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Jeff Cotton's Blog Posts Tagged 'datamining' (3)

Sales Drop on Newton’s Head

It took a ripe apple dropping on Sir Isaac Newton’s head for gravity to shoot to stardom. Sales to existing customers are waiting to drop on your head, if you’ll simply look up, maybe propelling you to stardom yourself. 

In every dealer’s existing customer database are bushels of ripe apples ready for picking, if you can present them with the right offer at the right time.  Will you pick them -- or will they fall under another dealer’s tree? 

I want them to fall under…

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Added by Jeff Cotton on October 10, 2013 at 8:56am — No Comments

Clarity at 10,000 Feet

I have been fortunate enough to have the freedom and wherewithal to fly small aircraft. While my brain is busy with the mechanics of flying, my mind is free to nuance things.

 

Here is what came to mind one recent afternoon flying at 10,000 feet off the coast of Southern…

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Added by Jeff Cotton on April 29, 2013 at 9:37am — No Comments

Forget Ups and Close Like Crazy

I made a very prosperous living selling highline automobiles. My sales strategy made happy customers happier and because my sales were MSRP or better they made my boss quite happy too.

 

My strategy? I rarely took a showroom up.

 

Taking ups, as much as we love the rush of that pursuit, results in closing rates under 20%. You could be closing half or more if you prospect the right opportunities.

 

This kind of progressive selling is the future of…

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Added by Jeff Cotton on April 15, 2013 at 2:30pm — No Comments

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