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All ADM Blog Posts Tagged 'conversion' (77)

3 Tips to Up Your Video Marketing Game

Assuming your dealership has a video marketing strategy in place and that you’re getting good results, you may be ready to take your video marketing to another level.


To quickly review, the fundamental basic blocks of a video marketing strategy include:

  • Content. Start…

Added by Timmy D. James on February 28, 2018 at 6:30am — No Comments

Customers Don’t Care What You Have Until They Care About You

Whether you’re a dealership or…


Added by sara callahan on February 23, 2018 at 6:00am — No Comments

Making a Better Mousetrap: Leverage Consumer Behavior to Increase Conversions

As I have mentioned in past blogs, few customers complete lead forms, making it very difficult for dealers to track the source of their sales. Without this information, it’s virtually impossible to make educated decisions about how to spend your marketing dollars. It’s time to build a better mousetrap so that…


Added by Steve White on February 20, 2018 at 6:48am — No Comments

How To Use The Law Of Reciprocity To Sell More Cars

Have you ever noticed that it’s easier to get people to do something for you after you’ve done something for them? Social psychologists call this the “Law of Reciprocity” and, in a nutshell, the theory is that when we do something for…


Added by Wendell Hardy on February 16, 2018 at 6:53am — No Comments

Marketing vs. Content: It’s a Matter of Perspective

In a world filled with noise, companies large and small are competing for consumer attention…


Added by sara callahan on November 16, 2017 at 6:30am — No Comments

Are You Throwing Customers Away Due to Lack of Communication Channels?

I was …


Added by Timmy D. James on October 19, 2017 at 6:30am — No Comments

How to Convince Online Shoppers to Buy Your Vehicle Vs. the Competition

How do you convince a customer se…


Added by Devin Daly on October 17, 2017 at 6:30am — No Comments

Traffic Attribution vs Sales Attribution: What’s the Holy Grail of Marketing Measurement?

Part 2: Sales Attribution …


Added by Steve White on September 11, 2017 at 7:00am — No Comments

7 Awesome Buses Just Begging to Be Converted

Image source: Treehugger

If you've seen the movie Captain Fantastic, then…


Added by Eileen O'Shanassy on September 4, 2017 at 10:30am — No Comments

Interaction is Key: 5 Inventory Web Display Best Practices

(Part 2 of a 4-piece blog series on vehicle merchandising) 



Added by Devin Daly on August 10, 2017 at 6:44am — No Comments

Seven Important Video Marketing Statistics

While statistics may seem boring, they are certainly key when choosing a marketing strategy. They can highlight where you should direct your efforts in order to be the most effective and maximize ROI.

There are a ton of statistics floating out there and thousands of articles which – if you don’t believe me…


Added by Timmy D. James on March 16, 2017 at 5:37am — No Comments

BOTS EXPOSED: Defining & Uncovering Your Wasted Ad Spend

Over the last several months, it’s been refreshing to see more and more automotive leaders shifting their focus from quantity to quality when it comes to their website traffic and overall marketing. Rather than holding value in the number…


Added by David Metter on February 15, 2017 at 1:30pm — No Comments

ARE YOU IN THE DARK? The Dark Truth About Bot Traffic

Sometime in the 1890’s, marketing pioneer John Wanamaker coined the famous phrase, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Personally, I have always hated this phrase. My old…


Added by David Metter on February 6, 2017 at 12:09pm — No Comments

And...we're live!

Are you creating advertising opportunities in your Facebook Live videos? Now, you can have the ability to broadcast commercials or other advertisements in your Facebook Live video.

In this week's Hard Facts episode, Samantha reveals a way that you can increase the value of your live broadcast. Watch now!

We’d love to hear what you have to…


Added by Paul Potratz on December 2, 2016 at 2:21pm — No Comments

What does change mean to you?

I was live on Facebook...did you catch it? Learn why change is such a necessary evil.

We’d love to hear what you have to say. Comment below and follow us on Facebook.

Website: …


Added by Paul Potratz on November 23, 2016 at 12:30pm — No Comments

How to Increase YouTube Video Views

Have you ever wanted to increase the number of views on your YouTube videos?

Of course you have!

Who wouldn’t?

But when there are over 100 hours of video uploaded to YouTube every minute, it can be hard to get yours at the…


Added by Paul Potratz on November 18, 2016 at 12:30pm — No Comments

Looking to Buy or Sell Your Business?

If you’re looking to buy or sell a business, this episode is for you!

Whether you’re selling a product or a service, your website is one of the most critical things that affects the success of your company. 

On this week’s Think Tank Tuesday, Paul…


Added by Paul Potratz on November 8, 2016 at 12:30pm — No Comments

Start Texting Your Customers!

Have you heard of message extensions? With Google's new technology, you can send and receive texts from customers right through search ads. The phone’s SMS application launches automatically, and you are able to communicate one-on-one with the customer at hand. 

From answering questions to helping them schedule appointments, you’re building a relationship with your customers through these new ad formats.…


Added by Paul Potratz on November 4, 2016 at 2:04pm — No Comments

Feeling Under the Weather?

Do you have one of these 5 marketing viruses?

It’s so easy to get caught up in new technology and focus on what your competition is doing. From shiny object syndrome to your addition to cutting-edge technology, you (or someone you know)…


Added by Paul Potratz on November 1, 2016 at 1:30pm — No Comments

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