The expanding role internet plays in marketing has made online marketers to evolve useful strategies for marketing their products and services online. Contents play vital roles in creating information about any product or services for internet users. Video marketing helps create powerful contents… Continue
Added by Manny Luna on August 21, 2014 at 2:00am —
|by John Loschky, Sr. Mobile Product Manager
The buzzwords are plentiful when discussing mobile optimization. We’ve heard them all. “Adaptive” and “Responsive” … Continue
Added by Cobalt on August 20, 2014 at 10:51am —
AutoTrader releases groundbreaking statistics on the future of the automotive shopping experience.
Millennials have the pedal to the mobile metal and are shaking up the automotive… Continue
Added by Josh Knutson on August 20, 2014 at 6:38am —
Last week, AutoTrader.com released a study revealing that social media hasn’t impacted millennials’ car buying process...
While this may sound discouraging for dealerships, ruling out… Continue
Added by Lisandra Ramos on August 19, 2014 at 7:00am —
Five Proven Ways to Win
the Hearts and Minds of Car Buyers...
Written by Nicholas…
Added by Cobalt on August 8, 2014 at 11:00am —
“I’m just not sold on the whole volunteering thing” - Said no dealership, ever
I hope! In case you were wondering, community involvement is a no-brainer. The answer should be YES, do it. Companies today are becoming more involved in giving back because the outcome is always the same: win-win. Like in your school days, volunteering looks good on the company resume, it benefits others, and you just feel… Continue
Added by Lisandra Ramos on August 4, 2014 at 11:30am —
The conversations your sales team has with your customers often dictate whether they’ll purchase or not. That’s why having a sales team trained in customer service is so important.
Your standards should be exactly the same for your live chatting team. But how are… Continue
Added by Lisandra Ramos on July 31, 2014 at 11:30am —
For inbound marketing, leads determine success. The assumption is that the higher the lead volume and percentage, the higher the sales and service volume. All too often, these do not go in step with each other. Below we identify ten statistics that are the main cause of increased lead quantity not equating to… Continue
Added by Larry Bruce on July 31, 2014 at 9:00am —
This photo cracks me up because it looks as if the guy wants to make sure that you've noticed how good he looks in the reflection of the car!…
Added by Michael Cirillo on July 24, 2014 at 5:30am —
Actually, scratch that.
This isn't just going to be about Bounce rate, but all of your… Continue
Added by Michael Cirillo on July 23, 2014 at 7:53am —
|by Heidi Suke, Account Advocate
Are you leveraging all of the tools your website vendor offers to highlight specials on your dealership's site? No?! Why?! Nailing your… Continue
Added by Cobalt on July 17, 2014 at 8:30am —
[This is part 6 in the “What’s the Big Deal With Data Anyways?” series. Click here to read part 5]
The whole goal of this series is to help dealers… Continue
Added by Mike Gorun on July 9, 2014 at 5:02am —
“In a world with an increasingly shorter attention span, the retail experience means being inspired around the dinner table, starting a quick search on a mobile phone, followed by deeper online research at home, and then possibly a visit to the store over the…
Added by Amanda Meuwissen on June 24, 2014 at 7:46am —
|by Joe Tarell, Performance Improvement Consultant
Ask 25 people you know how they feel about buying a car.
Ask them to just give you a one word feeling, a straight off the hip emotion that they associate… Continue
Added by Cobalt on June 17, 2014 at 11:00am —
No matter how long you have been in the car business, at some point you need to realize that sales people standing around waiting for an “up” will soon be the subject of stories you tell your grandchildren. Consumers buying styles have been recreated by the internet. Not only can you shop online, but type a few words in a search box and Google can find nearly anything imaginable. So what does this have to do with selling cars? More than most dealerships choose to admit. You might have a… Continue
Added by Tammy Lettieri on June 10, 2014 at 7:43am —
By Gregg Manson
If advisors could read service customers minds, time would be saved, customers’ needs more accurately addressed, and service sales, CSI and retention would all improve.
Advisors who read minds know that every customer pulling into the drive has on his or her mind that day:
- What do I need or what is wrong with my car?
- How much is it going to cost?
- When can I get my car back?
Ability to address these questions in… Continue
Added by Gregg Manson on June 3, 2014 at 1:00pm —
Keeping up with Google
We recently noticed something new on Google's Search Engine Results Page (SERP). Yes--- your ever-changing dealerships search results listing looks different again. There's now a rich snippet link that is sourced from DMOZ. What is DMOZ? Why should you care? Here is a little… Continue
Added by Cobalt on May 21, 2014 at 4:57pm —
Learn how to analyze your competition, what marketing channels to pursue, and which to avoid.
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Added by Paul Potratz on May 21, 2014 at 9:19am —
The 16th Digital Dealer Conference concluded earlier this month in Atlantic City. Being at a new venue and in the Northeast for the first time, it seemed as if there were many new attendees. With overflowing breakout…
Added by Jamil Zabaneh on May 21, 2014 at 5:37am —
With everything going digital in recent years, we often forget that some things can use a personal touch. That's why it's important to work on your individual image to increase customer experience. Find out how you can make yourself more marketable.
Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn strategies for improving your own… Continue
Added by Paul Potratz on May 16, 2014 at 10:43am —