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All ADM Blog Posts Tagged 'consumers' (71)


Influencer
How to Combat Loyalty Program Fatigue

The average U.S. household now belongs to more than 18 loyalty programs, for a total of more than 2 billion memberships. That’s an awful lot of loyal customers. But, all these programs and cards can have an unintended effect: customer loyalty fatigue.

 

Most consumers do still participate in their…

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Added by Mike Gorun on April 22, 2016 at 5:57am — No Comments


Vendor
Pondering Home Deliveries and Test Drives?

The market is calling Beepi, Vroom and the Carvanna’s of the world ‘Disruptors.’

I simply call them evolutionary companies that will assist in gaining consumer trust and confidence with the car buying experience -- and ultimately with dealerships.  

 

Today’s technology has made it a…

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Added by Joe Orr on April 12, 2016 at 4:00am — 1 Comment


Influencer
New Opt-Out Twitter Algorithm Makes Social Media Strategy Even More Important

In an effort to gain exposure and effectively reach Facebook fans, one of the obstacles dealerships face in social media marketing is the continuous battle against Facebook’s algorithm. Facebook rolled out its ad platform attempting to monetize its platform and satisfy shareholders. As a result, businesses experienced…

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Added by Paul Moran on March 25, 2016 at 6:00am — No Comments

Power Minute #4: Dealers Can Impact the In-vehicle Technology Conundrum

J.D. Power research finds that problems related to audio, communication, entertainment and navigation (ACEN) are on the rise.

How can dealers help mitigate the impact of these issues?…

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Added by Kris Rosychuk on February 25, 2016 at 5:30am — No Comments

Recalls and the Connected Car: Is In-Vehicle Technology the Answer?

Today’s cars come with very sophisticated technology, including live navigation with traffic and obstacle reports, collision avoidance systems, cell phone integration and wireless connectivity. Automakers are now investigating how they can leverage this technology to communicate any vehicle issues to vehicle owners.…

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Added by Chris Miller on February 5, 2016 at 4:58am — No Comments

Unchain Your Sales Force: Why you Need A Mobile CRM

What’s the most time-consuming part of making a sale? More often than not, it’s the paperwork: dragging the customer inside to input information…involving sales managers who are stuck in their offices desking deals...getting trade-in information down on paper to input into the appraisal tool, which is back in the…

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Added by John Bottone on January 25, 2016 at 4:27am — 1 Comment

Selling a Vehicle is a Breeze without SSN or DOB

One of the biggest issues facing dealerships in the sales process is compliance. There are a number of pitfalls dealers face. Many of these have to do with “transparency.” This basically means being certain the dealership personnel treat everyone the same -- especially when matching them up with the correct financing.…

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Added by Ken Luna on January 25, 2016 at 3:58am — No Comments


Influencer
This Week in Social Media

News for the Week of 1.13 

Twitter Conversational Ads 

Twitter recently introduced conversational ads to make it easier for consumers to engage with and spread brand messages.  Giving…

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Added by Joey Little on January 13, 2016 at 2:07pm — No Comments


Vendor
This is Our Industry: Let’s Take It Back!

I believe that, as an automotive community, we intuitively know that we need to change.

The sales to consumer model is outdated – our fault for not demanding of ourselves consistent improvement in the consumer experience arena. Consumers are demanding more and Wall Street has taken notice. Backed by hundreds of millions of dollars,…

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Added by Joe Orr on December 22, 2015 at 5:30am — No Comments


Influencer
Mobile Goes Mainstream: Keeping Up With Consumers Who are on the Go

Virtual Reality 

The car-shopping journey has become primarily virtual. Consumers now do most of their research online and learn about dealerships via the internet, and in turn,…

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Added by Joey Little on December 11, 2015 at 10:00am — No Comments


Influencer
The Future is Now: Getting to Know Today's Car Buyer

Automotive Future 

Autotrader’s recent Car Buyer of the Future study shows only 17 out of 4,002 people prefer the current car-buying process, with the rest…

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Added by Joey Little on December 3, 2015 at 9:00pm — 1 Comment


Influencer
Consumers Are Taking Their Complaints to Social Media. Are You Responding?

In the past, consumers were limited in their options when they had any sort of complaint or service issue with a particular business.

Those options, however, have progressed and today’s consumers have moved on from phone calls and e-mails to air their…

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Added by Paul Moran on November 27, 2015 at 5:00am — 1 Comment


Influencer
Google Auto Says Mobile is the Place to Be

In a study published this month by Google’s Automotive division titled, “The 5 Auto Shopping Moments Every Brand Must Own,” it’s crystal clear that dealers need to have a strong mobile strategy in order to stay in the…

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Added by David Metter on November 27, 2015 at 4:30am — No Comments


Influencer
Don’t Creep Out Your Shoppers

How to Track Consumer Behavior and Leverage What You Learn

If your dealership is able to take advantage of the right tools, you can easily tell which consumers are in the car-buying market and what vehicles they’re searching for. This knowledge, however, means your employees’ approach is key in making sure they attract potential customers instead of scaring them off. …

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Added by Joey Little on November 25, 2015 at 4:00pm — No Comments


Influencer
Want to Know Why Consumers Don’t Trust Us?

The reason that consumers don’t trust us is simple… the messages we send them aren’t believable.

 

Point in case: Doug Demiro, a former manager of Porsche Cars North America, and now author of a popular column on automotive website Jalopnik, answered a…

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Added by Mike Gorun on November 24, 2015 at 5:56am — No Comments

VW Recalls: The Polarizing Effect on Consumers

Unless you’ve been in hibernation for the past few weeks, you’ve undoubtedly been barraged with news and opinions about the VW Recalls. Regardless of the intent of Volkswagen, it’s quite fascinating to observe the polarizing reactions by owners of the diesel engine carrying cars. No doubt the government…

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Added by Chris Miller on November 20, 2015 at 4:58am — No Comments

Dealers Must Streamline their Retail Process to Meet Consumer Need

Today’s consumers dictate the customer experiences they want and brands are listening. Think about Amazon. You can literally tweet your order to them and it will be at your house in 2 days. In some markets, they’ll deliver your order in an hour. Why has Amazon become the behemoth that it is today? Because…

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Added by Bruce Thompson on November 18, 2015 at 5:55am — No Comments


Influencer
Believe It Or Not, Consumers Want To See Your Ads

Today, most people have the perception that marketing is intrusive, right? Pop ups, banner ads, commercials, e-mail campaigns and junk mail are routinely considered annoying. Well, if this is what you think, you could be wrong. In fact, according to…

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Added by Paul Moran on November 13, 2015 at 4:58am — No Comments


Influencer
The Cross-Device Shopping Journey: Part I

Smartphones and Tablets and Laptops, Oh My!

A Virtual Experience

A car shopping journey isn’t simple anymore, and consumers are using more devices and types of technology than ever to make their purchases. That means dealerships are striving to create the best cross-channel experiences for their consumers.

For consumers on car-buying journeys, devices and…

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Added by Joey Little on November 12, 2015 at 10:02am — No Comments


Influencer
Hey, I Know You! (How Intelligent Ads Impact Customer Experience)

Personalizing Customer Experience with Intelligent Advertising

Get to Know Your Customer

Consumers put an endless amount of information online about themselves, often daily. However, several marketing strategies don’t use that information to their advantage. If online users are taking the time to educate brands about their behavior, likes, dislikes, wants, habits, etc., it…

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Added by Joey Little on November 6, 2015 at 1:07pm — No Comments

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