Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'consumer' (96)

Dealers Are Asking “What Is Online Retailing, Really?”

In my many discussions with dealers, the one question that invariably comes up is “What is online retailing, really?” They’ll then begin to tell me how consumers can already buy a car online from them. They have a widget with which a consumer can get their trade value. They have an online payment calculator. Customers…


Added by Joe Orr on September 28, 2016 at 5:41am — No Comments

So You Think You Have Customer Loyalty Figured Out…Not So Fast!

You may think that simply because you offer an excellent customer experience, your customers will be loyal… but what is really happening? Is it possible that YOUR definition of a great customer experience differs from your customers?




Added by Mike Gorun on August 16, 2016 at 7:00am — No Comments

Want to Get a Competitive Advantage? Learn How to Fence!

Consumers are constantly flooded with messages everywhere they go, from billboards to direct mail, to websites, banner ads and email. Most of these messages are disregarded, ignored or, even worse, never seen, because, for the most part, the message itself is not relevant.


So, along came retargeting,…


Added by Joe Orr on July 18, 2016 at 6:00am — No Comments


  It is no secret that mobile usage and digital media in general has climbed over the last decade.  What used to be only accessible at your desktop, is now available right in your pocket.  Mobile media usage will continue to climb, but where should it be on your priority list as a Marketing professional?  There no longer is a question of…


Added by Josh Whitlatch on July 6, 2016 at 1:30pm — No Comments

Your Website IS Your Showroom

There was a time when dealerships hated the internet.  I know, it’s hard to believe. What is interesting is that while most dealerships have learned to embrace the internet, many still feel it is an obstacle to overcome, a nuisance that interferes with the old adage: “Say anything you…


Added by Kim Orr on June 29, 2016 at 7:01am — No Comments

Build Your Brand With Social Selling: Part III

Part III: Gather Data to Dominate

Hopefully you’re already convinced social selling has a lot to offer your dealership.  In fact, dealerships that want to win in today’s marketplace will need to get social—and fast—if they want to keep up with the competition.  In addition to building…


Added by Joey Little on June 28, 2016 at 8:00am — No Comments

Get to Know Today’s Empowered Consumers

Businesses today can no longer count on passive consumers; in fact, it’s a given that shoppers will enter your dealership empowered with more information and technology than ever before. 

In order to build trust in your brand and win over savvy shoppers, it’s important to keep up with what’s important to them in the marketplace.  While…


Added by Joey Little on June 16, 2016 at 12:00pm — 1 Comment


By now, I hope you have figured out who has gradually taken over the throne in Social Media Marketing the last few years.  You guessed it, the CUSTOMER.  By the end of 2016, …

Added by Josh Whitlatch on June 9, 2016 at 9:19am — No Comments

AmazonAuto – Really?

Today I want to talk to you about a potential future I believe is rolling towards our industry at an alarming speed. You see, what I do, is I peek around corners looking for trends that have potential teeth and which could impact the automotive industry. 


Recently I have become very concerned, as there…


Added by Joe Orr on June 7, 2016 at 6:29am — No Comments

Why is my TARGET AUDIENCE Balking?!?!?


For every MARKETING or ADVERTISING strategy lies a TARGET AUDIENCE. At some point in time, that TARGET AUDIENCE will have a decision to make. Your PITCH, IDEA or OFFER was a SUCCESS or it…

Added by Josh Whitlatch on May 9, 2016 at 8:13am — No Comments

Instant ‘Local Business’ Employee Car Purchasing Benefits Program?

Implementing Corporate Benefits Programs (CBP) to employees of small/large corporations is nothing new. Manufacturers have been doing it for some time -- Ford’s X-Plan pricing, for example. But, typically, these corporate discount programs are isolated to large national corporations with which the OEMs have…


Added by Joe Orr on March 24, 2016 at 6:19am — No Comments

Recalls, Used Cars & Bold Moves

In September 2015, AutoNation CEO Mike Jackson announced that AutoNation would discontinue selling any vehicles – new or used – with open recalls. This new policy includes not just those vehicles intended for retail, but also vehicles headed to wholesale buyers. The decision, while admittedly costly, is one that…


Added by Chris Miller on March 18, 2016 at 4:55am — No Comments

Why Beacons are a Marketers new best friend



Added by Josh Whitlatch on March 10, 2016 at 1:24pm — No Comments

GM Launches Online Used Car Sales – What’s This REALLY Mean?

I’ve talked plenty of times about disrupters entering our industry in an attempt to take sales and market share away from dealers.

The Carvanas, Beepis and Vrooms dangle carrots of lower prices and better buying experiences and tempt consumers to try a new way of purchasing their next vehicle. Now, it appears, at…


Added by Joe Orr on January 19, 2016 at 6:30am — 1 Comment

Are Your Listening Ears On? ‘Cause It’s About to Get Loud

An undeniable shift is happening in our industry. One that will change how we operate forever. It’s all about delivering on the customer experience with a true online buying process. AutoNation saw it. And, Carvana, Beepi and other start-ups are gaining traction. In addition, other vendors within our industry have…


Added by Paul Moran on January 15, 2016 at 3:48am — No Comments

This Week in Social Media

News for the Week of 1.13 

Twitter Conversational Ads 

Twitter recently introduced conversational ads to make it easier for consumers to engage with and spread brand messages.  Giving…


Added by Joey Little on January 13, 2016 at 2:07pm — No Comments

A Change in Perspective Can Save Lives

Dec 23 was a sad day, indeed. A young man driving a 2001 Honda Accord was killed in an accident when his recalled Takata airbag shattered and he was fatally injured. Honda had previously…


Added by Chris Miller on January 8, 2016 at 5:07am — No Comments

Cracking the Conversion Code

Behind every screen, device, or smartphone in today’s consumer economy resides something that has perhaps gotten lost in the unstoppable avalanche of digital noise. Are we as an industry starting to focus too much on the device, and not enough on the person behind it? All we hear…


Added by David Metter on January 7, 2016 at 12:00pm — No Comments

“Clicks-to-Bricks” Express Auto Retailing Is Coming

Today, technology must create a customer journey that allows a consumer to buy online, or start online, and pick up right where they left off in the showroom.

The technology exists to accomplish this. Proof of that is right in front of our eyes in the Carvanas, Beepis, Vrooms and other such companies. They’re already…


Added by Bruce Thompson on January 4, 2016 at 5:30am — No Comments

Dealers! Get Serious about Buying Directly from the Consumer

Ever wonder why CarMax is the largest seller of pre-owned vehicles, selling more than any other company?  They retail 160,000 used vehicles just about every quarter and make approximately $2,200 per unit front-end profit -- over $350M.  If you do the math on 153 locations, each store averages 348 unit…


Added by Bruce Thompson on December 10, 2015 at 5:53am — No Comments

Monthly Archives












ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey


ADM Events

October 2016

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Top 5 Automotive Marketing Forum Discussions - 30 Days

3. 2016 J.D. Power AMR Agenda

Posted by Ralph Paglia on October 6, 2016

Share the Best Content w/AutoMarketing Community

Google Automotive Network Targeted Placement Ads

© 2016   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service