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All ADM Blog Posts Tagged 'customer' (338)

Auto/Mate Ranks Number One on Top Workplaces 2015 Report

Mike Esposito Honored with Special Leadership Award from the Times-Union

For Immediate Release

Albany, N.Y. – April 27th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com)…

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Added by Mike Esposito on April 27, 2015 at 8:46am — No Comments

The Recall Crisis: To a Scared Customer, an Apology can go a Long Way

For many consumers, cars are a necessity. They rely on them to get to work so that they can feed their family. They take their children to soccer practice and their spouses out for nights on the town. Throw in an occasional long-distance road trip to visit a relative or take a vacation, and it’s easy to see how much consumers rely on them. Manufacturers integrate safety messages into their branding. The government tests the vehicles. Consumer agencies review them. And consumers use this data…

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Added by Chris Miller on April 20, 2015 at 8:51am — No Comments

Twitter Can Be Used For Business Branding?

Twitter Can Be Used For Business Branding?

Twitter is a social networking and micro-blogging service that has about 248 million active users as of 2014.  When using this program,…

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Added by Jonathan Floyd on April 20, 2015 at 6:30am — No Comments

The Most Important Piece of Social Media Content

Social media can be somewhat of a battlefield, and, to some degree, companies are being attacked from all sides. On the one side, there’s a battle being waged with social media platforms as they attempt to monetize themselves by reducing the organic reach in an effort to make businesses pay for exposure. On the other side, companies fight for eyeballs with the content they pay for posting.

However, the content that most social media users really care about is user-generated content.…

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Added by Paul Moran on April 14, 2015 at 5:44am — No Comments

Senate Bill Could Force Recall Repairs & How You Can Capture More of That Work

Recalls can be lucrative service work for dealerships. However, when recalls are announced, most consumers aren’t informed that their vehicle is subject to a recall. As a result, an estimated “46 million cars with unfixed flaws” are currently driving around, according to a recent article in Automotive News. A new bill proposed in the Senate would mandate that…

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Added by Chris Miller on April 13, 2015 at 6:32am — No Comments

GM Warranty Cuts: The Good and Bad News

An article last month in USA Today, revealed that General Motors plans to dramatically cut the warranty coverage on Chevrolet and GMC vehicles beginning with 2016 models. Additionally, GM is…

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Added by Richard Holland on April 9, 2015 at 6:00am — No Comments

Does Social Media Sell? A Harvard Professor Says No

An interesting article published in the Harvard Business Review by a Harvard professor makes some claims that many would argue against. Senior Lecturer, Frank Cespedes, argues that social media doesn’t affect the bottom line for companies and, due to that, is a waste of time.

Perhaps the most compelling reason for his conclusion is that the available metrics focus mainly on “likes, tweets,…

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Added by Paul Moran on April 7, 2015 at 9:59am — 2 Comments

Auto/Mate Releases Free eBook: "The Auto Dealer's Ten-Step Guide To Creating Customer Loyalty"

ALBANY, N.Y. – April 6th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) today announced the release of a free eBook titled "The Auto Dealer's Ten Step Guide to Creating Customer Loyalty: No Customer Loyalty Program Needed!" The eBook shares management and leadership principles proven to increase customer loyalty and generate higher profits, such as focusing on employee…

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Added by Mike Esposito on April 6, 2015 at 8:10am — 1 Comment

Is Your Dealership’s Online Communication Strategy Driving Customers Away?

In 2015, your dealership’s online communication strategy is more important than ever. This year at Wellington Consulting Inc., 100% of our marketing campaign communications will utilize electronic channels. We strongly encourage dealerships to become increasingly focused on collecting email addresses of customers after vehicle delivery and during the maintenance service checkout process. Email provides an efficient and…

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Added by Byron Tyers on April 2, 2015 at 1:00pm — No Comments

Retention, Loyalty or Acquisition Marketing?

We all want new customers. And it’s certainly mandatory to retain a customer to create a loyal one. But how we market our dealerships is increasingly important -- as each form of marketing will deliver different results. The three terms: loyalty, retention and acquisition marketing, all have their own distinct…

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Added by Mike Gorun on March 26, 2015 at 6:00am — 1 Comment

When Will I See You Again?

When will I see you again? No, I am not talking about the 70’s pop song, although the lyrics just may fit the content here. I am talking about the continued trend in customer defections from our dealerships. 

 

Customer’s defect for many reasons and the longer an individual owns a car, the harder it can be…

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Added by Mike Gorun on February 23, 2015 at 6:00am — No Comments

What Does Cheating Teach Your Employees?

Automotive News recently carried a story about a lawsuit filed by Subaru of America against one of their franchisees. The lawsuit accuses a Southern California dealership of falsifying 224 CSI surveys in an…

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Added by Richard Holland on February 19, 2015 at 6:00am — No Comments

Mike Esposito to Present "A Better Way to Customer Loyalty" to Auto Dealers Attending INSIGHT15

FOR IMMEDIATE RELEASE

ALBANY, N.Y. – February 16th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) today announced its President and CEO Mike Esposito will speak at the INSIGHT15 Customer Loyalty and Retention Conference, March 24th through March 26th at the Rosen Shingle Creek in Orlando, FL. Esposito will present "A Better Way to Customer Loyalty: Focus on Employees First, Customers Second" to auto dealers attending the…

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Added by Mike Esposito on February 16, 2015 at 7:01am — No Comments

They Watched Your Video. Now What?

There’s no doubt that video marketing is exploding in popularity with businesses and consumers. Both Facebook and Twitter are investing heavily in video and, in the case of Facebook, rewarding those who upload their video straight onto its extended reach advertising platform.

 

The days of reading long text…

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Added by Brian Cox on February 10, 2015 at 5:30am — 1 Comment

Is Going Above & Beyond Really the Path to Customer Loyalty?

Most executives believe that providing an excellent customer experience will increase customer loyalty. Many companies are known for it and stand out as examples of how to win business and loyalty – Nordstrom, Zappos and Apple come to mind. While providing an excellent customer experience is certainly more likely to…

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Added by Richard Holland on January 29, 2015 at 7:00am — No Comments

Time Isn’t of the Essence

Imagine a customer that is in for a routine oil change at your dealership.

As part of the complimentary inspection your store provides, it is discovered that the vehicle’s brake pads are severely worn and it would be unsafe to continue driving the vehicle much longer without replacement.  The…

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Added by Richard Holland on January 15, 2015 at 5:30am — 3 Comments

Engagement Is a Two-Way Street

When considering the successful use of social media by a business, the first thing that pops into many people’s minds is quantity. Not necessarily quantity of posts, but how big their audience is. Many judge social media success by the number of fans they have on Facebook, or followers on Twitter. If that number is…

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Added by sara callahan on January 14, 2015 at 6:30am — No Comments

Volvo Boldly Goes Where No One Dares Go

While most businesses analyze budgets and shift money towards digital advertising, video and branding, Volvo has taken an interesting strategy: to decrease marketing. While it isn’t planning to cease all activities, Volvo has decided that, rather than attempt to take on any rivals with bigger budgets, it will shift…

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Added by Richard Holland on December 29, 2014 at 5:00am — No Comments

WestJet: A No Holds Barred Customer Loyalty Strategy

Last year, WestJet pulled off an elaborate scheme whereby flight passengers met with a virtual Santa at the gate to share any Christmas wishes. Upon arrival, these passengers were beyond delighted to discover the very gifts they had just wished for circling the baggage carousel. The whole caper was filmed and…

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Added by Richard Holland on December 11, 2014 at 5:00am — No Comments

7 Strategies for Your Fixed Operations "Space Race"

I was thinking this morning about how rockets and Fixed Operations Customer Management are related. With all the news about the different companies striving to become the next NASA, it reminded me that we are all in a "Space Race" even though I know that the two subjects seem completely unrelated and are not even in the same Encyclopedia volume.

And I submit for your consideration that driving a rocket into space and good Customer Service…

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Added by Leonard Buchholz on December 9, 2014 at 1:26pm — No Comments

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