Professional Community for Car Dealers, Automotive Marketers and Sales Managers
When a person wants to buy a vehicle, a dealership is the first place they think of. When a person needs to get their vehicle serviced, a dealership is not necessarily the first place they think of. For service, there’s plenty of choices and competition for dealers.
That’s why service marketing is…Continue
Added by Scot Eisenfelder on February 19, 2018 at 6:30am — No Comments
Added by Wendell Hardy on February 16, 2018 at 6:53am — No Comments
I’ve spoken many times about the types of video a dealership should produce outside of inventory videos to create…Continue
Added by Timmy D. James on February 15, 2018 at 4:54am — No Comments
If you haven’t noticed, a revolution is happening in our society. More and more businesses are going paperless. Airlines issue boarding passes via, email, text message or through a mobile app. Sporting and entertainment tickets are increasingly delivered via email or through a mobile app. Most credit card companies…Continue
Added by Ujj Nath on February 13, 2018 at 6:02am — No Comments
Added by Chris Miller on February 8, 2018 at 6:00am — No Comments
Humor is a billion dollar industry, and with good reason- it makes us feel good.
In customer service, this is what clients want to feel when they make contact. Not everyone's good at being humorous. It becomes quite evident when you try to execute it mid trying to solve a…
Added by Rahul Paul on February 8, 2018 at 1:00am — No Comments
Ranked #1 in Dealer Satisfaction, ELEAD1ONE Receives 7 Award…
Added by Bill Wittenmyer on February 7, 2018 at 6:43am — No Comments
Added by Scot Eisenfelder on February 7, 2018 at 6:34am — No Comments
We’re failing. Consumers have moved on yet we’re still trying to do the things that we’ve always done. Fast and efficient communication with consumers is vital to maintaining and growing your dealership revenue. However, many dealerships keep hanging on to the old methods they have grown comfortable with: phone…Continue
Added by Ujj Nath on February 6, 2018 at 7:01am — No Comments
As countless messages fill the world, consumers increasingly turn to family, friends, peers and, even strangers, to make buying decisions. Whether those decisions are as broad as who to do business with or are centered around which item to buy to help solve their problem, word-of-mouth and online reviews have…Continue
Added by Mike Gorun on February 6, 2018 at 6:30am — No Comments
Added by Chris Miller on January 31, 2018 at 6:00am — No Comments
The way consumers can pay for goods has dramatically changed over time. From bartering, to cash, to checks, to debit cards, all these shifts had one thing in common: More convenience and reduced friction.
Well, what are consumers doing now?
In a very interesting dynamic shift, consumers are increasingly changing how they want to interact with businesses for customer…
Added by Mike Gorun on January 23, 2018 at 7:00am — No Comments
In the automotive industry, trust is a must.
No matter if you are a car company, car distributor or a car dealership, trust is essential for building a strong customer-service provider relationship. But it is not something given. You need to earn…
Added by Thomas F. Jung on January 23, 2018 at 2:30am — No Comments
Added by Scot Eisenfelder on January 22, 2018 at 6:30am — No Comments
The Internet has opened access to instant information and new technology…Continue
Added by Ujj Nath on January 17, 2018 at 6:30am — No Comments
In our fast-paced society, some of the things done just a short time ago to impress and retain customers no longer work. Today, business owners can’t always keep on top of the latest and greatest ways to keep their customers loyal. However, there is one thing that hasn’t changed much over the years – personal…Continue
Added by Mike Gorun on January 16, 2018 at 6:59am — No Comments
Added by Scot Eisenfelder on January 15, 2018 at 6:44am — No Comments