Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Keith Shetterly's Blog Posts Tagged 'crm' (5)

Flushing Your Olympic Marketing Down the Drain of Bad Processes

The OEMs and the vendor/consultant marketplace are more and more teaching dealers all about modern marketing, and I get why:  Generating good traffic these days requires lots more than a newspaper, radio, or TV ad.  We’re all being shopped on the Internet by customers, and we need to be there, and be there strong, in order to win sales.

And, so, if we train and execute…

Continue

Added by Keith Shetterly on April 14, 2011 at 11:00am — 7 Comments

The Next Best Thing Won’t Fix Your Old Wrong Thing

Allowing bad processes and paying for more marketing is much like another American Classic:  How many homes do you know where there’s a nice automobile sitting in damaging sun and weather in the driveway while $300 worth of junk sits protected in the messy garage?  We do the same thing as dealers; buying new shiny things for our marketing and letting them sit outside our…

Continue

Added by Keith Shetterly on April 5, 2011 at 6:00pm — 15 Comments

The Blur of Internet Marketing and Sales is Costing You Money!

The Blur of Internet Marketing and Sales is Costing You Money!

Using Salespeople to Market Your Dealership on the Internet Loses You Sales.

by Keith Shetterly, keithshetterly@gmail.com

Copyright 2009, All Rights Reserved




What happens if your website needs maintenance, your SEO/SEM needs attention, your pictures and vehicles need launches… Continue

Added by Keith Shetterly on February 23, 2010 at 9:00am — 3 Comments

Dealership CRMs and Social Media—that’s a Yes!

Dealerships use Customer Relationship Management (CRM) software to organize and maintain regular and relevant contact with sales prospects and customers. And prospects and customers commonly use social media (i.e. Facebook, MySpace, Twitter) to organize and maintain regular and (hopefully) relevant contact with friends, acquaintances, and family.



Hmmm. Don’t those sound very similar? Yes!



So, shouldn’t dealership CRMs integrate with social media somehow? In ways and places… Continue

Added by Keith Shetterly on October 22, 2009 at 1:30pm — No Comments

The Black Hole of Lost Internet Sales: Who Services Internet Sales Leads When Internet Salespeople are Busy with Customers?

What happens to your dealership’s Internet lead coverage while your Internet Salesperson leaves their computer to sell a vehicle, taking the time needed to confirm the customer’s needs, test drive, negotiate, close, and deliver? In the average dealership, this process creates several hours of a “black hole” of aging Internet leads—lost sales!—needing attention. We all know that “speed wins” sales on the Internet, and the black hole can happen even with a large Internet Department on a busy day.… Continue

Added by Keith Shetterly on July 6, 2009 at 7:30am — 23 Comments

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers


loading ...

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

SaveSave

ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

2. BDC or Virtual BDC

Posted by Peter Stratton on February 26, 2020

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service