Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'cost' (9)

Why SEO?

Dealerships spend hundreds of dollars in Pay-Per-Click to drive traffic to a website. Pay-Per-Click are paid campaigns to help drive traffic to your website.

Think about it this way, thousands of dollars are being spent every month bidding on keywords and keyword phrases that Google or search engines are…


Added by Manny Luna on May 6, 2015 at 11:00pm — No Comments

Are you Investing in SEO the Warren Buffett Way?

An SEO, one of the most common questions from potential clients goes something like this: “If we target keywords X, Y and Z, what kind of return can we expect on our investment? We need to know the potential ROI before we invest.”

Did you catch that? The keys to that question are the…


Added by Manny Luna on August 29, 2014 at 9:30pm — 4 Comments

Business Development Centers: The Most Accountable, Measurable Department

In today’s market, many dealerships are leaking money. They are unknowingly minimizing, rather than maximizing, the effectiveness and profitability of their marketing efforts. The source of this leak is a brilliant invention more than 130 years old. It is also the instrument used for endless marketing efforts, oftentimes by some of lowest paid

(and least trained) employees in a company. I am referring, of course,

to the telephone. The good news is this leak can be…


Added by Glynn Rodean on July 2, 2010 at 11:00am — No Comments

Is Social Media REALLY Free? What does it cost you?

Caveat Emptor: Free isn't always free

by William Weidendorf

Almost everyone nowadays has a Facebook profile, most of us have LinkedIn accounts, and even some of us have Twitter accounts. And they were all free. This is great!

Next thing you know, you are signing up your businesses for a company Facebook Fan (now "Like") page and a business Twitter account, and it's still free!…


Added by Katie Urbain on June 29, 2010 at 1:30pm — 1 Comment

The Blur of Internet Marketing and Sales is Costing You Money!

The Blur of Internet Marketing and Sales is Costing You Money!

Using Salespeople to Market Your Dealership on the Internet Loses You Sales.

by Keith Shetterly,

Copyright 2009, All Rights Reserved

What happens if your website needs maintenance, your SEO/SEM needs attention, your pictures and vehicles need launches… Continue

Added by Keith Shetterly on February 23, 2010 at 9:00am — 3 Comments

Ask and Ye Shall Receive, 20% off

My dealership needs a minimum twenty percent reduction in costs to ensure our survival in the market place.

Like many dealerships, we were looking to reduce our expense structure. After months of watching the numbers come in and working hard to improve the bottom line, we decided on a new strategy. This new strategy is a wholesale reduction of variable and some fixed expenses.

Our General Manager drafted a letter… Continue

Added by Steven Shaw on February 23, 2009 at 1:48pm — 3 Comments

Using digital marketing tools to buy Internet, radio, newspaper and TV advertising more cost effectively than ever before

Dealer Communications announces an important session at the 4th Digital Dealer Conference & Exposition in Orlando April 21-23. Learn how to buy $125 prime drive time radio spots for less than $10 each! Enterprising dealers in all areas of the country are discovering that multiple web-based services allow them to bid and buy conventional radio, TV and newspaper advertising in their local market at a… Continue

Added by Ralph Paglia on March 28, 2008 at 8:00am — No Comments

Car Dealer Pricing: Are You Charging Enough?

This article is re-posted with Brian Hoecht's permission from:

When setting up the Ai-Dealer ecommerce shopping cart for vehicles, many dealers find themselves pricing their inventory for the first time. Having been asked by new dealer clients four times this week "what would you recommend?" I felt the makings of this week's newsletter.

I'll get rid of any shred…


Added by Ralph Paglia on January 14, 2008 at 6:30am — No Comments

Monthly Archives











ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey


Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Top 5 Automotive Marketing Forum Discussions - 30 Days

1. PureCars Acquired by Raycom Media

Posted by Katie Barth on October 29, 2015

3. Considering a new opportunity?

Posted by Tim Jennings on November 17, 2015

4. Presentation File Exchange

Posted by Ralph Paglia on February 9, 2008

Share the Best Content w/AutoMarketing Community

Google Automotive Network Targeted Placement Ads

© 2015   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service