Professional Community for Car Dealers, Automotive Marketers and Sales Managers
While we see content marketing daily, not everyone knows what it really is.
Some may know that it’s a kind of a marketing approach, others that it focuses on the distribution of relevant content, while the rest know the final result – it’s supposed to bring in more business. However, once we understand what content…
Added by Marcus Jensen on November 29, 2016 at 11:30am — No Comments
Most companies view content marketing as a means to rank higher in search engines, establish thought leadership and engage with their audience.
Content, such as newsletters and blogs distributed via email and social media channels, enables businesses to stay top-of-mind with clients and prospects. It can be used to educate existing customers and…
In my last blog, I shared the five types of video content you must have when beginning your video marketing initiative. To recap, they include: New Model Test Drive, Inventory, Value Proposition, Testimonials and Lead…Continue
Added by Timmy D. James on September 15, 2016 at 6:16am — No Comments
All too often, a company gets intrigued with content marketing and decides to give it a try. But then, after just a couple of blogs, executives decide that there just isn’t any tangible return on their investment, or that it’s not measurable, and so lessen their content output, or abandon the initiative…Continue
Added by sara callahan on August 31, 2016 at 6:38am — No Comments
In the classic movie, Close Encounters of the Third Kind, we received a filmmaker’s glimpse into what humanity would experience in the event of a U.F.O encounter and actual physical contact with an alien. To many dealers, Millennials are very similar. They’re very different from past generations, are far more…Continue
Added by Gina Reuscher on August 11, 2016 at 8:06am — No Comments
While lead generation is important, according to this article on Inc.com, many companies would see far greater results (and better, more-qualified leads) if more emphasis were placed on nurturing,…Continue
Added by sara callahan on July 13, 2016 at 5:21am — No Comments
Businesses today can no longer count on passive consumers; in fact, it’s a given that shoppers will enter your dealership empowered with more information and technology than ever before.
In order to build trust in your brand and win over savvy shoppers, it’s important to keep up with what’s important to them in the marketplace. While…
Today, it’s a content-drive world.
There is so much content in existence there’s simply no way any person could ever truly absorb all of the messages being thrown their way. Consumers have to get picky about what messages they choose to pay attention to and which to ignore. Frequently, that decision is made in…
Dealers are in for a wild ride. The next 5+ years will be filled with revenue from recall work; a shortage of technicians; shop capacity that can’t keep up with demand; parts availability issues; and, as a result, irate customers.
Recalls certainly challenge consumers’ patience and dealers can find…Continue
When most people think about what public relations agencies do, they picture media relations, industry exposure and … well… lots of press releases.
The reality is that the public relations industry has been transforming itself as new technologies and strategies become available that help us gain optimum exposure…
Added by sara callahan on April 27, 2016 at 5:30am — No Comments
Chapel Hill, N.C., March 31, 2016 - 3 Birds Marketing is proud to introduce its enhanced and expanded enterprise-level marketing and…Continue
Added by Paul Mirek on March 31, 2016 at 7:30am — No Comments
In an effort to gain exposure and effectively reach Facebook fans, one of the obstacles dealerships face in social media marketing is the continuous battle against Facebook’s algorithm. Facebook rolled out its ad platform attempting to monetize its platform and satisfy shareholders. As a result, businesses experienced…Continue
Added by Paul Moran on March 25, 2016 at 6:00am — No Comments
In my last blog I discussed micro-moments – the critical moments, as defined by Google, in a customer’s car buying journey. I also covered the importance of having a strategy that caters to and attracts a customer’s attention at each touch point.
The 5 moments Google defines as important are: Which…Continue
Added by Timmy D. James on March 24, 2016 at 5:55am — No Comments
So here is your blog tip for the week. Religiously watch normal media…Continue
So, you’ve decided that you want to send video responses to internet leads, but you don’t quite know where to begin. Well, first, congratulations! You have made an excellent decision that will engage more of your customers, build rapport faster and elicit increased responses. Now to the nuts and bolts of how best to do…Continue
Added by Timmy D. James on February 25, 2016 at 5:31am — No Comments
You’ve finally realized that you need to make some noise to get attention and implemented a content marketing strategy. You’ve rallied the troops. You’ve started social media postings. You’re working with a PR company to get press releases written and posted, and to coordinate blog and article strategies. Today is…Continue
It’s been a week now since the seventh installment in the Star Wars franchise hit theaters, breaking all box office records along its way. I’m sure that there is much more money in Disney’s future. That’s the ending of this story. Now for the beginning...
Think about the many months leading up to the…Continue
As 2015 comes to a close, it’s time to examine trends in digital marketing and predict what dealers should be prepared to consider and focus on in the upcoming year. 2015 has seen so much innovation and change, there’s no doubt 2016 will see even more.…Continue
Added by David Metter on December 18, 2015 at 9:30am — No Comments
You faithfully promote your Facebook page to your audience through your marketing efforts, e-mail signatures and website. You’ve enlisted employees or executives in your organization to start creating unique…Continue
Added by sara callahan on December 17, 2015 at 6:30am — No Comments
High-quality educational content has many great benefits... However, is it better to keep the content on…Continue
Added by sara callahan on November 11, 2015 at 5:00am — No Comments