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All ADM Blog Posts Tagged 'dealer' (697)

DOWNEY NISSAN BOOSTS SOCIAL MEDIA INTERACTIONS 627 PERCENT WITH VBOOST VIRAL VIDEOS

Videos of happy customers generate more online reviews and website visits  

 

Newport Beach, CA – September 10, 2018 – In the six-month period from February through July 2018, Downey Nissan, California’s #1 volume Nissan dealer, experienced a viral lift of 627 percent in their social media marketing program, attributed to videos sent out by Vboost, an automotive…

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Added by Paul Moran on September 10, 2018 at 7:00am — No Comments


Vendor
3 Easy Ways to increase traffic to your auto dealership

The traditional concept of attracting leads to dealership could be frustrating and much unexciting to customers. When you follow the old process of marketing, it may seem a never ending task of making endless calls, chasing leads, immense effort to fix appointments and finally forcing them to convert- the list is really tiring and genuinely time taking.

In short- you earn a reputation for being too salesy and increase the numbers of customers who have had enough of…

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Added by AutoLead Pro on September 3, 2018 at 3:00am — No Comments

3 Myths About Loaner Programs

From a consumer perspective, access to loaner vehicles is a major factor in service location choice—both in terms of franchised dealer versus independent repair facility, and among franchised dealer locations. Loaner vehicles help to overcome the inconvenience of having to drive further for service, and from having to wait at the…

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Added by Scot Eisenfelder on July 18, 2018 at 6:30am — No Comments

Car Dealer Advertising Study: Would You Like To Participate?

Franchise Dealer Advertising Study: What’s the future of franchise dealer advertising?

Intro:

As the leading strategy consulting firm in the franchise dealer space, MK&A has a responsibility to identify and monitor the latest trends affecting dealers. We are currently conducting a short and…

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Added by Ralph Paglia on July 8, 2018 at 5:30pm — No Comments

Why Digital Marketing Should Be a Priority at Your Dealership

As time goes by, digital marketing is increasingly integrated into car dealerships’ ad budgets.

Because of that, many options have developed which allow dealerships to create exposure and deliver ads in a more direct and targeted way -- more than was ever…

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Added by Steve White on July 5, 2018 at 6:30am — No Comments

How Do I Start Video Marketing (PART 2) [VIDEO]

                               

Flick Fusion COO Tim James shares his advice on how auto dealers can start adding video to their marketing strategy in part 2 of this 2 part video blog

Added by Timmy D. James on June 28, 2018 at 8:14am — No Comments

One Small Step Is a Good Start to a Long Journey

It’s a sad fact that current recall repair compliance rates are so abysmal.

Most dealers know it., the Feds know it, state governments know it, and the manufacturers know it. Resolving this recall crisis starts with a notification.  But, people simply don’t read recall…

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Added by Chris Miller on June 22, 2018 at 6:30am — No Comments

Are you Ignoring Your Most Valuable Point of Customer Contact?

These days, customer experience is a vital part of the car buying process.

And, the first part of that experience is your dealership’s appearance in the eyes of your customers, both on and offline. Sadly, I see far too many lots that are poorly presented – they…

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Added by John Wingle on June 22, 2018 at 6:30am — No Comments

The Future of Marketing could be Voice

In the old days, if consumers wanted to buy a product or find specials, they turned to the Sunday paper, the radio, or simply visited their local store. Then, the Internet appeared, and everything changed. It became incredibly easy for consumers to find information and, at the same time, gave marketers more ways to push their messages to…

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Added by Steve White on June 21, 2018 at 7:00am — No Comments

The Link Between Electronic MPIs and Unsold Service

On average, dealers capture just half of the necessary service work that needs to be performed on vehicles that come into their service lanes. This is a big leakage point that has a direct impact on service revenue. It also offers tremendous untapped potential.

 

In addition to acquiring new…

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Added by Scot Eisenfelder on June 21, 2018 at 6:30am — No Comments

When Batman Decides a Recall Isn’t Enough

In 2014, due to safety concerns, Toyota issued a recall notice for a power inverter on its popular Toyota Prius. Nothing abnormal. But for the fact that, even after the recall was fixed, customers continued coming in with issues – hundreds of them – and that’s when Roger Hogan’s dealership decided…

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Added by Chris Miller on June 18, 2018 at 6:30am — No Comments

Drive Sold-to-Service Converts

Almost half of a dealership’s sales customers never return for their first service appointment – that’s a hefty chunk of a dealer’s lifetime service potential!

What causes this pattern in car buyers, and how can you channel more of them from your showroom to your service lane? AutoLoop…

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Added by Doug Van Sach on June 18, 2018 at 6:30am — No Comments

How Do I Start Video Marketing (Part 1) [VIDEO]

                                

Flick Fusion COO Tim James shares his advice on how auto dealers can start adding video to their marketing strategy in part 1 of this 2 part video…

Added by Timmy D. James on June 14, 2018 at 8:30am — No Comments

How Small Dealers Can Win the War Over Size

If you have been paying attention to industry trends I am sure you have noticed the ever-increasing gap between the size of smaller dealerships and large auto groups. Groups are swallowing up smaller dealers left and right as they continue to grow.

 

Of course, size…

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Added by Ujj Nath on June 11, 2018 at 6:30am — No Comments

Why Don’t People Schedule Online?

According to the 2017 JD Power CSI survey, only 13 percent of consumers scheduled their vehicle service online.

The progress toward online scheduling has been glacially slow, rising only two percentage points over the past three years.

 

This is despite the fact that…

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Added by Scot Eisenfelder on June 5, 2018 at 6:00am — No Comments

In Marketing, Make Sure You Partner with the Best

For decades, advertising enjoyed a fairly predictable business.

Print, radio, and TV coalesced into a three-pronged approach that was mastered after decades of relative stability. Simply put, if a vendor demonstrated expertise, then clients willingly trusted them, generation…

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Added by Steve White on May 31, 2018 at 6:30am — No Comments

Tennessee Gets a New Recall Law and Consumers Aren’t Happy!

January 1 saw the enactment of Tennessee House Bill 141, to the collective groan of consumers. In a nutshell, this new law prevents consumers from suing car dealers if they purchase a used vehicle with an open safety recall, as long as it was…

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Added by Chris Miller on February 15, 2018 at 5:10am — No Comments

Is it Time to Drop the Dealer Doc Fee?

Picture this: you’re just ironing out the deal on your brand new car. 

Picking up a pen, you’re ready to sign the dotted line…when you see a few hundred dollars tacked onto the purchase price for a ‘dealer doc fee’. It’s explained to you that it’s a…

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Added by CPI Results on February 13, 2018 at 3:15pm — No Comments

Behavior Economics in 2018 | Increase Sales to Women by $2 Million

As we gear up for 2018, we’re providing you with a powerful white paper. While everyone knows the power of women buyers, are you aware of how women are impacting your business?

  • What percentage of your business is…
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Added by Anne Fleming on December 6, 2017 at 12:00pm — No Comments

4 texting strategies for car dealerships

Everybody is texting. It is 2017 and people text each other more than ever. Why? Because it works.

And they will continue to do so, at least according to a 2016 GSMA research which predicts smartphone penetration from 55% in 2016 to 76% by 2020.…

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Added by Thomas F. Jung on December 6, 2017 at 1:30am — No Comments

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