Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
The use of “big data” (massive amount of complex customer information available to companies today) will become an even stronger advantage for the automotive industry. From the…Continue
Added by Joey Little on April 3, 2013 at 2:04pm — No Comments
The service drive is the new showroom! In a given day, more car-sales opportunities drive into your service lane than will walk through your traditional showroom doors.
Putting a dedicated sales associate equipped with the right knowledge in hand in the service drive can consistently close 30-35% of service drive customers. The best your showroom team does is selling about 20 percent.
Service drive vehicle selling is powerful because you probably have all the tools at hand to…Continue
Added by Jeff Cotton on April 3, 2013 at 10:50am — No Comments
Now that the focus in many industries is on data and behavioral marketing, marketing departments are increasingly better able to pinpoint areas in which they can improve. With the right data, not only can you determine your product’s demographic but now you can discover when and why your customers make that ultimate decision to purchase. That being said, just because you discover what’s wrong, that doesn’t necessarily mean you should share that nugget of wisdom with your consumer.…Continue
Added by sara callahan on March 26, 2013 at 5:24am — No Comments
This is one of the modules on my NEW "Video On Demand", Training, Tracking Testing Platform...
This is ONLY a sample! Please call me if you would like a FREE Test Drive!!
Or go to…
Added by Sean V. Bradley on February 7, 2013 at 5:22pm — No Comments
There is no question these days that your dealer site is one of the most valuable resources in your digital marketing toolbox. From your site, you have the ability to reach your largest traffic source and cater your message from page to page to meet the needs of individuals, groups and communities of people.
As I research dealership websites…Continue
Those who know me would likely agree that I am a massive data junkie. Don't believe me? My twitter profile even says it so it must be true! I'm not exactly sure when or how my…Continue
Added by Michael Cirillo on January 19, 2013 at 7:30pm — No Comments
True that the majority of the 11 are aimed at B2B marketers, there ar several that I find relevant to all of us - if not entertaining. I particularly like 1, 2, 8, 9 and 11. Which infographics appeal to you?
Shared from our friends at Eloqua.
Well made infographics have a way of clearing up clutter, organizing stray bits of data into a coherent narrative.
For marketers this kind of visual organization is invaluable for one simple reason:…Continue
Added by Joe Schwartz on December 31, 2012 at 9:00am — No Comments
RedBumper is quickly becoming the tool of choice!
By: Hillis Emanuelson
What astounds me is that many dealerships fail to recognize all of the sales opportunities that are literally running right through their service bay doors, each and every day.
Some say pushing to sell another car to a consumer in the service drive could be considered annoying. That could not be further from the truth. Especially if the tools being used allow the user to…Continue
Added by Hillis Emanuelson on August 23, 2012 at 6:30am — No Comments
Added by Brian Pasch on April 27, 2012 at 5:00pm — No Comments
In the past if you’ve ever tried to get your data information out of Google for gmail or Adwords, or any of the many Google products, you know that it has been a nightmare. Searching the web for instructions on how to get your mail out of gmail was an exercise in frustration reflected by hundreds of negative emails in the discussion groups.
If you ever run into…Continue
The Dealer Principle, Executive Staff and Department Managers are mired in daily tasks more than ever as our industry recovers---most have downsized dramatically in reaction to the recent struggles and find the leadership team is now required to do 150% or more of the duties they once did.
Concurrently, automotive Sales and Service customers have continued down the path of "Choosing" their providers from a safe distance. The internet remains the…
“Radical customization, constant experimentation, and novel business models will be new hallmarks of competition as companies capture and analyze huge volumes of data.”
McKinsey & Company, a globally recognized management consulting firm, has been placing a lot of focus on ‘big data’ in…Continue
Is TrueCar going on the offensive?
Take a look at this article that appears on page one of today's (Saturday, 2/11/12) NY Times Metro Section: "Car Dealers Wince at a Site to End Sales Haggling".
While it is great to see this topic covered by the NY Times it's a little disappointing to see that the reporter,…
Tom - DMV does play into this. They are wrong for selling personal data as well when it is without the permission of the original owner. As far as I am concerned, find money for the bridge elsewhere. Just like TrueCar, people are turning their backs on their personal information with an illusion that they may be saving money... Meanwhile, their personal information is being bought and sold by a very few tech savy companies. As stated elsewhere, this data accumulation business is in the multi…Continue
Added by David T. Gould on February 8, 2012 at 10:32am — No Comments
It's very simple. The Dealer is the collection point of most data used in the automotive industry. Think about it. We collect and store personal data, price and invoice data, mileage data, inventory trend data, margin data, marketing results data, and so much more. Our data is real time, cyclical and recurring, annually. Our data is the best source of local trends and history. Dealers have it all. No wonder every other vendor in the world wants to Mine our Data.…Continue
Added by Jason Manning on February 6, 2012 at 12:00pm — No Comments
Car Research, a notable CRM company, today takes an EXTREMELY strong dealer-protective and data-protective stance--essentially, they're first to take a strong public stand that they do NOT share your data with anyone and only use the data as a dealer directs. No selling of data! No remarketing to your customers! No condescension! ON A DEALER'S SIDE RIGHT OUTTA' THE GATE FOR YEARS NOW AND STILL GOING FORWARD! WONDERFUL!!!! Here's their email announcement:
The data. It's out there. Every day we're learning more about our customers, their behaviors, their preferences, and the status of our marketing and sales efforts. In essence, everything we need to know about how to sell more cars is easily available to every dealer in America. The challenge is in deciphering the data and applying it to a tangible, action-based…Continue