Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Chapter 1: Get Prepared
It’s time to get ready for NADA100! For the automotive industry, this is one of the BIGGEST, BADDEST events around, and that means you need to be on your toes. A convention this big isn’t for the faint of heart—and it’s not for the unprepared. Here’s what you need to know…Continue
Dealerships that are winning in today’s marketplace have one thing in common. They embrace innovation with enthusiasm.
Why? Because they know that to edge out the competition and capture the attention of modern consumers, they need to consistently be a step ahead. A step ahead of those who resist change. A step ahead of those who insist on doing it…Continue
Added by Joey Little on December 5, 2016 at 9:37am — No Comments
You already know your customers are online learning about the products and services they’re considering.
And you’re probably ready to jump in the ring and share some of your own dealership content to hook them on your brand—which is awesome. But before you start throwing…
Added by Joey Little on November 23, 2016 at 11:30am — No Comments
Today’s automotive consumers are more educated than ever, and that plays an enormous role in how they interact with your dealership.
Shoppers expect even more from your team, and it’s important everyone is prepared to interact with the newest consumer generations—savvy, connected…
Added by Joey Little on November 21, 2016 at 10:30am — No Comments
Recently I’ve seen several blogs and articles about the customer experience and an article in Automotive News really caught my attention and sparked my interest. It is all about how seven minutes is far too…Continue
Added by Tim Clay on November 21, 2016 at 5:47am — No Comments
Just about everything we buy now has some sort of smart technology—and as soon as new products are created, safeguards must be put in place to protect consumers and their purchases. While we’re excited when new technology is introduced, we’re wary of those who wait on the sidelines and try to sneak their way in. When it comes to automotive,…Continue
Added by Joey Little on November 10, 2016 at 12:10pm — No Comments
Great brands differentiate themselves through storytelling. Not the “once upon a time” kind, but rather the kind that gives consumers an inside view of what the brands are really all about. Instead of simply telling shoppers what they do or what they sell, the secret behind their successful brand strategies lies in telling their stories—who they are,…Continue
Added by Joey Little on November 7, 2016 at 11:55am — No Comments
Dealerships are no strangers to change, especially now with all the vehicle innovation that’s being introduced, as well as the flexibility consumers now have with shopping and buying. Professionals in the automotive industry have learned that, to be successful, they need to be able to turn on a dime and adjust to whatever comes their way—and even better, those leading change and setting the…Continue
Added by Joey Little on November 2, 2016 at 11:34am — No Comments
With a marketplace full of choices, technology, and customization, today’s consumers are more empowered than ever. They’ve taken control when it comes to shopping, making their preferences known, and ensuring they get exactly what they want. Whatever the product, there’s no shortage of options and…Continue
Added by Joey Little on October 31, 2016 at 11:06am — No Comments
Ride sharing. Corporate fleets. Short-term rentals. Mass transit. Ride subscription plans. The list continues to grow—and traditional dealerships are rethinking how they’re going to position themselves to win with consumers who are approaching personal transportation in a whole new way. Brand-new drivers are no longer forming lines at the DMV the second they…Continue
Added by Joey Little on October 27, 2016 at 11:32am — No Comments
For most dealerships, getting a customer through the door can be the biggest obstacle. If you're finding out the dealership up the road is drawing in more business and meeting its quota with ease, you may want to consider implementing these four tips to make your dealership that much better:
Added by Rachelle Wilber on October 26, 2016 at 3:00pm — No Comments
One of the biggest challenges facing the automotive industry is the way consumers feel about buying cars. Their overall dispositions have changed, the reasons they purchase and lease have shifted, and the ways in which they want to buy are moving from the showroom floor to the digital world. All these things are causing a major shift in the way dealerships must…Continue
Added by Joey Little on October 19, 2016 at 1:23pm — No Comments
You’ve know employees can cost your company a significant amount—much more than most companies want to think about paying. But what do you stand to gain when you put in the time and effort to truly engage your employees and establish a positive culture throughout your business?
The connection your employees have with your customers is…Continue
Added by Joey Little on October 5, 2016 at 11:39am — No Comments
The modern car-shopper journey has changed. It’s no longer about spending an entire day—or even multiple days—scouring a variety of dealerships for the right vehicle; instead, it’s about consumers doing smart research, knowing what they want, and determining who can best provide it for them. Once shoppers have done their online detective…Continue
Added by Joey Little on September 28, 2016 at 8:17am — No Comments
There’s good news and bad news on this topic…but mostly good. The bad news is AutoHook’s panel of marketing experts had so many dealer-submitted…Continue
For most people, buying a car isn’t a regular, everyday activity. It’s an occasion that doesn’t come around all that often, and when it’s time to shop for a new car, consumers expect a great dealership experience. After all, next to a home purchase, it’s likely the second most expensive purchase for most individuals in the U.S. Customer expectations and…Continue
Added by Joey Little on September 26, 2016 at 9:28am — No Comments
Are you planning on purchasing a vehicle? Before then, there are easy expert tricks you need to understand to get the perfect deal. First, note that there is a lot at stake including money, time, among others.
Added by Rachelle Wilber on September 21, 2016 at 1:30pm — No Comments
Consumers are looking for an authentic brand experience, and for your dealership, this means it’s time to get real. What does it mean to ensure authenticity in your brand? How do you convey your dealership’s genuine ideals, the ways in which you deliver on your promises to consumers? For many businesses, it can be a tricky concept, but when you come up with the perfect…Continue
Added by Joey Little on September 21, 2016 at 8:06am — No Comments
Picture yourself walking on a crowded New York City street. Everyone blends in…except for those who don’t. Those who stand out have one or more characteristics that usually get them noticed—no matter how many people are around.
Now think about all the automotive dealerships out there and about all the vehicles sold. In 2015, new-car…Continue
Added by Joey Little on September 1, 2016 at 7:48am — No Comments
Change is necessary for businesses to grow. That’s true for the salon down the street, for the local grocery store, and for your dealership. In order to keep up with consumer wants and needs in the marketplace, it’s important to keep your eyes open and focus on trends that are inspiring shoppers to buy. Although change is necessary, most people…Continue
Added by Joey Little on August 31, 2016 at 9:26am — No Comments