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All ADM Blog Posts Tagged 'data' (159)

When Knowing What You Don’t Know Slays the Marketing Dragon

A massive amount of data is now available on every potential car buyer, with a multitude of ways to use it. And, when it comes to targeting your audience, most ad platforms try to make it…

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Added by Steve White on January 26, 2018 at 6:55am — No Comments

Body Language Is Important…But Even More So In Digital Marketing

Interpreting meaning through communication can be hard.

 …

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Added by Timmy D. James on January 19, 2018 at 6:00am — No Comments

When Using Customer Data, Don’t Be Creepy!

When it comes to providing the ultimate customer experience, can technology go too far and instead,…

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Added by sara callahan on December 22, 2017 at 6:30am — 3 Comments


Influencer
Your 2018 Budget: Volume and Gross Budgeting for Sales

How is your budget shaping up for 2018? Having fun yet?

This is the second part in a series of blogs on how to create a budget that will help you 
achieve your growth goals. In Part 1, I…

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Added by Kip Miles on December 13, 2017 at 6:30am — No Comments


Influencer
How to Spot a Process Breakdown

Have you ever suspected that a process is broken, but you're not sure what to fix?…

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Added by Kip Miles on November 3, 2017 at 6:30am — No Comments

AutoHook & Clarivoy Join Forces for the Most Action-Packed Dealer Panel of 2017

THE DATA DOESN’T LIE: 

SHOCKING DISCOVERIES IN AUTOMOTIVE ATTRIBUTION

Co-Authored by David Metter of AutoHook powered by…

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Added by David Metter on October 19, 2017 at 1:30pm — No Comments

The Importance of Acting on Data in the Wake of Irma and Harvey

The recent devastation caused…

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Added by Josh Blick on September 22, 2017 at 6:30am — No Comments

Attribution: Do Auto Dealers Really Know What’s Happening?

Things have changed considerably with the state of marketing measurement and we wanted to know how dealers are adapting to new measurement tools like Multi-Touch Attribution. So, in April 2017, we decided to ask and surveyed approximately 120 dealers for our …

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Added by Steve White on August 4, 2017 at 6:48am — No Comments

Clarivoy’s 2017 Attribution Study Reveals What’s Really Going On With Auto Industry Marketing Measurement

Columbus, OH, August 2, 2017 -- …

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Added by Steve White on August 2, 2017 at 7:00am — No Comments

How to Accurately Measure and Track your Customer’s Full Journey

Creating an Attribution Infrastructure 

 …

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Added by Steve White on July 28, 2017 at 6:30am — No Comments

Jumpstart Automotive Media Path to Purchase Report: Subcompact SUVs/CUVs Fastest Growing Vehicle Segment

Jumpstart Automotive Media, a leading media, insights and marketing solutions company, released its monthly share of shopper interest data.

The report reveals that Subcompact SUVs and CUVs saw a 37% increase in interest across Jumpstart’s portfolio of sites in the first half of…

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Added by John Sternal on July 18, 2017 at 7:30am — No Comments

Don’t Let Digital Data Trump the Human Touch

Businesses large and small use data to learn and then make decisions about their customer’s behavior. However, be warned, as decisions based solely on data alone can sometimes not be the best… as was the case with a Denver Broncos season ticket holder.

In a …

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Added by Mike Gorun on July 18, 2017 at 6:51am — No Comments

How to Insulate Your Dealership From the Next Sales Downturn

What is profit? Quite simply, it's…

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Added by Josh Blick on July 13, 2017 at 6:57am — No Comments

Why Actionable Data is Better Than Big Data

Big data has been a big theme for several years now, but many dealers still don't have a thorough understanding of what it can do for them.

I believe that's because the term 'big data'…

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Added by Josh Blick on July 5, 2017 at 6:30am — 1 Comment

Jumpstart Automotive Media May 2017 Share Of Shopper Interest Report All Luxury SUVs/CUVs See Growth, Loyalty to Midsize Sedans Increases for Fifth Consecutive Month

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its share of shopper interest data for the month of May.

  

The report reveals that shopper interest across all luxury SUV/CUV segments is up 2% from April. The report also…

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Added by John Sternal on June 20, 2017 at 10:00am — No Comments

What’s so awesome about data driven marketing?

This is the new LBD of digital marketing. Data driven marketing is here to stay.

Direct Marketing Association and Winterburry Group conducted a market survey in 2016. Almost 41% of the participating companies stated that their profits increased…

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Added by Sujain Thomas on May 26, 2017 at 11:30pm — 1 Comment

Don’t be so Quick to Judge

A question I often get asked is, “When is the right time to cut a marketing source if it does not seem to be working?”

 

Almost every vendor and/or marketing source requires time to perform – whether that’s PPC, SEM, SEO, TV, radio, newspaper, email, lead providers or third-party listing sites – it’s all…

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Added by Steve White on April 28, 2017 at 6:28am — No Comments

Do You Really Know Why Your Dealership is Growing?

It’s a logical conclusion that customer retention and loyalty are important to the survival and growth of any dealership, yet many dealers focus on growth by intangible metrics, simply looking at numbers – 100 units last month vs. 125 this month, or $125,000 in service revenue last month vs. $175,000 this…

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Added by Mike Gorun on March 21, 2017 at 7:34am — No Comments

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