Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Added by Mike Gorun on October 24, 2017 at 6:00am — No Comments
The intention of a loyalty program is to show your customers that they are appreciated and encourage them to choose your business over any competition. These programs can create value and generate lifetime relationships with customers -- as long as the experience remains consistently pleasant.
However, a trend currently rearing its head in the loyalty program…Continue
Added by Mike Gorun on June 20, 2016 at 7:07am — No Comments
There is a group of people that seems to sit in limbo when it comes to dealership marketing messages, especially when it comes to service. This group of people tend to have cars in the 2-year old range. Yes, they’re probably getting the dealer’s random e-mail messages with service coupons. But, this is also the time when these vehicle owners may have to start shelling out more…Continue
Added by Mike Gorun on November 9, 2015 at 4:30am — No Comments
The ability to target traffic to specific behavior and keyword searches is invaluable. Well, Google is now following in the footsteps of Facebook and Twitter and on September…Continue
According to an article in Inc., the Disney…Continue
Added by Mike Gorun on August 25, 2015 at 6:30am — No Comments
Added by Mike Gorun on December 3, 2013 at 7:00am — No Comments
Anyone who gambles – whether they are a casual gambler or a professional gambler – realizes that casinos aren’t in business to lose money. In fact, casinos must generate a ton of revenue just to keep the Las Vegas strip lit up 24 hours a day. It really doesn’t matter which game you choose to play. Every game is designed to be in the house’s favor; although some offer a better…Continue
Added by Mike Gorun on November 19, 2013 at 6:14am — No Comments
One challenge all businesses face is creating loyal customers. As business owners, we try to analyze our customers to figure out what methods we can use to build that base of customers which is so important to future growth. Without loyal customers, your efforts at customer acquisition quickly go from growing your business to replacing defecting customers.
Email Open Rates for Reward Members are 300% Higher Than Non-Members
Dealerships That Provide an Incentive for Customers to RETURN After a Visit Have a 20% Increase In Sales
Statistics Show a 35%…Continue
With service departments finally getting the credit due to them for contributing to the growth and profit of dealerships, pre-paid maintenance programs (PMP) are starting to make a huge impact on the overall profit of dealerships as well.
I think it is well established that most PMPs are being sold in the F & I department. But is that the only place that they can…Continue
Added by Mike Gorun on April 2, 2013 at 8:46am — No Comments