Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'customer' (477)


Influencer
What Would You Do?

In this era of dealership expansions and acquisitions, groups are often put in the unenviable position of inheriting promises or perks that were offered prior to the dealership acquisition. One would think that it is simply a matter of grandfathering the customer into a perk offered by the previous owners. However,…

Continue

Added by sara callahan on September 21, 2016 at 5:58am — No Comments


Influencer
Why You Should Test, Hire and Fire For Attitude

Imagine two candidates for a sales position. One has a great attitude and great people skills, but doesn't have the greatest sales record. The other candidate could sell snow to an Eskimo, but has a prima donna attitude and an obnoxious personality. Who would you hire?…

Continue

Added by Mike Esposito on September 15, 2016 at 7:24am — No Comments


Influencer
One Dealership’s Killer Community Support Program

Tom Hawkins, Dealer Principal of Hawkins Chevrolet in Fairmont, MN, a cornerstone of his local community, was searching for a way to provide even more support to his local area. He reached out and identified an area that had both a…

Continue

Added by Mike Gorun on September 13, 2016 at 6:34am — No Comments


Influencer
How to Track LinkedIn Conversions

LinkedIn is less glamorous than all the other social platforms, which is why so many companies are underutilizing it! 



There was never the ability to identify conversions for ads you could run in the campaign manager. Now, you can install a LinkedIn Insight tag across your entire website to track conversions. Your options span across several metrics including cost per conversion and return on ad spend.



For more information, watch Samantha in this week's Hard…

Continue

Added by Paul Potratz on September 9, 2016 at 12:17pm — No Comments


Influencer
Why So Serious? Earning Loyalty, Advocacy & New Customers through Humor

Last week, a UK based travel company received an interesting Facebook post – a user posted a screenshot of a travel itinerary that listed a layover of 413,786 hours (or roughly 47 years).

This, of course, was a technical glitch, as the itinerary did not show the traveler arriving at their destination 47 years…

Continue

Added by sara callahan on September 7, 2016 at 6:30am — 2 Comments


Influencer
For Maximum Revenue You Must Get Emotional

Many businesses, including the automotive industry, have a strong focus on creating a better customer experience through technology. In fact, technology has transformed the customer experience across all industries. Consumers can buy a multitude of products online and have them delivered, in some cases, in an hour.…

Continue

Added by Mike Gorun on September 6, 2016 at 6:46am — No Comments


Vendor
Stay out of the Trash by Training Your Customers

When I consult with dealers about service mailers, I often find that their approach contradicts what they’re looking to achieve.



On one hand, dealers know how incredibly competitive the market is, so they send out service coupons to ensure customers don’t defect due to a competitor’s offer. But on the…

Continue

Added by Alexia Henson on September 1, 2016 at 6:00am — No Comments


Influencer
Does Email Marketing Still Work?

Whether you like it or not, email marketing will always come in handy as long as you’re checking your email. 

This week on Think Tank Tuesday, Paul will give you 3 tips that will help you improve your email marketing exponentially.  By taking these marketing tips and putting them into action, your open rates and click through rates may increase! Watch people engage more with your business and brand by utilizing this week’s Think Tank Tuesday in…

Continue

Added by Paul Potratz on August 30, 2016 at 6:04am — No Comments


Influencer
Do You Have A “Super” Loyalty Program?

Loyalty programs are nothing new to retail. In the beginning, most consisted of simple punch cards or other basic means of tracking customer transactions. As technology improved, many programs became digitized with key tags, cards and other ways for retailers to keep track of these transactions, aside from purely…

Continue

Added by Mike Gorun on August 30, 2016 at 5:30am — No Comments


Influencer
Maybe We’re Approaching This Whole Loyalty Thing Wrong?

Customer loyalty is something every business needs and desires. Some companies are spectacular at accomplishing it, while others struggle.

According to a study by DMA, perhaps we’re missing an important fact… not all loyal customers are the same.

DMA’s “Customer Engagement 2016” study, takes customer loyalty a little further. It narrowed the pool…

Continue

Added by Mike Gorun on August 26, 2016 at 6:00am — No Comments

A Unique Value Proposition to Rule Them All

Think about the value propositions most dealerships present to consumers. Free car washes, fast transactions, oil changes, low prices, etc. They’re all so similar that, in reality, they cease to differentiate one dealer from another. The simple fact that they aren’t unique just about negates the offer for consumers…

Continue

Added by Chris Miller on August 26, 2016 at 5:26am — No Comments


Influencer
What Marriage Therapists Can Teach About Customer Retention

Want to know the best way to increase customer retention? It's not rocket science. It all comes down to the relationships that your employees have with your customers. If your employees take good care of your customers, and your customers…

Continue

Added by Mike Esposito on August 18, 2016 at 8:09am — No Comments


Influencer
Auto/Mate Integrates DMS with Unotifi, Expanding Auto Dealers' Mobile Relationship Marketing and Customer Retention Abilities

Albany, N.Y. – August 15th, 2016 – Auto/Mate Dealership Systems (http://www.automate.com) today announced the integration of its dealership management system (DMS) with Unotifi, a pioneer in mobile relationship marketing and customer retention for auto dealers.

 

Benefits to dealers using both Auto/Mate's DMS and Unotifi solutions include increased data gathering and intelligence about a dealership's customers, the ability to…

Continue

Added by Mike Esposito on August 15, 2016 at 6:30am — No Comments


Influencer
90% of Car Shoppers Prefer a Dealership Where They Can Start the Buying Process Online

90% of Car Shoppers Prefer a Dealership Where They Can Start the Buying Process Online…

Continue

Added by Larisa Bedgood on August 9, 2016 at 5:40am — No Comments


Vendor
Give Them Options & Revenue Will Come

There’s nothing more disheartening to a service advisor than presenting a customer with a list of service recommendations only to hear the customer agree that they need the service, understand its importance and value, but they simply don’t have the available funds to complete it.

 

In such a highly…

Continue

Added by Tim Clay on August 8, 2016 at 9:49am — No Comments


Influencer
A Big Old Can of Nonsense: Who Needs Loyal Customers Anyways?

With all of the recent epiphanies that thought leaders in ours and other industries that businesses should be spending time and effort cultivating relationships, spending money and basically treating customers right, I thought it time to re-visit this whole “customer loyalty” phenomenon. Customers don’t really care…

Continue

Added by Arnold Tijerina on August 2, 2016 at 6:00am — No Comments


Influencer
How to Benefit from Pay-per-Click

Have you seen these 2 features that Google has slowly been rolling out? Both relevant to your business, these features will increase your click-through rate, your mobile site traffic, and your conversion rates.



Price ad extensions are the most useful to every business because it has…

Continue

Added by Paul Potratz on July 29, 2016 at 2:00pm — No Comments


Vendor
Catch More Customers with a Contagious Sales Event

Do you remember the days when your mailers were based on actual sales events? Let’s go back in time: back to the days when the sale ran for eight hours only or was valid for just two days—not five. The idea was to crowd the showroom and create a buying atmosphere with a real sense of urgency, as…

Continue

Added by Alexia Henson on July 29, 2016 at 8:07am — No Comments


Influencer
Are You Missing the Big Picture?

We live in a world where we're tricked into thinking we know the bigger picture.  In reality, we don't!

Nan Mossey takes over for Paul in this week's Think Tank Tuesday to debunk a few common misconceptions about the marketing and advertising world.  From getting more PDP views to customer reviews, Nan will teach you how all of these busted myths can affect your business.…

Continue

Added by Paul Potratz on July 26, 2016 at 7:30am — No Comments


Influencer
Are You Being Responsible?

Let's get serious.



Stop being so irresponsible with your business! Sure, you can look up to experts for strategies, ideas, and marketing tools, but don't let them take the wheel. It's ultimately up to you to start the conversation with your customers from the content on your website to the content posted on social media.



Don't let your marketing strategy become all about selling your product. Make sure you're providing a solution to the…

Continue

Added by Paul Potratz on July 22, 2016 at 7:25am — No Comments

Monthly Archives

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

ADM Events

September 2016
SMTWTFS
123
45678910
11121314151617
18192021222324
252627282930
       

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top 5 Automotive Marketing Forum Discussions - 30 Days

3. BG/SBLC FOR LEASE AND SALE

Posted by Nathani Abhishek on September 21, 2016

Share the Best Content w/AutoMarketing Community

Google Automotive Network Targeted Placement Ads

© 2016   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service