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All ADM Blog Posts Tagged 'data' (134)


Influencer
AutoHook & Clarivoy Join Forces for the Most Action-Packed Dealer Panel of 2017

THE DATA DOESN’T LIE: 

SHOCKING DISCOVERIES IN AUTOMOTIVE ATTRIBUTION

Co-Authored by David Metter of AutoHook powered by…

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Added by David Metter on October 19, 2017 at 1:30pm — No Comments


Vendor
The Importance of Acting on Data in the Wake of Irma and Harvey

The recent devastation caused…

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Added by Josh Blick on September 22, 2017 at 6:30am — No Comments


Vendor
Attribution: Do Auto Dealers Really Know What’s Happening?

Things have changed considerably with the state of marketing measurement and we wanted to know how dealers are adapting to new measurement tools like Multi-Touch Attribution. So, in April 2017, we decided to ask and surveyed approximately 120 dealers for our …

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Added by Steve White on August 4, 2017 at 6:48am — No Comments


Vendor
How to Accurately Measure and Track your Customer’s Full Journey

Creating an Attribution Infrastructure 

 …

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Added by Steve White on July 28, 2017 at 6:30am — No Comments


Influencer
Jumpstart Automotive Media Path to Purchase Report: Subcompact SUVs/CUVs Fastest Growing Vehicle Segment

Jumpstart Automotive Media, a leading media, insights and marketing solutions company, released its monthly share of shopper interest data.

The report reveals that Subcompact SUVs and CUVs saw a 37% increase in interest across Jumpstart’s portfolio of sites in the first half of…

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Added by John Sternal on July 18, 2017 at 7:30am — No Comments

Don’t Let Digital Data Trump the Human Touch

Businesses large and small use data to learn and then make decisions about their customer’s behavior. However, be warned, as decisions based solely on data alone can sometimes not be the best… as was the case with a Denver Broncos season ticket holder.

In a …

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Added by Mike Gorun on July 18, 2017 at 6:51am — No Comments


Vendor
How to Insulate Your Dealership From the Next Sales Downturn

What is profit? Quite simply,…

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Added by Josh Blick on July 13, 2017 at 6:57am — No Comments


Vendor
Why Actionable Data is Better Than Big Data

Big data has been a big theme for several years now, but many dealers still don't have a thorough understanding of what it can do for them.

I believe that's because the term 'big data'…

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Added by Josh Blick on July 5, 2017 at 6:30am — 1 Comment


Influencer
Jumpstart Automotive Media May 2017 Share Of Shopper Interest Report All Luxury SUVs/CUVs See Growth, Loyalty to Midsize Sedans Increases for Fifth Consecutive Month

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its share of shopper interest data for the month of May.

  

The report reveals that shopper interest across all luxury SUV/CUV segments is up 2% from April. The report also…

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Added by John Sternal on June 20, 2017 at 10:00am — No Comments


Vendor
What’s so awesome about data driven marketing?

This is the new LBD of digital marketing. Data driven marketing is here to stay.

Direct Marketing Association and Winterburry Group conducted a market survey in 2016. Almost 41% of the participating companies stated that their profits increased…

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Added by Sujain Thomas on May 26, 2017 at 11:30pm — 1 Comment


Vendor
Don’t be so Quick to Judge

A question I often get asked is, “When is the right time to cut a marketing source if it does not seem to be working?”

 

Almost every vendor and/or marketing source requires time to perform – whether that’s PPC, SEM, SEO, TV, radio, newspaper, email, lead providers or third-party listing sites – it’s…

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Added by Steve White on April 28, 2017 at 6:28am — No Comments

Do You Really Know Why Your Dealership is Growing?

It’s a logical conclusion that customer retention and loyalty are important to the survival and growth of any dealership, yet many dealers focus on growth by intangible metrics, simply looking at numbers – 100 units last month vs. 125 this month, or $125,000 in service revenue last month vs. $175,000 this…

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Added by Mike Gorun on March 21, 2017 at 7:34am — No Comments


Vendor
The Black Hole that is your Marketing Data

Per Wikipedia, a black hole is a region of spacetime exhibiting such strong gravitational effects that nothing – not even light – can escape from inside it. For many dealers, trying to make sense of the data provided by a vendor’s dashboard can be like trying to escape from a black hole. Most don’t understand what the…

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Added by Steve White on March 7, 2017 at 6:00am — No Comments


Influencer
AutoHook Powered by Urban Science Provides Open API Access to Their Industry Leading Redemption Platform and Attribution Engine at No Cost

AutoHook powered by Urban Science announced they are providing all vendors with free and open access to their private offer and redemption API in efforts to streamline and advance actionable automotive data.

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Added by David Metter on January 24, 2017 at 8:02am — No Comments


Influencer
VDP Views are the Top KPI...and Other Data Myths

MYTH #1: VDP views are the metric that matters most.

Since when did VDP views become more important than sales? This is not an attempt to…

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Added by David Metter on December 15, 2016 at 12:00pm — No Comments


Influencer
What You Need To Know About DMPs

DMPs are a topic gaining escalating attention as we head into 2017. A dark cloud of big, irrelevant data still lingers above the…

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Added by David Metter on December 1, 2016 at 12:50pm — No Comments


Influencer
Why Automotive Marketing Must Evolve to Win with Today’s Mobile-First Auto Shoppers

Why Automotive Marketing Must Evolve to Win with Today’s Mobile-First Auto Shoppers

 

Today’s car shoppers spend more time researching their next vehicle on their smartphones than at the dealership lot. Automotive marketers must…

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Added by Larisa Bedgood on November 18, 2016 at 7:50am — No Comments

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