Professional Community for Car Dealers, Automotive Marketers and Sales Managers
For most dealerships, getting a customer through the door can be the biggest obstacle. If you're finding out the dealership up the road is drawing in more business and meeting its quota with ease, you may want to consider implementing these four tips to make your dealership that much better:
Added by Rachelle Wilber on October 26, 2016 at 3:03pm — No Comments
One of the biggest challenges facing the automotive industry is the way consumers feel about buying cars. Their overall dispositions have changed, the reasons they purchase and lease have shifted, and the ways in which they want to buy are moving from the showroom floor to the digital world. All these things are causing a major shift in the way dealerships must…Continue
Added by Joey Little on October 19, 2016 at 1:23pm — No Comments
You’ve know employees can cost your company a significant amount—much more than most companies want to think about paying. But what do you stand to gain when you put in the time and effort to truly engage your employees and establish a positive culture throughout your business?
The connection your employees have with your customers is…Continue
Added by Joey Little on October 5, 2016 at 11:39am — No Comments
The modern car-shopper journey has changed. It’s no longer about spending an entire day—or even multiple days—scouring a variety of dealerships for the right vehicle; instead, it’s about consumers doing smart research, knowing what they want, and determining who can best provide it for them. Once shoppers have done their online detective…Continue
Added by Joey Little on September 28, 2016 at 8:17am — No Comments
There’s good news and bad news on this topic…but mostly good. The bad news is AutoHook’s panel of marketing experts had so many dealer-submitted…Continue
For most people, buying a car isn’t a regular, everyday activity. It’s an occasion that doesn’t come around all that often, and when it’s time to shop for a new car, consumers expect a great dealership experience. After all, next to a home purchase, it’s likely the second most expensive purchase for most individuals in the U.S. Customer expectations and…Continue
Added by Joey Little on September 26, 2016 at 9:28am — No Comments
Are you planning on purchasing a vehicle? Before then, there are easy expert tricks you need to understand to get the perfect deal. First, note that there is a lot at stake including money, time, among others.
Added by Rachelle Wilber on September 21, 2016 at 1:30pm — No Comments
Consumers are looking for an authentic brand experience, and for your dealership, this means it’s time to get real. What does it mean to ensure authenticity in your brand? How do you convey your dealership’s genuine ideals, the ways in which you deliver on your promises to consumers? For many businesses, it can be a tricky concept, but when you come up with the perfect…Continue
Added by Joey Little on September 21, 2016 at 8:06am — No Comments
Picture yourself walking on a crowded New York City street. Everyone blends in…except for those who don’t. Those who stand out have one or more characteristics that usually get them noticed—no matter how many people are around.
Now think about all the automotive dealerships out there and about all the vehicles sold. In 2015, new-car…Continue
Added by Joey Little on September 1, 2016 at 7:48am — No Comments
Change is necessary for businesses to grow. That’s true for the salon down the street, for the local grocery store, and for your dealership. In order to keep up with consumer wants and needs in the marketplace, it’s important to keep your eyes open and focus on trends that are inspiring shoppers to buy. Although change is necessary, most people…Continue
Added by Joey Little on August 31, 2016 at 9:26am — No Comments
Added by David Metter on August 30, 2016 at 6:35am — No Comments
Smartphones are responsible—in a BIG way—for how the automotive market is changing. Not only are consumers more mobile, they’re also empowered to access more information than ever before while on the go. They have the power of Google in their pockets, and they aren’t afraid to use it. Everything from vehicle comparisons to consumer reviews to feedback about specific dealerships is available…Continue
Added by Joey Little on August 25, 2016 at 10:07am — No Comments
Part II: Generation Z, the Mobile-First Generation
In Part I of this series, The Millennial Mindset, the focus was on millennials and their impact on the marketplace—and not without reason. The fact that they are over 75 million strong in the U.S. alone gives them…Continue
Added by Joey Little on August 17, 2016 at 8:37am — No Comments
Growing usage of safety technologies in new vehicles continues to contribute to increasing vehicle appeal.
What does this mean for today's dealers?Continue
Added by Kris Rosychuk on August 16, 2016 at 11:42am — No Comments
Speaker after speaker at conferences throw up Tesla as an example of industry revolution. Certainly the company is pushing OEMs to stretch their technology legs and lawyers can work out the franchise law impact. But the reality is that their digital marketing and processes seem more like a typical…Continue
Added by Big Tom LaPointe on July 26, 2016 at 11:00am — No Comments
J.D. Power and Associates Delivered Significant Disruptive Impact to the Auto Industry, the following interview explores how, when and why this happened...
In 1968, J.D. Power III took the radical step of soliciting customer feedback about cars through consumer surveys. This move…Continue
Added by Ralph Paglia on July 9, 2016 at 3:30pm — No Comments
Buying a truck for business is a moment of pride. If improves the image of your business as well as the company’s credibility in the market. A used Freightliner could be an excellent choice to begin with. Traveling a Freightliner could be an intimidating experience. However, all these could be experienced…Continue
Added by Rahul Paul on May 8, 2016 at 1:30am — No Comments
Modern world is full of mobile technologies. Every day new gadgets and other stuff appear to ease our life. It’s great to have everything you need on hand, and if you still don’t get used to modern technologies it’s may be harmful for your business. People love their smart phones & your customers too! Everyone wants to find everything they need online. Sometimes dealer mobile websites seems ridiculous & unnecessarily because dealership already spent a lot of time on perfecting their…Continue
Added by Maria Smith on April 26, 2016 at 11:30pm — No Comments
The positive retail sales momentum from the beginning of the year continued on into February.
Which segment helped lead the way as the industry growth champion?…
Added by Kris Rosychuk on March 10, 2016 at 11:30am — No Comments
J.D. Power research finds that problems related to audio, communication, entertainment and navigation (ACEN) are on the rise.
How can dealers help mitigate the impact of these issues?…
Added by Kris Rosychuk on February 25, 2016 at 5:30am — No Comments