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Paul Potratz's Blog Posts Tagged 'custom' (3)

Enhance Your Dealership's Facebook Page with Custom Tabs

In today's Potratz online workshop, Dan talked about ways to enhance the look and features of your auto dealership's Facebook business page. One way to give a page a true "custom" feel is to add custom tabs with branded images, content, etc. In our experience with automotive advertising on social media, we find that the more customized the page, the more people like…

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Added by Paul Potratz on March 17, 2011 at 11:25am — No Comments

Grading Your Dealership’s Competition

In marketing for auto dealers around the country, we spend time analyzing their competition to see how they’re doing with everything from social media marketing to website lead management. In order to beat your competition out in sales, your dealership needs to take the time to look at what competitors are doing. Here are a few quick tips to analyze…

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Added by Paul Potratz on February 14, 2011 at 12:30pm — No Comments

The Time is Here, and It is Growing at Mach Speeds

Auto Dealership Website Analytics This weekend, I was comparing website analytics for 2010 vs 2009 for one of our dealers, which got me to thinking about how 2009 compared to 2010. Before I knew it, I was digging into analytics for 2008 and 2007.



Limiting myself to just one dealer's analytics could taint my findings with the improvement of the website, lead generation, SEO, SEM, etc. So to ensure the most accurate…

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Added by Paul Potratz on February 8, 2011 at 12:30pm — No Comments

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