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All ADM Blog Posts Tagged 'data' (66)

Web traffic never sleeps – neither should live chat

Did you know 100,000 tweets are sent every minute? That pales in comparison to the 700 million Facebook posts per minute. People are living life online around the clock, and that includes shopping for cars. You don’t have a part-time website, so why would you only chat with your shoppers part time? The millions of tweets and Facebook…

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Added by Big Tom LaPointe on December 8, 2014 at 8:00am — 1 Comment

Searching For Six Dealers

Watch DMDirect

As you can hear in the attached video, we're ready to prove what has improved in equity data mining technology. DMDIRECT is poised to take on the challenge of all the rooftops ignored thus far by other data mining companies.  We are also adding new technology that has never been available under one brand.

For…

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Added by John Fuhrman on November 18, 2014 at 10:53am — No Comments

Using Data to Increase Service Revenue

One of the most valuable assets you have at your dealership is your customer database. However, frequently dealers fail to effectively use this information to help achieve more specific marketing goals. While some may use their database to send marketing messages to existing and previous customers in an effort to sell…

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Added by Richard Holland on October 30, 2014 at 5:30am — No Comments

Data Security Starts At Home

As security breaches and data theft become more commonplace, businesses will encounter increasing regulatory and consumer pressure to protect that data. I’ve written numerous articles on the importance of data security in dealerships, especially when dealers share that sensitive customer…

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Added by Scott T. Joseph on October 16, 2014 at 6:00am — No Comments

Kill Spooky Month-Ends

Every year about this time, kids’ minds turn to images of ghosts, skeletons and Teenage Mutant Ninja Turtles. To accommodate their imaginations merchants everywhere fill their shelves with Halloween costumes, candy and related stuff. 

Thinking about Halloween at the end of the month brought…

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Added by Jeff Cotton on October 9, 2014 at 6:44am — No Comments

How Much Is Your Branded Content Worth?

It’s widely accepted that content created by third parties in general holds more value for businesses than content they create themselves.

Many have felt that consumers better trusted product information and reviews written by neutral persons. According to new research by Vibrant Media, however,…

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Added by sara callahan on October 1, 2014 at 5:30am — 1 Comment

3 Automotive Infographics You Need to See

In the Age of Information Overload, infographics are here to help us “boil it all down”. Their visual appeal comes from their precision in organizing data and can be a great way to get information quickly without having to read a bunch of text to get to the point.

Below, I’ve listed a few…

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Added by Rebecca Kon on September 22, 2014 at 1:30pm — No Comments

Is Your Marketing Really Working?

With so many options available when choosing how to allocate marketing budgets, dealers are increasingly finding themselves conflicted over what to use. Every dealer wants to know whether their marketing is producing results – whether that is in sales or service. And all vendors will attempt to show…

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Added by Jamil Zabaneh on September 4, 2014 at 7:30am — No Comments

An Rx for Rosier Pre-Owned Inventory

How does your dealership acquire its most desirable pre-owned inventory? Aren’t the vehicles you previously sold your best candidates…aren’t they the vehicles your market wants most and that hold their gross best? 

Sure they are. Trouble is, given the increasing buy cycle gap, most dealers aren’t seeing the trade opportunities for such models as they’d like. …

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Added by Jeff Cotton on August 26, 2014 at 9:00am — No Comments

What Is a Customer’s Location Data Worth?

Geo-targeting and geo-fencing technology has been around for many years.

Some social networks use it and provide businesses with ways to show customers offers and specials based on their current location. However, for the most part, these are application-specific. An individual would need to download…

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Added by Mike Gorun on August 26, 2014 at 3:00am — 2 Comments

Driving Loyalty Launches Their New B2C and B2B Social Marketing Initiative at Autocon 2014 “Dealer Generated Conference”

Cedar Falls, Iowa:  August 12th 2014, Driving Loyalty will be introducing their newly announced B2C and B2B Social Marketing Initiative at Autocon 2014 as an enhancement to their Database Marketing Platform.  Autocon 2014 will be held at The Aria Resort & Casino in Las Vegas September 03rd through September 5th 2014.

Autocon 2014 has a unique reputation as a “Dealer Generated Conference.”  Scott Davis, the President and Founder of Driving Loyalty,…

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Added by Philip Zelinger on August 13, 2014 at 7:00am — No Comments

Let Data Drive Pretty Much Everything in Your Marketing

First, a mini-rant. It will make sense why I'm starting with a rant before getting to the meat of the issue.

I was on the phone with a social client and their prospective search marketing provider the other day when I was blindsided by ignorance. It wasn't what I expected from a company…

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Added by J.D. Rucker on July 20, 2014 at 10:00am — 1 Comment

Walmart Gets Into the Loyalty Program Arena

Recently, AdAge reported that Walmart is starting a loyalty program. Based on their price-match guarantee, Walmart is launching an app named “Savings Catcher,” which consumers can use to receive refunds for…

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Added by Mike Gorun on July 15, 2014 at 6:00am — No Comments

Using Data to Drive Tangible Results

[This is part 6 in the “What’s the Big Deal With Data Anyways?” series. Click here to read part 5]

 

The whole goal of this series is to help dealers…

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Added by Mike Gorun on July 9, 2014 at 5:02am — No Comments

I NEED YOUR HELP

I need your help!! If you are a GM at a franchise store currently using some form of data mining, I would like to get your opinion on how we stack up. No sales pitch. Just spend 15 minutes on line seeing what we offer. Then let loose wi…

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Added by John Fuhrman on June 18, 2014 at 7:27am — 3 Comments

Using Data to Improve Marketing and Strengthen Customer Loyalty

[This is part five in the "What's the Big Deal With Data Anyways?" series. Click here to read part four.]

Segmentation of DMS data can be defined as…

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Added by Mike Gorun on June 10, 2014 at 4:00am — No Comments

FOR IMMEDIATE RELEASE - FRANCHISE & INDEPENDENT DEALERS CAN ADD 20% MORE DEALS THIS MONTH!

FOR IMMEDIATE RELEASE

Info: Contact John Fuhrman john@autoexcavations.com

AUTOEXCAVATIONS.COM has launched their new web site with some industry exclusive features.  First, they are now the only company to offer equity data mining for used cars.  This means franchise dealers can now see the same 20% increase in pre-owned deliveries that they now see when using us for their new cars.  The real benefit now is, we can now offer our cutting…

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Added by John Fuhrman on June 6, 2014 at 5:41am — No Comments

What’s the Big Deal about Data Anyways? – Part Four

Over the past few years numerous new marketing companies have emerged as a solution for dealers’ digital and print marketing needs. Some of these new entities specialize in SEO, some will write your social medial posts and some will manage your online dealer reputation. Yet the largest growth is seen in companies that…

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Added by Mike Gorun on June 4, 2014 at 5:59am — No Comments

What Were You Thinking?

What Were You Thinking?

 

       It has often been said that the questions are the answers when it comes to selling anything.  The better you become at asking questions, the more success you’ll enjoy.  The key is asking the right questions.  But, you can’t teach every question for every situation.  Otherwise your sales people will never leave the training room.

     There is one question that I believe fits any situation and it provides…

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Added by John Fuhrman on June 2, 2014 at 8:07am — No Comments

The 12th Man: Marketing Is Your Virtual Salesperson

In the NFL, one of the most valuable commodities a team can have are its fans. Countless times we hear about the effect that home crowds can have on the gameplay of the athletes on both teams. Termed the “12th man,” this phenomenon is extremely powerful as it can motivate the home team, while at the…

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Added by Scott T. Joseph on May 29, 2014 at 5:05am — No Comments

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