Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
General consensus in advertising today is usually that the most effective advertising is specifically targeted to a narrow field of people that you want to reach. For years this has been accomplished with complicated technology and it has definitely shown performance improvements from non-targeted to…Continue
Added by Timothy Martell on August 7, 2012 at 5:17am — No Comments
Digg has been trying to make a comeback recently and even went so far as to completely redesign their site in the hopes that they can climb back towards the top of the social media ranks. Once upon a time Digg was at the top,…Continue
Added by Timothy Martell on August 2, 2012 at 6:07am — No Comments
Are you interested in revving up your social media presence? Are you falling flat on Facebook, tanking on Twitter, and blogging for an audience of one? Check out the new comprehensive guide to becoming the king of your social media kingdom. With Wikimotive…Continue
Added by Timothy Martell on August 1, 2012 at 5:08am — No Comments
In any good automotive SEO campaign you need to establish your dealership as a credible industry leading source of information. This can definitely be a handful but there are a few easy guidelines you can follow to make sure…Continue
Added by Timothy Martell on July 23, 2012 at 5:35am — No Comments
How often do you see a website that looks pretty, but reads as though English is the author's fifth language? It's amazing how bad writing can ruin a site that otherwise looks amazing. It's especially amazing considering how cheap GOOD writing can be. Don't let poor copywriting drag your site down!
Added by Timothy Martell on July 6, 2012 at 5:11am — No Comments
Added by Tom Gorham on September 14, 2011 at 10:09am — No Comments
One of the free business directory platforms that dealers can use to syndicate content, collect reviews, or include for Page One Defense is MerchantCircle.com. I encourage all members of this community to claim and enhance their MerchantCircle free listing. You do not need to pay for an upgraded account.
I received an interesting email today which caught my eye because a number of the clients in their "Automotive Newsletter" were ours and I saw that they were syndicating…Continue
The May 9th issue Automotive News opens with a story about the reversal of fortunes for the Detroit 3 compared to the state of US automotive manufacturers five years ago. According to Automotive News :
"Toyota and Nissan expect to lose money for the next 6 months. Honda says it will suspend June and July dealer orders for vehicles built in Japan."
The impact of the Tsunami on critical car components and factories…Continue
Added by Brian Pasch on May 11, 2011 at 2:00pm — No Comments
Added by Ryan Gerardi on March 24, 2011 at 11:44am — No Comments
As dealer's define their social media strategies there is always a need for engaging content. We hold contests, write blogs, shoot video and post customer pictures/testimonials. I'm sure throughout each month your internet manager has moments where they are scouring the dealership and the web for that content for their channels. Sometimes great content can be found right under our noses. I was at a client's dealership and I passed this sign propped up against a wall, either waiting to be…Continue
Added by Brent Wees on January 26, 2011 at 10:55am — No Comments
I'm as guilty as anyone of writing articles late at night and making numerous spelling mistakes. I excuse myself for at least having the energy to post articles around the clock but that is still no excuse.
In reality, spelling errors may cast a negative impression of your dealership to online readers.
Tonight I was on Facebook and just laughed when I saw this paid ad shown on the right of my profile based in New Jersey. From what I can see…Continue
Added by Brian Pasch on May 13, 2010 at 5:00am — No Comments
By positioning meaningful and fresh content on your website that is targeted; you can drive traffic, position the organization as an authority and help build relationships with customers. So how do you use content and where do you start?
First, let’s assume the appropriate research has been completed and you…Continue
Added by Dan Moore on April 12, 2010 at 11:24pm — No Comments
Added by Michael Plese on May 27, 2009 at 9:35pm — No Comments
Added by Ralph Paglia on October 8, 2008 at 8:30am — No Comments