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All ADM Blog Posts Tagged 'content' (104)

Content Marketing: Is It Better to Keep It or Give It Away?

Regardless of what industry you are in, your audience is seeking information and it’s in your best interest to be the place that provides it for them.

High-quality educational content has many great benefits... However, is it better to keep the content on…


Added by sara callahan on November 11, 2015 at 5:00am — No Comments

It's On The Internet, So It Must Be Free

The web provides a plethora of content including articles, editorials, infographics, images, videos, and photographs. 

While this content creates a great visual experience for web browsing and researching, it’s important to keep in mind copyright and intellectual property right laws if you wish to utilize any content on a website,…


Added by sara callahan on October 20, 2015 at 8:00am — 5 Comments

How to Convert More Website Visitors Into Leads

What's the best way to generate more leads from your website? Contrary to popular opinion, the answer isn't to "get more website traffic." Although a comprehensive digital marketing strategy is key to driving appropriate traffic levels to your website, unless those visitors convert into leads, that's money down the…


Added by David Metter on October 15, 2015 at 5:30am — 1 Comment

Emerging Interactive Content

At the recent Content Marketing World 2015 event, many of the speakers highlighted the evolution of content marketing and how new interactive technologies create new engagement opportunities.


As more content is posted online, in emails, and presented in webinars to clients every day, it is becoming…


Added by sara callahan on October 12, 2015 at 5:30am — 2 Comments

Why LinkedIn Is Essential for Company Executives

As far as content marketing goes, the most popular types of content educate and help your audience make informed decisions. It’s not enough, however, to simply write a blog article and slap it on your company’s website. All content (great or otherwise) needs syndication of some sort. This could be…


Added by sara callahan on August 5, 2015 at 6:00am — No Comments

Use Data to Create Better Content

According to a recent article in The Atlantic, soon reporters at two of the country’s leading newspapers will have access to the most basic type of digital analytics: They will be able to see…


Added by sara callahan on July 29, 2015 at 6:00am — No Comments

Facebook Enhances Algorithm to Deliver More Video Content

Last year, Facebook changed its algorithm to favor video content in an effort to gain market share in the very popular video content market. In fact, it’s done such a good job that daily video views increased by 400 percent – a huge rise over its September, 2014 numbers of 1 billion per day,  to an incredible 4 billion…


Added by Brian Cox on July 20, 2015 at 6:00am — 1 Comment

Two Tips to Differentiate Your Dealership from 99 percent Of Competitors

In order to decrease bounce rates, if a customer clicks on an ad – whether that’s a banner ad, PPC, email ad or one specifically targeted for a mobile device – it is not a good practice to simply take that customer to your home page. Forcing a consumer to then do a second search for the information promised in the ad…


Added by Brian Cox on June 16, 2015 at 4:00am — No Comments

Don't Rely on Your Website Provider to Increase Conversion Rates. Be a Game Changer.

According to Dataium's most recent benchmark study, the average number of monthly unique visitors to a dealership's website is 6,509. Of those, an average 1.7 percent submit a lead form. Combine that with an average half percent conversion rate…


Added by David Metter on May 29, 2015 at 5:30am — No Comments

Facebook Algorithm Changes: Why Your Customers Are the Solution

Facebook has once again tweaked it’s algorithm in a way that further decreases the reach of posts by Facebook Pages. After steadily decreasing organic reach to 2 percent or less, and forcing companies with Facebook pages to spend money to reach their fans, Facebook has now decided to prioritize content posted by a…


Added by Paul Moran on May 15, 2015 at 5:00am — No Comments

Do You Have A Content Marketing Strategy?

If you’re in business, I’m sure you’ve been introduced to the concept of content marketing.

Experts have advised businesses to produce content for quite some time now for search engine optimization, branding, lead generation and engagement, to name just a few of the many…


Added by sara callahan on May 13, 2015 at 6:00am — No Comments

Those Were the Days

Remember the days when television actually closed for the night? In those days, if you were up late enough, inevitably you’d hear the Star-Spangled Banner followed by that creepy off-the-air snow that is a potent reminder of the movie Poltergeist.


Television has been a part of most people’s lives since…


Added by Brian Cox on May 11, 2015 at 5:00am — No Comments

The Cold Might Be Bothering Frozen’s Elsa Now: Social Media Creativity

Part of the allure of social media is seeing all of the fun and creative content that your friends have discovered and shared. For brands, it’s a never-ending process concocting that perfect content that engages consumers while delivering a brand…


Added by sara callahan on April 8, 2015 at 5:30am — 1 Comment

Jameson Irish Whiskey Takes Video Marketing to the Next Level

Jameson Irish Whiskey has taken video marketing on Instagram to another level – “the first brand to successfully utilize 3D video for advertisements on Instagram and Facebook,” according to a recent article in the Independent.  


The video itself is very simple, and suggests that you slide a shot to your friend. It then proceeds to…


Added by Brian Cox on March 24, 2015 at 4:30am — No Comments

Marketing Trends Illustrate the Importance of Video

If you still aren’t sold on the importance of video marketing, it only takes a brief glimpse into recent news to illustrate just how important video is in marketing. There are many news stories relating to acquisitions, statistics and trends, which highlight the increasing importance – and value – that platforms of all…


Added by Timmy D. James on February 24, 2015 at 5:00am — 2 Comments

Conversation Marketing: The Web is a Table for Two

We’re only two months into the year, and already the marketing world is abuzz with new terms that have been slowly sneaking their way into daily articles and brainstorming meetings.

I was actually reading a Contently article called “…


Added by Lisandra Ramos on February 16, 2015 at 12:00pm — 1 Comment

Why 'Irrelevant' Content on a Dealer's Website is Relevant

Once you get over the beauty of the 1970 Dodge Charger in the picture, you might ask yourself, "What does a 45-year-old muscle car have to do with automotive content?"

We've been asked the same type of question multiple times pertaining to content we publish on dealer websites. Sometimes, it's…


Added by J.D. Rucker on January 21, 2015 at 12:30pm — 10 Comments

Engagement Is a Two-Way Street

When considering the successful use of social media by a business, the first thing that pops into many people’s minds is quantity. Not necessarily quantity of posts, but how big their audience is. Many judge social media success by the number of fans they have on Facebook, or followers on Twitter. If that number is…


Added by sara callahan on January 14, 2015 at 6:30am — No Comments

5 Things We Read This Week: December 14-19

Dealership reviews coming to AutoTrader, the state of the U.S. auto market, and an important new Google AdWords metric

1. Adding Dealership Reviews (Auto Remarketing)

AutoTrader will begin integrating consumer-generated ratings and reviews from DealerRater into its dealer profile pages starting this…


Added by Paul Mirek on December 19, 2014 at 8:54am — No Comments

Why “Just Do It” Is A Waste Of Time

In this high tech age, there are numerous tasks that an Internet or eCommerce Director has to tackle in order to correctly market their dealership and its inventory. In the past, you were doing a great job if you were writing custom detailed vehicle descriptions and taking multiple photos of your pre-owned vehicles.…


Added by Timmy D. James on December 8, 2014 at 6:30am — No Comments

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