Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Besides producing industry-leading automotive software, the company has also created a unique workplace that recognizes and incorporates the value of play
CLEARWATER, FL – November 14, 2018 – AutoLoop LLC, the leading provider of auto industry marketing, sales, and service solutions, announced today that the company has received the 2018 “Workplace Culture Program of the Year” award from Tampa Bay Tech, Florida’s largest…Continue
Added by Graham Annett on November 14, 2018 at 7:13am — No Comments
The world of retail is setting the pace for embracing how technology is transforming the consumer buying process. The companies who are winning with consumers (Amazon, Netflix, Apple) have stopped looking at marketing by “channels” and are looking at individual human connections. These companies have replaced cookies with actual people.
Added by Jonathan Lucenay on August 24, 2018 at 6:30am — No Comments
Added by Chris Price on March 2, 2018 at 6:30am — No Comments
It’s been good to you and it’s an expensive appliance, but you head to the store to find its replacement. Now picture talking with the sales associate about a new one. You tell them what’s wrong with your current…Continue
Added by CPI Results on February 26, 2018 at 10:30am — No Comments
Added by Mike Gorun on October 10, 2017 at 6:30am — No Comments
A recent article in Automotive News reports that the three-year employee retention rate at dealerships reached a new low, dropping by 2%.
Imagine two candidates for a sales position. One has a great attitude and great people skills, but doesn't have the greatest sales record. The other candidate could sell snow to an Eskimo, but has a prima donna attitude and an obnoxious personality. Who would you hire?
Added by Mike Esposito on September 15, 2016 at 7:24am — No Comments
Want to know the best way to increase customer retention? It's not rocket science. It all comes down to the relationships that your employees have with your customers. If your employees take good care of your customers, and your customers like your employees, chances are good those customers will come back…Continue
Added by Mike Esposito on August 18, 2016 at 8:09am — No Comments
If you’ve ever worked in automotive retail, you know that there are constant internal struggles going on between employees and their departments. The structure of most dealerships actually encourage this – similar to how a salesperson’s pay plan incents them to sell cars.
The most obvious friction oftentimes occurs between sales and service. While in theory,…Continue
Added by Mike Gorun on August 9, 2016 at 10:30am — No Comments
Company culture is a hot topic recently, and with good reason. Companies with a great workplace culture enjoy increased employee and customer retention rates, as well as higher profits.
But how do you know if your dealership's…Continue
Added by Mike Esposito on July 14, 2016 at 11:17am — No Comments
There have been countless studies about employee engagement and how, when engaged, employees tend to be happier, more productive and deliver a better customer experience. With a 70 percent annual turnover rate in sales, this is an area that the auto industry – at least on the sales side – has a problem with. Don’t think the auto industry is alone, however. According to…Continue
Added by Mike Gorun on May 31, 2016 at 5:04am — No Comments
We all love this industry and what it can, and has done, for our families, friends, country and our local communities. But, I fear that if we do not stop and take a serious look at where we are as far as operations and culture in our stores today, our future generations may be in jeopardy.
With the massive shift in the way businesses are being built today, it…Continue
Added by Joe Orr on January 6, 2016 at 5:32am — No Comments
Most of the time, businesses wrongfully perceive the concept of creating a “Personal Brand at Work” to be self-serving for the employee and not having any form of positive outcome for the business.
But the reality is there is no downside to having employees who are positively representing themselves to the world around…
Added by Joey Little on January 5, 2016 at 2:30pm — No Comments
Earning customer loyalty in today’s society is especially tricky. As almost every retailer now has a loyalty program, it’s difficult to stand out and make your customer truly feel special and appreciated. Earning loyalty isn’t simply about giving something away. It’s about creating and nurturing a relationship that builds a brand advocate who will continue to patronize your…Continue
Added by Mike Gorun on December 30, 2015 at 7:48am — No Comments
The automotive internet world in the late '90s and early 2000s was still in its formative development and there was a feeling of discovery and creativity. We who worked as Internet Managers at that time often took initial pay cuts to do so and faced the uncertainty of a position that had an average span of three months... dealer expectations…Continue
“We work too hard to come within arm’s reach of the prize only to have our hands cut off just before we seize it. For those of us climbing to the top of the food chain, there is but one rule – hunt or be hunted.” – Frank Underwood, as played by Kevin Spacey in the Netflix television series, House of Cards.
This quote epitomizes the struggle that car…Continue
Added by Timmy D. James on March 16, 2015 at 6:00am — No Comments
A few years ago, car dealers across the nation were caught in the net of a struggling economy. Fewer sales compounded by budget conscious customers caused many car dealerships to restructure their corporate operations, reduce staff and tighten their wallets. Many dealership owners, along with their manufacturers, were faced with downsizing or total elimination. In the midst…Continue
“I’m just not sold on the whole volunteering thing” - Said no dealership, ever
I hope! In case you were wondering, community involvement is a no-brainer. The answer should be YES, do it. Companies today are becoming more involved in giving back because the outcome is always the same: win-win. Like in your school days, volunteering looks good on the company resume, it benefits others, and you just feel…Continue
Added by Lisandra Ramos on August 4, 2014 at 11:30am — No Comments
25 Things Veteran Managers Need to Hear
(But don’t want to…)
In life, we all need someone to just tell us the hard truth. Even when it’s something we really don’t want to know. Call it tough love, a reality check, or the ugly truth.. It is…Continue
I’m sure you’ve heard the phrase “Work your pay plan.” It doesn’t matter whether you held a position in sales, service, or parts, this advice has always been considered good. Towards the end of the month, when Sales Managers need those extra units sold on the weekends in order to hit bonuses from the manufacturer, they throw cash bonuses at the salespeople. The same thing…Continue
Added by Mike Gorun on March 4, 2014 at 7:38am — No Comments