Professional Community for Car Dealers, Automotive Marketers and Sales Managers
(Part 2 of a 4-piece blog series on vehicle merchandising)
Added by Devin Daly on August 10, 2017 at 6:44am — No Comments
Added by Steve White on July 11, 2017 at 7:00am — No Comments
While statistics may seem boring, they are certainly key when choosing a marketing strategy. They can highlight where you should direct your efforts in order to be the most effective and maximize ROI.
There are a ton of statistics floating out there and thousands of articles which – if you don’t believe me…
Added by Timmy D. James on March 16, 2017 at 5:37am — No Comments
Over the last several months, it’s been refreshing to see more and more automotive leaders shifting their focus from quantity to quality when it comes to their website traffic and overall marketing. Rather than holding value in the number…Continue
Added by David Metter on February 15, 2017 at 1:30pm — No Comments
Sometime in the 1890’s, marketing pioneer John Wanamaker coined the famous phrase, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Personally, I have always hated this phrase. My old…Continue
Added by David Metter on February 6, 2017 at 12:09pm — No Comments
Are you creating advertising opportunities in your Facebook Live videos? Now, you can have the ability to broadcast commercials or other advertisements in your Facebook Live video.
In this week's Hard Facts episode, Samantha reveals a way that you can increase the value of your live broadcast. Watch now!
We’d love to hear what you have to…Continue
Added by Paul Potratz on December 2, 2016 at 2:21pm — No Comments
I was live on Facebook...did you catch it? Learn why change is such a necessary evil.
We’d love to hear what you have to say. Comment below and follow us on Facebook.
Added by Paul Potratz on November 23, 2016 at 12:30pm — No Comments
Have you ever wanted to increase the number of views on your YouTube videos?
Of course you have!
But when there are over 100 hours of video uploaded to YouTube every minute, it can be hard to get yours at the…Continue
Added by Paul Potratz on November 18, 2016 at 12:30pm — No Comments
If you’re looking to buy or sell a business, this episode is for you!
Whether you’re selling a product or a service, your website is one of the most critical things that affects the success of your company.
On this week’s Think Tank Tuesday, Paul…Continue
Added by Paul Potratz on November 8, 2016 at 12:30pm — No Comments
Have you heard of message extensions? With Google's new technology, you can send and receive texts from customers right through search ads. The phone’s SMS application launches automatically, and you are able to communicate one-on-one with the customer at hand.
From answering questions to helping them schedule appointments, you’re building a relationship with your customers through these new ad formats.…Continue
Added by Paul Potratz on November 4, 2016 at 2:04pm — No Comments
Do you have one of these 5 marketing viruses?
It’s so easy to get caught up in new technology and focus on what your competition is doing. From shiny object syndrome to your addition to cutting-edge technology, you (or someone you know)…Continue
Added by Paul Potratz on November 1, 2016 at 1:30pm — No Comments
We just launched our new site!
Because we’ve been so busy with making sure our site is just as robust and innovative as we are, we don’t have a new episode of Hard Facts this week.
This gives you a great opportunity to visit our new website and catch up on all the episodes you’ve missed! Check it out here:…Continue
Added by Paul Potratz on October 28, 2016 at 1:06pm — No Comments
Added by David Metter on October 24, 2016 at 11:00am — No Comments
Finally. Google has recently wrapped up two new updates.
Cross-device remarketing is definitely something that has been needed for businesses.
It will now allow you to advertise your products across multiple devices.
You might be thinking, “couldn’t we do…Continue
Added by Paul Potratz on October 7, 2016 at 2:00pm — No Comments
The automotive industry pretty much resets at the beginning for each month. I’m sure you’ve all heard the term, “hero to zero.” Well, that’s rather how it is – you are judged on your sales for the previous month.
So, what do managers do when they get nervous in the middle of the month – perhaps sales…Continue
Added by Joe Orr on September 14, 2016 at 5:53am — No Comments
LinkedIn is less glamorous than all the other social platforms, which is why so many companies are underutilizing it!
There was never the ability to identify conversions for ads you could run in the campaign manager. Now, you can install a LinkedIn Insight tag across your entire website to track conversions. Your options span across several metrics including cost per conversion and return on ad spend.
For more information, watch Samantha in this week's Hard…
Added by Paul Potratz on September 9, 2016 at 12:17pm — No Comments
Whether you like it or not, email marketing will always come in handy as long as you’re checking your email.
This week on Think Tank Tuesday, Paul will give you 3 tips that will help you improve your email marketing exponentially. By taking these marketing tips and putting them into action, your open rates and click through rates may increase! Watch people engage more with your business and brand by utilizing this week’s Think Tank Tuesday in…Continue
Added by Paul Potratz on August 30, 2016 at 6:04am — No Comments
Have you seen these 2 features that Google has slowly been rolling out? Both relevant to your business, these features will increase your click-through rate, your mobile site traffic, and your conversion rates.
Price ad extensions are the most useful to every business because it has…Continue
Added by Paul Potratz on July 29, 2016 at 2:00pm — No Comments
We live in a world where we're tricked into thinking we know the bigger picture. In reality, we don't!
Nan Mossey takes over for Paul in this week's Think Tank Tuesday to debunk a few common misconceptions about the marketing and advertising world. From getting more PDP views to customer reviews, Nan will teach you how all of these busted myths can affect your business.…Continue
Added by Paul Potratz on July 26, 2016 at 7:30am — No Comments
Let's get serious.
Stop being so irresponsible with your business! Sure, you can look up to experts for strategies, ideas, and marketing tools, but don't let them take the wheel. It's ultimately up to you to start the conversation with your customers from the content on your website to the content posted on social media.
Don't let your marketing strategy become all about selling your product. Make sure you're providing a solution to the…
Added by Paul Potratz on July 22, 2016 at 7:25am — No Comments