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Brian Pasch's Blog Posts Tagged 'content' (7)

High Quality Customized Automotive Website Content Is Effectively Free

I've decided to write more frequently about Automotive SEO, after a brief period of silence.

 

Recent research on Organic Search rankings and collaboration with industry leaders brought to light a very interesting observation.    

I want…

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Added by Brian Pasch on April 16, 2013 at 1:00pm — 3 Comments

MerchantCircle Syndicating Blog Posts For Free

One of the free business directory platforms that dealers can use to syndicate content, collect reviews, or include for Page One Defense is MerchantCircle.com.  I encourage all members of this community to claim and enhance their MerchantCircle free listing.  You do not need to pay for an upgraded account.

 

I received an interesting email today which caught my eye because a number of the clients in their "Automotive Newsletter" were ours and I saw that they were syndicating…

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Added by Brian Pasch on July 1, 2011 at 4:36am — 13 Comments

Top 10 Low Cost Press Release Publishing Websites

Car dealers looking to expand their content publishing strategies to offsite web properties should consider free and low-cost press release publishing websites.



As content syndication becomes for important to a dealer's digital marketing strategy, dealers will need to locate great places to publish content.



One of those resources for content syndication are free and low cost press… Continue

Added by Brian Pasch on May 31, 2011 at 7:00pm — 2 Comments

Strategy For Brands Impacted By Japan Nuclear Crisis

The May 9th issue Automotive News opens with a story about the reversal of fortunes for the Detroit 3 compared to the state of US automotive manufacturers five years ago.  According to Automotive News :

 

"Toyota and Nissan expect to lose money for the next 6 months.  Honda says it will suspend June and July dealer orders for vehicles built in Japan."

 

The impact of the Tsunami on critical car components and factories…

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Added by Brian Pasch on May 11, 2011 at 2:00pm — No Comments

Revised POD Score Formula and ADM Contest Announced





Based on feedback from members of the ADM community as well as other automotive leaders, I have created a revised formula for calculating a POD Score™ that is designed to give dealers a quick measure of how well their name is being defended/protected online when consumers perform a "direct search" on their name in Google.



Related to this… Continue

Added by Brian Pasch on September 24, 2010 at 9:00pm — 13 Comments

Fun In The Fast Lane As New OEM Opens Store in Bayside New York

I'm as guilty as anyone of writing articles late at night and making numerous spelling mistakes. I excuse myself for at least having the energy to post articles around the clock but that is still no excuse.



In reality, spelling errors may cast a negative impression of your dealership to online readers.



Tonight I was on Facebook and just laughed when I saw this paid ad shown on the right of my profile based in New Jersey. From what I can see…

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Added by Brian Pasch on July 30, 2010 at 9:30pm — 3 Comments

Automotive SEO Targeting Cities in Your PMA

I keep Google Alerts running for all my clients and I was interested in an alert that popped up yesterday for the name "Carson Toyota". The alert was triggered by an effective Automotive SEO strategy employed by Dealer.com which creates a car listing page that is optimized for a city inside or outside of a dealer's PMA.



In this case, the city happened also to be my client's name, which is Carson Toyota is Carson California. If you are not using… Continue

Added by Brian Pasch on May 13, 2010 at 5:00am — No Comments

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