Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
In a recent blog, I wrote about how content marketing is more of a long-term play.
In addition, to attract an audience, it is vital to offer more than purely sales content and “buy…Continue
Added by sara callahan on September 26, 2018 at 7:00am — No Comments
When most people think about what public relations agencies do, they picture media relations, industry exposure and … well… lots of press releases.
The reality is that the public relations industry has been transforming itself as new technologies and strategies become available that help us gain optimum exposure…
Added by sara callahan on April 27, 2016 at 5:30am — No Comments
The fact is that I have always liked to be ahead of the curve and today’s customers are rewarding evolving dealerships that offer true Online Deal Creation with real perfect payment – where all that is…Continue
So you recently decided to start (or restart) blogging for your dealership and have no idea how to get organized and begin. I get you. It’s hard to get your blogging mojo started, especially in such a hectic environment like a dealership.
That’s why I thought it would be helpful to put…Continue
Added by Lisandra Ramos on November 24, 2014 at 1:02pm — No Comments
Lady Gaga has her Little Monsters, Justin Bieber has his Beliebers, Kiss has their Kiss Army, and your dealership has ______? Where are your fans? Musicians focus their marketing on connecting with fans, that’s nothing new, but that approach is grounded in solid business sense. A 2010 Satmetrix study found that evangelists or fans, spend 13% more than the average customer, and they refer business equal to 45% of the money they…Continue
Added by Ketty Colom on May 21, 2013 at 7:19am — No Comments
If you’re like me you will have had a few ‘locals’ over the…Continue
Added by charles bayer on April 10, 2013 at 5:30pm — No Comments
Since social media marketing is heavily concentrated in the automotive industry, dealerships especially should give due attention to their Facebook presence. …Continue
Added by Kathleen Perley on August 24, 2012 at 10:30am — No Comments
Added by Tom Gorham on September 14, 2011 at 10:09am — No Comments