Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
What do you do that WOWs your customer? …Continue
I've been on the Internet side of this business for 14 years. The first portion of that time was spent trying to get buy-in from top management. The last portion has been spent getting buy-in from the sales staff.…Continue
The party was well planned. The dealer spared no…
The world is full of people whose notion of a satisfactory future is, in fact, a return to the idealized past. Robertson Davies,
In mid 2000, my General Manager told me, “I don’t like you. I don’t like the Internet. It’s a waste of time. You should be taking “Ups” not photographs of cars. I want to see you on the floor, not in front of a…Continue
What To Do About A Bad Review
We’ve all talked about bad reviews and what to do about them. The consensus is that you answer them in a constructive way that shows others that you are concerned about an unhappy customer.
Asking that customer to contact you shows you are ready to try and find a solution to…Continue
Word of mouth advertising – it’s not almost a cliché, it IS a cliché. But it’s one we must be mindful of, because it’s the one thing in advertising that not only hasn’t changed, but is even more important today than ever.
With the Internet and digital advertising, Social Media and Dealer Reviews, word of mouth advertising rules. Everything we say and do…
Added by Tom Gorham on May 21, 2011 at 1:30pm — No Comments