Recently, Dataium, the world’s largest compiler of online automotive shopping behavior, released a guide on the top 7 ways dealers can improve their online marketing. We’re going to look at 3 that we feel are top priority.
Don’t Forget Mobile
“During major shopping seasons, 1/3 of all dealer traffic came from mobile…
Added by Amanda Meuwissen on September 16, 2014 at 8:23am —
Closed Loop Analysis
|by Dave Hollander, Senior Marketing & Communications Manager
Tired of listening to the marketing mumbo jumbo that everyone loves to use but hates to explain?… Continue
Added by Cobalt on August 14, 2014 at 11:30am —
Things change. There’s no getting around that.
The most effective marketing strategy in the world can be rendered ineffective in a day by an algorithm change. Or your thriving Facebook page could become a ghost town due to the monetization of Facebook. The only constant in the world is people’s… Continue
Added by sara callahan on August 13, 2014 at 5:30am —
For inbound marketing, leads determine success. The assumption is that the higher the lead volume and percentage, the higher the sales and service volume. All too often, these do not go in step with each other. Below we identify ten statistics that are the main cause of increased lead quantity not equating to… Continue
Added by Larry Bruce on July 31, 2014 at 9:00am —
Bob is on his lunch break. Lately, he has been drooling over the latest high-tech camera so he decides to make a quick trip to Best Buy to check it out. He walks into Best Buy and heads to the camera department. Once there, he finds the camera on display, but…
Added by Misti Miller on July 31, 2014 at 7:34am —
Recently, AdAge reported that Walmart is starting a loyalty program. Based on their price-match guarantee, Walmart is launching an app named “Savings Catcher,” which consumers can use to receive refunds for… Continue
Added by Mike Gorun on July 15, 2014 at 6:00am —
|by Joe Tarell, Performance Improvement Consultant
Ask 25 people you know how they feel about buying a car.
Ask them to just give you a one word feeling, a straight off the hip emotion that they associate… Continue
Added by Cobalt on June 17, 2014 at 11:00am —
This blog is the first in a series I plan based around how to better use dealer data in marketing to customers.
There is a reason that ‘Big Data’ has been a hot topic in the automotive industry for the last few years. Many retailers in other industries are using it quite successfully to target… Continue
Added by Mike Gorun on May 6, 2014 at 5:30am —
With Big Data and analytics having been the hot topic over the past couple of years, many dealers are recognizing that they can increase the effectiveness of their marketing.
Many dealers, however, outsource much of their digital marketing to… Continue
Added by Jamil Zabaneh on April 9, 2014 at 6:30am —
Delta Airlines recently revamped its loyalty program changing how rewards are distributed to its customers. In an article in Knowledge@Wharton, Peter Fader, Wharton Marketing Professor, applied the… Continue
Added by Mike Gorun on March 25, 2014 at 7:31am —
On March 9, the popular television show “60 Minutes” aired a segment titled “The Data Brokers: Selling Your Personal Information”. In the segment, Steve Kroft interviewed various privacy experts who explained how… Continue
Added by Scott T. Joseph on March 18, 2014 at 5:50am —
Data security is becoming an increasingly public concern as databases from large retailers continue to be breached and consumer information exposed. Congress is holding hearings this week with top data security professionals to discuss how best to prevent future breaches. The concern is so high that Congress is… Continue
Added by Scott T. Joseph on March 12, 2014 at 1:28pm —
There is a reason consumers enjoy that Amazon knows what new thing they might be interested in buying next based on their previous purchases and activities—we like having things tailored for us because we like anything that makes our lives easier.
There are countless sites now for setting up monthly shopping options based around personal preference, so…
Added by Amanda Meuwissen on February 25, 2014 at 9:02am —
There’s one thing that all auto franchises have in common when it comes to service: battling independent auto shops.
I’m fairly certain that not a day goes by when you have either a customer on the phone or in person who is price-shopping you with an independent. There are many ways to build value in… Continue
Added by Richard Holland on February 6, 2014 at 7:00am —
Target’s massive data breach, which caused an estimated 40 million credit and debit cards to be compromised during the holiday period, will end up costing them more than just headaches. Target first became aware of the breach a week prior to announcing the breach to the public. This slow response time imperiled… Continue
Added by sara callahan on January 8, 2014 at 6:03am —
A recent study by Barclays Bank revealed interesting statistics about consumer behavior as it relates to small and medium-sized businesses. The study included the retail behavior… Continue
Added by Mike Gorun on August 20, 2013 at 5:53am —
The importance of big data has been discussed for quite a while now. There are many companies that use it very successfully to predict consumer behavior and proactively deliver relevant messages to their customers. Automotive dealerships need to apply that same power for sales. For example, Amazon analyzes what… Continue
Added by Jeremy Welsch on August 19, 2013 at 7:12am —
Added by Jonathan Floyd on May 28, 2013 at 9:30am —
What legally defines a merchant who uses a self-funded, in-house financing program? Any merchant extending credit of any kind to one or more of their customers is this type of merchant, whether they realize it or not.
They may be running an in-house financing program using their own money, or they may simply be allowing a customer they’ve known for years to pay a few days late which constitutes… Continue
Added by Jonathan Floyd on May 26, 2013 at 9:45am —
Every day in North America, millions of people utilize search engines with the intent to find answers to their implied questions, or identify solutions for their problems. Think about the last search you conducted online. Was it with the intent to find answers or solve problems? Of course it… Continue
Added by Michael Cirillo on March 18, 2013 at 8:00am —