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All ADM Blog Posts Tagged 'conversion' (28)

How Timing Can Affect These 3 Elements on Your Dealership Website

“You don't have to swing hard to hit a home run. If you got the timing, it'll go.” - Yogi Berra

Three American League MVP awards, 10 championships, and 15 All-Star Games -- Yogi Berra is arguably one of the best catchers in MLB history and knew a thing or two about the importance of timing.

It got me thinking about today’s post and how lead…

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Added by Lisandra Ramos on October 24, 2014 at 6:00am — No Comments

More Traffic or Better Converting Websites? Why Choose?

In our blog post about the two ways dealers can increase leads, I talked about the differences between driving more traffic as a strategy versus improving your websites ability to generate leads from…

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Added by Jeffery Sterns on October 21, 2014 at 10:19pm — No Comments

3 Ways to SUPERCHARGE Your Dealership’s Online Marketing

Recently, Dataium, the world’s largest compiler of online automotive shopping behavior, released a guide on the top 7 ways dealers can improve their online marketing. We’re going to look at 3 that we feel are top priority.

Don’t Forget Mobile

“During major shopping seasons, 1/3 of all dealer traffic came from mobile…

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Added by Amanda Meuwissen on September 16, 2014 at 8:23am — 1 Comment

Covert Operations on Your Dealership's Website to Increase Conversion

Agent, you’ve been recruited on a mission to activate your dealership’s website and convert more browsers into buyers. There are three immediate tasks you must complete in order to do so. There’s no time to waste.

1. The Bait

When your dealership’s website opens on a browser, what is the first thing customers see?…

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Added by Lisandra Ramos on September 15, 2014 at 12:37pm — No Comments

#AutoMarketing? Mobile Is Last

For almost 10 years now, we have all heard “This is the year for mobile!”…REALLY?!?

We see posts on all over Twitter about the growth in mobile use and web traffic. Ironically, most are coming from people using a desktop.

So, as we always do, we decided to gather the data, set up the experiment and test…

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Added by Larry Bruce on August 4, 2014 at 6:00am — 18 Comments

10 Stats Your BDC Should Live By

For inbound marketing, leads determine success. The assumption is that the higher the lead volume and percentage, the higher the sales and service volume. All too often, these do not go in step with each other. Below we identify ten statistics that are the main cause of increased lead quantity not equating to…

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Added by Larry Bruce on July 31, 2014 at 9:00am — No Comments

Inbound Marketing: How To Win Customers By Influencing People

Lead > Contact > Show > Sell (LCSS).

That is the very definition of Automotive Inbound Marketing.

Have you ever noticed that the vendors in the automotive marketing space who are…

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Added by Larry Bruce on July 21, 2014 at 7:00am — 7 Comments

Why Multi-Channel Marketing is Vital to Your Success

Consumers today are increasingly becoming finicky about where and how they want to communicate. While the past may have seen a traditional print ad performing well on its own, that’s increasingly not the case. Data supports the fact that consumers are all over the place and successful marketers know that their message…

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Added by Scott T. Joseph on March 26, 2014 at 7:22am — No Comments

Sales Trends in 2014: Q&A from AutoUSA's STAR Leader

1. Sales wise 2013 seemed like a strong comeback year for the industry.  What activities or trends do you think helped dealers this year?

 

This year has been great and the auto industry will probably finish with an annualized selling rate of close to 16…

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Added by Phil DuPree on January 1, 2014 at 12:00pm — No Comments

Financing Tools Deliver the Most Valuable Website Leads, According to Auto Dealer Internet Marketing Survey by AutoUSA

Fort Lauderdale, FL – November 11th, 2013 — AutoUSA Internet Sales Solutions (www.AutoUSADealers.com) today announced the results of its 2013 annual auto dealer Internet Marketing survey. Financing tools such as online credit applications and trade-in calculators deliver the most valuable website leads, according to respondents. Other significant results from the survey identify…

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Added by Josh Vajda on November 11, 2013 at 9:12am — 3 Comments

Stop Focusing on Search and Start Focusing on Conversion!

Most Internet marketing experts will agree that driving traffic to your website results in the most valuable leads you can get – if you can convert visitors into leads.

Just like the old adage, “volume is vanity, gross is sanity,” your website…

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Added by Josh Vajda on October 11, 2013 at 7:00am — 8 Comments

A New Tool To Convert Mobile Traffic Into Calls

Watch Video

Your dealership has a nice looking website, and with the explosion of mobile device searches, a mobile site as well. And you've spent a lot of money driving traffic there, be it through SEO, PPC, Keywords, Social Networking, etc. So then you've made sure you've included various…

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Added by Holly Kramer on September 24, 2013 at 9:00am — No Comments

Advanced Attribution in Google Analytics: Track the Customer Journey

When drafting your fantasy basketball team, would you rather have the star forward who scores in style, or the solid background player who makes assist after assist? Do you have a sense of which marketing activities are your best utility players? If not, Google Analytics has launched two major changes in June that will make it much easier to track your customer journey from first touch to the final sale.…

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Added by Matthew Kolodziej on July 2, 2013 at 1:16pm — No Comments

Does Your Dealership Need a Mobile Website?

You are not alone if your are thinking something along the lines of, “I already have a website, do I really need a mobile website?”  This is a natural reaction on many levels. The simple and fast answer to this question is, “Yes, you do need a mobile website and you need it badly.”  In this article, we will look at the reasons that you need a mobile website and why you should immediately begin taking steps to create one for your visitors.…

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Added by David Farmer on June 26, 2013 at 1:14pm — 1 Comment

The Biggest Change To AdWords In The Last 5 Years

It's coming and there is nothing you can do about it.... THE ADWORDS EQUIVALENT OF PANDA!

Over the next several months ALL Google AdWords accounts will be migrated over to Google Enhanced Campaigns and the changes are…

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Added by Larry Bruce on April 24, 2013 at 10:59am — No Comments

Measuring Online Success with Conversion

Written by Mat Koenig CEO & Founder of KonigCo LLC. Learn more at www.konig.co

There are a million or more opinions on this topic and as my grandmother used to say: "Mathew, opinions are like…

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Added by Mathew Koenig on March 29, 2013 at 1:35pm — No Comments

Can ADM Members Create A Website Conversion Standard?

I received a call from a dealer this week informing me that he was unhappy with the conversion rate of their website.  Specifically, he was looking at the unique visitor traffic per month to the number of leads that were generated by the website.  

It seems that another dealer claims to have twice the conversion rate of his website platform!  If it were true, you could imagine why this dealer was…

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Added by Brian Pasch on January 26, 2013 at 5:22am — 7 Comments

Google Adwords Conversion Rates for Automotive

Search CR   – - –   Display Network CR

4.29%         - – -      6.15%

Wordstream recently published the research based on data collected by the AdWords Performance Grader, a free AdWords account audit tool which has evaluated over $1 billion…

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Added by Joe Schwartz on December 26, 2012 at 4:45pm — No Comments

Automotive Mobile Searchers Convert…Fast

Earlier this year, Nielsen, xAd, and Telmetrics conducted a survey on the “mobile path to purchase” in three industries: restaurants, travel, and automotive.  The latest part of the study released pertains to the automotive category.

One of…

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Added by Ali Amirrezvani on December 4, 2012 at 12:32pm — No Comments

The Most Abused Statistic in Automotive Internet Marketing

There are a ton of numbers in the various analytics programs out there. Many are worthless. Others are even misleading. The concept of analytics is to help us to analyze the performance of our websites. Unfortunately, they often do little in the way of analysis and more in the way of promotion.

It's for this…

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Added by J.D. Rucker on October 15, 2012 at 5:30pm — 12 Comments

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