Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Ever since the dawn of remote databases, there has been the raging debate of what is better – local database or remote database management? While most commoners as well as database wizards have tried comparing local and remote databases based on their functionalities, features and access, very few have tried to explain the different kinds of data that can be stored in each.
Here are a few things that you must know about local storage –
These are like the lockers in your…Continue
Added by Sujain Thomas on March 6, 2017 at 4:00am — No Comments
Our industry has grown as one that is based upon now. Today. This week. This month. We rarely look forward to what's happening next quarter and we only look back to what we did this time last year when comparing results today.
Added by Jon Lamb on September 8, 2014 at 1:50pm — No Comments
Cedar Falls, Iowa: August 12th 2014, Driving Loyalty will be introducing their newly announced B2C and B2B Social Marketing Initiative at Autocon 2014 as an enhancement to their Database Marketing Platform. Autocon 2014 will be held at The Aria Resort & Casino in Las Vegas September 03rd through September 5th 2014.
Autocon 2014 has a unique reputation as a “Dealer Generated Conference.” Scott Davis, the President and Founder of Driving Loyalty,…Continue
Added by Philip Zelinger on August 13, 2014 at 7:00am — No Comments
Cedar Falls, Iowa: August 04th 2014, Driving Loyalty, an auto industry focused technology vendor based out of Cedar Falls Iowa, announced that they will be exhibiting their database marketing platform at Autocon 2014.
The self-described “Dealer Generated Conference” will be held at The Aria Resort & Casino in Las Vegas September…Continue
Added by Philip Zelinger on August 6, 2014 at 2:00pm — No Comments
It’s no secret that I’m a fantasy football fanatic. I’ve always been a competitor and my love for football makes this game a natural fit for me. Even better, there are many parallels between fantasy football and successful marketing. Since football season is rapidly approaching and many leagues are beginning to organize and…
Added by Scott T. Joseph on July 15, 2014 at 4:37am — No Comments
There's nothing wrong with shopping at the local supercenter. The convenience of getting toilet paper, bananas, a video camera, and a package of socks for the kids all in the same place saves time and often saves money as well. However, there are lines that shouldn't be crossed. If you're looking for something as important as a suit, you probably want to go to a place that…Continue
[This is part 6 in the “What’s the Big Deal With Data Anyways?” series. Click here to read part 5]
The whole goal of this series is to help dealers understand that there is no need to be afraid of your data. It…Continue
Added by Mike Gorun on July 9, 2014 at 5:02am — No Comments
If you’re up on your Spanish, you know the headline is an exciting invitation. It says, in English, There’s gold in your database. In fact, there’s lots of gold there, given recent research into Hispanic automobile shoppers.
According to U.S. Census data compiled by Univision Communications, the Hispanic population…Continue
Added by Jeff Cotton on June 23, 2014 at 9:50am — No Comments
[This is part five in the "What's the Big Deal With Data Anyways?" series. Click here to read part four.]
Segmentation of DMS data can be defined as the process of dividing up your customer data into specific groups for the…Continue
Added by Mike Gorun on June 10, 2014 at 4:00am — No Comments
There are muffins, and there are great muffins. The kind we get our of a plastic package from a vending machine or at a continental breakfast at a hotel usually meets the hunger requirements, but it's usually not exceptionally enjoyable. Compare that to a muffin from your favorite bakery and the experience can be like night and day.
Why is that? They have the…Continue
Added by Jon Lamb on June 5, 2014 at 6:22am — No Comments
Over the past few years numerous new marketing companies have emerged as a solution for dealers’ digital and print marketing needs. Some of these new entities specialize in SEO, some will write your social medial posts and some will manage your online dealer reputation. Yet the largest growth is seen in companies that go after “orphaned” service and sales customers. They try…Continue
Added by Mike Gorun on June 4, 2014 at 5:59am — No Comments
Automotive advertising agencies don't know what they don't know about Social Media. However, they do know…Continue
Social marketing plans often include B2C and B2B elements to take advantage of the leverage associated with social networking. Todays Lunch With…Continue
Added by Philip Zelinger on April 15, 2014 at 2:39pm — No Comments
Automotive advertising agencies have learned to manipulate the changing algorithms that search engines like Google and Bing use to drive organic search. SEO is a…Continue
Added by Philip Zelinger on April 14, 2014 at 10:42am — No Comments
Automotive Advertising agencies recognize the value of consumer generated content to extend the reach and frequency of their messages. The challenge is how to deliver it in such a way that their customers will read it and hopefully forward it to a…Continue
Added by Philip Zelinger on April 11, 2014 at 10:15am — No Comments
I accept responsibility for providing proof of my performance. However, I question short term quantitative evaluations that don't consider the…Continue
Automotive advertising agencies have adjusted to accommodate consumer preferences that have shifted from shopping at their local auto row in favor of a growing number of online options.
The shift from conventional radio, T.V. and print media to digital advertising including websites, banner ads, S.E.O./S.E.M strategies and even email vs. direct mail has matured into even more consumer centric social…Continue
Forward thinking automotive advertising agencies understand that most changes in the auto industry are driven by technology; however, all of them are powered by human nature. The evolution from word of mouth referral systems relying on relationship based sales processes to today’s consumer driven social marketing messages can be traced to their common element; people like to do business with people that they like.…Continue
Added by Philip Zelinger on March 13, 2014 at 2:48pm — No Comments
Automotive advertising agencies must constantly reinvent themselves to keep up with consumer preferences. When customers discovered the internet automotive advertising agencies were forced to follow them online. New tools like web sites, conversion applications to capture customer information, banner ads and S.E.O./S.E.M. strategies were developed to replace radio, T.V., and print production services. …Continue
Added by Philip Zelinger on March 9, 2014 at 2:30pm — No Comments
Automotive advertising agencies and marketing consultants often leverage their resources to maximize the R.O.I. from their auto dealer client’s advertising investments. Since social marketing is powered by customers sharing their experiences online throughout their shopping, buying and ownership cycle it is logical that advertising agencies should rely on this viral media.…Continue