Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
If you are a student of Google Analytics, you know that Google AdWords campaign data is tightly integrated into GA if you connect your AdWords account with your Analytics accounts. Most dealers are investing in paid advertising outside of AdWords and the traffic is documented in GA but NOT the campaign costs.
Imagine how nice…Continue
Added by Brian Pasch on July 13, 2017 at 3:55am — No Comments
An Army vet cut vehicle reconditioning time in half at three Greenway Automotive dealerships in Orlando, which sped inventory to turn and slashed costs, by creating and adhering to strict standards and procedures.
Full story: …Continue
Added by Jim Leman on January 4, 2016 at 8:11am — No Comments
Added by Jim Leman on December 10, 2015 at 1:13pm — No Comments
The most productive reconditioning department runs like an assembly line, using defined processes, timed steps, and streamlined communications to produce more output, eliminate waste, and get buyers looking at cars online and on the lot five to 10 days sooner, notes Dennis McGinn, CEO of Rapid Recon…Continue
Added by Jim Leman on November 10, 2015 at 6:00am — No Comments
The days of ‘black box’ digital advertising packages appears to be coming to a close. Black box refers the idea that you pay your digital vendor or agency a monthly amount to provide a host of online services and they ‘optimize’ it among various digital elements…
Added by Ed Steenman on November 25, 2014 at 8:30pm — No Comments
Polk/AutoTrader.com Study Finds Online Vehicle Shopping Influences Dealership Choice
Added by Bill Goodfriend on February 8, 2011 at 9:53am — No Comments
Added by Gary May on April 29, 2009 at 5:50pm — No Comments