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All ADM Blog Posts Tagged 'conversion' (51)


Influencer
How to Benefit from Pay-per-Click

Have you seen these 2 features that Google has slowly been rolling out? Both relevant to your business, these features will increase your click-through rate, your mobile site traffic, and your conversion rates.



Price ad extensions are the most useful to every business because it has…

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Added by Paul Potratz on July 29, 2016 at 2:00pm — No Comments


Influencer
Are You Missing the Big Picture?

We live in a world where we're tricked into thinking we know the bigger picture.  In reality, we don't!

Nan Mossey takes over for Paul in this week's Think Tank Tuesday to debunk a few common misconceptions about the marketing and advertising world.  From getting more PDP views to customer reviews, Nan will teach you how all of these busted myths can affect your business.…

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Added by Paul Potratz on July 26, 2016 at 7:30am — No Comments


Influencer
Are You Being Responsible?

Let's get serious.



Stop being so irresponsible with your business! Sure, you can look up to experts for strategies, ideas, and marketing tools, but don't let them take the wheel. It's ultimately up to you to start the conversation with your customers from the content on your website to the content posted on social media.



Don't let your marketing strategy become all about selling your product. Make sure you're providing a solution to the…

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Added by Paul Potratz on July 22, 2016 at 7:25am — No Comments


Influencer
Dare to Try Pokemon Go

Sick of hearing about Pokemon Go?

You might be, or you might just be itching to get back to your own game while watching this week's Think Tank Tuesday. Kristin and Ali take over for Paul and explain why Pokemon Go may actually be a good tactic to try out for your business.…

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Added by Paul Potratz on July 19, 2016 at 11:00am — No Comments


Influencer
SurgeCurve™Launches, Seeks 12 More Dealers for Beta Sites to Experience Online ‘Meet the Sales Team’ Video Engagement Engine that Maximizes Conversions

Unique social engine lets shoppers select, build common ground with sales associate of choice before store visit

TAMPA, FLA, June 28, 2016 –…

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Added by Jim Leman on June 28, 2016 at 6:58am — No Comments


Influencer
The Automotive Marketing Home Run

The four bases that make up a baseball diamond can be directly related to the car shopper’s journey. We all know the path begins online. The final destination, or home base, is the dealership. The goal is to surpass all your bases and arrive back at home, or rather, get…

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Added by David Metter on May 24, 2016 at 7:43am — No Comments


Influencer
4 Absolutes of an Automotive Game Changer

I have great news. You don’t have to be a genius to change the game, and you don’t have to be a World Series winning champion either. But you do have to be willing to disrupt and question the current rules, players, and equipment used in the game. You also have to be capable of placing YOUR right…

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Added by David Metter on May 10, 2016 at 1:14pm — No Comments


Influencer
Is Your Paid Search Paying Off?

It's time for a reality check.

I’d like to begin with pointing out the fact that more often than we realize, the correct solution to a problem is both obvious and simple. We live in a common sense world, but I think…

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Added by David Metter on March 11, 2016 at 1:00pm — 2 Comments


Vendor
Getting Customers to Engage a Dealers’ Web Page

I visit and review at least 100 automobile dealer’s website every day. It has become clear to me that every dealer is doing a variety of things to get customers to knock on their door, to engage with the dealer and give the dealer permission to make contact with the customer. Big red buttons that say “Apply Now!” Or…

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Added by Ron Ingram on March 8, 2016 at 5:26am — No Comments


Influencer
Solving the Attribution Confusion

How Dealers Can Eliminate Deficiencies with More Accurate Attribution Tracking…

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Added by David Metter on March 7, 2016 at 10:00am — No Comments


Influencer
Cracking the Conversion Code

Behind every screen, device, or smartphone in today’s consumer economy resides something that has perhaps gotten lost in the unstoppable avalanche of digital noise. Are we as an industry starting to focus too much on the device, and not enough on the person behind it? All we hear…

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Added by David Metter on January 7, 2016 at 12:00pm — No Comments


Influencer
Four Simple Steps to Increase Website Conversion

Dealerships are constantly working to increase their website conversion – and for good reason. Organic conversions typically see the highest closing rates. However, I frequently encounter dealerships that wonder why they aren’t getting higher conversion rates, despite adding the latest…

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Added by David Metter on December 29, 2015 at 6:04am — No Comments


Influencer
How to Convert More Website Visitors Into Leads

What's the best way to generate more leads from your website? Contrary to popular opinion, the answer isn't to "get more website traffic." Although a comprehensive digital marketing strategy is key to driving appropriate traffic levels to your website, unless those visitors convert into leads, that's money down the…

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Added by David Metter on October 15, 2015 at 5:30am — 2 Comments


Influencer
Do More Firefighters At A Fire Cause More Fire Damage? Rethinking Attribution

When thinking about attribution, it would make everyone’s lives much simpler if there was a straight line between marketing, conversion and a sale. As car buyers increasingly…

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Added by David Metter on September 30, 2015 at 6:00am — 2 Comments


Influencer
Identifying Customer Intent through Conversion & Incentives

Dealer websites today are filled with conversion widgets. In most cases, customers will choose only one form or call-to-action (CTA) to convert on. If the CTA that they chose was “value my trade,” then you can be pretty sure that the value of their trade-in is their hot button. Or perhaps they filled out a…

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Added by David Metter on August 13, 2015 at 5:30am — No Comments


Influencer
Increase Show and Close Rates with a Winning Lead Strategy

Most dealers close between twenty to thirty percent of the leads submitted through their own website. With that kind of close rate, its no wonder the prevailing wisdom is the more leads you can get, the better. To a certain extent this is true, but the quality of your leads is even more important than the…

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Added by David Metter on July 23, 2015 at 6:00am — 5 Comments


Influencer
The Most Important Attribution KPIs For Auto Dealers

With every year that passes, we’ve seen consumers increase their research and online activity exponentially and it has become increasingly difficult to discover true attribution when analyzing exactly what drove a specific customer into a dealership.

 …

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Added by David Metter on July 16, 2015 at 5:30am — 6 Comments


Influencer
Delivering On Your Promises Will Sell More Cars

One of the things dealers constantly have to battle with is the consumer trust factor. Historically, some auto dealerships have kept information away from consumers. So, as is human nature, consumers then thought these dealers had something to hide.

 

To add to this issue of trust, in many dense markets,…

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Added by David Metter on June 19, 2015 at 5:30am — No Comments


Influencer
Data Conversion to Auto/Mate's Dealership Management System Was Nothing to Fear For University Motors

ALBANY, N.Y. – June 15th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that the data conversion process from a previous dealership management system (DMS) vendor to Auto/Mate's DMS has become so streamlined that auto dealers and dealership employees no longer have to fear major disruptions to their business. One example of many dealerships that have made the transition is University Motors in Morgantown, West…

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Added by Mike Esposito on June 15, 2015 at 6:53am — No Comments


Influencer
Don't Rely on Your Website Provider to Increase Conversion Rates. Be a Game Changer.

According to Dataium's most recent benchmark study, the average number of monthly unique visitors to a dealership's website is 6,509. Of those, an average 1.7 percent submit a lead form. Combine that with an average half percent conversion rate…

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Added by David Metter on May 29, 2015 at 5:30am — No Comments

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