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All ADM Blog Posts Tagged 'customers' (46)

Why Steve Jobs Hated Branding and Marketing

A recent interview with former Apple VP of Worldwide Marketing, Allison Johnson, offered up some interesting insights into the legendary businessman Steve Jobs.

In her interview, she explained how the two words that Jobs hated most…

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Added by Richard Holland on March 27, 2014 at 6:30am — 5 Comments

Website Chat Should Shoot for Quality First, Quantity Second

There's a disturbing trend I'm seeing in the automotive industry when I visit websites. Perhaps it's been like this for a while and I simply took my eye off the chat ball. When I see chat windows that instantly prompt for the customer's contact information, it makes me cry a little…

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Added by J.D. Rucker on March 10, 2014 at 4:00am — 20 Comments

re:member Tim Clemens an Automotive Loyalty Marketer

Tim Clemens is the “get it done” guy at the re:member group, one of the first (and arguably) still the best organization when it comes to loyalty marketing in the car business.  A guy with 20-years+ management experience, he strives to get the best out of his employees while promoting a…

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Added by Micah Birkholz-1:16Digital Media on February 19, 2014 at 12:30pm — No Comments

The Transformation of Public Relations Firms

A lot of people have the misconception that a public relations firm simply deals with the media while churning out press releases. While this may have been closer to the truth in the past, the digital age has greatly transformed the opportunities available to gain exposure for clients. Great PR firms have capitalized…

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Added by sara callahan on December 30, 2013 at 10:30am — 2 Comments

Would Your Customers Get a Tattoo Of Your Brand?

Would your customers get a tattoo of your brand?

 

A recent article on Forbes told the story of…

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Added by Mike Gorun on December 3, 2013 at 7:00am — No Comments

Handling Unhappy Customers

In my last post, Advertising That is Priced Less and Priceless, I talked about the best form of advertising there is, word of mouth. You can read that HERE.

 

Word of mouth advertising can also be the worst…

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Added by Al Mosher on November 22, 2013 at 6:00am — No Comments

The Odds are Always in the Casino’s Favor

Anyone who gambles – whether they are a casual gambler or a professional gambler – realizes that casinos aren’t in business to lose money. In fact, casinos must generate a ton of revenue just to keep the Las Vegas strip lit up 24 hours a day. It really doesn’t matter which game you choose to play. Every game is…

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Added by Mike Gorun on November 19, 2013 at 6:14am — No Comments

The Science Behind Customer Loyalty

One challenge all businesses face is creating loyal customers. As business owners, we try to analyze our customers to figure out what methods we can use to build that base of customers which is so important to future growth. Without loyal customers, your efforts at customer acquisition quickly go from growing your…

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Added by Mike Gorun on September 17, 2013 at 6:19am — 4 Comments

How MySpace Started Its Rebirth by Alienating Its Most Loyal Customers

MySpace was, in many people’s opinion, the social network to be on for many years. In fact, in 2006, MySpace surpassed Google as the most visited website in the United States. The decline of MySpace began in 2008 as Facebook rose in popularity and became the…

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Added by Richard Holland on July 19, 2013 at 6:39am — 6 Comments

No Credit Check Financing News

No Credit Check Financing 

 …

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Added by JB Floyd on May 28, 2013 at 9:30am — No Comments

Self Funded In House Financing Can Present Legal Snares

What legally defines a merchant who uses a self-funded, in-house financing program?  Any merchant extending credit of any kind to one or more of their customers is this type of merchant, whether they realize it or not.

 

They may be running an in-house financing program using their own money, or they may simply be allowing a customer they’ve known for years to pay a few days late which constitutes…

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Added by JB Floyd on May 26, 2013 at 9:45am — No Comments

Utilize a Rewards Program to Increase Marketing ROI

98% of Customers Who Join a Rewards Program Provide an Email Address

Email Open Rates for Reward Members are 300% Higher Than Non-Members

Dealerships That Provide an Incentive for Customers to RETURN After a Visit Have a 20%…

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Added by Mike Gorun on April 9, 2013 at 6:30am — 5 Comments

Are You Taking The Right Approach To Your Pre-Paid Maintenance Programs?

With service departments finally getting the credit due to them for contributing to the growth and profit of dealerships, pre-paid maintenance programs (PMP) are starting to make a huge impact on the overall profit of dealerships as well.

I think it is well established that most PMPs are being sold in the F…

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Added by Mike Gorun on April 2, 2013 at 8:46am — No Comments

How to Communicate with Mobile Customers

It’s becoming more common for customers to shop, communicate and conduct daily business using their mobile devices.

If you are selling cars in a dealership, I’m guessing you’ve received many responses from…

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Added by Josh Vajda on February 27, 2013 at 6:00am — 4 Comments

57% of Customers Surveyed Want to Chat

It’s a digital shopping world, we all know it. I go online to find the best products and your customers are doing the same thing.According to a recent survey by Deloitte,60% of consumers say they are going online more often to find…

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Added by Ketty Colom on February 21, 2013 at 7:00am — No Comments

Getting Your Customers to do Marketing for You





In 2008, I bought my 2009 Honda Fit in red and to this day it still turns heads. When I stop at a gas station people always approach me and ask about my Fit and I spill my heart out on how much I love the vehicle.

Congratulations Honda, I’m doing some Fit marketing for you FREE of charge! But how…

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Added by Ketty Colom on February 19, 2013 at 7:00am — 1 Comment

Five Blogging Tips To Get More Leads

According to Rand Fishkin, Founder and CEO of SEOmoz.org, *there is an increase in blog readership as of late but a dramatic decrease in the amount of people blogging. This sets the stage for a powerful…

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Added by Michael Cirillo on January 5, 2013 at 10:30pm — No Comments

Are You Missing Sales With The Wrong Messaging?

Think Tank Tuesday- Are You Missing Sales With The Wrong Messaging? from Potratz on Vimeo.

Are you missing out on sales because your marketing message is focused only on price points?  If you're only focused on price, you are not connecting with customers…

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Added by Paul Potratz on September 5, 2012 at 1:13pm — No Comments

Ways you're Killing Sales Leads

 

 Sales leads come in many different forms, yet few sales reps adjust their sales follow-up process to sync with the latest intelligence available about those leads. If not careful, they could be turning qualified sales leads into "not interested" responses or even worse, …

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Added by Ketty Colom on June 19, 2012 at 6:00am — No Comments

Incorporate Live Chat to Decrease the Wait Time for your Service Department Customers

According to a Consumer Report Study, more and more customers are griping about their vehicle repairs. 21% of the respondents said it took longer than  expected to complete the work. As you know,…

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Added by Ketty Colom on April 26, 2012 at 2:00pm — No Comments

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