using these laws and then prioritize… Continue

Added by Ralph Paglia on April 13, 2008 at 7:30am — No Comments

Dealership Reputation Management Webinar from Cars.com

This is an… Continue

Added by Ralph Paglia on March 8, 2008 at 3:00pm — No Comments

Dealer Profitability Has Stagnated for 7 Years

American Auto Dealer profits seem to be stuck in neutral since 2001...



For the sixth straight year, U.S. auto dealer profitability failed to improve in 2007. When considering the current and continuing credit crunch, combined with industry projections of slumping sales in 2008, the prospects for dealership profits in 2008 don't look much brighter.



The average franchised new-vehicle dealership made a net pretax profit of 1.5 percent of sales last year, according to National… Continue

Added by Ralph Paglia on February 25, 2008 at 6:00am — No Comments

Do Automotive Brands Engage Online Car Shoppers?

In December, Compete released its first ranking of automobile manufacturer websites based on shopping engagement. Mini, Kia, Mercedes, Pontiac and Hyundai were all brands that finished in the top 10. Shopping engagement is defined as the percentage of overall site visitors that visited one of the following key shopping tools:



- Configurator

- Request a Quote

- Locate a Dealer

- Payment Estimator




Why is shopping engagement important?…

Continue

Added by Ralph Paglia on January 15, 2008 at 10:00pm — No Comments

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