Professional Community for Car Dealers, Automotive Marketers and Sales Managers
There are many stories of young kids or teens starting successful businesses. And there are as well the simple stories of kids mowing lawns or washing cars to earn extra money while their friends are out playing. A similar story gained…Continue
Added by Mike Gorun on September 15, 2014 at 5:30am — No Comments
These days, car dealerships, try to express their individuality from their competitors through value propositions. Almost every dealership has some sort of template or message…Continue
Added by Mike Gorun on September 9, 2014 at 3:30am — No Comments
With NFL football fans gearing up for another season, DIRECTV is once again offering new customers the 2014 NFL Sunday Ticket for free along with deeply discounted prices and an upgraded DVR Genie on several of the programming packages. What’s the catch? The special prices are valid for only the first twelve months…Continue
Added by Mike Gorun on September 3, 2014 at 6:00am — No Comments
One of the many byproducts of training in so many dealerships is that you get to observe all the different ways people do things. Like how they answer the phone or talk to a customer in the service drive.
Over the years, I’ve made it a point to take note of some of the ways Advisors and Managers blow their customer up in the service drive and I thought I would share with you my observations and my Top 5.…Continue
Added by Leonard Buchholz on August 26, 2014 at 2:25pm — No Comments
Finding a lost earring in the jewelry box, discovering the old autographed Tom Seaver baseball card when you clean out the attic, and learning that the shirt you are about to pay retail for is discounted, are all pleasant surprises.
How about walking into your bank and having the ATM talk with…Continue
Whether a dealership actually cares about making the customer happy, or merely wants to ensure that their CSI scores stay acceptable to the OEM, these scores play a major factor in the overall health of a dealership.…Continue
There are many things that companies can do to earn a customer’s loyalty. However, e-mail marketing isn’t typically high on the list. Consumers get barraged continuously with marketing messages via e-mail. As you go through your in-box, how many do you delete without even reading them in order to get to those you are…Continue
The adage “two brains are better than one” has long been used to think through matters and solve problems. And to take it even further, excluding the human element, often two computers with different programming can solve problems more effectively than a single device.
As an example; the government has…Continue
Added by Richard Holland on August 7, 2014 at 6:22am — No Comments
Designing your sales process to focus more on your customer’s needs and wants and less on you can help you be more successful. It lowers the customer’s natural resistance and can help you sell more and make more profit. There are 10 key ingredients to making this happen.
A Positive Attitude
Much has been written about the importance of maintaining a positive attitude and I will not rehash all of that here. A positive attitude is your armor against…Continue
Added by Al Mosher on August 4, 2014 at 6:44am — No Comments
In May I wrote a blog article explaining how employee retention in service will become increasingly important due to many factors. Apparently, that’s becoming true faster…Continue
I am sure many of you have heard about the recent customer service debacle involving Comcast over the past week.
In case you aren’t familiar with what happened, a customer called into their…Continue
Added by Scott T. Joseph on July 15, 2014 at 4:37am — No Comments
Whether we like to acknowledge it or not, we all answer to someone. Ideally, we see this connection as an opportunity to serve others. Serving others may seem old-fashioned but to the contrary, commitment to serving others is the route to true personal and business fulfillment.
My guess is our serve-others intention increases as we walk toward the new up. Yet to what extent do we actively serve those who have purchased from us already? The customer database is rich with existing…Continue
Added by Jeff Cotton on June 12, 2014 at 2:10pm — No Comments
[This is part five in the "What's the Big Deal With Data Anyways?" series. Click here to read part four.]
Segmentation of DMS data can be defined as…Continue
Added by Mike Gorun on June 10, 2014 at 4:00am — No Comments
Over the past few years numerous new marketing companies have emerged as a solution for dealers’ digital and print marketing needs. Some of these new entities specialize in SEO, some will write your social medial posts and some will manage your online dealer reputation. Yet the largest growth is seen in companies that…Continue
Added by Mike Gorun on June 4, 2014 at 5:59am — No Comments
By Gregg Manson
If advisors could read service customers minds, time would be saved, customers’ needs more accurately addressed, and service sales, CSI and retention would all improve.
Advisors who read minds know that every customer pulling into the drive has on his or her mind that day:
Ability to address these questions in…Continue
Added by Gregg Manson on June 3, 2014 at 1:00pm — No Comments
As I mentioned in part two of this series, many DMS providers make it difficult for dealers to download their customer database. In some cases, it’s…Continue
Added by Mike Gorun on May 20, 2014 at 5:11am — No Comments
Added by Gregg Manson on May 19, 2014 at 2:37pm — No Comments
In part one of this series, I discussed the importance of dealerships using their data effectively in marketing and how, when done properly, it can…Continue
Added by Mike Gorun on May 16, 2014 at 6:03am — No Comments
Every year it seems that "hot topics" emerge in the automotive retail industry; this year much of the focus is on fixed ops and customer retention. Dealers spend a small fortune on websites and Internet marketing in order to capture customers; now they are realizing that an equal amount of resources and energy should be spent on servicing and keeping those customers.
If customer retention is the goal, keep in mind that true customer loyalty is achieved not by a product but by…Continue
Added by Mike Esposito on May 7, 2014 at 9:13am — No Comments