Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Do you remember the AT&T ad slogan “Reach Out and Touch Someone” from the early 1980s? It may have been thirty years since that slogan reached its peak in popularity, but it still has a similar meaning today. Our high-paced, digitally driven world has made it even easier to stay in touch with our friends and…Continue
Added by Richard Holland on December 4, 2014 at 5:00am — No Comments
For someone trying to become a new or used auto dealer, the path to getting the business off the ground is expensive. In the face of high operating costs, a natural instinct for many private auto salespeople will be to try to cut costs. Given that the price of used cars is dropping, and…Continue
Added by Victor Lance on December 3, 2014 at 3:30am — No Comments
The largest complaint that consumers have when considering a vehicle purchase is the fact that the process takes too long. Even with all the new technology processes that dealerships have employed over the past few years, the purchase process is still as long and…Continue
Added by Mike Gorun on November 26, 2014 at 6:00am — No Comments
That classic line from the song “Somebody to Love” by legendary band, Queen epitomizes the destination for consumers and the goal of all salespeople. There’s not a doubt in my mind that you’ve heard the phrase “People buy from people they like.” In the past, a consumer had to come into a dealership to start the car…Continue
Added by Timmy D. James on November 17, 2014 at 5:00am — No Comments
In a perfect world, shoppers would be able to find your dealership’s unique selling points, such as your amenities, “why buy” statements, and your specials on your website.
However, that’s not always the case. Many times websites have too much or too little information, or shoppers are just too lazy to navigate the pages and find a reason to buy from you.
If you aren’t providing an effortless online shopping experience, chances are these shoppers…Continue
Added by Lisandra Ramos on November 13, 2014 at 9:43am — No Comments
It got me thinking about today’s post and how lead…Continue
Added by Lisandra Ramos on October 24, 2014 at 6:00am — No Comments
|by Marissa Dogeagle Smith, Account Advocate at CDK Digital|
Think about the last time you visited a business such as McDonald’s, Target, or a 7-11. Now, think about the store itself – did you select the store because of convenience, or because you were dedicated to a specific location? Sometimes the answer is both, but more often…Continue
Added by Amy Scott on October 23, 2014 at 6:00am — No Comments
In February 2010, I wrote a blog titled “Pizza Wars: Why Auto Dealers Need to be Involved in Social Media.” I was reminded of this the other day when I saw that Domino’s Pizza earnings had surpassed Wall Street’s expectations.…Continue
Added by Rob Hagen on October 20, 2014 at 12:28pm — No Comments
|by Christy Roman, Now Marketplace Owner|
I heard a story about a prospect who came into a dealership and was asking about the television ad they had seen. It was a GM “Sign and Drive” campaign with no money out of pocket. After investigating…Continue
It’s been a busy month for social media.
With what seems like weekly updates and launches from big social sites like Facebook and Twitter, we thought it would be helpful to compile their latest changes right here for you.
How can these changes affect your digital marketing strategies? Take a look:
According to Hubspot, emotional intelligence is the ability to absorb emotional cues and use it to guide behavior. It’s essentially the combination of personal and social competence(which are then divided into 4 skills: self-awareness, self-management, social awareness, and relationship management),…Continue
Added by Lisandra Ramos on September 25, 2014 at 12:00pm — No Comments
Auto Dealers BEWARE of failed campaigns....
Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does....Steuart Henderson Britt
Check your marketing, does it return the results? I don't mean more busy work for the dealership, I mean SALES!!!!
If you are running campaigns to keep your BDC and Internet Sales manager busy, YOUR WASTING YOUR TIME and MONEY!!.....
Want to run a campaign to SELL more…
Added by Dani Lunsford on September 24, 2014 at 7:07am — No Comments
Mary Chan, General Motor’s President of the Global Connected…Continue
Minneapolis, MN – AutoMotion, the leader in mobile apps for automotive dealers, announces General Motors iMR approval for the AutoMotion Dealer App product. All General Motors dealers can now use iMR funds with the leading mobile app solution to drive more sales and service revenue from customers on the go. General Motors approved the…Continue
Added by Josh Knutson on September 8, 2014 at 8:48am — No Comments
Search engine optimization is one of common strategies that you can employ to get your business the market recognition and share that it deserves. If this strategy is implemented well, you can be guaranteed of landing new customers thorough emphasis that is put on the company’s website.…Continue
Sign Up For the Internet Sales 20 Group in Partnership with the MSADA before seats SELL OUT……
Added by Sean V. Bradley on September 4, 2014 at 7:33pm — No Comments
Happy Friday, Auto Dealers! As always, ActivEngage has the top 10 most interesting automotive articles from around the web --RIGHT HERE!
In this week’s post you’ll learn why you might be annoying your sales leads, what space station droplet tests could mean for the auto industry, and much more! Check them out!Continue
Added by Lisandra Ramos on August 29, 2014 at 9:47am — No Comments
For anyone who went through the United States’ public school system since the 1970s, this should be a very familiar excuse. And it may very well be the same excuse some dealers use to avoid doing their homework of test chatting their…Continue
Added by Lisandra Ramos on August 27, 2014 at 12:30pm — No Comments
The expanding role internet plays in marketing has made online marketers to evolve useful strategies for marketing their products and services online. Contents play vital roles in creating information about any product or services for internet users. Video marketing helps create powerful contents…Continue
Added by Manny Luna on August 21, 2014 at 2:00am — No Comments