ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
The challenge many businesses face is personalizing themselves to their customers. Businesses try and accomplish this through many methods. They create unique commercials, ad campaigns and other marketing. They can hire a public relations firm to assist them in gaining exposure via various methods. They can also…Continue
Sara Callahan recently posted a great piece entitled “Don’t Be afraid of Content” On Automotive Digital Marketing. She said that Content is life which is true. If…Continue
Added by Bill Cosgrove on September 21, 2013 at 6:00am — No Comments
Content. That word scares a lot of dealerships. They’re told they need it from every vendor, at every conference and in every article. They need it for SEO, for blogs, social media, and their website. Advertisements? No problem. They have tons of cars and know what is a good deal in their market. They have ad agencies…Continue
About a month ago, Time Warner Cable blacked out CBS in several major markets including Los Angeles, New York and Dallas, because of a dispute with CBS over pricing for retransmission fees. Both sides, of…Continue
ActivEngage, themost trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition-- gender wars, Toyota dropping Scion,…Continue
Added by Rebecca Kon on August 23, 2013 at 12:18pm — No Comments
In the infographic to the right, Red Bricks Media has some content marketing lessons I think all dealers could learn from. Most of these tips are fundamentals we've been talking about in so many of our blog posts, and I think this infographic accurately gives a broad outline of…Continue
Added by Rebecca Kon on August 21, 2013 at 10:32am — No Comments
I hear this question frequently from our clients and prospects; “How do we get rid of outrageous reviews that are lies, slander, defamation, or out of bounds with the guidelines of Yelp?” Answer? Submit a request for removal…Continue
Added by Jerry Hart on July 31, 2013 at 4:25pm — No Comments
Lady Gaga has her Little Monsters, Justin Bieber has his Beliebers, Kiss has their Kiss Army, and your dealership has ______? Where are your fans? Musicians focus their marketing on connecting with fans, that’s nothing new, but that approach is grounded in solid business sense. A 2010 Satmetrix study found that evangelists or fans, spend 13% more than the average customer, and they refer business equal to 45% of the money they…Continue
Added by Ketty Colom on May 21, 2013 at 7:19am — No Comments
Many people really don’t know exactly what a Public Relations firm does. The common answer is “write press releases,” but I can guarantee you public relations firms do not sit around all day and just write press releases (or at least good ones). So what, exactly, do we do?
As defined by…Continue
Typically, the country-code top level domain (ccTLD) is just that — a country code. For instance, example.co.uk has content for the UK, and example.com.au has content for Australia. Usually, registration of these domains is restricted. You have to prove that you are operating the site from the designated country.…Continue
Added by Manny Luna on May 2, 2013 at 11:30pm — No Comments
Here’s how to sell cars fast on Twitter.
Added by Manny Luna on April 19, 2013 at 10:30am — No Comments
I've decided to write more frequently about Automotive SEO, after a brief period of silence.
Recent research on Organic Search rankings and collaboration with industry leaders brought to light a very interesting observation.
Okay, you got me! This article has nothing to do with me, and everything to do with you.
On a daily basis I analyze dealer websites which I’m convinced had the same content writer. Have you ever seen…Continue
Added by Michael Cirillo on April 11, 2013 at 9:22am — No Comments
If you’re like me you will have had a few ‘locals’ over…Continue
Added by charles bayer on April 10, 2013 at 5:30pm — No Comments
You don't need the man in the middle any more. The media is unnecessary when you can reach your market directly.
a. Stop paying for advertising space
b. Stop paying publicists and pr…
Added by Manny Luna on March 24, 2013 at 8:00pm — No Comments
When he’s not streaking through the Danger Zone on an Impossible Mission, the world’s biggest movie star (yes, still arguably) veers Far and Away from his core competency, occasionally taking a mega-risk with his Eyes Wide Shut.
Corniness of that opening sentence aside, Tom Cruise makes for a compelling model of how to run a brand: while his…Continue
Added by Manny Luna on February 27, 2013 at 5:00pm — No Comments
If there’s one word I hate using in marketing, it’s “engagement”. The term has been so overused and abused since the rise of social media that its meaning has become distorted. It’s defined in different ways and means different things to different people. Thankfully,…
The great part about digital marketing is that there is no shortage of advice to be found. No matter what corner of the web you land on, people are telling you how they have cracked the Google algorithm or how they can read pagerank in their Starbucks tea leaves. The only problem is that digital marketing advice, by its very nature, has a short half-life. It…Continue
How a copied-and-pasted excerpt of a story can still outrank an 8,000-word original. And why publishers aren't the ones to blame.
For Amusement Only: the life and death of the American arcade…Continue
Even with Facebook, for instance, sorting through…Continue