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All ADM Blog Posts Tagged 'data' (56)

Let Data Drive Pretty Much Everything in Your Marketing

First, a mini-rant. It will make sense why I'm starting with a rant before getting to the meat of the issue.

I was on the phone with a social client and their prospective search marketing provider the other day when I was blindsided by ignorance. It wasn't what I expected from a company…

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Added by J.D. Rucker on July 20, 2014 at 10:00am — 1 Comment

Walmart Gets Into the Loyalty Program Arena

Recently, AdAge reported that Walmart is starting a loyalty program. Based on their price-match guarantee, Walmart is launching an app named “Savings Catcher,” which consumers can use to receive refunds for…

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Added by Mike Gorun on July 15, 2014 at 6:00am — No Comments

Using Data to Drive Tangible Results

[This is part 6 in the “What’s the Big Deal With Data Anyways?” series. Click here to read part 5]

 

The whole goal of this series is to help dealers…

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Added by Mike Gorun on July 9, 2014 at 5:02am — No Comments

I NEED YOUR HELP

I need your help!! If you are a GM at a franchise store currently using some form of data mining, I would like to get your opinion on how we stack up. No sales pitch. Just spend 15 minutes on line seeing what we offer. Then let loose wi…

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Added by John Fuhrman on June 18, 2014 at 7:27am — 3 Comments

Using Data to Improve Marketing and Strengthen Customer Loyalty

[This is part five in the "What's the Big Deal With Data Anyways?" series. Click here to read part four.]

Segmentation of DMS data can be defined as…

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Added by Mike Gorun on June 10, 2014 at 4:00am — No Comments

FOR IMMEDIATE RELEASE - FRANCHISE & INDEPENDENT DEALERS CAN ADD 20% MORE DEALS THIS MONTH!

FOR IMMEDIATE RELEASE

Info: Contact John Fuhrman john@autoexcavations.com

AUTOEXCAVATIONS.COM has launched their new web site with some industry exclusive features.  First, they are now the only company to offer equity data mining for used cars.  This means franchise dealers can now see the same 20% increase in pre-owned deliveries that they now see when using us for their new cars.  The real benefit now is, we can now offer our cutting…

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Added by John Fuhrman on June 6, 2014 at 5:41am — No Comments

What’s the Big Deal about Data Anyways? – Part Four

Over the past few years numerous new marketing companies have emerged as a solution for dealers’ digital and print marketing needs. Some of these new entities specialize in SEO, some will write your social medial posts and some will manage your online dealer reputation. Yet the largest growth is seen in companies that…

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Added by Mike Gorun on June 4, 2014 at 5:59am — No Comments

What Were You Thinking?

What Were You Thinking?

 

       It has often been said that the questions are the answers when it comes to selling anything.  The better you become at asking questions, the more success you’ll enjoy.  The key is asking the right questions.  But, you can’t teach every question for every situation.  Otherwise your sales people will never leave the training room.

     There is one question that I believe fits any situation and it provides…

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Added by John Fuhrman on June 2, 2014 at 8:07am — No Comments

The 12th Man: Marketing Is Your Virtual Salesperson

In the NFL, one of the most valuable commodities a team can have are its fans. Countless times we hear about the effect that home crowds can have on the gameplay of the athletes on both teams. Termed the “12th man,” this phenomenon is extremely powerful as it can motivate the home team, while at the…

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Added by Scott T. Joseph on May 29, 2014 at 5:05am — No Comments

Invitation Only - RSVP IMMEDIATELY

What if there was a way to increase deliveries by 20% without spending tens of thousands on advertising, staffed events, mailers, etc.?  Suppose these sales would be simpler, at higher grosses, and totally controlled by the dealership?  And, unlike any other marketing service, what if you could prove the value of the service by tracking deliveries and gross and comparing it to your current methods?  Now, imagine being able to do this 24/7 from anywhere in the world.

How does this…

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Added by John Fuhrman on May 21, 2014 at 5:35am — No Comments

What’s the Big Deal with Data Anyways? – Part Three

As I mentioned in part two of this series, many DMS providers make it difficult for dealers to download their customer database. In some cases, it’s…

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Added by Mike Gorun on May 20, 2014 at 5:11am — No Comments

What’s the Big Deal with Data Anyways? – Part Two

In part one of this series, I discussed the importance of dealerships using their data effectively in marketing and how, when done properly, it can…

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Added by Mike Gorun on May 16, 2014 at 6:03am — No Comments

What’s the Big Deal with Data Anyways? – Part One

This blog is the first in a series I plan based around how to better use dealer data in marketing to customers.

There is a reason that ‘Big Data’ has been a hot topic in the automotive industry for the last few years. Many retailers in other industries are using it quite successfully to target…

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Added by Mike Gorun on May 6, 2014 at 5:30am — 4 Comments

Stop Marketing to Ghosts! The Importance of Cleaning House

In a world filled with companies vying for consumer attention, many marketing agencies advise that making more noise is an efficient strategy.

Think about many dealerships’ sales strategies in handling customers who have actually expressed interest in a…

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Added by Misti Miller on May 5, 2014 at 12:30pm — 6 Comments

Online Automobile Sales Are Only One Generation Away And They Are Already Planning Their Purchases!

Consumers always have and always will seek the path of least resistance to get the best deal they can when they purchase a new or pre-owned vehicle; and you can't blame them.  Similarly, it is understandable that auto dealers always have and always will try to define what the best deal is for their customers; and it typically includes preserving a fair profit.  Unfortunately, their objectives aren't always weighted the same; even though they should be.

Today's internet educated…

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Added by Philip Zelinger on May 3, 2014 at 5:50pm — No Comments

Federal Judge Decides FTC Can Hold Companies Liable For Data Security

Earlier this month, a Federal District Court judge ruled that the Federal Trade Commission…

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Added by Kenny Alward on April 23, 2014 at 5:57am — No Comments

What Is Anticipatory Customer Service?

A fascinating article in Forbes shared a concept that is increasingly winning over customers. In the article, the author described what he termed “anticipatory customer…

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Added by Mike Gorun on April 22, 2014 at 6:06am — No Comments

Are You Really Using Data Analytics?

With Big Data and analytics having been the hot topic over the past couple of years, many dealers are recognizing that they can increase the effectiveness of their marketing.

Many dealers, however, outsource much of their digital marketing to…

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Added by Jamil Zabaneh on April 9, 2014 at 6:30am — 8 Comments

Why Multi-Channel Marketing is Vital to Your Success

Consumers today are increasingly becoming finicky about where and how they want to communicate. While the past may have seen a traditional print ad performing well on its own, that’s increasingly not the case. Data supports the fact that consumers are all over the place and successful marketers know that their message…

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Added by Scott T. Joseph on March 26, 2014 at 7:22am — No Comments

Mainstream Media Is Making Data Sharing More Transparent and Consumers Don’t Like It

On March 9, the popular television show “60 Minutes” aired a segment titled “The Data Brokers: Selling Your Personal Information”. In the segment, Steve Kroft interviewed various privacy experts who explained how…

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Added by Scott T. Joseph on March 18, 2014 at 5:50am — 1 Comment

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