Professional Community for Car Dealers, Automotive Marketers and Sales Managers
In this era of dealership expansions and acquisitions, groups are often put in the unenviable position of inheriting promises or perks that were offered prior to the dealership acquisition. One would think that it is simply a matter of grandfathering the customer into a perk offered by the previous owners. However,…Continue
Added by sara callahan on September 21, 2016 at 5:58am — No Comments
Imagine two candidates for a sales position. One has a great attitude and great people skills, but doesn't have the greatest sales record. The other candidate could sell snow to an Eskimo, but has a prima donna attitude and an obnoxious personality. Who would you hire?…Continue
Added by Mike Esposito on September 15, 2016 at 7:24am — No Comments
Tom Hawkins, Dealer Principal of Hawkins Chevrolet in Fairmont, MN, a cornerstone of his local community, was searching for a way to provide even more support to his local area. He reached out and identified an area that had both a…Continue
Added by Mike Gorun on September 13, 2016 at 6:34am — No Comments
LinkedIn is less glamorous than all the other social platforms, which is why so many companies are underutilizing it!
There was never the ability to identify conversions for ads you could run in the campaign manager. Now, you can install a LinkedIn Insight tag across your entire website to track conversions. Your options span across several metrics including cost per conversion and return on ad spend.
For more information, watch Samantha in this week's Hard…
Added by Paul Potratz on September 9, 2016 at 12:17pm — No Comments
Last week, a UK based travel company received an interesting Facebook post – a user posted a screenshot of a travel itinerary that listed a layover of 413,786 hours (or roughly 47 years).
This, of course, was a technical glitch, as the itinerary did not show the traveler arriving at their destination 47 years…
Many businesses, including the automotive industry, have a strong focus on creating a better customer experience through technology. In fact, technology has transformed the customer experience across all industries. Consumers can buy a multitude of products online and have them delivered, in some cases, in an hour.…Continue
Added by Mike Gorun on September 6, 2016 at 6:46am — No Comments
On one hand, dealers know how incredibly competitive the market is, so they send out service coupons to ensure customers don’t defect due to a competitor’s offer. But on the…
Added by Alexia Henson on September 1, 2016 at 6:00am — No Comments
Whether you like it or not, email marketing will always come in handy as long as you’re checking your email.
This week on Think Tank Tuesday, Paul will give you 3 tips that will help you improve your email marketing exponentially. By taking these marketing tips and putting them into action, your open rates and click through rates may increase! Watch people engage more with your business and brand by utilizing this week’s Think Tank Tuesday in…Continue
Added by Paul Potratz on August 30, 2016 at 6:04am — No Comments
Loyalty programs are nothing new to retail. In the beginning, most consisted of simple punch cards or other basic means of tracking customer transactions. As technology improved, many programs became digitized with key tags, cards and other ways for retailers to keep track of these transactions, aside from purely…Continue
Added by Mike Gorun on August 30, 2016 at 5:30am — No Comments
Customer loyalty is something every business needs and desires. Some companies are spectacular at accomplishing it, while others struggle.
According to a study by DMA, perhaps we’re missing an important fact… not all loyal customers are the same.
DMA’s “Customer Engagement 2016” study, takes customer loyalty a little further. It narrowed the pool…Continue
Added by Mike Gorun on August 26, 2016 at 6:00am — No Comments
Think about the value propositions most dealerships present to consumers. Free car washes, fast transactions, oil changes, low prices, etc. They’re all so similar that, in reality, they cease to differentiate one dealer from another. The simple fact that they aren’t unique just about negates the offer for consumers…Continue
Added by Chris Miller on August 26, 2016 at 5:26am — No Comments
Want to know the best way to increase customer retention? It's not rocket science. It all comes down to the relationships that your employees have with your customers. If your employees take good care of your customers, and your customers…Continue
Added by Mike Esposito on August 18, 2016 at 8:09am — No Comments
Albany, N.Y. – August 15th, 2016 – Auto/Mate Dealership Systems (http://www.automate.com) today announced the integration of its dealership management system (DMS) with Unotifi, a pioneer in mobile relationship marketing and customer retention for auto dealers.
Benefits to dealers using both Auto/Mate's DMS and Unotifi solutions include increased data gathering and intelligence about a dealership's customers, the ability to…Continue
Added by Mike Esposito on August 15, 2016 at 6:30am — No Comments
Added by Larisa Bedgood on August 9, 2016 at 5:40am — No Comments
There’s nothing more disheartening to a service advisor than presenting a customer with a list of service recommendations only to hear the customer agree that they need the service, understand its importance and value, but they simply don’t have the available funds to complete it.
In such a highly…Continue
Added by Tim Clay on August 8, 2016 at 9:49am — No Comments
With all of the recent epiphanies that thought leaders in ours and other industries that businesses should be spending time and effort cultivating relationships, spending money and basically treating customers right, I thought it time to re-visit this whole “customer loyalty” phenomenon. Customers don’t really care…Continue
Added by Arnold Tijerina on August 2, 2016 at 6:00am — No Comments
Have you seen these 2 features that Google has slowly been rolling out? Both relevant to your business, these features will increase your click-through rate, your mobile site traffic, and your conversion rates.
Price ad extensions are the most useful to every business because it has…Continue
Added by Paul Potratz on July 29, 2016 at 2:00pm — No Comments
Do you remember the days when your mailers were based on actual sales events? Let’s go back in time: back to the days when the sale ran for eight hours only or was valid for just two days—not five. The idea was to crowd the showroom and create a buying atmosphere with a real sense of urgency, as…Continue
Added by Alexia Henson on July 29, 2016 at 8:07am — No Comments
We live in a world where we're tricked into thinking we know the bigger picture. In reality, we don't!
Nan Mossey takes over for Paul in this week's Think Tank Tuesday to debunk a few common misconceptions about the marketing and advertising world. From getting more PDP views to customer reviews, Nan will teach you how all of these busted myths can affect your business.…Continue
Added by Paul Potratz on July 26, 2016 at 7:30am — No Comments
Let's get serious.
Stop being so irresponsible with your business! Sure, you can look up to experts for strategies, ideas, and marketing tools, but don't let them take the wheel. It's ultimately up to you to start the conversation with your customers from the content on your website to the content posted on social media.
Don't let your marketing strategy become all about selling your product. Make sure you're providing a solution to the…
Added by Paul Potratz on July 22, 2016 at 7:25am — No Comments