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All ADM Blog Posts Tagged 'conversion' (23)

10 Stats Your BDC Should Live By

For inbound marketing, leads determine success. The assumption is that the higher the lead volume and percentage, the higher the sales and service volume. All too often, these do not go in step with each other. Below we identify ten statistics that are the main cause of increased lead quantity not equating to…

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Added by Larry Bruce on July 31, 2014 at 9:00am — No Comments

Inbound Marketing: How To Win Customers By Influencing People

Lead > Contact > Show > Sell (LCSS).

That is the very definition of Automotive Inbound Marketing.

Have you ever noticed that the vendors in the automotive marketing space who are…

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Added by Larry Bruce on July 21, 2014 at 7:00am — 7 Comments

Why Multi-Channel Marketing is Vital to Your Success

Consumers today are increasingly becoming finicky about where and how they want to communicate. While the past may have seen a traditional print ad performing well on its own, that’s increasingly not the case. Data supports the fact that consumers are all over the place and successful marketers know that their message…

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Added by Scott T. Joseph on March 26, 2014 at 7:22am — No Comments

Sales Trends in 2014: Q&A from AutoUSA's STAR Leader

1. Sales wise 2013 seemed like a strong comeback year for the industry.  What activities or trends do you think helped dealers this year?

 

This year has been great and the auto industry will probably finish with an annualized selling rate of close to 16…

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Added by Phil DuPree on January 1, 2014 at 12:00pm — No Comments

Financing Tools Deliver the Most Valuable Website Leads, According to Auto Dealer Internet Marketing Survey by AutoUSA

Fort Lauderdale, FL – November 11th, 2013 — AutoUSA Internet Sales Solutions (www.AutoUSADealers.com) today announced the results of its 2013 annual auto dealer Internet Marketing survey. Financing tools such as online credit applications and trade-in calculators deliver the most valuable website leads, according to respondents. Other significant results from the survey identify…

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Added by Josh Vajda on November 11, 2013 at 9:12am — 3 Comments

Stop Focusing on Search and Start Focusing on Conversion!

Most Internet marketing experts will agree that driving traffic to your website results in the most valuable leads you can get – if you can convert visitors into leads.

Just like the old adage, “volume is vanity, gross is sanity,” your website…

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Added by Josh Vajda on October 11, 2013 at 7:00am — 8 Comments

A New Tool To Convert Mobile Traffic Into Calls

Watch Video

Your dealership has a nice looking website, and with the explosion of mobile device searches, a mobile site as well. And you've spent a lot of money driving traffic there, be it through SEO, PPC, Keywords, Social Networking, etc. So then you've made sure you've included various…

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Added by Holly Kramer on September 24, 2013 at 9:00am — No Comments

Advanced Attribution in Google Analytics: Track the Customer Journey

When drafting your fantasy basketball team, would you rather have the star forward who scores in style, or the solid background player who makes assist after assist? Do you have a sense of which marketing activities are your best utility players? If not, Google Analytics has launched two major changes in June that will make it much easier to track your customer journey from first touch to the final sale.…

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Added by Matthew Kolodziej on July 2, 2013 at 1:16pm — No Comments

Does Your Dealership Need a Mobile Website?

You are not alone if your are thinking something along the lines of, “I already have a website, do I really need a mobile website?”  This is a natural reaction on many levels. The simple and fast answer to this question is, “Yes, you do need a mobile website and you need it badly.”  In this article, we will look at the reasons that you need a mobile website and why you should immediately begin taking steps to create one for your visitors.…

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Added by David Farmer on June 26, 2013 at 1:14pm — 1 Comment

The Biggest Change To AdWords In The Last 5 Years

It's coming and there is nothing you can do about it.... THE ADWORDS EQUIVALENT OF PANDA!

Over the next several months ALL Google AdWords accounts will be migrated over to Google Enhanced Campaigns and the changes are…

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Added by Larry Bruce on April 24, 2013 at 10:59am — No Comments

Measuring Online Success with Conversion

Written by Mat Koenig CEO & Founder of KonigCo LLC. Learn more at www.konig.co

There are a million or more opinions on this topic and as my grandmother used to say: "Mathew, opinions are like…

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Added by Mathew Koenig on March 29, 2013 at 1:35pm — No Comments

Can ADM Members Create A Website Conversion Standard?

I received a call from a dealer this week informing me that he was unhappy with the conversion rate of their website.  Specifically, he was looking at the unique visitor traffic per month to the number of leads that were generated by the website.  

It seems that another dealer claims to have twice the conversion rate of his website platform!  If it were true, you could imagine why this dealer was…

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Added by Brian Pasch on January 26, 2013 at 5:22am — 7 Comments

Google Adwords Conversion Rates for Automotive

Search CR   – - –   Display Network CR

4.29%         - – -      6.15%

Wordstream recently published the research based on data collected by the AdWords Performance Grader, a free AdWords account audit tool which has evaluated over $1 billion…

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Added by Joe Schwartz on December 26, 2012 at 4:45pm — No Comments

Automotive Mobile Searchers Convert…Fast

Earlier this year, Nielsen, xAd, and Telmetrics conducted a survey on the “mobile path to purchase” in three industries: restaurants, travel, and automotive.  The latest part of the study released pertains to the automotive category.

One of…

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Added by Ali Amirrezvani on December 4, 2012 at 12:32pm — No Comments

The Most Abused Statistic in Automotive Internet Marketing

There are a ton of numbers in the various analytics programs out there. Many are worthless. Others are even misleading. The concept of analytics is to help us to analyze the performance of our websites. Unfortunately, they often do little in the way of analysis and more in the way of promotion.

It's for this…

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Added by J.D. Rucker on October 15, 2012 at 5:30pm — 12 Comments

Email Optimization Through Testing

Why Testing Isn’t Optional

 

Summary

A/B and multivariate testing is a proven email optimization strategy that can drastically improve open rates, click rates, the user experience, and ultimately sales and service conversions that impact your marketing ROI.

When…

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Added by Amanda Meuwissen on September 17, 2012 at 9:00am — No Comments

Graphic Placement Makes a Difference- Tips to Improve your Website!





More and more automotive brands are recognizing the value of live chat and OEMs such as Nissan and GM are suggesting that their dealerships use allocated funds towards chat. At ActivEngage, we are our own largest customer.  We use the very same …

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Added by Ketty Colom on June 6, 2012 at 11:24am — No Comments

DiscountBomb.Com Discount Offer/Visitor Conversion Toolbox For Sales and Service

It’s no big secret that saturated mail brings in customers with a high upfront investment, and no matter if your campaign includes discount offers/specials, free prizes and even a FREE CAR GIVEAWAY, it is still a high risk maneuver in the present economy.   Media Ad Group has completed development on an online version of an exciting consumer take-action component that enhances your marketing efforts and white labeled to fit your business model. Controlled costs are realized with 3…
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Added by Ken Dugas on January 30, 2012 at 3:01pm — No Comments

Imagine Boosting Your Dealership Chat Conversion by 64% with 1 Simple Change

Imagine driving more chat conversations than you ever thought possible!  Proactive dealer chat invitations have …

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Added by Justin Braun on January 12, 2012 at 10:46am — No Comments

From the Trenches- When Less is Better

 

Do you want less visitors to your website? Do you want fewer leads? Do you want less “Likes” on your Facebook fan page? Probably not, but here’s why you might.



1. You have high volume and high bounce rate on your website.

2. You’re attracting the wrong people for the wrong reasons.

3. You’re getting time-wasting leads that don’t and won’t convert to sales.

4. You’re not prepared to deal with a high volume of leads.

5. Facebook fans like a game on your…

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Added by Tom Gorham on October 16, 2011 at 10:30am — 5 Comments

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