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All ADM Blog Posts Tagged 'consumers' (19)

What Is a Customer’s Location Data Worth?

Geo-targeting and geo-fencing technology has been around for many years.

Some social networks use it and provide businesses with ways to show customers offers and specials based on their current location. However, for the most part, these are application-specific. An individual would need to download…

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Added by Mike Gorun on August 26, 2014 at 3:00am — 1 Comment

Sell the Car, Not the Price

Ever since the first car dealership opened, dealers have understood the emotional impact of “the walkaround.”  As consumers move through the buying cycle, they get to a point where they don’t just want, but need to experience a vehicle that they are interested in.  In the past, most consumers would visit the dealership…

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Added by Timmy D. James on August 19, 2014 at 5:46am — No Comments

GM: Why Customers Are Loyal Despite Recalls

A recent article on the Huffington Post asked why consumers are still buying GM vehicles despite all of the recent recalls. There’s no question that there are many concerned owners of GM…

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Added by Mike Gorun on August 18, 2014 at 5:57am — No Comments

How E-Mails Can Build Customer Loyalty

There are many things that companies can do to earn a customer’s loyalty. However, e-mail marketing isn’t typically high on the list. Consumers get barraged continuously with marketing messages via e-mail. As you go through your in-box, how many do you delete without even reading them in order to get to those you are…

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Added by Mike Gorun on August 12, 2014 at 5:36am — 1 Comment

Paint Your Way to Increased Profits

As a sales and marketing professional, you probably learned a long time ago that the best way to present your products is by using words that paint a picture. Not just any picture, a picture that puts each shopper in the picture; helps them visualize owning your product; and then mentally experience the emotional…

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Added by Timmy D. James on August 8, 2014 at 6:22am — No Comments

#AutoMarketing? Mobile Is Last

For almost 10 years now, we have all heard “This is the year for mobile!”…REALLY?!?

We see posts on all over Twitter about the growth in mobile use and web traffic. Ironically, most are coming from people using a desktop.

So, as we always do, we decided to gather the data, set up the experiment and test…

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Added by Larry Bruce on August 4, 2014 at 6:00am — 18 Comments

Why Your Sales Event Isn’t A Sales Event

Car dealerships have been marketing sales events from the beginning of … well… car sales. Not a weekend goes by when the newspaper, radio and television aren’t filled with messages from car dealers proclaiming that THIS is the weekend to buy a car. This has…

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Added by Misti Miller on June 30, 2014 at 5:17am — No Comments

Hay Oro en la Base de Datos

If you’re up on your Spanish, you know the headline is an exciting invitation. It says, in English, There’s gold in your database. In fact, there’s lots of gold there, given recent research into Hispanic automobile shoppers. 

According to U.S. Census data compiled by…

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Added by Jeff Cotton on June 23, 2014 at 9:50am — No Comments

IP Matching: Making Every Message Count

For years, marketing agencies have used many methods to track consumers in order to increase the likelihood of reaching them. From the very basic – yet still in existence – use of postal change-of-address records, to appending marketing lists for increased deliverability, to today’s use of big data to track…

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Added by Jamil Zabaneh on June 17, 2014 at 6:06am — 3 Comments

5 Reasons Video Can Help Increase Service Revenue

In our modern world of technology and instant information, consumers are increasingly seeking answers to their questions online rather than asking a business for it. One way that consumers are doing this is through video content they find online. Video content provides many benefits for consumers as well as businesses. In…

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Added by Richard Holland on May 30, 2014 at 4:30am — No Comments

Why Multi-Channel Marketing is Vital to Your Success

Consumers today are increasingly becoming finicky about where and how they want to communicate. While the past may have seen a traditional print ad performing well on its own, that’s increasingly not the case. Data supports the fact that consumers are all over the place and successful marketers know that their message…

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Added by Scott T. Joseph on March 26, 2014 at 7:22am — No Comments

Do Loyalty Programs Pay Off?

In a world filled with loyalty programs, it’s always interesting when I talk to a dealership that harbors doubts. The cost involved in having a loyalty program is minimal compared to the revenue generated. However, at times it seems as if dealers are intimidated by the effort it would take to…

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Added by Mike Gorun on March 18, 2014 at 7:30am — No Comments

New NHTSA Labels Present Challenges to Dealers

Warranty work is a large part of any service department’s revenue. The recent announcement by the NHTSA mandating manufacturers to use specific labeling on recall notices could prove to be very helpful to dealers; helping them get the work faster and at a lower cost. However, there are challenges…

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Added by Richard Holland on March 6, 2014 at 7:30am — 1 Comment

MaxTradeIn Expands into Nashville, Moline, Champaign and Terre Haute and Surpasses $155 Million in Consumer Offers

INDIANAPOLIS (December 6, 2013)  MaxTradeIn™, the free online marketplace that gives car owners the ability to trade in or…

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Added by Rachel Boyle on December 11, 2013 at 10:54am — No Comments

What’s Your ROR?

In almost every aspect of your dealership, you calculate ROI. Whether you’re looking at your ad spend, calculating labor costs or analyzing your digital marketing, the first, and last, thing you think about is ROI. How is my spending this money going to help me make more money? At times, we choose…

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Added by Richard Holland on September 12, 2013 at 8:32am — 3 Comments

Would You Rather Have Leads or Customers?

In the past, car shoppers understood that they would have to  trade their personal information in order to get specific information on vehicle pricing online. Today, they realize this is no longer necessary. As information has become more widely available and transparent, the consumer’s need to fill out a “Request A Quote”…

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Added by Myril Shaw on August 9, 2013 at 6:41am — No Comments

How Much Is Your Reputation Worth? If You’re Chrysler, Quite a Bit.

On Monday, June 3, Chrysler had a choice to make. The National Highway Traffic Safety Administration asked them to recall 1993-2004 Jeep Grand Cherokees and 2007 Jeep Libertys, according to…

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Added by sara callahan on June 12, 2013 at 4:30am — 3 Comments

An Open Letter to Google on Behalf of Automobile Dealerships

Dear Google:

You amaze and confound us daily.  You have created an infrastructure, tools and resources for accessing and organizing information that the majority of people and businesses all over the world rely on every day.  That is truly awe-inspiring.  You are pulling search, social and reviews together in envelope-pushing ways.

Nevertheless, change and innovation are rarely universally embraced as you have experienced first hand.   As the old saying goes – you can…

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Added by Kristen Judd on July 30, 2012 at 7:14am — 3 Comments

Yelp and your dealership...

Here's a great article on how to easily create/use/maintain your Yelp page for your dealership. The article does a great job at explaining why you should and how you should. For dealers wanting to be transparent to consumers who are trying to make good decisions on where to buy/service their vehicle or buy parts it's important...…



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Added by Ron Morrison on March 16, 2010 at 6:52am — No Comments

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