Most of us who have spent any amount of time in sales realize that our database/contact/Rolodex carries an incredible amount of value, in many cases more than our skills or abilities. With the prevalence of CRM and other database software, many believe that the job is done. Nothing can be further than the truth.
Today it's more important than ever to continually tear down the client database and make sure it delivers the most value and revenue possible. Auto retailers are notoriously… Continue