As a recap from last week, we established the importance of starting to build Social CRM for your dealership. I feel there was some great conversation on how to get started; thanks for all the great comments! Today we are going to dive in to the steps necessary to get it off the ground. This is such an exciting time for the automotive industry and the potential for leveraging this new Social CRM can pay huge dividend for your dealership-- if you take… Continue
Added by Todd Smith on August 26, 2009 at 7:21am —
Most dealerships use a CRM application in one form or another (some better than others). Everyone is trying to track their prospects and customers a little more closely because honestly, there are currently fewer of them. I think most dealerships are now looking into their DMS to mine previous shoppers in hopes of future business. This is a good thing, and I can say without a doubt that the last 14 months have been the most gut wrenching I have experienced in the last 18 years in the automotive… Continue
Added by Todd Smith on August 20, 2009 at 1:30pm —
What happens to your dealership’s Internet lead coverage while your Internet Salesperson leaves their computer to sell a vehicle, taking the time needed to confirm the customer’s needs, test drive, negotiate, close, and deliver? In the average dealership, this process creates several hours of a “black hole” of aging Internet leads—lost sales!—needing attention. We all know that “speed wins” sales on the Internet, and the black hole can happen even with a large Internet Department on a busy day.… Continue
Added by Keith Shetterly on July 6, 2009 at 7:30am —
This is a great time for RedNumbat Inc. The first of its kind automated pricing solution for car dealer gets customers a real price on current inventory in just seconds! Capture more contact information from website visitors by giving them what they want! RedNumbat will soon be the standard in automotive internet shopping. Come be a part of the team now. We are looking for dynamic sales professionals in all major metropolitan areas to sell the RedNumbat solution to automotive dealers. Great pay… Continue
Added by Clarence U Romero on June 25, 2009 at 10:53am —
There is a new partnership in town…..adding video to your web site. It’s not all that new, but the point is that the amount of activity involving video has risen dramatically over the past 12 months. Almost 1/3 of all content on the Internet is video. YouTube was 5th in the number of unique visitors….over 83 million. (Feb. 2009)
Do you need video? Aside from the aforementioned statistic, video will help to entertain and educate your client. Dealerships spend incredible amounts of… Continue
Added by Pat Floegel on May 18, 2009 at 10:13am —
After the dealership has sold the car (be it new or pre-owned), it is not uncommon for a sales associate or Internet manager to send a “Thank You” email to the buyer. After that “Thank You”, how often are you contacting your data base of clients? These people are a captive audience. You have worked hard to establish a relationship, build trust, and earn their business. Doesn’t it make sense to keep the embers of the relationship burning?
An occasional email, once every month or two… Continue
Added by Pat Floegel on May 1, 2009 at 9:52am —
I wrote a post earlier in the week on some tips for being more effective with your dealerships email marketing, one of them is worth its weight in gold, get that double opt in! You can read the entire post here
, and watch the video summary… Continue
Added by Indie Results on April 27, 2009 at 12:37pm —
I wrote this after reading Ralph's article about mentoring, what a great topic!.
As I was reading Ralph's post
I was reminded time and time again of my involvement in and around my community
(my real community, not the virtual kind) and why in the heck would I spend so much time coaching kids, volunteering at local events and other time-consuming stuff. The reasons are… Continue
Added by David Book on March 9, 2009 at 2:00am —
Everyone's worried about their bottom line, revenues, expenses, marketing,future and what's going to happen next. Worrying so much they have forgotten how to think forward and act intuitively. Better yet, they're not even paying attention to what is not being done by competitors (in and out-of-brand) that can easily be capitalized on.
Two years we were talking about 'an edge'. Now most every dealership is talking about falling off of it. Nothing has changed...nothing! Now, you may… Continue
Added by Gary May on February 19, 2009 at 8:30am —
Sometimes it helps being a cynic and a pessimist, or at least devil's advocate but at the end of the day you're either your own worst enemy or best ding-dang advocate. It is always beneficial to see things with a different perspective but critically important to maintain your identity and job jump in the pool for the sake of it, no matter how fun the party.
Recently I've read two good articles. One by Joe Webb (President of Dealer Knows) in Digital Dealer Magazine. The other a blog… Continue
Added by Gary May on February 9, 2009 at 9:30am —
No knock to hear. No call to answer. No door to open. No question to respond to. The customer was never yours. It happens more than not and it's aggravating as hell to deal with...if you do at all. Today you have two choices:
1. Wait for the next 'up' and work in the same manner as before
2. Create, extend and perpetuate a brand and destination where people want to interact with you
The result will be massively different but the actions required are not so disparate.… Continue
Added by Gary May on February 5, 2009 at 4:27pm —
I was reading how an Internet lead is lost in 4 hours if not followed up. The online car buyer will actually go to your site and look around and even fill out your customer contact form. What happens next is incredible. The lead will often go unnoticed by the web staff and this gets lost in the shuffle.
A surprisingly large number of these leads will go on to another dealership and make a purchase. The percentage of prospects who actually do this is close to 50%. If the lead can… Continue
Added by AutoMarketer on January 31, 2009 at 8:15pm —
Information: Admit it, even when you're 'on top' of your DMS, know your monthly P/L and even memorize 2,000 customers' names...you still struggle. We live and die by information. When do you act on it? How do you act on it? Is it relevant? How is it stored? Do you use it to learn? Do you seek it with the determination of an honors student with a 4.3GPA or the person who slides to the back of the classroom? Doesn't matter: your world is ruled by it. Here are some ideas about what you can do with… Continue
Added by Gary May on January 14, 2009 at 7:30am —
When it comes to the 'new age' of Internet existence for your business, it is important that you appear as good as possible when people find you online. When it comes to reputation, shoppers want to know what your customers say rather than what you say. They want to have transparency in inventory, see the actual cars and features. Online visitors want to know what you'll do for them, to understand how you work, dealership history, who makes up the team, what specials they can get and so much… Continue
Added by Gary May on January 8, 2009 at 11:22pm —
Hello Digital Marketing professionals... My wife and I are actively in the process of locating a pre-owned vehicle. The experience has been shocking. No, I will not name names, but I will point out a few observations:
I have let my wife do all the shopping.
Watched her process.
Noted the different dealership interactions.
Noted her feedback so far.
First... Like text book she went straight to the internet
to find a three seater SUV. (Yes,… Continue
Added by David T. Gould on July 4, 2008 at 9:46pm —