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All ADM Blog Posts Tagged 'data' (165)

VinSolutions Sean Stapleton | Leverage Data Integration in a Big Way | Digital Dealer

www.VinSolutions.com

Sean Stapleton:

Leverage Data Integration in a Big Way

The use of “big data” (massive amount of complex customer information available to companies today) will become an even stronger advantage for the automotive industry. From the…

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Added by Joey Little on April 3, 2013 at 2:04pm — No Comments


Influencer
Sell Five Cars before Noon

The service drive is the new showroom! In a given day, more car-sales opportunities drive into your service lane than will walk through your traditional showroom doors.

Putting a dedicated sales associate equipped with the right knowledge in hand in the service drive can consistently close 30-35% of service drive customers. The best your showroom team does is selling about 20 percent.

Service drive vehicle selling is powerful because you probably have all the tools at hand to…

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Added by Jeff Cotton on April 3, 2013 at 10:50am — No Comments

Sometimes Keeping Your Strategy To Yourself Is A Good Strategy

Now that the focus in many industries is on data and behavioral marketing, marketing departments are increasingly better able to pinpoint areas in which they can improve. With the right data, not only can you determine your product’s demographic but now you can discover when and why your customers make that ultimate decision to purchase. That being said, just because you discover what’s wrong, that doesn’t necessarily mean you should share that nugget of wisdom with your consumer.…

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Added by sara callahan on March 26, 2013 at 5:24am — No Comments

Email, Social Media, Blogging and Case Studies Are Most Important To Business Marketing

If B-2-B Marketers Identify Email and Social media as their Most Important Digital Tools, then what does that say about Email and Social Media as a Customer Retention and Relationship Management Tool for Automotive Consumers?…

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Added by Ralph Paglia on March 7, 2013 at 10:30am — 1 Comment


Influencer
The Most Important Indicators That Help Your Dealership Get Found In Local Search

Proactively building reviews is a huge part of local search and with Internet Sales 20…

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Added by Jerry Hart on March 7, 2013 at 8:00am — 1 Comment


Influencer
(Most Up To Date) Important, Powerful & Relevant Statistics That Will Empower You To Sell More Cars!

http://www.automotivedigitaltraining.com



This is one of the modules on my NEW "Video On Demand", Training, Tracking Testing Platform...



This is ONLY a sample! Please call me if you would like a FREE Test Drive!!



Or go to…

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Added by Sean V. Bradley on February 7, 2013 at 5:22pm — No Comments

How To Perfect Your Dealership Website

There is no question these days that your dealer site is one of the most valuable resources in your digital marketing toolbox. From your site, you have the ability to reach your largest traffic source and cater your message from page to page to meet the needs of individuals, groups and communities of people.

As I research dealership websites…

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Added by Michael Cirillo on January 30, 2013 at 7:00am — 2 Comments

2 Reasons Why Data Will Help You Grow Your Business

Those who know me would likely agree that I am a massive data junkie. Don't believe me? My twitter profile even says it so it must be true! I'm not exactly sure when or how my…

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Added by Michael Cirillo on January 19, 2013 at 7:30pm — No Comments


Influencer
11 Infographics Marketers Should Keep Near Their Desks

True that the majority of the 11 are aimed at B2B marketers, there ar several that I find relevant to all of us - if not entertaining.  I particularly like 1, 2, 8, 9 and 11. Which infographics appeal to you?

Shared from our friends at Eloqua.

Well made infographics have a way of clearing up clutter, organizing stray bits of data into a coherent narrative.

For marketers this kind of visual organization is invaluable for one simple reason:…

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Added by Joe Schwartz on December 31, 2012 at 9:00am — No Comments


Influencer
Google Declares Existing Web Metrics Obsolete: A Sea Change in Dealer Website Analytics

The 2012 Google Analytics Summit theme is “Next Generation Measurement”, and considering the bombshell Google dropped on day 1, it couldn’t be more fitting.…

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Added by Matthew Kolodziej on November 1, 2012 at 9:30am — 38 Comments


Influencer
Convert Service to Sales: Now!

RedBumper is quickly becoming the tool of choice!

 

By: Hillis Emanuelson

 

What astounds me is that many dealerships fail to recognize all of the sales opportunities that are literally running right through their service bay doors, each and every day.

Some say pushing to sell another car to a consumer in the service drive could be considered annoying. That could not be further from the truth. Especially if the tools being used allow the user to…

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Added by Hillis Emanuelson on August 23, 2012 at 6:30am — No Comments

Consolidate ALL Your Vendor Reports Into A Single Software Tool

Dealership Data Management Tool

 

PCG Consulting will be unveiling at the 2012 Automotive Boot Camp a new software application that will consolidate dealership website,…

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Added by Brian Pasch on April 27, 2012 at 5:00pm — No Comments

Getting Your Data Out Of Google - It's Easier Now

In the past if you’ve ever tried to get your data information out of Google for gmail or Adwords, or any of the many Google products, you know that it has been a nightmare. Searching the web for instructions on how to get your mail out of gmail was an exercise in frustration reflected by hundreds of negative emails in the discussion groups.

If you ever run into…

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Added by Brett Stevenson on April 9, 2012 at 3:30pm — 1 Comment

Knowing Your Phone Process and Your Customer's Experience

The Dealer Principle, Executive Staff and Department Managers are mired in daily tasks more than ever as our industry recovers---most have downsized dramatically in reaction to the recent struggles and find the leadership team is now required to do 150% or more of the duties they once did.



Concurrently, automotive Sales and Service customers have continued down the path of "Choosing" their providers from a safe distance. The internet remains the…

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Added by Chip King on March 10, 2012 at 6:23am — 2 Comments

The era of ‘big data’ is NOW

“Radical customization, constant experimentation, and novel business models will be new hallmarks of competition as companies capture and analyze huge volumes of data.”

READ MORE

McKinsey & Company, a globally recognized management consulting firm, has been placing a lot of focus on ‘big data’ in…

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Added by Amanda Meuwissen on February 27, 2012 at 7:59am — 1 Comment

Is TrueCar going on the offensive? Take a look at this article from the NY Times.

Is TrueCar going on the offensive?



Take a look at this article that appears on page one of today's (Saturday, 2/11/12) NY Times Metro Section: "Car Dealers Wince at a Site to End Sales Haggling".



While it is great to see this topic covered by the NY Times it's a little disappointing to see that the reporter,…

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Added by Chris Fousek on February 10, 2012 at 10:10pm — 3 Comments

David T. Gould Reply to Thomas A. Kelly - Automotive Dealer Data Access - Data Fields, Lock'm Down

Tom - DMV does play into this. They are wrong for selling personal data as well when it is without the permission of the original owner. As far as I am concerned, find money for the bridge elsewhere. Just like TrueCar, people are turning their backs on their personal information with an illusion that they may be saving money... Meanwhile, their personal information is being bought and sold by a very few tech savy companies. As stated elsewhere, this data accumulation business is in the multi…

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Added by David T. Gould on February 8, 2012 at 10:32am — No Comments

Why is Dealer Data so Valuable? (A discussion on DLP)

It's very simple.  The Dealer is the collection point of most data used in the automotive industry.  Think about it.  We collect and store personal data, price and invoice data, mileage data, inventory trend data, margin data, marketing results data, and so much more.  Our data is real time, cyclical and recurring, annually.  Our data is the best source of local trends and history.  Dealers have it all.  No wonder every other vendor in the world wants to Mine our Data.…

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Added by Jason Manning on February 6, 2012 at 12:00pm — No Comments

Thank You for Protecting Our Data, Car Research!

Car Research, a notable CRM company, today takes an EXTREMELY strong dealer-protective and data-protective stance--essentially, they're first to take a strong public stand that they do NOT share your data with anyone and only use the data as a dealer directs. No selling of data! No remarketing to your customers!  No condescension!  ON A DEALER'S SIDE RIGHT OUTTA' THE GATE FOR YEARS NOW AND STILL GOING FORWARD!  WONDERFUL!!!!  Here's their email announcement:

January 18,…

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Added by Keith Shetterly on January 18, 2012 at 3:30pm — 4 Comments

How to Use Auto Shopper Data to Lower Costs and Increase Sales

The data. It's out there. Every day we're learning more about our customers, their behaviors, their preferences, and the status of our marketing and sales efforts. In essence, everything we need to know about how to sell more cars is easily available to every dealer in America. The challenge is in deciphering the data and applying it to a tangible, action-based…

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Added by J.D. Rucker on January 10, 2012 at 1:30pm — 2 Comments

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