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All ADM Blog Posts Tagged 'contact' (14)

Market Smarter With a Digital-First Approach

Balancing customer engagement and the cost of advertising is your key to increasing your marketing return on investment (ROI).

Sounds simple, right? It is – and it starts with a digital-first strategy. This variation on multi-channel marketing uses digital media channels (such…

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Added by Kate Spangler on November 26, 2018 at 7:00am — No Comments

Customers Like the Easy Button: Use it to Increase Sales

It’s probably not news to you that, while customers like having new cars, many dislike the dealership experience. And, that dislike often immediately begins from the first moment they arrive and are basically accosted by 10 salespeople approaching their vehicle as they pull onto the lot – yes, that’s mostly an exaggeration, but you get my point.

 

Here’s the…

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Added by John Wingle on July 11, 2018 at 6:56am — No Comments

The Key To Retention: Consistent Contact

To stay top-of-mind with your customers, you need to keep in touch.

If you have lifecycle-based communications that launch automatically (triggers), you’re already taking advantage of a great tool for your dealership. This keeps your active customers engaged. However, to maximize…

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Added by Scott Kane on June 25, 2018 at 6:30am — No Comments

Phone calls not preferred contact method research shows

Are you a talker or a texter? Or do you prefer sending emails?

February 2017 data show that US smartphone penetration surpassed 80 percent in 2016 (source: …

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Added by Thomas F. Jung on August 15, 2017 at 2:00am — No Comments

Dealership Branding

I have discovered the absolute best way to build dealerships’ brands while assuring that their contact information remains at their customers’ and prospects’ fingertips.

 

If a dealership creates a digital business card that functions in the contact app across all operating systems (IOS, Android,…

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Added by charles corson on June 30, 2016 at 8:49am — No Comments

Consumers Are Taking Their Complaints to Social Media. Are You Responding?

In the past, consumers were limited in their options when they had any sort of complaint or service issue with a particular business.

Those options, however, have progressed and today’s consumers have moved on from phone calls and e-mails to air their…

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Added by Paul Moran on November 27, 2015 at 5:00am — 1 Comment


Influencer
10 Stats Your BDC Should Live By

For inbound marketing, leads determine success. The assumption is that the higher the lead volume and percentage, the higher the sales and service volume. All too often, these do not go in step with each other. Below we identify ten statistics that are the main cause of increased lead quantity not equating to increases in appointment shows and…

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Added by Larry Bruce on July 31, 2014 at 9:00am — No Comments


Influencer
Inbound Marketing: How To Win Customers By Influencing People

Lead > Contact > Show > Sell (LCSS).

That is the very definition of Automotive Inbound Marketing.

Have you ever noticed that the vendors in the automotive marketing space who are minimizing the importance of leads are also the same vendors that have…

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Added by Larry Bruce on July 21, 2014 at 7:00am — 6 Comments

INC. Names Contact At Once! Among Fastest-Growing Companies Two Years In A Row

Inc. Magazine Ranks Company for Second Straight Year

ATLANTA, GA. August 22, 2012 – Contact At Once!, the software company that pioneered live chat in online advertising, today announced that it has again been named to Inc. Magazine’s Annual List of America’s Fastest-Growing Private Companies. It is the second year in a row the company has been ranked in the Inc. 500|5000, marking 3-year growth rates of 693% and 416%, respectively. Contact At Once! ranked in…

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Added by Aaron Hassen on August 22, 2012 at 4:30am — No Comments

Knowing Your Phone Process and Your Customer's Experience

The Dealer Principle, Executive Staff and Department Managers are mired in daily tasks more than ever as our industry recovers---most have downsized dramatically in reaction to the recent struggles and find the leadership team is now required to do 150% or more of the duties they once did.



Concurrently, automotive Sales and Service customers have continued down the path of "Choosing" their providers from a safe distance. The internet remains the…

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Added by Chip King on March 10, 2012 at 6:23am — 2 Comments

Three small tweaks could improve your form submissions 50%.

There's a lot of intricate psychology involved in contact form submissions.  Your customer has to reach a fairly significant level of trust and interest before she enters her email/phone number and hits submit. If you check out the analytics on your form submission pages, you'll see lots and lots of impressions, but relatively few "submits." 

 

Here's a few ideas that will greatly improve your chances of receiving that all-important contact…

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Added by Bob Kepple on May 30, 2011 at 3:50pm — No Comments

OK, It's Time To Get It...Follow Up Is The Key!

It doesn't matter who you are, what you sell or where you sell. Further, it doesn't matter if you're actively selling or making sales happen away from the front lines. There are a number of things that make business tick:



1. Passion about what you're doing and/or representing

2. Solid fundamentals; especially process

3. Understanding and belief in your business' mission and/or goals



Some still count on their manufacturer's brand or their 'book of business' to… Continue

Added by Gary May on February 16, 2009 at 12:08am — No Comments

Dealing With Dealership Website Vendors

Anyone who takes care of dealerships online advertising you will inevitably have to make changes to your dealership website. In fact, those who stay on top of their websites are far more likely to succeed. The problem is most dealerships do not own their own website; they rent it from companies like Cobalt, BZ, IZMO, Vin Solutions, and others. Thus, whenever a change needs to be made the dealer must rely solely on their vendor’s backend tool if they wish to do it themselves, or a phone tree… Continue

Added by Indie Results on November 14, 2008 at 10:24am — 3 Comments

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