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All ADM Blog Posts Tagged 'consumers' (88)


Vendor
The Princess and the Frog: Does Size Matter?

I’m sure that you’ve all heard the tale of the princess and the frog. In the beginning, the princess despises the frog and doesn’t want to interact with it – especially not to kiss it – but through personal interaction and a little time, the frog wins her over, gets that kiss and transforms into the prince he actually…

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Added by Ujj Nath on July 12, 2017 at 6:40am — No Comments

Can Your Used Car Buyers Trust You?

Consumers have plenty of choices when it comes time to buy a used car – private sellers, independent used car lots and, of course, franchise dealerships. Each have their pros and cons, ranging from price, to quality, to reliability and safety. The one edge franchise dealerships may have over all other options is that…

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Added by Chris Miller on February 27, 2017 at 6:18am — No Comments


Vendor
That High Dollar RO May Hurt Your Customer More Than You Think

According to a recent report from the JPMorgan Chase Institute, many Americans need more than a year to recover from a $1,500 financial…

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Added by Tim Clay on February 22, 2017 at 5:30am — No Comments

Why Recalls Won’t Ever Go Away: Part 2

In my last blog, I shared some reasons why dealers need to prepare for a constant flow of recall repair work for a long time to come. In this second part, I’d like to lend some further insight as to why savvy and responsible auto dealerships need to develop…

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Added by Chris Miller on February 9, 2017 at 5:45am — No Comments


Influencer
Video Marketing: Sell, Don’t Tell.

Why are we obsessed with television and movies? Because, just like books, they have the ability to capture our attention and transport us into fictional situations and universes.

 

Regardless of whether the movie or television show is fiction or non-fiction, this is an engaging way to tell a story that…

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Added by Timmy D. James on January 19, 2017 at 4:47am — No Comments


Influencer
Video Isn’t Only for Marketing

When it comes to video, most dealerships tend to think of it for purely sales department use, and sometimes in service. From communicating with customers via personalized emails, to live video walkarounds, video is certainly an excellent way to engage customers and increase VDP views. It is also a great tool for the…

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Added by Timmy D. James on January 9, 2017 at 7:44am — No Comments


Vendor
Keeping the RO in Ho Ho Ho

The holiday season is upon us. That means extra money is needed for things such as traveling, presents and decorations.

This time of year is typically when an increasing number of consumers find themselves in a tight financial situation. And, when it comes to unexpected vehicle repairs, lack of funds can put a…

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Added by Tim Clay on December 15, 2016 at 6:30am — No Comments


Influencer
Design a Video Showroom to Banish Customer Fears

Car shoppers still hate to visit dealerships. Ask them why and they'll tell you they don't like pushy salespeople, they're afraid of being ripped off and that buying a car still takes too much time (among other reasons).

 

In an attempt to banish these customer fears, dealerships come up with marketing…

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Added by Timmy D. James on November 29, 2016 at 5:42am — No Comments


Influencer
Your Online Reputation Is Who You Are… to Your Customers

Before the Internet people chose who to do business with based on their community and word-of-mouth. There were no review sites. Now, however, review sites are flourishing -- just about every third party listing service has adopted them and there are many stand-alone services too.

 

Consumers…

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Added by sara callahan on November 9, 2016 at 9:16am — No Comments


Influencer
Don’t Use a Band-Aid When What You Really Need Are Stitches!

There is a lot of talk and buzz building about the importance of video marketing – as there should be. Video is quickly becoming the preferred medium for consumers. Don’t believe me? Literally thousands of articles exist on the Internet illustrating the benefits of using video in your marketing.

 

But for…

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Added by Timmy D. James on November 3, 2016 at 6:50am — No Comments


Influencer
What to Do with the 5 Must Have Types of Video Content

In my last blog, I shared the five types of video content you must have when beginning your video marketing initiative. To recap, they include: New Model Test Drive, Inventory, Value Proposition, Testimonials and Lead…

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Added by Timmy D. James on September 15, 2016 at 6:16am — No Comments


Influencer
Shoppers Speak Out: 5 Things That Are More Important Than Price

When shopping for anything, especially big-ticket items like cars, shoppers compare prices.

It’s natural to try and find the best deal and save as much money as possible, however, times have changed, and the best price is no longer the sole determining…

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Added by Joey Little on July 1, 2016 at 7:30am — No Comments


Vendor
Google. Apple. Microsoft: Tech Companies Building Cars

I frequently talk about the current industry disrupters taking sales from dealers – the Beepis, Vrooms and Carvanas, amongst others. These companies snuck up on dealers and, with little warning, jumped into the spotlight and sucked investors into a future Nirvana of car buying bliss. They are currently blasting feel good…

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Added by Joe Orr on June 22, 2016 at 5:30am — No Comments


Coach
How Can We Alter Consumer Perception that Car Buying is Painful?

According to an article published on Forbes.com, even world-renowned professors at Harvard Business School have a painful experience when shopping for a new car.

 

The…

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Added by Tony Orlando on June 16, 2016 at 6:36am — No Comments

Does Recall Non-Compliance Leave Your Dealership More Liable & At Risk?

There’s no question – the recall crisis is eroding the confidence consumers have in vehicle safety. Every day, we hear of more vehicles being recalled for various reasons. If nothing else were to get recalled, we’d be looking at an “estimated” completion date of around 2020. That’s assuming the parts to fix the…

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Added by Chris Miller on June 15, 2016 at 6:57am — No Comments


Influencer
YouWho? Why YouTube May Not Be Your Most Effective Video Marketing Option

As consumer touch-points in the car buying journey continue to increase, it’s ever more important to ensure that your video content is available at each and every one of those pit stops the car buyer takes.

Your digital touchpoints are in essence your brand’s points of…

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Added by Timmy D. James on June 6, 2016 at 7:30am — No Comments

Making Fans of Recall Customers: Nothing Worth Having Comes Easy (Part 2)

  • In Part 1 of this series, I detailed the existing dealership viewpoint when it comes to consumers and the obstacles dealers are facing as related to…
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Added by Chris Miller on June 3, 2016 at 5:00am — 2 Comments


Influencer
How to Combat Loyalty Program Fatigue

The average U.S. household now belongs to more than 18 loyalty programs, for a total of more than 2 billion memberships. That’s an awful lot of loyal customers. But, all these programs and cards can have an unintended effect: customer loyalty fatigue.

 

Most consumers do still participate in their…

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Added by Mike Gorun on April 22, 2016 at 5:57am — No Comments


Vendor
Pondering Home Deliveries and Test Drives?

The market is calling Beepi, Vroom and the Carvanna’s of the world ‘Disruptors.’

I simply call them evolutionary companies that will assist in gaining consumer trust and confidence with the car buying experience -- and ultimately with dealerships.  

 

Today’s technology has made it a…

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Added by Joe Orr on April 12, 2016 at 4:00am — 1 Comment


Vendor
New Opt-Out Twitter Algorithm Makes Social Media Strategy Even More Important

In an effort to gain exposure and effectively reach Facebook fans, one of the obstacles dealerships face in social media marketing is the continuous battle against Facebook’s algorithm. Facebook rolled out its ad platform attempting to monetize its platform and satisfy shareholders. As a result, businesses experienced…

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Added by Paul Moran on March 25, 2016 at 6:00am — No Comments

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