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All ADM Blog Posts Tagged 'content' (143)

How Do I Start Video Marketing (Part 1) [VIDEO]

                                

Flick Fusion COO Tim James shares his advice on how auto dealers can start adding video to their marketing strategy in part 1 of this 2 part video…

Added by Timmy D. James on June 14, 2018 at 8:30am — No Comments

Don’t go Breaking your Customer’s Heart!

When it comes to earning business, the customer experience has become a key differentiator. These days, sales and service customers tend to choose convenience and experience over pricing. In fact, dealers that consistently provide an…

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Added by sara callahan on June 14, 2018 at 6:30am — No Comments

Content Doesn’t Have to Be Scary!

Great content comes in several forms.

However, many people think of content as just the written word, such as blogs and articles. For those who aren’t writers, or don’t have the time to write, this can seem like a daunting task.

It’s tough coming up with ideas and, even when…

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Added by sara callahan on May 24, 2018 at 6:30am — No Comments

Are there too Many Chefs in Your Content Kitchen?

One of the best ways to get your name out to your audience is through a consistent regimen of relevant educational content of interest to your audience. This helps position key people in your dealership or organization as industry thought leaders and gains indirect brand exposure.

 

Doing this…

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Added by sara callahan on May 17, 2018 at 6:30am — No Comments

Marketing Mistakes: A Little Pizza While You Die?

I’m pretty sure most of you have received some sort of marketing that was either irrelevant, offensive or perhaps just made you…

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Added by sara callahan on May 10, 2018 at 6:30am — No Comments

We Have Video Content. Now What? (Part 2) [VIDEO]

Tim James shares why simply having video content isn’t enough in the second video blog in this series.

Added by Timmy D. James on April 30, 2018 at 7:30am — No Comments

Effective Public Relations Begins with Humans

The art of public relations has changed dramatically in recent years and now includes a myriad of services and possibilities.

Today’s consumers are exposed to as many as 10,000 brand messages per day and, to break through this noise barrier, public relations must adjust…

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Added by sara callahan on April 30, 2018 at 6:30am — No Comments

Negative Reviews Can be Sales Gold!

Study after study finds that word-of-mouth is the single greatest influencer when it comes to marketing.

Providing a consistently excellent customer experience, then having those customers go out and tell their family and friends about it is the marketer’s holy grail. According to many,…

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Added by sara callahan on April 19, 2018 at 6:30am — 2 Comments

Islands in the Stream, that is What We Are

Live video is taking over. If you have been on social media anytime lately, you probably noticed the barrage of streaming Facebook Live videos.

In addition, videoconferencing has replaced boring teleconferences on just about every major platform. Why? Because, while we supposedly…

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Added by Timmy D. James on March 16, 2018 at 6:30am — No Comments

The Fine Art of Getting Attention at Conferences

Conference season is upon us and each business is competing with hundreds of others for attention.

A strategy is needed, or your business simply ends up as part of the noise everyone fast-forwards through – media and attendees alike. So, how do you break through the…

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Added by sara callahan on March 2, 2018 at 6:30am — No Comments

3 Tips to Up Your Video Marketing Game

Assuming your dealership has a video marketing strategy in place and that you’re getting good results, you may be ready to take your video marketing to another level.

 

To quickly review, the fundamental basic blocks of a video marketing strategy include:

  • Content. Start…
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Added by Timmy D. James on February 28, 2018 at 6:30am — No Comments

Customers Don’t Care What You Have Until They Care About You

Whether you’re a dealership or…

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Added by sara callahan on February 23, 2018 at 6:00am — No Comments

What is Content Marketing?

Content Marketing has become an Automotive Buzzword Recently

With developing technology and the Internet taking over our lives, PR and marketing terms constantly develop and shift in meaning. So, I thought a little primer on content marketing might be useful!

 

The classic definition…

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Added by sara callahan on February 16, 2018 at 7:00am — No Comments

How Subtlety in Content Leads to Marketing Success

These days, consumers are no longer willing to engage with in-your-face marketing…

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Added by sara callahan on February 9, 2018 at 6:30am — 2 Comments

When NOT to be the Smartest Person in the Room

In the best-selling book of 1979, “…

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Added by sara callahan on January 24, 2018 at 6:46am — No Comments

When It Comes to Marketing, Don’t Be The Horse With Blinders On!

One of the most frustrating things for marketers and public relations professionals is that companies tend to be so focused on producing sales, and/or marketing to prospective clients, that they become a bit like horses with blinders on -- focused on the single carrot in front of them – namely, customer…

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Added by sara callahan on January 10, 2018 at 6:30am — No Comments

When Using Customer Data, Don’t Be Creepy!

When it comes to providing the ultimate customer experience, can technology go too far and instead,…

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Added by sara callahan on December 22, 2017 at 6:30am — 3 Comments

Marketing vs. Content: It’s a Matter of Perspective

In a world filled with noise, companies large and small are competing for consumer attention…

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Added by sara callahan on November 16, 2017 at 6:30am — No Comments

The Dominance of Video Marketing for Business

As video continues its quick rise it has…

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Added by Timmy D. James on October 26, 2017 at 6:00am — No Comments

How to Shoot Professional Quality Videos with a Smartphone

When dealerships first start their video marketing programs, one of the most common questions I am asked…

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Added by Timmy D. James on June 22, 2017 at 6:18am — No Comments

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