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All ADM Blog Posts Tagged 'customer' (459)


Influencer
Are You Missing the Big Picture?

We live in a world where we're tricked into thinking we know the bigger picture.  In reality, we don't!

Nan Mossey takes over for Paul in this week's Think Tank Tuesday to debunk a few common misconceptions about the marketing and advertising world.  From getting more PDP views to customer reviews, Nan will teach you how all of these busted myths can affect your business.…

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Added by Paul Potratz on July 26, 2016 at 7:30am — No Comments


Influencer
Are You Being Responsible?

Let's get serious.



Stop being so irresponsible with your business! Sure, you can look up to experts for strategies, ideas, and marketing tools, but don't let them take the wheel. It's ultimately up to you to start the conversation with your customers from the content on your website to the content posted on social media.



Don't let your marketing strategy become all about selling your product. Make sure you're providing a solution to the…

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Added by Paul Potratz on July 22, 2016 at 7:25am — No Comments


Influencer
Dare to Try Pokemon Go

Sick of hearing about Pokemon Go?

You might be, or you might just be itching to get back to your own game while watching this week's Think Tank Tuesday. Kristin and Ali take over for Paul and explain why Pokemon Go may actually be a good tactic to try out for your business.…

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Added by Paul Potratz on July 19, 2016 at 11:00am — No Comments


Influencer
Does Facebook Actually Give You More Value?

What are you doing on Facebook to provide value?

By creating a Facebook group, you'll be able to nurture the database that you already have, as well as increase the audience for your business.  Your new Facebook group will give you the opportunity to get feedback on products or services, engage with customers, and build top-of-mind awareness.…

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Added by Paul Potratz on July 15, 2016 at 2:25pm — No Comments


Vendor
Is Your Service Department Invisible?

For car dealerships, when it comes to marketing, the overwhelming majority of messages tend to revolve around sales. The need to push more units, drive more traffic and conquest new customers seems to be the biggest priority for dealers as far as the allocation of marketing dollars.

 

The market is…

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Added by Tim Clay on July 11, 2016 at 6:34am — No Comments


Influencer
Shoppers Speak Out: 5 Things That Are More Important Than Price

When shopping for anything, especially big-ticket items like cars, shoppers compare prices.

It’s natural to try and find the best deal and save as much money as possible, however, times have changed, and the best price is no longer the sole determining…

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Added by Joey Little on July 1, 2016 at 7:30am — No Comments


Influencer
Injecting the Power of Video into Your Content Marketing

Video content has pretty much become the preferred medium for consumers.

Social media platforms increasingly give video content preferential reach and content producers have adjusted their strategies accordingly.

 

In retail automotive, video is used very…

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Added by sara callahan on June 30, 2016 at 7:00am — 2 Comments


Influencer
Food is the Way to a Man’s Heart... But Not That Kind of Food

This common saying is certainly one that everyone knows. And, whether it’s true or not, has endured time. Why? Because someone cooking for you is an intimate act that is satisfying and elicits fond memories. In essence, this act accomplished on a regular basis is supposed to be the recipe (pun intended) to win the…

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Added by Mike Gorun on June 30, 2016 at 6:45am — No Comments


Influencer
SurgeCurve™Launches, Seeks 12 More Dealers for Beta Sites to Experience Online ‘Meet the Sales Team’ Video Engagement Engine that Maximizes Conversions

Unique social engine lets shoppers select, build common ground with sales associate of choice before store visit

TAMPA, FLA, June 28, 2016 –…

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Added by Jim Leman on June 28, 2016 at 6:58am — No Comments


Vendor
Google. Apple. Microsoft: Tech Companies Building Cars

I frequently talk about the current industry disrupters taking sales from dealers – the Beepis, Vrooms and Carvanas, amongst others. These companies snuck up on dealers and, with little warning, jumped into the spotlight and sucked investors into a future Nirvana of car buying bliss. They are currently blasting feel good…

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Added by Joe Orr on June 22, 2016 at 5:30am — No Comments


Coach
How Can We Alter Consumer Perception that Car Buying is Painful?

According to an article published on Forbes.com, even world-renowned professors at Harvard Business School have a painful experience when shopping for a new car.

 

The…

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Added by Tony Orlando on June 16, 2016 at 6:36am — No Comments


Influencer
How To: Capitalize on Your Blog!

Has your blog reached its greatest potential? 

Your blog can boost traffic to your website, create demand for your products and services, and position your business as a credible resource for information. If you’re not utilizing your…

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Added by Paul Potratz on June 10, 2016 at 12:30pm — No Comments


Vendor
ALL HAIL THE MIGHTY CUSTOMER

 
By now, I hope you have figured out who has gradually taken over the throne in Social Media Marketing the last few years.  You guessed it, the CUSTOMER.  By the end of 2016, …
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Added by Josh Whitlatch on June 9, 2016 at 9:19am — No Comments

Power Minute #10: The Impact of Gen Y on Today's Retailers

Gen Y is comprised of the single largest generation in U.S. history, encompassing some 80 million people.



What does this mean to today's retailers?…

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Added by Kris Rosychuk on June 8, 2016 at 11:05am — No Comments


Influencer
Socially Responsible Dealerships & Customer Loyalty

All humans have feelings and those feelings can absolutely affect their decisions in life, including any products purchased, where they buy them and to which companies they are loyal. Large companies know this and realize that corporate social responsibility programs are important to brand image, customer sentiment…

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Added by Mike Gorun on June 8, 2016 at 5:37am — No Comments


Influencer
Where's your money going?

Could it be time to switch more budget away from paid search on Google to social media? You asked - I listened!



Switching to using only social media platforms for promotions could hurt you in the long run, seeing as Google is a "destination place" for many users. Increase your brand awareness by using both in your marketing campaign!



In this week's Think Tank Tuesday, Paul will answer this question and explain how you can use both Google's…

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Added by Paul Potratz on June 7, 2016 at 12:47pm — No Comments

Making Fans of Recall Customers: Nothing Worth Having Comes Easy (Part 2)

  • In Part 1 of this series, I detailed the existing dealership viewpoint when it comes to consumers and the obstacles dealers are facing as related to…
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Added by Chris Miller on June 3, 2016 at 5:00am — 2 Comments


Influencer
Defining Your Brand

I'm re-launching my Think Tank Tuesday series next week.  Until then, I've been encouraging business owners, entrepreneurs, and dealerships to watch the last 4 episodes on branding.

How important is a brand? Critical.  Without a brand, your business will lack trust in its followers and won't gain loyal customers or increased sales.

Watch…

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Added by Paul Potratz on May 31, 2016 at 1:30pm — No Comments


Influencer
Redefining Employee Engagement

There have been countless studies about employee engagement and how, when engaged, employees tend to be happier, more productive and deliver a better customer experience. With a 70 percent annual turnover rate in sales, this is an area that the auto industry – at least on the sales side – has a problem with. Don’t…

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Added by Mike Gorun on May 31, 2016 at 5:04am — No Comments


Influencer
How to set up Google User Explorer

Google's User Explorer lets us identify individual users by client ID and isolate data.  That way, we can evaluate the user and identify the path that they're taking so we can better personalize the experience for them.

You can also create segments to narrow down users who…

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Added by Paul Potratz on May 27, 2016 at 7:00am — No Comments

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