Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Selling one's car can be a difficult and strenuous task. Buyers will always want to believe that they are getting a great deal and thus worth the investment. The indisputable fact of the matter is that no matter what car is purchased, depreciation sets in as soon as the new owner drives the car off the lot. As soon as one becomes the first official owner of a brand new car, the car will hold a ‘used car’ status. Depreciation is inevitable. The average rate at which cars depreciate in value…Continue
Added by Jirakee jones on July 30, 2015 at 10:42pm — No Comments
Added by Jonathan Floyd on July 30, 2015 at 7:30am — No Comments
According to an article in Automotive News, one dealer in Illinois has come up with a pretty ingenious loyalty rewards program idea – to leverage taxpayer dollars to increase car sales, while…Continue
Added by Mike Gorun on July 28, 2015 at 5:30am — No Comments
Worried About Your Business's Reputation? These Tips Can Help!
Businesses that have great reputations attract more customers and produce more sales. Customers will be happy, and they will tell others about their experience with you. Safeguarding your business reputation is necessary for real success. Managing your reputation is crucial; continue reading for some helpful tips.
Added by Jonathan Floyd on July 8, 2015 at 10:30am — No Comments
A recent article in Automotive News relayed the story of Obi Obeke and how he had sold 39 cars to world-famous boxer Floyd Mayweather.
The article explains how Okeke has been willing to do…Continue
Added by Mike Gorun on July 8, 2015 at 5:30am — No Comments
The confusion and intimidations involved in buying a pre-owned car can alleviate remarkably when you are supported by proper information and guidance. And when it comes to finding a reliable source of help, there probably is not a better option than a certified, independent car…Continue
Added by Diyana Lobo on June 30, 2015 at 10:30pm — No Comments
According to Wikipedia* Reputation Management is the influencing and/or control of an individual's or business's reputation.
To better your business reputation, make sure you follow up with your customers. This is especially the case if your business is larger. You need to make them feel important. Consider…Continue
Added by Jonathan Floyd on June 30, 2015 at 10:00am — No Comments
Visitors are 144% more likely to purchase a product after seeing a video.
A web page with…
What You Should Know About Managing Your Reputation
Solid management of your reputation can result in real business growth. Word of mouth means everything in the business world, and having a great reputation can really impact that word of mouth in a positive way. You will also want to protect…Continue
Added by Jonathan Floyd on June 18, 2015 at 9:30am — No Comments
Local SEO Company does the unbelievable by offering small business owners an iron-clad money back guarantee with their SEO services.…
Added by Jonathan Floyd on June 6, 2015 at 6:30am — No Comments
This is out of the ordinary, I know. Me… a guy who achieved success in retail from being an early advocate of Internet lead management, video, and digital marketing… talking about the benefits of a traditional marketing medium. Stranger things have…Continue
Added by Joe Webb on May 26, 2015 at 1:30pm — No Comments
Local SEO can be a challenge for most small business owners. Yet, they don’t realize that it is much easier getting ranked with proper local SEO strategies than it is trying to get a national keyword ranked. This article will give the ins…Continue
Added by Jonathan Floyd on May 20, 2015 at 9:30am — No Comments
I recently had the pleasure to work with a very innovative dealer who implemented the concept of “dealer currency” in his dealership with great success. Dealer currency allows you to eliminate cash discounts on sales (in both Variable & Fixed Ops) by instead issuing a form of “dealer dollars,” redeemable anywhere…Continue
Added by Mike Gorun on May 20, 2015 at 5:00am — No Comments
One of the big problems that a lot of my clients have when they are just starting out…Continue
Added by Jonathan Floyd on May 1, 2015 at 7:30am — No Comments
Added by Jonathan Floyd on April 21, 2015 at 3:30pm — No Comments
Chapel Hill, N.C. – April 6, 2015 – 3 Birds Marketing announced today a partnership with Toyota Motor Sales, U.S.A.,…Continue
Added by Paul Mirek on April 7, 2015 at 7:52am — No Comments
At ActivEngage, we’re not just at the cutting-edge of chat technology, we also eat, sleep, and breathe live chat strategy. Our unique methods have helped us become the most trusted live chat provider in the automotive industry.
Today, we want to share some of our best-kept chat secrets that will undoubtedly increase your…Continue
Added by Lisandra Ramos on April 1, 2015 at 11:30am — No Comments
Happy Friday, Auto Professionals!
As usual, your friends at ActivEngage have compiled the latest, most interesting automotive news stories and blogs from around the Web!
In this edition of the Top Ten, learn why…Continue
Added by Lisandra Ramos on March 13, 2015 at 1:30pm — No Comments
The new Google study reveals insight on the digital impact on in-store shopping. We all know that the growth of smartphones and access to online information has changed the way we shop in stores, but how is this actually affecting brick and mortar retail?
Today's consumers are more informed than ever before. They want information throughout the shopping process, driving their use of…
We all know how annoying pre-roll video ads can be – especially when they have nothing to do with the video content we’re about to watch. Many people hover their mouse cursor over the countdown just itching to click “Skip Ad” the second that option is available. As reported by…Continue
Added by Brian Cox on March 9, 2015 at 5:30am — No Comments