Recently, Dataium, the world’s largest compiler of online automotive shopping behavior, released a guide on the top 7 ways dealers can improve their online marketing. We’re going to look at 3 that we feel are top priority.
Don’t Forget Mobile
“During major shopping seasons, 1/3 of all dealer traffic came from mobile…
Added by Amanda Meuwissen on September 16, 2014 at 8:23am —
There is a reason consumers enjoy that Amazon knows what new thing they might be interested in buying next based on their previous purchases and activities—we like having things tailored for us because we like anything that makes our lives easier.
There are countless sites now for setting up monthly shopping options based around personal preference, so…
Added by Amanda Meuwissen on February 25, 2014 at 9:02am —
Data, content, and channel have a symbiotic relationship – in order to successfully execute campaigns and drive engagement, each of the above pieces has to take into account its counterparts.…
Added by Amanda Meuwissen on December 6, 2012 at 9:30am —
AdAge reported recently on the importance of local marketing, giving the example of a newspaper in South Wales thatbeat the odds.
“It focused almost entirely on covering local news, local people and local…
Added by Amanda Meuwissen on August 20, 2012 at 7:53am —
Standard one-and-done campaigns that blast an email or eNewsletter out to your database monthly can generate leads, but without behavior-driven targeting, a few leads each month is as far as it goes. Smart-targeted campaigns build on an initial email blast to touch your customers continuously with additional information that is pertinent to their behaviors and… Continue
Added by Amanda Meuwissen on July 18, 2012 at 8:51am —
The model year hasn’t been standard across car makers for some time, but is staggered with one make and model getting to shine for one brief window at a time. Some 2013 models will be available for the summer, while others won’t be out until later in the year.
Redesigns seem to be a common theme among models carrying over for the 2013 model year, and not… Continue
Added by Amanda Meuwissen on July 9, 2012 at 7:46am —
Each article in an eNewsletter has fewer and fewer clicks going down. Consumer attention is more often grabbed at the top, so the top articles need to be the most eye-catching and engaging. Testing and proper navigation is even more important when we look at the recency and frequency of clicks prior to purchase.
In a recent study, the Outsell Insights… Continue
Added by Amanda Meuwissen on April 30, 2012 at 7:28am —
Pinterest is an online social pinboard for images and websites that users can enjoy and share in a single location. “Think of it as a visual way to bookmark websites,” says automotive industry marketing blog… Continue
Added by Amanda Meuwissen on April 10, 2012 at 11:17am —
“Radical customization, constant experimentation, and novel business models will be new hallmarks of competition as companies capture and analyze huge volumes of data.”
McKinsey & Company, a globally recognized management consulting firm, has been placing a lot of focus on ‘big data’ in… Continue
Added by Amanda Meuwissen on February 27, 2012 at 7:59am —
The Holy Grail of Marketing
A recent article by Harvard Business Review very succinctly gets at the heart of marketing success.
“Targeting individuals with perfectly customized offers at the right moment across the right channel is marketing’s holy grail.”…
Added by Amanda Meuwissen on January 30, 2012 at 7:33am —