Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Car sales today are a whole different process from how it was in the past. A few years ago it was pretty much a given that buying a car could easily encompass most of the day. In addition, little information was available to the consumer and the dealer had the upper hand in negotiations.
As the Internet…Continue
Added by Devin Koskan on January 19, 2017 at 5:04am — No Comments
The holiday season is upon us. That means extra money is needed for things such as traveling, presents and decorations.
This time of year is typically when an increasing number of consumers find themselves in a tight financial situation. And, when it comes to unexpected vehicle repairs, lack of funds can put a…
Added by Tim Clay on December 15, 2016 at 6:30am — No Comments
The famous Albert Mehrabian developed a communication model in which he demonstrated that only 7% of what we communicate consists of the literal content of the message. The use of one’s voice, such as tone, intonation, and volume, makes up 38% of the message and as much as 55% of communication consists of non-verbal…Continue
Added by Ujj Nath on December 13, 2016 at 11:00am — No Comments
One click ordering. Buy it now. Same day delivery. Dash buttons where all you have to do is press a button and the item is shipped. You can even place orders through Amazon’s Alexa with a voice command.
Added by Ujj Nath on November 21, 2016 at 6:39am — No Comments
Working retail in the auto industry can certainly be taxing. Salespeople work 60-70 hour weeks to make a paycheck. Sales managers do so while also having to manage the sales team, create multiple reports and handle a multitude of tasks -- and the service department is just as overloaded.
Added by Mike Gorun on October 11, 2016 at 5:51am — No Comments
While your customer has consistently serviced their vehicle with you, when they get that $19.95 oil change coupon from your competition, will it go in the trash, or will they choose to take advantage of it and defect to the…Continue
Added by Mike Gorun on May 17, 2016 at 5:00am — No Comments
There is nothing more frustrating to a service advisor than presenting legitimate service recommendations to a customer only to lose the sale because of a customer’s finances. The service advisor could do a great job building the relationship, presenting the service recommendations and instilling value. However, if…Continue
Added by Tim Clay on March 31, 2016 at 9:10am — No Comments
It’s a well-known fact that consumers these days have a wide variety of choices for their automotive service needs. They can get their vehicle serviced at their dealership, independent service center, or at a local mechanic. Many even mix their choices up depending on the type of repair or service needed. It’s not…Continue
Added by Tony Orlando on March 21, 2016 at 4:22am — No Comments
What’s the most time-consuming part of making a sale? More often than not, it’s the paperwork: dragging the customer inside to input information…involving sales managers who are stuck in their offices desking deals...getting trade-in information down on paper to input into the appraisal tool, which is back in the…Continue
I’ve talked plenty of times about disrupters entering our industry in an attempt to take sales and market share away from dealers.
The Carvanas, Beepis and Vrooms dangle carrots of lower prices and better buying experiences and tempt consumers to try a new way of purchasing their next vehicle. Now, it appears, at…
You’ve heard quite a bit about millennials, Gen Xers, and earlier generations. Now it’s time for Generation Z to get some time in the spotlight. Gen Z is…Continue
Added by Joey Little on November 5, 2015 at 1:00pm — No Comments
An aspiring actress was planning a cross country move from New York to California to pursue her acting career and wanted to work as an Uber driver between auditions. This, of course, necessitated a reliable vehicle - something that she did not need in New York. She had heard of an online used car buying…Continue
An article published on Wards Auto shared some interesting views from a recent session at the Automotive Customer Centricity Summit. The article stated that John Finkel, director-client experience and training for Nissan’s…Continue
Added by Joe Orr on August 19, 2015 at 5:30am — No Comments
If you were to ask today’s consumers if they’d like to hang out at a car dealership, chances are that the majority would respond “no.” When consumers do visit a dealership to purchase a vehicle or get their vehicle serviced, many times the process can be longer than desired and is not always a great experience for the…Continue
At the end of March, Amazon announced the launch of what they’re calling “Amazon Home Services.” This new service by Amazon enables customers to order services for their homes without the inconvenience of having to search for these service providers, obtain references and obtain pricing. Services range…Continue
Added by Richard Holland on April 16, 2015 at 5:00am — No Comments
Do you remember the AT&T ad slogan “Reach Out and Touch Someone” from the early 1980s? It may have been thirty years since that slogan reached its peak in popularity, but it still has a similar meaning today. Our high-paced, digitally driven world has made it even easier to stay in touch with our friends and…Continue
Added by Richard Holland on December 4, 2014 at 5:00am — No Comments
Starbucks recently announced plans to roll out a delivery service in some key major markets. This follows on the heels of an initiative which allows customers to place their drink orders via smartphones, so as to minimize wait…Continue
Added by Richard Holland on November 28, 2014 at 5:30am — No Comments
Every day automotive manufacturers announce new technology they plan to introduce into their vehicles. Tuesday, Volvo announced that their XC90 will not only tell the driver when it’s time to visit the garage, but also…Continue
A fascinating article in Forbes shared a concept that is increasingly winning over customers. In the article, the author described what he termed “anticipatory customer…Continue
Added by Mike Gorun on April 22, 2014 at 6:06am — No Comments
Consumers today are increasingly becoming finicky about where and how they want to communicate. While the past may have seen a traditional print ad performing well on its own, that’s increasingly not the case. Data supports the fact that consumers are all over the place and successful marketers know that their message…Continue
Added by Scott T. Joseph on March 26, 2014 at 7:22am — No Comments