Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Smartphones are responsible—in a BIG way—for how the automotive market is changing. Not only are consumers more mobile, they’re also empowered to access more information than ever before while on the go. They have the power of Google in their pockets, and they aren’t afraid to use it. Everything from vehicle comparisons to consumer reviews to feedback about specific dealerships is available…Continue
Added by Joey Little on August 25, 2016 at 10:07am — No Comments
Part II: Generation Z, the Mobile-First Generation
In Part I of this series, The Millennial Mindset, the focus was on millennials and their impact on the marketplace—and not without reason. The fact that they are over 75 million strong in the U.S. alone gives them…Continue
Added by Joey Little on August 17, 2016 at 8:37am — No Comments
Growing usage of safety technologies in new vehicles continues to contribute to increasing vehicle appeal.
What does this mean for today's dealers?Continue
Added by Kris Rosychuk on August 16, 2016 at 11:42am — No Comments
Speaker after speaker at conferences throw up Tesla as an example of industry revolution. Certainly the company is pushing OEMs to stretch their technology legs and lawyers can work out the franchise law impact. But the reality is that their digital marketing and processes seem more like a typical…Continue
Added by Big Tom LaPointe on July 26, 2016 at 11:00am — No Comments
J.D. Power and Associates Delivered Significant Disruptive Impact to the Auto Industry, the following interview explores how, when and why this happened...
In 1968, J.D. Power III took the radical step of soliciting customer feedback about cars through consumer surveys. This move…Continue
Added by Ralph Paglia on July 9, 2016 at 3:30pm — No Comments
Buying a truck for business is a moment of pride. If improves the image of your business as well as the company’s credibility in the market. A used Freightliner could be an excellent choice to begin with. Traveling a Freightliner could be an intimidating experience. However, all these could be experienced…Continue
Added by Rahul Paul on May 8, 2016 at 1:30am — No Comments
Modern world is full of mobile technologies. Every day new gadgets and other stuff appear to ease our life. It’s great to have everything you need on hand, and if you still don’t get used to modern technologies it’s may be harmful for your business. People love their smart phones & your customers too! Everyone wants to find everything they need online. Sometimes dealer mobile websites seems ridiculous & unnecessarily because dealership already spent a lot of time on perfecting their…Continue
Added by Maria Smith on April 26, 2016 at 11:30pm — No Comments
The positive retail sales momentum from the beginning of the year continued on into February.
Which segment helped lead the way as the industry growth champion?…
Added by Kris Rosychuk on March 10, 2016 at 11:30am — No Comments
J.D. Power research finds that problems related to audio, communication, entertainment and navigation (ACEN) are on the rise.
How can dealers help mitigate the impact of these issues?…
Added by Kris Rosychuk on February 25, 2016 at 5:30am — No Comments
Want to cut your mail cost in half and get your message in a way that will explode your results? Read on:
Case Study 1
Franchise Roof-Top. 4500 old customers that had applied for a loan.
Split it into to batches: 2250 from each batch. We set up Voice-Gen to drop voicemails into their mobile phones without ringing.
Results: When they called back the number on the their screen without listening to the voicemail message…Continue
Added by Jon Floyd on February 16, 2016 at 7:00am — No Comments
We can all appreciate the record automotive sales year that 2015 brought with it. But, what's ahead for the auto retail industry in 2016?
Watch this brief "Power Minute" video to gain a quick look at the December 2015 sales report and what’s projected for…Continue
Added by Kris Rosychuk on January 14, 2016 at 6:30am — No Comments
Honda Cars, from the house of Honda, are well recognised for their exclusive style and dynamic features. The company’s motto is commitment towards environmental safety and the conservation of the society. This motto is followed in the manufacturing of the Honda cars also. Honda launches new car models or adds features to the older models annually. The company’s product includes Honda Brio, Amaze, All NEW Jazz, City, Mobilio, Accord and CR-V. These models are based on advanced technology and…Continue
Added by Boris Maksumov on December 16, 2015 at 4:55am — No Comments
There’s little doubt that the experience provided by auto dealerships in the past has jaded consumers into a stereotype and perception that isn’t necessarily accurate any longer, yet continues to persist. Because of this perception, companies such as Beepi, Carvana and more are creeping into the automotive space…Continue
Added by Joe Orr on December 9, 2015 at 6:42am — No Comments
The holidays are right around the corner. Are you feeling festive (or lucky)?
PowerDealer has a special opportunity for you!
From now until December 1st, you have an opportunity…Continue
Added by Kris Rosychuk on November 19, 2015 at 7:00am — No Comments
Comprehensive digital marketing solution offers new tools to measure marketing effectivenessContinue
Added by Paul Mirek on October 5, 2015 at 7:07am — No Comments
Hosted FOR dealers, WITH dealers, this Keynote Panel will feature leaders from some of the most progressive dealer groups across the country and also include technology frontrunners like Google and Facebook. Moderated by our very own PureCars CEO…Continue
Selling one's car can be a difficult and strenuous task. Buyers will always want to believe that they are getting a great deal and thus worth the investment. The indisputable fact of the matter is that no matter what car is purchased, depreciation sets in as soon as the new owner drives the car off the lot. As soon as one becomes the first official owner of a brand new car, the car will hold a ‘used car’ status. Depreciation is inevitable. The average rate at which cars depreciate in value…Continue
Added by Jirakee jones on July 30, 2015 at 10:42pm — No Comments
Added by Jon Floyd on July 30, 2015 at 7:30am — No Comments
According to an article in Automotive News, one dealer in Illinois has come up with a pretty ingenious loyalty rewards program idea – to leverage taxpayer dollars to increase car sales, while…Continue
Added by Mike Gorun on July 28, 2015 at 5:30am — No Comments