Professional Community for Car Dealers, Automotive Marketers and Sales Managers
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Imagine a world where automotive manufacturers prohibited dealerships from producing and publishing video content of any vehicles during dealership sales events. That would seem a little ridiculous, right? Social media can produce great results…
In the past, personal branding by salespeople was geographically restricted,…Continue
In the past, a business could increase per post reach on Facebook simply by creating unique and engaging quality content. That has now changed and, for the most part, ads are the only real posts creating any significant reach. Organic posts on Facebook pages have seen reach drop into the 1-2 percent range, down…Continue
With so many options available when choosing how to allocate marketing budgets, dealers are increasingly finding themselves conflicted over what to use. Every dealer wants to know whether their marketing is producing results – whether that is in sales or service. And all vendors will attempt to show…Continue
Added by Jamil Zabaneh on September 4, 2014 at 7:30am — No Comments
Measuring our showroom traffic has always been one of the key indicators into the health of our dealership and our marketing efforts. Everyday countless dealership managers still walk down to the desk and look at the log wondering how many ups they had for the day and the status of each of them. The only problem is that over the last 10 years that number continues to erode at an ever more rapid rate.
Added by Gary May on May 2, 2009 at 10:25pm — No Comments
Added by Steven Risso on March 6, 2009 at 3:35pm — No Comments
Added by Gary May on December 27, 2008 at 1:20pm — No Comments