Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'culture' (20)

25 Things Veteran Managers Need to Hear (But don’t want to…)

 

25 Things Veteran Managers Need to Hear

(But don’t want to…)

In life, we all need someone to just tell us the hard truth.  Even when it’s something we really don’t want  to…

Continue

Added by Danny Benites on May 29, 2014 at 1:00pm — 5 Comments

Loyalty Begins At Home

I’m sure you’ve heard the phrase “Work your pay plan.” It doesn’t matter whether you held a position in sales, service, or parts, this advice has always been considered good. Towards the end of the month, when Sales Managers need those extra units sold on the weekends in order to hit bonuses from the…

Continue

Added by Mike Gorun on March 4, 2014 at 7:38am — No Comments

When the Customer Isn’t Right

I write a lot about customer experience, service and retention. With our hyper-competitive industry demanding greater transparency, it will continue to become more important. In a recent article, “…

Continue

Added by Richard Holland on January 9, 2014 at 7:00am — 6 Comments

What's in a Dealership Job Title?

In this age of transparency in our business, let's take some of our own medicine. It's time to practice what we preach. (I can't believe I've surpassed my quota on clichés this early in the article.) I want to take this opportunity to take a closer look at our job titles and descriptions. Let's look at the different…

Continue

Added by Danny Benites on June 15, 2013 at 9:12pm — 3 Comments

At the End of the Day, We’re All In Sales

2013 is off to a busy start.  The automotive industry is coming off of the best year in five years and there is certainly a feeling of promise that 2013 may be an even better year for retail automotive than 2012. 

Innovation, technology and connectivity…

Continue

Added by Kristen Judd on February 21, 2013 at 5:30am — 1 Comment

The Best Car Dealership Websites Engage and Convert

Right now, automotive dealerships across the globe are seeking ways to sell more vehicles in a market that appears to be on the upswing.  2012 will see a majority of dealerships dedicating more resources to their …

Continue

Added by Justin Braun on January 19, 2012 at 7:00am — No Comments

Imagine Boosting Your Dealership Chat Conversion by 64% with 1 Simple Change

Imagine driving more chat conversations than you ever thought possible!  Proactive dealer chat invitations have …

Continue

Added by Justin Braun on January 12, 2012 at 10:46am — No Comments

Inbound Marketing Trends for Automotive Dealerships

Inbound Marketing is the most effective technique to sell vehicles on the Internet and automotive …

Continue

Added by Justin Braun on January 5, 2012 at 8:30am — No Comments

Dealers Beware: 5 Ways to Suck at Inbound Marketing

Inbound marketing is the practice of getting yourself “found” by people already learning about and shopping in your industry.  For dealers, this means …

Continue

Added by Justin Braun on December 29, 2011 at 8:00am — No Comments

Dealers, Why Aren’t You Blogging? 4 Reasons to Create and Leverage a Dealer Blog

“Blogging is the most underutilized yet powerful marketing force that dealers have at their disposal.”



That’s what automotive…

Continue

Added by Justin Braun on December 14, 2011 at 8:00am — 7 Comments

Live Chat Best Practices: 6 Tips to Help Dealers Get the Most Out of Live Chat

Tired of trial and error live chat strategies?

At ActivEngage, we are our own largest customer.  We use the very live chat and real-time analytics reporting software that we sell to dealers every day to engage visitors on our website and to provide the managed live chat service for…

Continue

Added by Justin Braun on November 3, 2011 at 7:30am — No Comments

Live Chat Lessons for Dealers from Jet Blue’s Crisis in Connecticut

 

Stranding 150 customers in a plane for more than 7 hours on the tarmac will definitely piss them off.  Jet Blue’s operations and customer service …

Continue

Added by Justin Braun on November 1, 2011 at 6:55am — No Comments

The Nine Most Important Web Analytics for Dealers to Monitor

You cannot manage what you can’t measure.  As more and more consumers flock to your dealership website, you must focus your attention to optimizing the ease of which your prospects obtain information about you. …

Continue

Added by Justin Braun on October 20, 2011 at 7:00am — No Comments

Live from Digital Dealer 11 in Las Vegas: Day 1 Takeaways

Unable to attend Digital Dealer 11 in Las Vegas but still want to learn about the hot topics and trends being discussed?

As Manager of Social media for ActivEngage, the automotive industry's most trusted live chat managed service and software provider, I am learning

 

so much at DD11 that my head is beginning…

Continue

Added by Justin Braun on October 5, 2011 at 5:50pm — No Comments

The 17 Most Powerful Social Media Tools for Your Dealership

ActivEngage was recently honored to have its CEO and Co-Founder Todd Smith featured as akeynote presenter as the Ignite! Dealer Summit. Todd’s workshop highlighted more than 17 easy to use and powerful online tools and …

Continue

Added by Justin Braun on September 19, 2011 at 9:00am — 6 Comments

An Automotive Chat with Ralph Paglia

Automotive industry thought-leader Ralph Paglia shares what he considers to be the most important skills for dealerships to possess in today’s automotive marketplace.

Ralph Paglia did not intend to have a career in the automotive industry. After taking a job at his friend’s father’s Volkswagen dealership, Ralph found…

Continue

Added by Justin Braun on August 29, 2011 at 9:00am — No Comments

What can a dealership realistically expect from adding live chat?

Dealer live chat is where it’s at. You’ve probably heard it hundreds of times.Everyone in the industry seems to be talking about live chat.  We all know it can transform your …
Continue

Added by Justin Braun on August 23, 2011 at 9:00am — No Comments

Engaging, Clicking & Converting

This blog was written by Todd Smith and originally published on July 14, 2011

Today, automotive dealerships must go beyond a static template website to gain the competitive edge in engaging and …

Continue

Added by Justin Braun on July 29, 2011 at 6:30am — No Comments

Optimizing Your Dealership For Social Media

I was forwarded a blog post by a colleague of mine the other day, thank you Rob, it was titled The 3 Types Of Social Media Strategy, I encourage you to read it before reading this post, it is spot on! In summary, the author of the post, Tac…

Continue

Added by David Johnson on April 17, 2010 at 2:30pm — No Comments

Monthly Archives

2014

2013

2012

2011

2010

2009

2008

2007

1999

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service