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All ADM Blog Posts Tagged 'control' (8)


Influencer
Manufacturers Cease Allowing Dealers to Brand Social Media Content – Huh?

I bet that title got your attention.

Imagine a world where automotive manufacturers prohibited dealerships from producing and publishing video content of any vehicles during dealership sales events. That would seem a little ridiculous, right? Social media can produce great results…

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Added by sara callahan on October 12, 2016 at 6:00am — 2 Comments


Vendor
Should Dealers Embrace Personal Branding – Or Control It?

In this highly regulated industry, there has been some recent debate as to if dealership salespeople should be allowed to establish and control their own personal branding.

 

In the past, personal branding by salespeople was geographically restricted,…

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Added by Paul Moran on July 17, 2015 at 6:00am — 8 Comments


Influencer
Did Facebook Just Bring Down The Hammer on Brand Content?

In the past, a business could increase per post reach on Facebook simply by creating unique and engaging quality content. That has now changed and, for the most part, ads are the only real posts creating any significant reach. Organic posts on Facebook pages have seen reach drop into the 1-2 percent range, down…

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Added by sara callahan on November 10, 2014 at 3:33am — 2 Comments

Is Your Marketing Really Working?

With so many options available when choosing how to allocate marketing budgets, dealers are increasingly finding themselves conflicted over what to use. Every dealer wants to know whether their marketing is producing results – whether that is in sales or service. And all vendors will attempt to show…

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Added by Jamil Zabaneh on September 4, 2014 at 7:30am — No Comments


Influencer
The Continued Erosion of your Showroom Traffic

Measuring our showroom traffic has always been one of the key indicators into the health of our dealership and our marketing efforts. Everyday countless dealership managers still walk down to the desk and look at the log wondering how many ups they had for the day and the status of each of them. The only problem is that over the last 10 years that number continues to erode at an ever more rapid rate.

This is obviously due to the Internet and the… Continue

Added by Todd Smith on July 1, 2009 at 9:50am — 2 Comments


Influencer
Don't Have The Time? You Can't Make It But You Can Absolutely Get It Done!

So many people...so little time! Man, you can't get away from the fear and excuses....it's the age of "I don't have enough time do to that"..."I can't add anything to my plate"..."If only I had another day in my week to pull that off"! Everyone is busy but few are actually doing much. The ones who see opportunity always figure a way to get things done, followed by the rest thinking they're just 'lucky' or that they have more 'resources'.



Can you hear it now? Most people pulling up to… Continue

Added by Gary May on May 2, 2009 at 10:25pm — No Comments


Influencer
Managing Used Car Inventory

Stocking only what sells in your dealership and using actual sales history to determine your fastest-moving

and highest-grossing units may seem obvious, but in my 20 Group travels I have seen many dealers running their

used-car businesses on nothing more than gut instincts and the personal preferences of a used-car manager.



These dealers share the same problems: 30 to 50 percent of their inventory is over 60 days, they have huge

wholesale losses, and their used-car… Continue

Added by Steven Risso on March 6, 2009 at 3:35pm — No Comments


Influencer
Stay In The Driver's Seat and You'll Put More In Theirs

When it comes to the selling of cars today, it's not any easy task. Compared to the past twenty plus years, the cake walk has slowed to a drunk crawl. So what allows some folks in the 'Internet' sales world to deliver 15, 20 or even 25 and more per month? Control.



Staying in the driver's seat is not about dominating a conversation (or having a monologue with a prospect in front of you) or barely raising above a whisper for the fear of the person leaving the lot. Control is first… Continue

Added by Gary May on December 27, 2008 at 1:20pm — No Comments

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