User-generated content, customer reviews, Social Media. Google has been snapping up properties or generating their own along these lines for some time now. Zagat is restaurant reviews but this aquisition brings Google into the world of publishing. What's their plan? Will it affect the car industry eventually. Read this interesting article by Rebecca Lieb at iMedia Connection.. http://www.imediaconnection.com/content/29963.asp
Added by Tom Gorham on September 14, 2011 at 10:09am —
One of the free business directory platforms that dealers can use to syndicate content, collect reviews, or include for Page One Defense is MerchantCircle.com. I encourage all members of this community to claim and enhance their MerchantCircle free listing. You do not need to pay for an upgraded account.
I received an interesting email today which caught my eye because a number of the clients in their "Automotive Newsletter" were ours and I saw that they were syndicating… Continue
Added by Brian Pasch on July 1, 2011 at 4:36am —
Car dealers looking to expand their content publishing strategies to offsite web properties should consider free and low-cost press release publishing websites.
As content syndication
becomes for important to a dealer's digital marketing strategy, dealers will need to locate great places to publish content.
One of those resources for content syndication are free and low cost press… Continue
Added by Brian Pasch on May 31, 2011 at 7:00pm —
The May 9th issue Automotive News opens with a story about the reversal of fortunes for the Detroit 3 compared to the state of US automotive manufacturers five years ago. According to Automotive News :
"Toyota and Nissan expect to lose money for the next 6 months. Honda says it will suspend June and July dealer orders for vehicles built in Japan."
The impact of the Tsunami on critical car components and factories… Continue
Added by Brian Pasch on May 11, 2011 at 2:00pm —
Earlier this week Dealer.com held a webinar to introduce its new Social Relationship Manager tool, or SRM. I was not able to attend but I did spend some time on an in-depth review
of it here on ADM the other day by Brian Pasch
, who has a knack for breaking things like this down in to its components.… Continue
Added by Ryan Gerardi on March 24, 2011 at 11:44am —
As dealer's define their social media strategies there is always a need for engaging content. We hold contests, write blogs, shoot video and post customer pictures/testimonials. I'm sure throughout each month your internet manager has moments where they are scouring the dealership and the web for that content for their channels. Sometimes great content can be found right under our noses. I was at a client's dealership and I passed this sign propped up against a wall, either waiting to be… Continue
Added by Brent Wees on January 26, 2011 at 10:55am —
Hi Everyone! I am very, very new to this and upon the advise of my new friend Frank Davis, am seeking the advise of ya'll. While I am not new to marketing, advertising, and online leads, I am new to this industry. I am trying to figure out what topics to talk about in an on-going blog that will be posted on our website. My previous blogging experience was more of an on-going chat session about community watch and apartment living. I have noticed several blog sites that are not what I consider… Continue
Added by Kelly Noble on November 22, 2010 at 10:59am —
Based on feedback from members of the ADM community as well as other automotive leaders, I have created a revised formula for calculating a POD Score™ that is designed to give dealers a quick measure of how well their name is being defended/protected online when consumers perform a "direct search" on their name in Google.
Related to this… Continue
Added by Brian Pasch on September 24, 2010 at 9:00pm —
I'm as guilty as anyone of writing articles late at night and making numerous spelling mistakes. I excuse myself for at least having the energy to post articles around the clock but that is still no excuse.
In reality, spelling errors may cast a negative impression of your dealership to online readers.
Tonight I was on Facebook and just laughed when I saw this paid ad shown on the right of my profile based in New Jersey. From what I can see… Continue
Added by Brian Pasch on July 30, 2010 at 9:30pm —
I keep Google Alerts running for all my clients and I was interested in an alert that popped up yesterday for the name "Carson Toyota". The alert was triggered by an effective Automotive SEO strategy employed by Dealer.com which creates a car listing page that is optimized for a city inside or outside of a dealer's PMA.
In this case, the city happened also to be my client's name, which is Carson Toyota
is Carson California. If you are not using… Continue
Added by Brian Pasch on May 13, 2010 at 5:00am —
By positioning meaningful and fresh content on your website that is targeted; you can drive traffic, position the organization as an authority and help build relationships with customers. So how do you use content and where do you start?
First, let’s assume the appropriate research has been completed and you… Continue
Added by Patti Swanson on May 10, 2010 at 3:23pm —
According to Wikipedia, the definition of user generated content is: Various kinds of media content, publicly available, that are produced by the end user.
That being said, it is a surprise it isn't used more often. We live in a communication driven society, while we may not speak face to face as much, we can reach a much wider audience of people than was ever possible before. One of the single most important… Continue
Added by Dan Moore on April 12, 2010 at 11:24pm —
Dealerships have no choice but to participate in User Generated Content (UGC) activity on Social Networks
Dealers and OEM’s are no longer leading the brand conversation. Customers are moving from merely commenting on products and service to creating their own messaging and content about their brand and dealership experience. Dealers who do not participate with their online communities risk having their brand defined for them.
Added by Michael Plese on May 27, 2009 at 9:35pm —
Many Automotive Digital Marketing professionals have asked me "How do I get started with using Video to attract customers?"... There are a lot of ways to leverage the car buying public's seemingly insatiable appetite for online video clips. Certainly the whole industry has by now been… Continue
Added by Ralph Paglia on October 8, 2008 at 8:30am —
This is an… Continue
Added by Ralph Paglia on March 8, 2008 at 3:00pm —