Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Making the choice between a car and a motorcycle can be a difficult decision. This is because can’t change your mind that easily should you feel like you made the wrong choice. In order to make the right decision, it’s important that you know how each vehicle operates. Continue reading to learn about cars, motorcycles, and which one is right for you.…Continue
Added by Anica Oaks on April 16, 2019 at 9:43am — No Comments
If you live in a bustling metropolis, then you understand the challenges of parking in tight spaces. Smart vehicles are safer for the environment, and you do not need a wide space to park. Fuel costs are lower, and the vehicles are quick to maneuver through traffic. Plus, smart cars are so light even a little horsepower goes a long way.
Added by Anica Oaks on April 12, 2019 at 1:20pm — No Comments
Buying a new vehicle is always a very exciting experience. When you are looking to purchase your next new car, you need it to make sure that you make the right vehicle purchased for your situation. There are four things in particular that you need to think about when you are purchasing that your next new vehicle.
When you are looking for a new vehicle from a local…Continue
Added by Brooke Chaplan on October 26, 2018 at 1:39pm — No Comments
A majority of a car shopper's touchpoints occur online, so it would be silly to neglect the value of a strong digital presence. Fortunately, more and more dealerships embrace marketing online -- as shown in the NADA's 2017 report: 55.4% of a dealer's advertising is spent on the…Continue
Added by Dane Saville on August 1, 2018 at 7:30am — No Comments
The dream scenario of buying your teenage driver a brand-new car brings a smile to parents' faces, but this purchase isn't always the best choice. In fact, most teens should drive a used vehicle as they learn the rules of the road. Learn how…Continue
Added by Lizzie Weakley on June 6, 2017 at 3:19pm — No Comments
Added by JB Floyd on September 14, 2013 at 8:00am — No Comments
In today’s market, many dealerships are leaking money. They are unknowingly minimizing, rather than maximizing, the effectiveness and profitability of their marketing efforts. The source of this leak is a brilliant invention more than 130 years old. It is also the instrument used for endless marketing efforts, oftentimes by some of lowest paid
(and least trained) employees in a company. I am referring, of course,
to the telephone. The good news is this leak can be…
Added by Glynn Rodean on July 2, 2010 at 11:00am — No Comments
Caveat Emptor: Free isn't always free
by William Weidendorf
Almost everyone nowadays has a Facebook profile, most of us have LinkedIn accounts, and even some of us have Twitter accounts. And they were all free. This is great!
Next thing you know, you are signing up your businesses for a company Facebook Fan (now "Like") page and a business Twitter account, and it's still free!…Continue
Added by Ralph Paglia on March 28, 2008 at 8:00am — No Comments
This article is re-posted with Brian Hoecht's permission from: http://www.ai-dealer.com/Vehicle_Pricing.html
When setting up the Ai-Dealer ecommerce shopping cart for vehicles, many dealers find themselves pricing their inventory for the first time. Having been asked by new dealer clients four times this week "what would you recommend?" I felt the makings of this week's newsletter.
I'll get rid of any shred…Continue
Added by Ralph Paglia on January 14, 2008 at 6:30am — No Comments