Data, content, and channel have a symbiotic relationship – in order to successfully execute campaigns and drive engagement, each of the above pieces has to take into account its counterparts.…
Added by Amanda Meuwissen on December 6, 2012 at 9:30am —
1.13.13 I’m counting down the days. If you know what I’m talking about, then you’re probably a Chevy Man -- or Gal.
1.13.13 is the reveal date for the seventh-generation Corvette.…
Added by Connie Keane on November 29, 2012 at 12:45pm —
I appreciate the simplicity of Thanksgiving. It's sincere and open, just a day -- one reserved to pause for a little while, look around at the people and opportunities surrounding me and say, simply, Thank You.
Among the many things I am grateful for this year is the opportunity to be a part of this grand experiment called digital communications. Those of us who work in the digital space are pioneers of a world that is redefining how people communicate, transact and… Continue
Added by Brian Chee on November 21, 2012 at 7:30am —
I've learned that coincidences don't really happen. There's always a reason. As I worked on my story today regarding content, I stopped to check Facebook and found exactly what I needed, courtesy of… Continue
Added by J.D. Rucker on November 10, 2012 at 3:00pm —
Content marketing is internet marketing. It has been for a while (which I'll discuss below) but in 2013 content management will emerge to become the "must have" component of automotive digital marketing strategy.
It was during a… Continue
Added by J.D. Rucker on October 30, 2012 at 10:00am —
In May, 2010, Matt Cutts denied that social signals had an effect on search rankings. In December of the same year, he declared that they were actually starting to work in the buzz and signals they were able to get through social media into the site authority factor of their ranking algorithm. Six months later, Google+ was born.
The Penguin Update and subsequent tweaks to it have changed the way that search engine marketers approach aggressive optimization. The days… Continue
Added by J.D. Rucker on October 29, 2012 at 5:49pm —
There has been a continued push for corporate and even local business blogging since marketers started discovering the potential benefits several years ago. We're often told that a blog is where you put your content that doesn't necessarily sell your product, and that an offsite-blog is the way to go. In today's content marketing world, both ideas are wrong.
The one constant in internet marketing (and everything else…
Added by J.D. Rucker on October 28, 2012 at 3:00pm —
You have a range of tools at your disposal to get your message out to your readers. Blogs, Facebook, Twitter, LinkedIn, email newsletters and even printed material are all waiting and ready for you to put your words in place.
The problem, of course, is what are you going to talk about?
As your deadline approaches and you’re stumped with what you’re going to write, the temptation to look outside traditionally accepted means of publication is almost irresistible.… Continue
Added by Nancy Liberman on October 25, 2012 at 8:33am —
Writer’s block is as common to bloggers as athlete’s foot is to, well, athletes. If you find yourself banging your head on your desk in the hopes that a good idea will fall out, please stop. Neurologists frown upon this activity, and there are much better ways to spark your creative… Continue
Added by Stephen Murphy on October 19, 2012 at 7:30am —
As many people, companies and dealerships are finding out there are no more secrets on the Internet. A Digital Air Strike study indicated 69% of consumers said dealership reviews had an impact on which dealers they visited. Is it time to convey how you really treat your customers? I invite you to watch this video about how the world is becoming more open. It's not specifically about auto retailing but you will see the connection.
Added by Mark Dubis on September 21, 2012 at 10:20am —
Since social media marketing is heavily concentrated in the automotive industry, dealerships especially should give due attention to their Facebook presence. …
Added by Kathleen Perley on August 24, 2012 at 10:30am —
I recently read an article published by Forbes titled … Continue
Added by Arnold Tijerina on August 20, 2012 at 7:53am —
The Importance of Training Executives for Social Media…
Added by Bob Garlick on August 7, 2012 at 6:06pm —
General consensus in advertising today is usually that the most effective advertising is specifically targeted to a narrow field of people that you want to reach. For years this has been accomplished with complicated technology and it has definitely shown performance improvements from non-targeted to… Continue
Added by Timothy Martell on August 7, 2012 at 5:17am —
Digg has been trying to make a comeback recently and even went so far as to completely redesign their site in the hopes that they can climb back towards the top of the social media ranks. Once upon a time Digg was at the top,… Continue
Added by Timothy Martell on August 2, 2012 at 6:07am —
Are you interested in revving up your social media presence? Are you falling flat on Facebook, tanking on Twitter, and blogging for an audience of one? Check out the new comprehensive guide to becoming the king of your social media kingdom. With Wikimotive… Continue
Added by Timothy Martell on August 1, 2012 at 5:08am —
In any good automotive SEO campaign you need to establish your dealership as a credible industry leading source of information. This can definitely be a handful but there are a few easy guidelines you can follow to make sure… Continue
Added by Timothy Martell on July 23, 2012 at 5:35am —
How often do you see a website that looks pretty, but reads as though English is the author's fifth language? It's amazing how bad writing can ruin a site that otherwise looks amazing. It's especially amazing considering how cheap GOOD writing can be. Don't let poor copywriting drag your site down!
For the… Continue
Added by Timothy Martell on July 6, 2012 at 5:11am —
As marketers we spend too much time thinking in terms of algorithms and pleasing Google; instead, we should be thinking about how we can please our visitors, our success rates will be much higher!…
Added by David Johnson on April 11, 2012 at 2:00pm —
User-generated content, customer reviews, Social Media. Google has been snapping up properties or generating their own along these lines for some time now. Zagat is restaurant reviews but this aquisition brings Google into the world of publishing. What's their plan? Will it affect the car industry eventually. Read this interesting article by Rebecca Lieb at iMedia Connection.. http://www.imediaconnection.com/content/29963.asp
Added by Tom Gorham on September 14, 2011 at 10:09am —