Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
There are few things sales managers find more painful than looking into their CRM and finding unanswered sales leads -- whether those leads sat for hours or sometimes, days, each is a missed opportunity.
That’s why there are so many outsourced BDC services…Continue
For today’s consumers, time is the ultimate commodity. No matter how much money they have, consumers are always on the go with their busy lives. Whether that means shuttling the kids to soccer practice, or running a bunch of errands, when it comes to fitting vehicle service into their busy schedule it is often…Continue
Added by Ujj Nath on May 14, 2018 at 6:18am — No Comments
In the age of customer experience, successful salespeople have transitioned from an “always be closing” mindset to an “always be helping” mindset. In fact, the title of salesperson isn’t really an accurate reflection of what the job entails any more. A better title would perhaps be Trusted Advisor.
Added by Paul Moran on May 11, 2018 at 7:06am — No Comments
Added by sara callahan on May 10, 2018 at 6:30am — No Comments
So much of the conversation in automotive marketing today is focused on how to leverage technology and data to precisely target consumers.
While this is important, it’s just as important to remember that creative still matters.
After all, you can…Continue
Added by Scot Eisenfelder on May 9, 2018 at 6:00am — No Comments
Vboost viral marketing content now reaches 10X the audience by integrating its unique customer content with the dealer’s website and showroom
Newport Beach, CA – May 2, 2018 – Vboost (www.vboost.com), a viral marketing company focused on the auto industry, today announced the release of Vboost 3.0, which includes two new products aimed at increasing auto dealers’ viral marketing…Continue
Added by Paul Moran on May 2, 2018 at 7:05am — No Comments
Most dealerships at the very least conduct some form of multi-point inspection and inform the customer about any needed repairs discovered during the inspection. But what happens if those recommendations aren’t properly documented?
Well, failing to…Continue
Added by Ujj Nath on April 30, 2018 at 7:00am — No Comments
Love him or hate him, Tesla’s Elon Musk is brilliant. As both a businessman and a marketer, he has created a loyal following of brand advocates – some of whom don’t even own the products he sells. There are consumers literally willing to wait years just to purchase a Tesla vehicle. He recently launched a car into…Continue
Added by Chris Miller on April 23, 2018 at 6:40am — No Comments
Study after study finds that word-of-mouth is the single greatest influencer when it comes to marketing.
Providing a consistently excellent customer experience, then having those customers go out and tell their family and friends about it is the marketer’s holy grail. According to many,…
If you have flown recently there are two inescapable and related facts: (1) nearly every seat is full and (2) nearly every seat is priced differently.
This is because airlines realize that planes taking off with empty seats represents lost revenue that will never come back.…
Added by Scot Eisenfelder on April 11, 2018 at 6:30am — No Comments
If you’ve been in the retail automotive industry for any length of time, you’ve seen how inaction is thought to be the best course of action.
With today's evolving retail world where consumer’s can order oil and battery changes on Amazon, I’m sure there are many…
Added by Ujj Nath on April 11, 2018 at 6:00am — No Comments
LONG BEACH, California –April 5, 2018-- --myKaarma, the leading communications and payments software provider for automotive dealer service departments, today announced it has received a $15 million investment led by Kayne…Continue
Added by Ujj Nath on April 5, 2018 at 3:30pm — No Comments
For most dealers, ranking organically for search terms is difficult because their websites are optimized for sales and…Continue
Added by Scot Eisenfelder on April 4, 2018 at 6:30am — No Comments
Walmart is now in the business of selling cars, at least at four stores in Houston, Dallas, Phoenix, and Oklahoma City.
It’s a partnership with CarSaver meant to offer convenience and discounts to car buyers. But with the low expectations for the customer experience at Walmart, there’s still a challenge presented for dealerships.…Continue
Added by CPI Results on April 2, 2018 at 3:27pm — No Comments
LONG BEACH, Calif.,-- April 2, 2018-- -- myKaarma, software that helps dealerships communicate better with their customers at every stage of the service process, right from check-in through to payment, today announced that Mercedes Benz of…Continue
Added by Ujj Nath on April 2, 2018 at 6:30am — No Comments
There is nothing more frustrating to a customer than being told a repair will take X amount of time - only to be informed later that it will take longer. To those who work in busy dealership service departments, this happens frequently. Customers come in for one thing and, during the multi-point inspection,…Continue
Added by Chris Miller on March 30, 2018 at 6:21am — No Comments
According to a recent article in Automotive News, Motorcars Honda in Cleveland Heights, Ohio, believes that the future of franchise dealership profitability…Continue
Added by Ujj Nath on March 29, 2018 at 6:49am — No Comments
The buzz today among vendors in the automotive industry is all about making the car buying transaction faster and more convenient for the consumer. I get it. Consumers think it takes too long to buy a car, so technology companies are inventing ways to trim down that transaction time. Sure, it may make car buying an…Continue
Added by Mike Gorun on March 27, 2018 at 6:07am — No Comments
By many historical measures, service opportunities have never been greater for auto dealers.
In the last decade auto sales have boomed, creating an unprecedented service opportunity tailwind for the next decade. More factory scheduled maintenance programs are…
Added by Scot Eisenfelder on March 20, 2018 at 7:00am — No Comments
The problem is that most retailers view rewards programs as an expense, rather than a revenue generator. Sure, there are discounts and other…Continue
Added by Mike Gorun on March 20, 2018 at 6:30am — No Comments