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All ADM Blog Posts Tagged 'dealer' (625)

Risky Business: 3 Ways a Bad Outsourced Chat Team Can Hurt Your Sales

We’ve said it before, and we’ll say it again: not all chat providers are the same. Vendor priorities vary, software technology can be user-friendly or not, not all providers hire chat teams within the US, and the quality of managed chat conversations are not equal.…



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Added by Lisandra Ramos on February 27, 2015 at 7:48am — No Comments

The Most Important Metric In Gauging Video ROI

The question most pondered by businesses when advertising is perhaps the most important:

 

“What is my ROI?”

 

It doesn’t matter whether we’re discussing television ads, radio, 3rd party leads,

that gorilla on top of your building, or the contest you’re running on social…

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Added by Timmy D. James on February 16, 2015 at 6:00am — No Comments

Is Your Dealership Taking Advantage of Live Chat Data?

In a previous blog post, I discussed the importance of using live chat conversations to build rapport with your online shoppers -- and how this can help improve your dealership’s follow-up processes.



But what about the trackable data acquired through live chat outside of the content in a conversation -- such as consumer click path and the…

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Added by Lisandra Ramos on January 15, 2015 at 9:30am — No Comments

Use Live Chat to Build Rapport With Shoppers

People buy from businesses they like, trust, and know -- which is a big reason why establishing rapport is so important in the sales process, both on the showroom floor and on your dealership’s website.

The number one reason live chat will fail at your dealership…

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Added by Lisandra Ramos on January 6, 2015 at 12:00pm — No Comments

4 Reasons Why Shoppers Love Using Live Chat

Automotive marketing as we know it has changed. The Internet now forces dealerships to have an online presence and build relationships with consumers in the digital world. Why? Because the modern shopper expects it.



Consumer research is no longer solely accessible via phone calls and drive-bys. Now, your prospective customers are…

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Added by Lisandra Ramos on December 23, 2014 at 7:36am — No Comments

Reach Out and Touch Someone

Do you remember the AT&T ad slogan “Reach Out and Touch Someone” from the early 1980s?  It may have been thirty years since that slogan reached its peak in popularity, but it still has a similar meaning today. Our high-paced, digitally driven world has made it even easier to stay in touch with our friends and…

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Added by Richard Holland on December 4, 2014 at 5:00am — No Comments

Warning: You're Losing Money by Not Making Use of Your Auto Dealer Bond





For someone trying to become a new or used auto dealer, the path to getting the business off the ground is expensive. In the face of high operating costs, a natural instinct for many private auto salespeople will be to try to cut costs. Given that the price of used cars is dropping, and…

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Added by Victor Lance on December 3, 2014 at 3:30am — No Comments

Will Speed & Efficiency Give AutoNation A Competitive Edge?

The largest complaint that consumers have when considering a vehicle purchase is the fact that the process takes too long. Even with all the new technology processes that dealerships have employed over the past few years, the purchase process is still as long and…

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Added by Mike Gorun on November 26, 2014 at 6:00am — No Comments

Can Anybody Find Me Somebody To Love?

That classic line from the song “Somebody to Love” by legendary band, Queen epitomizes the destination for consumers and the goal of all salespeople. There’s not a doubt in my mind that you’ve heard the phrase “People buy from people they like.” In the past, a consumer had to come into a dealership to start the car…

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Added by Timmy D. James on November 17, 2014 at 5:00am — No Comments

Use Live Chat to Promote Your Dealership’s Competitive Advantages

In a perfect world, shoppers would be able to find your dealership’s unique selling points, such as your amenities, “why buy” statements, and your specials on your website.

However, that’s not always the case. Many times websites have too much or too little information, or shoppers are just too lazy to navigate the pages and find a reason to buy from you.

If you aren’t providing an effortless online shopping experience, chances are these shoppers…

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Added by Lisandra Ramos on November 13, 2014 at 9:43am — No Comments

How Timing Can Affect These 3 Elements on Your Dealership Website

“You don't have to swing hard to hit a home run. If you got the timing, it'll go.” - Yogi Berra

Three American League MVP awards, 10 championships, and 15 All-Star Games -- Yogi Berra is arguably one of the best catchers in MLB history and knew a thing or two about the importance of timing.

It got me thinking about today’s post and how lead…

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Added by Lisandra Ramos on October 24, 2014 at 6:00am — No Comments

What Women Want: How to Connect with The Modern Female Car Buyer



 Marissa Dogeagle Smith, Account Advocate at CDK Digital
by Marissa Dogeagle Smith, Account Advocate at CDK Digital

How well do your website content and staff appeal to the modern female car shopper?…

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Added by CDK Global on October 23, 2014 at 8:30am — 2 Comments

Brand and Dealer Loyalty – a Fine Balance?

Think about the last time you visited a business such as McDonald’s, Target, or a 7-11.  Now, think about the store itself – did you select the store because of convenience, or because you were dedicated to a specific location?  Sometimes the answer is both, but more often…

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Added by Amy Scott on October 23, 2014 at 6:00am — No Comments

Pizza Wars Revisited

In February 2010, I wrote a blog titled “Pizza Wars: Why Auto Dealers Need to be Involved in Social Media.” I was reminded of this the other day when I saw that Domino’s Pizza earnings had surpassed Wall Street’s expectations.…

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Added by Rob Hagen on October 20, 2014 at 12:28pm — No Comments

Are You Getting the Most Out of Your Dealership's Website?



Christy Roman, Now Marketplace, Owner
by Christy Roman, Now Marketplace Owner

automotive websites

I heard a story about a prospect who came into a dealership and was asking about the television ad they had seen. It was a GM “Sign and Drive” campaign with no money out of pocket. After investigating…

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Added by CDK Global on October 15, 2014 at 2:39pm — 5 Comments

6 Social Media Updates Your Dealership Should Know About

It’s been a busy month for social media.

With what seems like weekly updates and launches from big social sites like Facebook and Twitter, we thought it would be helpful to compile their latest changes right here for you.

How can these changes affect your digital marketing strategies? Take a look:

FACEBOOK

Atlas Re-Launch…

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Added by Lisandra Ramos on October 1, 2014 at 6:00am — 17 Comments

Emotional Intelligence is the Key to Live Chat Success

According to Hubspot, emotional intelligence is the ability to absorb emotional cues and use it to guide behavior. It’s essentially the combination of personal and social competence(which are then divided into 4 skills: self-awareness, self-management, social awareness, and relationship management),…

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Added by Lisandra Ramos on September 25, 2014 at 12:00pm — No Comments

Auto Dealers BEWARE of failed campaigns....

Auto Dealers BEWARE of failed campaigns....

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does....Steuart Henderson Britt

Check your marketing, does it return the results? I don't mean more busy work for the dealership, I mean SALES!!!!

If you are running campaigns to keep your BDC and Internet Sales manager busy, YOUR WASTING YOUR TIME and MONEY!!.....

Want to run a campaign to SELL more…

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Added by Dani Lunsford on September 24, 2014 at 7:07am — No Comments

The Digital Marketing Advantage GM Dealers Don’t Know They Have

 

GM Releases Information On The Future Of Its Connected Car Strategy:

 

But The REAL Questions Are:

  • What does this mean for the future of in-car connectivity?

  • Why does this matter for my dealership?

Debrief ---------------

Mary Chan, General Motor’s President of the Global Connected…

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Added by Josh Knutson on September 23, 2014 at 7:30am — 3 Comments

General Motors Approves AutoMotion Dealer App For iMR Program

Minneapolis, MN – AutoMotion, the leader in mobile apps for automotive dealers, announces General Motors iMR approval for the AutoMotion Dealer App product. All General Motors dealers can now use iMR funds with the leading mobile app solution to drive more sales and service revenue from customers on the go. General Motors approved the…

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Added by Josh Knutson on September 8, 2014 at 8:48am — No Comments

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