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All ADM Blog Posts Tagged 'cost' (8)


Agency
A Path to Save Dollars on Your Marketing Cost per Car Sold

A majority of a car shopper's touchpoints occur online, so it would be silly to neglect the value of a strong digital presence. Fortunately, more and more dealerships embrace marketing online -- as shown in the NADA's 2017 report: 55.4% of a dealer's advertising is spent on the Internet. 

Now here's the but ... BUT ...

The…

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Added by Dane Saville on August 1, 2018 at 7:30am — No Comments

Average U.S. vehicle price hits record high as Americans add more features

Average U.S. vehicle price hits record high 

U.S. vehicle prices have hit a record high average of $31,252, up…

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Added by JB Floyd on September 14, 2013 at 8:00am — No Comments

Business Development Centers: The Most Accountable, Measurable Department

In today’s market, many dealerships are leaking money. They are unknowingly minimizing, rather than maximizing, the effectiveness and profitability of their marketing efforts. The source of this leak is a brilliant invention more than 130 years old. It is also the instrument used for endless marketing efforts, oftentimes by some of lowest paid

(and least trained) employees in a company. I am referring, of course,

to the telephone. The good news is this leak can be…

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Added by Glynn Rodean on July 2, 2010 at 11:00am — No Comments

Is Social Media REALLY Free? What does it cost you?

Caveat Emptor: Free isn't always free

by William Weidendorf



Almost everyone nowadays has a Facebook profile, most of us have LinkedIn accounts, and even some of us have Twitter accounts. And they were all free. This is great!



Next thing you know, you are signing up your businesses for a company Facebook Fan (now "Like") page and a business Twitter account, and it's still free!…

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Added by Katie Urbain on June 29, 2010 at 1:30pm — 1 Comment

The Blur of Internet Marketing and Sales is Costing You Money!

The Blur of Internet Marketing and Sales is Costing You Money!

Using Salespeople to Market Your Dealership on the Internet Loses You Sales.

by Keith Shetterly, keithshetterly@gmail.com

Copyright 2009, All Rights Reserved




What happens if your website needs maintenance, your SEO/SEM needs attention, your pictures and vehicles need launches… Continue

Added by Keith Shetterly on February 23, 2010 at 9:00am — 3 Comments

Ask and Ye Shall Receive, 20% off



My dealership needs a minimum twenty percent reduction in costs to ensure our survival in the market place.



Like many dealerships, we were looking to reduce our expense structure. After months of watching the numbers come in and working hard to improve the bottom line, we decided on a new strategy. This new strategy is a wholesale reduction of variable and some fixed expenses.



Our General Manager drafted a letter… Continue

Added by Steven Shaw on February 23, 2009 at 1:48pm — 2 Comments

Using digital marketing tools to buy Internet, radio, newspaper and TV advertising more cost effectively than ever before

Dealer Communications announces an important session at the 4th Digital Dealer Conference & Exposition in Orlando April 21-23. Learn how to buy $125 prime drive time radio spots for less than $10 each! Enterprising dealers in all areas of the country are discovering that multiple web-based services allow them to bid and buy conventional radio, TV and newspaper advertising in their local market at a… Continue

Added by Ralph Paglia on March 28, 2008 at 8:00am — No Comments

Car Dealer Pricing: Are You Charging Enough?

This article is re-posted with Brian Hoecht's permission from: http://www.ai-dealer.com/Vehicle_Pricing.html



When setting up the Ai-Dealer ecommerce shopping cart for vehicles, many dealers find themselves pricing their inventory for the first time. Having been asked by new dealer clients four times this week "what would you recommend?" I felt the makings of this week's newsletter.

I'll get rid of any shred…

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Added by Ralph Paglia on January 14, 2008 at 6:30am — No Comments

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