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All ADM Blog Posts Tagged 'dealer' (629)

ActivEngage’s Live Chat Secrets Revealed

At ActivEngage, we’re not just at the cutting-edge of chat technology, we also eat, sleep, and breathe live chat strategy. Our unique methods have helped us become the most trusted live chat provider in the automotive industry.



Today, we want to share some of our best-kept chat secrets that will undoubtedly increase your…

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Added by Lisandra Ramos on April 1, 2015 at 11:30am — No Comments

Top Ten Blogs and News for Auto Dealers: March 7 - 13

Happy Friday, Auto Professionals!

As usual, your friends at ActivEngage have compiled the latest, most interesting automotive news stories and blogs from around the Web!

In this edition of the Top Ten, learn why…

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Added by Lisandra Ramos on March 13, 2015 at 1:30pm — No Comments

Top 3 In-Store Digital Shopping Myths Debunked

The new Google study reveals insight on the digital impact on in-store shopping. We all know that the growth of smartphones and access to online information has changed the way we shop in stores, but how is this actually affecting brick and mortar retail?

What they discovered:



Today's consumers are more informed than ever before. They want information throughout the shopping process, driving their use of…

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Added by Josh Knutson on March 12, 2015 at 7:30am — 1 Comment

How A Dog May Have Just Reinvented Pre-Roll Video Ads

We all know how annoying pre-roll video ads can be – especially when they have nothing to do with the video content we’re about to watch. Many people hover their mouse cursor over the countdown just itching to click “Skip Ad” the second that option is available. As reported by…

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Added by Brian Cox on March 9, 2015 at 5:30am — No Comments

Top Ten Blogs and News for Auto Dealers: February 21 - 27

We meet again, Friday! It’s been a busy week, and you’re probably closing those end-of-the-month sales… but that’s no reason to fall behind on the latest happenings in the industry! As usual, we have the latest automotive news and blogs from around the web to share with you before the weekend kicks in.

In this edition of the top 10, read all…

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Added by Lisandra Ramos on March 2, 2015 at 9:23am — No Comments

Risky Business: 3 Ways a Bad Outsourced Chat Team Can Hurt Your Sales

We’ve said it before, and we’ll say it again: not all chat providers are the same. Vendor priorities vary, software technology can be user-friendly or not, not all providers hire chat teams within the US, and the quality of managed chat conversations are not equal.…



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Added by Lisandra Ramos on February 27, 2015 at 7:48am — No Comments

The Most Important Metric In Gauging Video ROI

The question most pondered by businesses when advertising is perhaps the most important:

 

“What is my ROI?”

 

It doesn’t matter whether we’re discussing television ads, radio, 3rd party leads,

that gorilla on top of your building, or the contest you’re running on social…

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Added by Timmy D. James on February 16, 2015 at 6:00am — No Comments

Is Your Dealership Taking Advantage of Live Chat Data?

In a previous blog post, I discussed the importance of using live chat conversations to build rapport with your online shoppers -- and how this can help improve your dealership’s follow-up processes.



But what about the trackable data acquired through live chat outside of the content in a conversation -- such as consumer click path and the…

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Added by Lisandra Ramos on January 15, 2015 at 9:30am — No Comments

Use Live Chat to Build Rapport With Shoppers

People buy from businesses they like, trust, and know -- which is a big reason why establishing rapport is so important in the sales process, both on the showroom floor and on your dealership’s website.

The number one reason live chat will fail at your dealership…

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Added by Lisandra Ramos on January 6, 2015 at 12:00pm — No Comments

4 Reasons Why Shoppers Love Using Live Chat

Automotive marketing as we know it has changed. The Internet now forces dealerships to have an online presence and build relationships with consumers in the digital world. Why? Because the modern shopper expects it.



Consumer research is no longer solely accessible via phone calls and drive-bys. Now, your prospective customers are…

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Added by Lisandra Ramos on December 23, 2014 at 7:36am — No Comments

Reach Out and Touch Someone

Do you remember the AT&T ad slogan “Reach Out and Touch Someone” from the early 1980s?  It may have been thirty years since that slogan reached its peak in popularity, but it still has a similar meaning today. Our high-paced, digitally driven world has made it even easier to stay in touch with our friends and…

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Added by Richard Holland on December 4, 2014 at 5:00am — No Comments

Warning: You're Losing Money by Not Making Use of Your Auto Dealer Bond





For someone trying to become a new or used auto dealer, the path to getting the business off the ground is expensive. In the face of high operating costs, a natural instinct for many private auto salespeople will be to try to cut costs. Given that the price of used cars is dropping, and…

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Added by Victor Lance on December 3, 2014 at 3:30am — No Comments

Will Speed & Efficiency Give AutoNation A Competitive Edge?

The largest complaint that consumers have when considering a vehicle purchase is the fact that the process takes too long. Even with all the new technology processes that dealerships have employed over the past few years, the purchase process is still as long and…

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Added by Mike Gorun on November 26, 2014 at 6:00am — No Comments

Can Anybody Find Me Somebody To Love?

That classic line from the song “Somebody to Love” by legendary band, Queen epitomizes the destination for consumers and the goal of all salespeople. There’s not a doubt in my mind that you’ve heard the phrase “People buy from people they like.” In the past, a consumer had to come into a dealership to start the car…

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Added by Timmy D. James on November 17, 2014 at 5:00am — No Comments

Use Live Chat to Promote Your Dealership’s Competitive Advantages

In a perfect world, shoppers would be able to find your dealership’s unique selling points, such as your amenities, “why buy” statements, and your specials on your website.

However, that’s not always the case. Many times websites have too much or too little information, or shoppers are just too lazy to navigate the pages and find a reason to buy from you.

If you aren’t providing an effortless online shopping experience, chances are these shoppers…

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Added by Lisandra Ramos on November 13, 2014 at 9:43am — No Comments

How Timing Can Affect These 3 Elements on Your Dealership Website

“You don't have to swing hard to hit a home run. If you got the timing, it'll go.” - Yogi Berra

Three American League MVP awards, 10 championships, and 15 All-Star Games -- Yogi Berra is arguably one of the best catchers in MLB history and knew a thing or two about the importance of timing.

It got me thinking about today’s post and how lead…

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Added by Lisandra Ramos on October 24, 2014 at 6:00am — No Comments

What Women Want: How to Connect with The Modern Female Car Buyer



 Marissa Dogeagle Smith, Account Advocate at CDK Digital
by Marissa Dogeagle Smith, Account Advocate at CDK Digital

How well do your website content and staff appeal to the modern female car shopper?…

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Added by CDK Global on October 23, 2014 at 8:30am — 2 Comments

Brand and Dealer Loyalty – a Fine Balance?

Think about the last time you visited a business such as McDonald’s, Target, or a 7-11.  Now, think about the store itself – did you select the store because of convenience, or because you were dedicated to a specific location?  Sometimes the answer is both, but more often…

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Added by Amy Scott on October 23, 2014 at 6:00am — No Comments

Pizza Wars Revisited

In February 2010, I wrote a blog titled “Pizza Wars: Why Auto Dealers Need to be Involved in Social Media.” I was reminded of this the other day when I saw that Domino’s Pizza earnings had surpassed Wall Street’s expectations.…

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Added by Rob Hagen on October 20, 2014 at 12:28pm — No Comments

Are You Getting the Most Out of Your Dealership's Website?



Christy Roman, Now Marketplace, Owner
by Christy Roman, Now Marketplace Owner

automotive websites

I heard a story about a prospect who came into a dealership and was asking about the television ad they had seen. It was a GM “Sign and Drive” campaign with no money out of pocket. After investigating…

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Added by CDK Global on October 15, 2014 at 2:39pm — 5 Comments

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