Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Owning a company car can be a convenient way for management and employees alike to get to meetings or to the airport on time. However, it also represents an expense that the company must account for. What are some ways that a business can buy a car that fits both its needs and budget?…Continue
Added by Kara Masterson on September 18, 2017 at 8:36am — No Comments
Ask anyone in the industry who’s paying attention and they will tell you that the future of the auto sales industry is online. While auto dealers have long resisted the shift to online sales, it’s not immune, and everyone from established online retailers to tech disruptors have their eye on one of the biggest markets in America. Given how much money Americans spend every year on vehicles, it’s incredible how resistant to change the industry has really been. But that’s finally changing, and…Continue
Big data has been a big theme for several years now, but many dealers still don't have a thorough understanding of what it can do for them.
I believe that's because the term 'big data'…
Kim Clouse has decided to resume work with i Auto Consultants after 7 years. Clouse says "Still all of these charts, graphs, measure this, measure that"
As always, I have some questions for everyone. Feel free to tell me what you think.
Are we tracking and measuring what we need to measure and track? Or, are we comparing all of this data to what everyone says the trends are and trying to duplicate it because "that's what they do"? What about how your…
Added by Kim Clouse on June 19, 2017 at 6:30am — No Comments
Added by Chris Miller on May 31, 2017 at 7:00am — No Comments
Well, according to a recent interview in Automotive News, North American chief for Mazda, Masahiro Moro, thinks it is… However, in the article he states that…Continue
Added by Mike Gorun on May 23, 2017 at 6:59am — No Comments
Chapter 5: Who’s Who & What’s WhereContinue
Added by Joey Little on January 9, 2017 at 12:00pm — No Comments
This is a webinar we did with an Albany New York auto dealer group June last year. Since then we add more feature to the Sales TextChat 2-Way & Text Marketing system. Our mission is to educate dealerships about mobile marketing strategies using iBeacon and Geofencing marketing technology.…
Added by Roy Revill on January 1, 2017 at 12:30am — No Comments
Chapter 3: What to Do What When You Get There
There are a few things you can do to make NADA100 a top-notch experience. If you’ve already got a game plan and know which workshops you want to attend, then you’re ahead of the game. If not, check out the…Continue
Added by Joey Little on December 21, 2016 at 10:56am — No Comments
We live in a world of empowered consumers. They say when, where, and how they’ll buy the products they’re interested in, and businesses everywhere are working to meet their needs and win out over the competition. Today’s consumers are connected online—to businesses and each other—and your dealership stands to gain quite a bit based on how you interact…Continue
Added by Joey Little on December 19, 2016 at 10:53am — No Comments
Chapter 2: What to Know Before You Go
So you’re all signed up to go to NADA100 and you’re counting down to January 26? (If you missed that whole registration thing, go…Continue
Added by Joey Little on December 12, 2016 at 8:05am — No Comments
Chapter 1: Get Prepared
It’s time to get ready for NADA100! For the automotive industry, this is one of the BIGGEST, BADDEST events around, and that means you need to be on your toes. A convention this big isn’t for the faint of heart—and it’s not for the unprepared. Here’s what you need to know…Continue
Dealerships that are winning in today’s marketplace have one thing in common. They embrace innovation with enthusiasm.
Why? Because they know that to edge out the competition and capture the attention of modern consumers, they need to consistently be a step ahead. A step ahead of those who resist change. A step ahead of those who insist on doing it…Continue
Added by Joey Little on December 5, 2016 at 9:37am — No Comments
You already know your customers are online learning about the products and services they’re considering.
And you’re probably ready to jump in the ring and share some of your own dealership content to hook them on your brand—which is awesome. But before you start throwing…
Added by Joey Little on November 23, 2016 at 11:30am — No Comments
Today’s automotive consumers are more educated than ever, and that plays an enormous role in how they interact with your dealership.
Shoppers expect even more from your team, and it’s important everyone is prepared to interact with the newest consumer generations—savvy, connected…
Added by Joey Little on November 21, 2016 at 10:30am — No Comments
Recently I’ve seen several blogs and articles about the customer experience and an article in Automotive News really caught my attention and sparked my interest. It is all about how seven minutes is far too…Continue
Added by Tim Clay on November 21, 2016 at 5:47am — No Comments
Just about everything we buy now has some sort of smart technology—and as soon as new products are created, safeguards must be put in place to protect consumers and their purchases. While we’re excited when new technology is introduced, we’re wary of those who wait on the sidelines and try to sneak their way in. When it comes to automotive,…Continue
Added by Joey Little on November 10, 2016 at 12:10pm — No Comments
Great brands differentiate themselves through storytelling. Not the “once upon a time” kind, but rather the kind that gives consumers an inside view of what the brands are really all about. Instead of simply telling shoppers what they do or what they sell, the secret behind their successful brand strategies lies in telling their stories—who they are,…Continue
Added by Joey Little on November 7, 2016 at 11:55am — No Comments
Dealerships are no strangers to change, especially now with all the vehicle innovation that’s being introduced, as well as the flexibility consumers now have with shopping and buying. Professionals in the automotive industry have learned that, to be successful, they need to be able to turn on a dime and adjust to whatever comes their way—and even better, those leading change and setting the…Continue
Added by Joey Little on November 2, 2016 at 11:34am — No Comments
With a marketplace full of choices, technology, and customization, today’s consumers are more empowered than ever. They’ve taken control when it comes to shopping, making their preferences known, and ensuring they get exactly what they want. Whatever the product, there’s no shortage of options and…Continue
Added by Joey Little on October 31, 2016 at 11:06am — No Comments