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All ADM Blog Posts Tagged 'dealer' (595)

"But Enough About Me, Let's Talk About You. What Do You Think About Me?"

This photo cracks me up because it looks as if the guy wants to make sure that you've noticed how good he looks in the reflection of the car!…

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Added by Michael Cirillo on July 24, 2014 at 5:30am — No Comments

Here's What You Really Need to Know About Your Website's Bounce Rate, And It's Not What You're Thinking...

Actually, scratch that. 

This isn't just going to be about Bounce rate, but all of your…

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Added by Michael Cirillo on July 23, 2014 at 7:53am — No Comments

The Three C's of Dealership Specials



Heidi Suke, Cobalt Account Advocate
by Heidi Suke, Account Advocate

Are you leveraging all of the tools your website vendor offers to highlight specials on your dealership's site? No?! Why?! Nailing your…

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Added by Cobalt on July 17, 2014 at 8:55am — No Comments

Using Data to Drive Tangible Results

[This is part 6 in the “What’s the Big Deal With Data Anyways?” series. Click here to read part 5]

 

The whole goal of this series is to help dealers…

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Added by Mike Gorun on July 9, 2014 at 5:02am — No Comments

Extend Your Brand Story from Online to the Dealership

“In a world with an increasingly shorter attention span, the retail experience means being inspired around the dinner table, starting a quick search on a mobile phone, followed by deeper online research at home, and then possibly a visit to the store over the…

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Added by Amanda Meuwissen on June 24, 2014 at 7:46am — No Comments

How Digital Marketing is Changing the Car Business



Joe Tarell, Performance Improvement Consultant
by Joe Tarell, Performance Improvement Consultant

Ask 25 people you know how they feel about buying a car.

Ask them to just give you a one word feeling, a straight off the hip emotion that they associate…

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Added by Cobalt on June 17, 2014 at 11:00am — 8 Comments

Custom Vehicle Descriptions Help You Sell Cars, Let Me Explain

No matter how long you have been in the car business, at some point you need to realize that sales people standing around waiting for an “up” will soon be the subject of stories you tell your grandchildren. Consumers buying styles have been recreated by the internet. Not only can you shop online, but type a few words in a search box and Google can find nearly anything imaginable. So what does this have to do with selling cars? More than most dealerships choose to admit. You might have a…

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Added by Tammy Lettieri on June 10, 2014 at 7:43am — No Comments

Advisors Who Read Minds

By Gregg Manson 

If advisors could read service customers minds, time would be saved, customers’ needs more accurately addressed, and service sales, CSI and retention would all improve. 

Advisors who read minds know that every customer pulling into the drive has on his or her mind that day: 

  1. What do I need or what is wrong with my car?
  2. How much is it going to cost?
  3. When can I get my car back? 

Ability to address these questions in…

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Added by Gregg Manson on June 3, 2014 at 1:00pm — No Comments

How New Google Updates Are Changing Your Dealership Search Results

Keeping up with Google

We recently noticed something new on Google's Search Engine Results Page (SERP). Yes--- your ever-changing dealerships search results listing looks different again. There's now a rich snippet link that is sourced from DMOZ. What is DMOZ? Why should you care? Here is a little…

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Added by Cobalt on May 21, 2014 at 4:57pm — 8 Comments

Do You Know How To Compete?


Learn how to analyze your competition, what marketing channels to pursue, and which to avoid.

Visit our website: http://www.ppadv.com
Like us on Facebook: http://www.facebook.com/PotratzAdvertising
Follow us on Twitter: @Potratz

Added by Paul Potratz on May 21, 2014 at 9:19am — No Comments

Digital Domination at Digital Dealer

The 16th Digital Dealer Conference concluded earlier this month in Atlantic City. Being at a new venue and in the Northeast for the first time, it seemed as if there were many new attendees. With overflowing breakout…

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Added by Jamil Zabaneh on May 21, 2014 at 5:37am — 1 Comment

What Is Your Personal Image?







With everything going digital in recent years, we often forget that some things can use a personal touch. That's why it's important to work on your individual image to increase customer experience. Find out how you can make yourself more marketable.



Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn strategies for improving your own… Continue

Added by Paul Potratz on May 16, 2014 at 10:43am — No Comments

AutoPoint at the 16th Digital Dealer Conference

Last week, AutoPoint headed to the 16th Digital Dealer Conference & Exposition in Atlantic City, NJ. We were very excited to see many new faces that were able to attend the Digital Dealer Conference for the first time as it visited the Northeast. Sessions were all well attended &…

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Added by Richard Holland on May 15, 2014 at 6:09am — No Comments

Mainstream Media Is Making Data Sharing More Transparent and Consumers Don’t Like It

On March 9, the popular television show “60 Minutes” aired a segment titled “The Data Brokers: Selling Your Personal Information”. In the segment, Steve Kroft interviewed various privacy experts who explained how…

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Added by Scott T. Joseph on March 18, 2014 at 5:50am — 1 Comment

Ford OEMs "Secret Weapon" For Their AMAZING "Comeback", Best Selling Author Dr. Willie Jolley Will Keynote The Internet Sales 20 Group



http://www.internetsales20group.com 856-546-2440

http://www.williejolley.com

Ford OEMs "Secret Weapon" For Their AMAZING "Comeback", Best Selling Author Dr. Willie Jolley Will Keynote The Internet Sales 20…

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Added by Sean V. Bradley on March 10, 2014 at 8:57pm — No Comments

Don't Patronize your Lounge Customers

The environment in the customer lounge says a lot about your dealership and management. In fact, dealers spent more money remodeling the lounge to look and feel more like a 'home' space then any other part of the dealership.

 

With comfortable chairs, coffee service, muted colors and a variety of reading material, the customer lounge area dealers focuses on a welcoming environment to increase CSI and lower customer inhibitions.

 

And this has translated to the…

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Added by Todd Katcher on March 10, 2014 at 9:58am — No Comments

Cutco Can Do It; Why Can’t We!!!

If you look close enough to this picture:

you will see my name “SANSONE” etched into my new Cutco Cutlery set. What’s amazing to me is that I didn’t think I needed a new set of knives, I certainly didn’t have any difficulty cutting my last steak.

So why do I own them ???? Because Cutco is smart…

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Added by Paul Sansone Jr. on February 18, 2014 at 11:56am — 1 Comment

Keywords Disappear from Reports - What is YOUR SEO going to report with?

Announcing the launch of the most advanced SEO reporting for Auto Dealer - Demo it first at NADA with PCG at Booth 7218

Back in November 2013, the digital world was flipped upside down when Google made a change to the way it shares data with your web stats service. Organic search traffic was one of the big providers of visitor data to dealership websites, but when the switch was made, the keyword “(not provided)” quickly became your most common visitor metric.

In a universe…

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Added by Matthew O'Such on January 21, 2014 at 3:40pm — 2 Comments

Lifting Service Revenue With Showroom Demos

Recently passing my hometown fire station, a new billboard caught my attention. “Car Seat Demos” illuminated the dark sky.

My childhood fire station is reaching out to the community to educate drivers about car seats, and dealerships can too!…

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Added by Cobalt on December 31, 2013 at 9:00am — 2 Comments

The Great Craigslist Auto-Exodus - Why It's A Good Thing!

Some clouds are huge, with small silver linings.  Other clouds are small, dwarfed by the silver lining they bring.  This cloud snuck up on many dealers who rely upon Craigslist (CL) to generate a steady source of leads: now, all posts by dealers for their cars and trucks will cost $5 each.

Gone are they days of capriciously spamming the CTD (Cars and Trucks by Dealer) board with hundreds of ads.  And I, for one, welcome it.  Because now, gone too are the days of…

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Added by Justin West on December 3, 2013 at 11:39am — No Comments

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