Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

All ADM Blog Posts Tagged 'content' (154)

Is Content Marketing a Necessity or a Nuisance?

In a recent blog, I wrote about how content marketing is more of a long-term play.

 

In addition, to attract an audience, it is vital to offer more than purely sales content and “buy…

Continue

Added by sara callahan on September 26, 2018 at 7:00am — No Comments

Getting The Most Bang From Your Social Media Bucks

Today, it’s a well-known fact among dealers that a consistent presence on social media properties is vital to keeping their brand in front of consumers. It has also been found that some different types of content – text, images and video – perform better than others.

 

However, it’s still very…

Continue

Added by Paul Moran on September 24, 2018 at 6:30am — No Comments

Are You Training Customers to Blackmail You for Service?

If you hold a management position in the retail automotive industry, you’ve probably had a customer attempt to leverage something to get what they want.…

Continue

Added by sara callahan on September 12, 2018 at 6:30am — No Comments

DOWNEY NISSAN BOOSTS SOCIAL MEDIA INTERACTIONS 627 PERCENT WITH VBOOST VIRAL VIDEOS

Videos of happy customers generate more online reviews and website visits  

 

Newport Beach, CA – September 10, 2018 – In the six-month period from February through July 2018, Downey Nissan, California’s #1 volume Nissan dealer, experienced a viral lift of 627 percent in their social media marketing program, attributed to videos sent out by Vboost, an automotive…

Continue

Added by Paul Moran on September 10, 2018 at 7:00am — No Comments

Content Marketing Is Not a One and Done Game

There is one common problem most companies run into when they start a content marketing strategy. Frequently, executives have unreal expectations and expect to go from zero to hero in a matter of days. They want an immediate return-on-investment – such as leads, engagement or website traffic. I am afraid that is simply…

Continue

Added by sara callahan on August 29, 2018 at 6:57am — No Comments

An Effective Social Media Presence Takes More than Simply Posting Content

Dealerships are coming around and increasingly realize the importance of having a good social media presence.

Perhaps it’s due to the reach and effectiveness of social media ads, or the ability to stay top-of-mind with customers – both existing and…

Continue

Added by Paul Moran on August 23, 2018 at 7:00am — No Comments

I Do My Best Poof Reading After I Hit Send

We’ve all seen it happen. In fact, chances are really good that you’ve done it yourself -- posted that Facebook status update, sent that text message, or that e-mail and then – oops, you notice those typos or grammatical errors…after it’s too late to…

Continue

Added by sara callahan on August 15, 2018 at 7:00am — No Comments

Does Community Involvement Sell More Cars?

I recently read an interesting article in Forbes about cause-based marketing which states that  55 percent of consumers would switch brands…

Continue

Added by sara callahan on July 31, 2018 at 7:00am — No Comments

Are you Deaf, Dumb & Blind to your Customers on Social Media?

Every successful business needs customer feedback to gauge how they are doing.

Customer loyalty, experience and retention can’t be modified without hearing what your customers think. Dealerships rely on such things as manufacturer surveys and online reviews to…

Continue

Added by sara callahan on July 12, 2018 at 6:30am — No Comments

Social Media is Alive and Killing It!

Some skeptics lament the decline in the use of social media platforms.

Perhaps because they’ve become jaded due to all the arguments and political rhetoric constantly popping up in news feeds. Well, don’t for a second believe these pessimists!

 …

Continue

Added by Paul Moran on July 6, 2018 at 6:00am — No Comments


Vendor
13 Key Elements of a Perfect Product Video

Your product video is only a minute long.

But it took no less than 100 hours of brainstorming, researching, writing, with a little screaming, tossed in for good measure.

We’ve learned a lot from creating product and…

Continue

Added by Carol Forden on June 29, 2018 at 12:30pm — No Comments

How Do I Start Video Marketing (Part 1) [VIDEO]

                                

Flick Fusion COO Tim James shares his advice on how auto dealers can start adding video to their marketing strategy in part 1 of this 2 part video…

Added by Timmy D. James on June 14, 2018 at 8:30am — No Comments

Don’t go Breaking your Customer’s Heart!

When it comes to earning business, the customer experience has become a key differentiator. These days, sales and service customers tend to choose convenience and experience over pricing. In fact, dealers that consistently provide an…

Continue

Added by sara callahan on June 14, 2018 at 6:30am — No Comments

Content Doesn’t Have to Be Scary!

Great content comes in several forms.

However, many people think of content as just the written word, such as blogs and articles. For those who aren’t writers, or don’t have the time to write, this can seem like a daunting task.

It’s tough coming up with ideas and, even when…

Continue

Added by sara callahan on May 24, 2018 at 6:30am — No Comments

Are there too Many Chefs in Your Content Kitchen?

One of the best ways to get your name out to your audience is through a consistent regimen of relevant educational content of interest to your audience. This helps position key people in your dealership or organization as industry thought leaders and gains indirect brand exposure.

 

Doing this…

Continue

Added by sara callahan on May 17, 2018 at 6:30am — No Comments

Marketing Mistakes: A Little Pizza While You Die?

I’m pretty sure most of you have received some sort of marketing that was either irrelevant, offensive or perhaps just made you…

Continue

Added by sara callahan on May 10, 2018 at 6:30am — No Comments

We Have Video Content. Now What? (Part 2) [VIDEO]

Tim James shares why simply having video content isn’t enough in the second video blog in this series.

Added by Timmy D. James on April 30, 2018 at 7:30am — No Comments

Effective Public Relations Begins with Humans

The art of public relations has changed dramatically in recent years and now includes a myriad of services and possibilities.

Today’s consumers are exposed to as many as 10,000 brand messages per day and, to break through this noise barrier, public relations must adjust…

Continue

Added by sara callahan on April 30, 2018 at 6:30am — No Comments

Negative Reviews Can be Sales Gold!

Study after study finds that word-of-mouth is the single greatest influencer when it comes to marketing.

Providing a consistently excellent customer experience, then having those customers go out and tell their family and friends about it is the marketer’s holy grail. According to many,…

Continue

Added by sara callahan on April 19, 2018 at 6:30am — 2 Comments

Islands in the Stream, that is What We Are

Live video is taking over. If you have been on social media anytime lately, you probably noticed the barrage of streaming Facebook Live videos.

In addition, videoconferencing has replaced boring teleconferences on just about every major platform. Why? Because, while we supposedly…

Continue

Added by Timmy D. James on March 16, 2018 at 6:30am — No Comments

Monthly Archives

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2018   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service