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All ADM Blog Posts Tagged 'crm' (57)

Using Data to Drive Tangible Results

[This is part 6 in the “What’s the Big Deal With Data Anyways?” series. Click here to read part 5]

 

The whole goal of this series is to help dealers…

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Added by Mike Gorun on July 9, 2014 at 5:02am — No Comments

What’s the Big Deal with Data Anyways? – Part Two

In part one of this series, I discussed the importance of dealerships using their data effectively in marketing and how, when done properly, it can…

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Added by Mike Gorun on May 16, 2014 at 6:03am — No Comments

When Quick is Not Quick Enough – Car Dealers Losing Leads

Mystery shopper surveys on both sides of the Atlantic have found that car dealers have to shape up to maximise the potential of online leads. Otherwise they’re at risk of losing valuable sales.

In Britain, this year’s Click Awards run by Auto Trader found…

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Added by Arvid Linde on October 31, 2013 at 2:30pm — 1 Comment

Don’t Be A Stormtrooper: Ready! Fire! Aim!

Across all of the Star Wars movies, the evil Imperial stormtroopers have the resources of the most powerful organization in the Universe, the latest technology, cutting-edge weaponry, and endless supplies. Yet in nearly every confrontation with a small band of rebels they never seem to be able to hit…

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Added by Patrick Kelly on August 22, 2013 at 7:20am — No Comments

Is Your CRM Leveraging Big Data To Help You Increase Revenue?

The importance of big data has been discussed for quite a while now. There are many companies that use it very successfully to predict consumer behavior and proactively deliver relevant messages to their customers. Automotive dealerships need to apply that same power for sales. For example, Amazon analyzes what…

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Added by Jeremy Welsch on August 19, 2013 at 7:12am — No Comments

CAR-Research XRM Promotes Keith Shetterly to Vice President of Research

[Note: I just saw this and wanted to congratulate Keith. I thought the ADM community would appreciate this in light of his extensive involvement and participation over the years.]

CAR-Research XRM Promotes Keith Shetterly to Vice President of Research

 

Houston, Texas, June 10, 2013CAR-Research XRM, a single-source CRM solution uniquely branded…
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Added by Arnold Tijerina on June 10, 2013 at 6:11am — 3 Comments

Automotive CRM: Differentiate Your Processes

The automotive industry is always evolving and with that evolution we must constantly adapt to the changes.

Question: When is the last time you thoroughly reviewed your CRM processes in your dealership?

Think about it.  A CRM in the dealership is generally setup…

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Added by Stan Sher on May 28, 2013 at 11:30am — No Comments

Is Your CRM System Really Delivering Your Emails?

I just got back from Jim Ziegler's Internet Battle Plan in Detroit, and it was a great time of learning, collaboration, and lively conversation.  I was impressed with the quality content presented by the speakers.  

 

One workshop I added was…

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Added by Brian Pasch on April 19, 2013 at 7:00am — 2 Comments

Transforming The BDC: Part 1

After seeing the tremendous success that my last series of blogs "Transforming the Dealership" has brought in terms of visibility and feedback I have decided to start a new series to focus strictly on the BDC. 

As a dealership trainer and consultant I am sure having an amazing…

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Added by Stan Sher on December 19, 2012 at 11:30pm — No Comments

6 reasons your dealership does not need a CRM solution

What the following reasons provide are valuable talking points to discuss opportunities with a CRM solution or problem you may be experiencing in your store. Admittedly the title to this article is very tongue in cheek, especially since I serve dealerships in my…

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Added by Jake Wirth on December 3, 2012 at 7:00am — No Comments

Higher Gear CEO, Robert Gruen Speaking At The Internet Sales 20 Group In Chicago On The "Power Of CRM"

Robert Gruen, CEO of Higher Gear Speaking At The Internet Sales 20 Group In Chicago On CRM Best Practices from Dealer Synergy on Vimeo.


Higher Gear CEO, Robert Gruen Speaking At The Internet Sales 20 Group In Chicago On The "Power Of CRM"

Added by Sean V. Bradley on November 28, 2012 at 6:43pm — No Comments

Why Are We Sending Mobile Consumers Email Responses With Broken Links?

Today over 20% of visitors to dealership websites are coming from a mobile device, and this number is growing.

 

Google estimates by the end of 2013, 39% of automotive related searches will be from mobile devices.  With this in mind, isn't it time to create new logic in CRM systems to identify the device a customer used…

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Added by Brian Pasch on November 13, 2012 at 11:00am — 7 Comments

Transforming The Dealership Part 1 - A Live Week By Week Case Study (Dealer eTraining)

Welcome to Part 1 of what will be a major real live hands on case study.  Less than 2 weeks ago, I was contacted by a dealer principal of a dealership within an hour from my home.  The owner is a female and a real entrepreneur that is a partner in two other dealerships and also owns a wireless retail business with multiple locations.  The store is a family environment and has been in business for over 30 years under her control.

She was looking for someone to come in…

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Added by Stan Sher on October 13, 2012 at 8:55am — 20 Comments

Internet Sales 20 Group Thank You Higher Gear

Stan Sher of Dealer eTraining and co-host of Internet Sales 20 Group in Chicago October 23-25, 2012 wants to personally thank Higher Gear Group for being our title sponsor.  Robert Gruen, the founder of Higher Gear Group will also be speaking at this event.

http://www.internetsales20group.com/…

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Added by Stan Sher on October 6, 2012 at 3:00am — No Comments

Automotive Internet Lead Management GNYADA - Stan Sher Dealer eTraining

Automotive Internet Lead Management Sales and CRM/ILM strategies to be taught by Stan Sher of Dealer eTraining on October 11, 2012 at Greater New York Automobile Dealers Association (GNYADA).

http://bit.ly/RZzYeS
http://bit.ly/qOnbIb

Added by Stan Sher on October 5, 2012 at 7:30am — No Comments

CRM Manipulation: Get the Most Out of Your CRM

http://automotivebdctraining.com/

https://www.facebook.com/dealeretraining

As I travel and work with dealerships all over the country I am constantly amazed…

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Added by Stan Sher on August 22, 2012 at 5:30am — No Comments

Does Your CRM Processes Treat Mobile Visitors Differently?

Today I looked at 20 dealers Google Analytics reports for the last 30 days and on average, about 20% of their website traffic is being labeled as Mobile visitors.  Here is an example of how this is displayed in Google Analytics. 

 

For some dealers their mobile…

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Added by Brian Pasch on February 11, 2012 at 6:30pm — No Comments

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