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All ADM Blog Posts Tagged 'content' (61)

When Good Content Turns Bad

The growing importance of content marketing is clear; small businesses that post unique and relevant blogs, videos, press releases and social media on the Internet can gain significant competitive advantage in their industries. Increased web visibility, more visitors to websites, improved SEO rankings…

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Added by sara callahan on February 26, 2014 at 6:35am — No Comments

Content Marketing: What’s Good for the Goose…

Content marketing and exposure are becoming increasingly important in digital marketing and today’s race for eyeballs. In the automotive space, there are many companies that do great jobs marketing and optimizing exposure for dealerships through websites, search engine optimization, social media marketing, pay per…

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Added by sara callahan on February 19, 2014 at 7:55am — 7 Comments

Focus On "Point Of Interest" CONTENT For Your Prospects / Shoppers… Cultivate Opportunities

http://www.automotivedigitaltraining.com 856-546-2440 

Focus On "Point Of Interest" CONTENT For Your Prospects / Shoppers… Cultivate Opportunities 

This is a video I shot on site at a Major KIA Dealership in…

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Added by Sean V. Bradley on January 1, 2014 at 9:59am — No Comments

Lifting Service Revenue With Showroom Demos

Recently passing my hometown fire station, a new billboard caught my attention. “Car Seat Demos” illuminated the dark sky.

My childhood fire station is reaching out to the community to educate drivers about car seats, and dealerships can too!…

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Added by Cobalt on December 31, 2013 at 9:00am — 2 Comments

The Transformation of Public Relations Firms

A lot of people have the misconception that a public relations firm simply deals with the media while churning out press releases. While this may have been closer to the truth in the past, the digital age has greatly transformed the opportunities available to gain exposure for clients. Great PR firms have capitalized…

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Added by sara callahan on December 30, 2013 at 10:30am — 2 Comments

Community Deeds Done Dirt Cheap

The challenge many businesses face is personalizing themselves to their customers. Businesses try and accomplish this through many methods. They create unique commercials, ad campaigns and other marketing. They can hire a public relations firm to assist them in gaining exposure via various methods. They can also…

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Added by sara callahan on October 30, 2013 at 6:12am — 3 Comments

Content Lives Everywhere

Sara Callahan recently posted a great piece entitled “Don’t Be afraid of Content” On Automotive Digital Marketing. She said that Content is life which is true.  If…

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Added by Bill Cosgrove on September 21, 2013 at 6:00am — No Comments

Don’t Be Afraid of Content

Content. That word scares a lot of dealerships. They’re told they need it from every vendor, at every conference and in every article. They need it for SEO, for blogs, social media, and their website. Advertisements? No problem. They have tons of cars and know what is a good deal in their market. They have ad agencies…

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Added by sara callahan on September 13, 2013 at 8:11am — 18 Comments

What We Can Learn From The CBS – Time Warner Cable Dispute

About a month ago, Time Warner Cable blacked out CBS in several major markets including Los Angeles, New York and Dallas, because of a dispute with CBS over pricing for retransmission fees. Both sides, of…

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Added by sara callahan on August 28, 2013 at 6:15am — 2 Comments

Top Ten Blogs and News for Auto Dealers: August 19th-23rd

ActivEngage, themost trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition-- gender wars, Toyota dropping Scion,…

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Added by Rebecca Kon on August 23, 2013 at 12:18pm — No Comments

An Infographic for Your Auto Dealer Marketing Bible

In the infographic to the right, Red Bricks Media has some content marketing lessons I think all dealers could learn from. Most of these tips are fundamentals we've been talking about in so many of our blog posts, and I think this infographic accurately gives a broad outline of…

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Added by Rebecca Kon on August 21, 2013 at 10:32am — No Comments

How to Remove Unacceptable Yelp Reviews

I hear this question frequently from our clients and prospects; “How do we get rid of outrageous reviews that are lies, slander, defamation, or out of bounds with the guidelines of Yelp?” Answer? Submit a request for removal…

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Added by Jerry Hart on July 31, 2013 at 4:25pm — No Comments

The Loyalty Playbook

Lady Gaga has her Little Monsters, Justin Bieber has his Beliebers, Kiss has their Kiss Army, and your dealership has ______? Where are your fans? Musicians focus their marketing on connecting with fans, that’s nothing new, but that approach is grounded in solid business sense. A 2010 Satmetrix study found that evangelists or fans, spend 13% more than the average customer, and they refer business equal to 45% of the money they…

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Added by Ketty Colom on May 21, 2013 at 7:19am — No Comments

What Does A PR Firm Do?

Many people really don’t know exactly what a Public Relations firm does. The common answer is “write press releases,” but I can guarantee you public relations firms do not sit around all day and just write press releases (or at least good ones). So what, exactly, do we do?

As defined by…

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Added by sara callahan on May 15, 2013 at 5:42am — 1 Comment

High Quality Customized Automotive Website Content Is Effectively Free

I've decided to write more frequently about Automotive SEO, after a brief period of silence.

 

Recent research on Organic Search rankings and collaboration with industry leaders brought to light a very interesting observation.    

I…

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Added by Brian Pasch on April 16, 2013 at 1:00pm — 3 Comments

All About Me and Why I'm The Best!

Okay, you got me! This article has nothing to do with me, and everything to do with you.

 

On a daily basis I analyze dealer websites which I’m convinced had the same content writer. Have you ever seen…

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Added by Michael Cirillo on April 11, 2013 at 9:22am — No Comments

We can all be heroes

Brit car dealer Matthew Holcombe hailed as hero after rescuing two women during a recent flood and snowfall.

 

If you’re like me you will have had a few ‘locals’ over…

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Added by charles bayer on April 10, 2013 at 5:30pm — No Comments

6 Types of Content to Make Your Website POP

If there’s one word I hate using in marketing, it’s “engagement”. The term has been so overused and abused since the rise of social media that its meaning has become distorted. It’s defined in different ways and means different things to different people. Thankfully,…

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Added by J.D. Rucker on January 30, 2013 at 1:30pm — 6 Comments

The Half-Life of Educational Content

The great part about digital marketing is that there is no shortage of advice to be found. No matter what corner of the web you land on, people are telling you how they have cracked the Google algorithm or how they can read pagerank in their Starbucks tea leaves. The only problem is that digital marketing advice, by its very nature, has a short half-life. It…

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Added by Timothy Martell on January 29, 2013 at 9:00am — 2 Comments

Social Media Smorgasboard

Depending on the amount of friends you are connected with on the social media sites, often the thought of reviewing the posts of others seems daunting. 

Even with Facebook, for instance, sorting through…

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Added by Joe Webb on January 15, 2013 at 6:30pm — 10 Comments

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