Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
When social media marketing burst on the scene nearly a decade ago, just about every dealership immediately piled onto the bandwagon.
We didn't all know exactly what we were doing; we just knew we had to do it because everyone else was doing it.
At the time I was with AutoNation…Continue
Added by Scot Eisenfelder on October 6, 2017 at 6:30am — No Comments
Added by John Rash on August 29, 2016 at 11:15pm — No Comments
The recent NADA Convention is over. As always, there was plenty of information to gain and a lot of shiny objects being displayed. Dealers and major executives were out…Continue
Added by Stan Sher on February 19, 2015 at 11:50pm — No Comments
[This is part 6 in the “What’s the Big Deal With Data Anyways?” series. Click here to read part 5]
The whole goal of this series is to help dealers…Continue
Added by Mike Gorun on July 9, 2014 at 5:02am — No Comments
In part one of this series, I discussed the importance of dealerships using their data effectively in marketing and how, when done properly, it can…Continue
Added by Mike Gorun on May 16, 2014 at 6:03am — No Comments
In Britain, this year’s Click Awards run by Auto Trader found…Continue
Across all of the Star Wars movies, the evil Imperial stormtroopers have the resources of the most powerful organization in the Universe, the latest technology, cutting-edge weaponry, and endless supplies. Yet in nearly every confrontation with a small band of rebels they never seem to be able to hit…Continue
Added by Patrick Kelly on August 22, 2013 at 7:20am — No Comments
The importance of big data has been discussed for quite a while now. There are many companies that use it very successfully to predict consumer behavior and proactively deliver relevant messages to their customers. Automotive dealerships need to apply that same power for sales. For example, Amazon analyzes what…Continue
Added by Jeremy Welsch on August 19, 2013 at 7:12am — No Comments
[Note: I just saw this and wanted to congratulate Keith. I thought the ADM community would appreciate this in light of his extensive involvement and participation over the years.]
The automotive industry is always evolving and with that evolution we must constantly adapt to the changes.
Question: When is the last time you thoroughly reviewed your CRM processes in your dealership?
Think about it. A CRM in the dealership is generally setup…Continue
Added by Stan Sher on May 28, 2013 at 11:30am — No Comments
I just got back from Jim Ziegler's Internet Battle Plan in Detroit, and it was a great time of learning, collaboration, and lively conversation. I was impressed with the quality content presented by the speakers.
One workshop I added was…Continue
Added by Sean V. Bradley on March 2, 2013 at 7:00am — No Comments
Peter Martin, CEO…Continue
After seeing the tremendous success that my last series of blogs "Transforming the Dealership" has brought in terms of visibility and feedback I have decided to start a new series to focus strictly on the BDC.
As a dealership trainer and consultant I am sure having an amazing…Continue
Added by Stan Sher on December 19, 2012 at 11:30pm — No Comments
What the following reasons provide are valuable talking points to discuss opportunities with a CRM solution or problem you may be experiencing in your store. Admittedly the title to this article is very tongue in cheek, especially since I serve dealerships in my…Continue
Added by Jake Wirth on December 3, 2012 at 7:00am — No Comments
Added by Sean V. Bradley on November 28, 2012 at 6:43pm — No Comments
Google estimates by the end of 2013, 39% of automotive related searches will be from mobile devices. With this in mind, isn't it time to create new logic in CRM systems to identify the device a customer used…Continue
Welcome to Part 1 of what will be a major real live hands on case study. Less than 2 weeks ago, I was contacted by a dealer principal of a dealership within an hour from my home. The owner is a female and a real entrepreneur that is a partner in two other dealerships and also owns a wireless retail business with multiple locations. The store is a family environment and has been in business for over 30 years under her control.
She was looking for someone to come in…Continue
Stan Sher of Dealer eTraining and co-host of Internet Sales 20 Group in Chicago October 23-25, 2012 wants to personally thank Higher Gear Group for being our title sponsor. Robert Gruen, the founder of Higher Gear Group will also be speaking at this event.
Added by Stan Sher on October 6, 2012 at 3:00am — No Comments