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All ADM Blog Posts Tagged 'content marketing' (18)


Influencer
Visual Content Plays a Vital Role in Getting the Right Readers to Your Blog

The written word is a powerful means of marketing to a mass amount of people.

The tricky part is in grabbing the attention of those people to click-through to read the content on your blog. Visual content plays a vital role in getting the…

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Added by Amanda Ryan on February 6, 2016 at 10:00am — No Comments


Influencer
Great Content Serves a Purpose. Is Your Dealership Trapped in the Cycle of Crappy Content?

Great content should be both entertaining and informative. Oftentimes, especially on the web, the two are not mutually exclusive.

Plenty of content is entertaining–such as cat videos or memes–and there’s certainly plenty of informative content out there–the…

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Added by Mark Frost on June 3, 2014 at 8:30am — 11 Comments

Interact or Die

Is your social presence collecting dust?

Most dealers put someone in charge of updating their social presence sites and this person has to 'Post' or ‘Tweet’ something at least 'Daily'; which is fine except when the person logs out and is never…

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Added by Penny Vettel on June 17, 2013 at 8:00pm — 3 Comments

Ping-O-Matic: A Simple Way to Draw Traffic

Car Dealers and Dealership Marketing Pros can use Ping-O-Matic as a Simple Way to Draw More Traffic to Dealer Websites, Microsites and User Generated Content (UGC) Accounts and Profiles...



Written and posted to the Ping-O-Matic blog by Cheri Lucas



With a WordPress blog, you have a variety of tools to not only create content, but to share it and get your newest, freshest stuff out to your audience quickly. Ping-O-Matic is a quick and simple way to let others know you’ve… Continue

Added by Ralph Paglia on February 23, 2013 at 7:30pm — 2 Comments

Can Dealers Use Targeted Online Discounts To Develop Better Customer Relationships?

New Report Shows That Discounts and Freebies by Business Are Creating Stronger Relationships With Customers Who Are Online Followers...…

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Added by Ralph Paglia on February 20, 2013 at 5:30pm — 3 Comments


Influencer
7 Steps to Understanding How to Monitor Your Online Reputation [infographic]

Your online reputation should matter to you, whether you are online for business or for pleasure, if you have a presence online then you have a reputation you need to be managing. A simple way to manage your online reputation can be done using Google alerts which you can set up easily through your Gmail account. Be sure to…

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Added by Erin Ryan on February 14, 2013 at 5:00am — 3 Comments

6 Types of Content to Make Your Website POP

If there’s one word I hate using in marketing, it’s “engagement”. The term has been so overused and abused since the rise of social media that its meaning has become distorted. It’s defined in different ways and means different things to different people. Thankfully,…

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Added by J.D. Rucker on January 30, 2013 at 1:30pm — 6 Comments

Are You Blogging for Humans?

We talk a lot about the importance of a blog. As Google's updates progress, the old adage "content is king" is becoming ever more true. It's not enough to simply have content though, that content needs to be unique to your site and valuable to the reader. In the rush to keep up with the content volume being demanded by industry best practices, it's too easy to forget…

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Added by Timothy Martell on January 21, 2013 at 8:30am — 1 Comment

Dealers Should Post Fewer Links and More Interactions, Text, and Images on Twitter

Twitter Links

The automation of Twitter for businesses continues to become the norm.

As micro-blogging, interaction, and expression get replaced by…

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Added by J.D. Rucker on January 1, 2013 at 6:00am — 3 Comments

The Fluff-Free Guide to Writing Powerhouse SEO Content

We all know that when it comes to writing automotive SEO content, the quality of your content is what matters most.

If it wasn’t already clear, Google has…

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Added by CDK Global on December 27, 2012 at 11:30am — 7 Comments

The Best Times to Post, Part IV: Test. Analyze. Refine. Test Again.

It took listening to my own words in a Twitter conversation for me to realize that I had barely brushed over the most important aspect finding the right times to post on social media for business.

This is Part IV of the series on timing. Please read…
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Added by J.D. Rucker on December 7, 2012 at 6:00am — No Comments

Social Media Reputation: Making Social Media the Business Hub

This is Part 5 in a 5 part series. Please read the previous posts first or none of this will really make any sense.…

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Added by J.D. Rucker on December 5, 2012 at 12:30am — 3 Comments

The Best Times to Post, Part III: The Two Types of Posting Personality Types

There are two truly valid ways to post on social media. It depends on the personality, goals, and bandwidth available within your business. Both have pros and cons. Both have chances of success and failure.

This is Part III of the series on timing. Please read…
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Added by J.D. Rucker on December 3, 2012 at 8:00pm — No Comments

Reach is Infinitely More Important than Fan Count on Facebook

For better or for worse, Facebook made it easier for people to report or block page posts in September. Since then, the need to tread carefully with posts has increased dramatically; too many reports or blocks can hurt a page's performance dramatically. This is an important topic that will be covered more in-depth in a future…

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Added by J.D. Rucker on December 3, 2012 at 12:00am — No Comments

Official Facebook Best Practices Guide for Car Dealers

Facebook Best Practices Guide for Car Dealerships…
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Added by Ralph Paglia on December 2, 2012 at 10:30am — 2 Comments

The Truth About Blog Post Tags

Let there be absolutely, positively no mistake here. "Tags" have completely different uses depending on the platform on which they're used. We're going to take a look at three of the most popular platforms and how tags affect them:…

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Added by J.D. Rucker on November 24, 2012 at 11:30am — 8 Comments

Facebook Marketing Tips for Car Dealers

Facebook Marketing Tips for Car Dealers and Automotive Social Marketers

Michael Tyman of…

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Added by Ralph Paglia on August 19, 2011 at 6:30am — No Comments

Diaries of an Internet Sales Director - Chapter I

Preface -

After almost a couple of years of working with a leading internet marketing vendor and working the speaking circuit Volker Jaeckel (aka “@VJnator”) returns to the dealership world as an Internet Sales Director. “Here is my story of rejoining the store and the steps I took that made my website the best performing in my group and achieved “#1 CPO Dealer in the state” status six months in a row. Let me share how I believe a new Internet Manager can quickly…

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Added by VJ on June 27, 2011 at 11:00am — No Comments

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