Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'data' (78)

Google Just Made Targeted Ads More Effective

When done properly, Google Ads are an effective piece in any multi-channel marketing strategy.

The ability to target traffic to specific behavior and keyword searches is invaluable. Well, Google is now following in the footsteps of Facebook and Twitter and on September…


Added by Mike Gorun on October 6, 2015 at 7:30am — 1 Comment

Do More Firefighters At A Fire Cause More Fire Damage? Rethinking Attribution

When thinking about attribution, it would make everyone’s lives much simpler if there was a straight line between marketing, conversion and a sale. As car buyers increasingly…


Added by David Metter on September 30, 2015 at 6:00am — 1 Comment

How Big Data is Keeping Dangerous Vehicles Off the Road [Infographic]

big data car

How Big Data is Keeping Dangerous Vehicles Off the Road [Infographic]

In 2014, vehicle recalls hit a…


Added by Michael Meyers on September 24, 2015 at 12:30pm — No Comments

Three Ways Connected Cars Will Impact the Automotive Industry

connected cars

Despite some recent negative press about security concerns, it’s safe to say that…


Added by Michael Meyers on September 17, 2015 at 10:37am — No Comments

Timing is Everything: How the Auto Industry Uses Life Events to Target Hot Prospects

Timing is Everything: How the Auto Industry Uses Life Events to Target Hot Prospects

In automotive marketing, timing is everything. Purchasing a new car, making large repairs, or even changing auto insurance are all major decisions that consumers often don’t take lightly. Therefore, it’s imperative for auto marketers to…


Added by Michael Meyers on August 27, 2015 at 11:59am — No Comments

Use Data to Create Better Content

According to a recent article in The Atlantic, soon reporters at two of the country’s leading newspapers will have access to the most basic type of digital analytics: They will be able to see…


Added by sara callahan on July 29, 2015 at 6:00am — No Comments

Amazon Loyalty Program Promises More Deals Than Black Friday

In a recent press release, Amazon announced that, in celebration of its 20th birthday, July 15 will be “Prime Day” – a day on which Amazon claims it will offer more deals to its loyal Prime members than…


Added by Mike Gorun on July 14, 2015 at 6:00am — No Comments

Do You Know What Your Churn Rate Is? You Should.

“When Coca-Cola changed their secret formula in 1983, loyalists were outraged. Coca-Cola received 1,500 calls per day and more than 400,000 angry calls and letters. A psychiatrist Coke hired to listen in on calls told executives that customers sounded as if they were discussing the death of a loved one.” […


Added by Mike Gorun on June 17, 2015 at 5:00am — No Comments

Data Conversion to Auto/Mate's Dealership Management System Was Nothing to Fear For University Motors

ALBANY, N.Y. – June 15th, 2015 – Auto/Mate Dealership Systems ( announced today that the data conversion process from a previous dealership management system (DMS) vendor to Auto/Mate's DMS has become so streamlined that auto dealers and dealership employees no longer have to fear major disruptions to their business. One example of many dealerships that have made the transition is University Motors in Morgantown, West…


Added by Mike Esposito on June 15, 2015 at 6:53am — No Comments

Know Thy Enemy (and then take as much business from them as possible)

I'm about to discuss data, which means that many will stop reading right about now. Data is boring. Data is the ugly side of marketing. Data makes my brain hurt sometimes, but I continue to look at it tenaciously for one very simple reason: data helps dealers sell more…


Added by J.D. Rucker on April 22, 2015 at 4:00pm — 1 Comment

Consumers Like Video So Much They’re Paying More To Watch It

Video, and especially mobile video, is fast becoming the media of choice for consumers of all ages. From the cable-free movie, to online streaming services, to the latest and greatest phone apps storming the scene, we are all consuming data at a record pace. According to a…


Added by Timmy D. James on April 1, 2015 at 6:30am — No Comments

Web traffic never sleeps – neither should live chat

Did you know 100,000 tweets are sent every minute? That pales in comparison to the 700 million Facebook posts per minute. People are living life online around the clock, and that includes shopping for cars. You don’t have a part-time website, so why would you only chat with your shoppers part time? The millions of tweets and Facebook…


Added by Big Tom LaPointe on December 8, 2014 at 8:00am — 1 Comment

Searching For Six Dealers

Watch DMDirect

As you can hear in the attached video, we're ready to prove what has improved in equity data mining technology. DMDIRECT is poised to take on the challenge of all the rooftops ignored thus far by other data mining companies.  We are also adding new technology that has never been available under one brand.



Added by John Fuhrman on November 18, 2014 at 10:53am — No Comments

Using Data to Increase Service Revenue

One of the most valuable assets you have at your dealership is your customer database. However, frequently dealers fail to effectively use this information to help achieve more specific marketing goals. While some may use their database to send marketing messages to existing and previous customers in an effort to sell…


Added by Richard Holland on October 30, 2014 at 5:30am — No Comments

Data Security Starts At Home

As security breaches and data theft become more commonplace, businesses will encounter increasing regulatory and consumer pressure to protect that data. I’ve written numerous articles on the importance of data security in dealerships, especially when dealers share that sensitive customer…


Added by Scott T. Joseph on October 16, 2014 at 6:00am — No Comments

Kill Spooky Month-Ends

Every year about this time, kids’ minds turn to images of ghosts, skeletons and Teenage Mutant Ninja Turtles. To accommodate their imaginations merchants everywhere fill their shelves with Halloween costumes, candy and related stuff. 

Thinking about Halloween at the end of the month brought…


Added by Jeff Cotton on October 9, 2014 at 6:44am — No Comments

How Much Is Your Branded Content Worth?

It’s widely accepted that content created by third parties in general holds more value for businesses than content they create themselves.

Many have felt that consumers better trusted product information and reviews written by neutral persons. According to new research by Vibrant Media, however,…


Added by sara callahan on October 1, 2014 at 5:30am — 1 Comment

3 Automotive Infographics You Need to See

In the Age of Information Overload, infographics are here to help us “boil it all down”. Their visual appeal comes from their precision in organizing data and can be a great way to get information quickly without having to read a bunch of text to get to the point.

Below, I’ve listed a few…


Added by Rebecca Kon on September 22, 2014 at 1:30pm — No Comments

Is Your Marketing Really Working?

With so many options available when choosing how to allocate marketing budgets, dealers are increasingly finding themselves conflicted over what to use. Every dealer wants to know whether their marketing is producing results – whether that is in sales or service. And all vendors will attempt to show…


Added by Jamil Zabaneh on September 4, 2014 at 7:30am — No Comments

Monthly Archives











ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey


Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Share the Best Content w/AutoMarketing Community

Google Automotive Network Targeted Placement Ads

© 2015   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service