Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
In 2014, due to safety concerns, Toyota issued a recall notice for a power inverter on its popular Toyota Prius. Nothing abnormal. But for the fact that, even after the recall was fixed, customers continued coming in with issues – hundreds of them – and that’s when Roger Hogan’s dealership decided…Continue
Added by Chris Miller on June 18, 2018 at 6:30am — No Comments
Love him or hate him, Tesla’s Elon Musk is brilliant. As both a businessman and a marketer, he has created a loyal following of brand advocates – some of whom don’t even own the products he sells. There are consumers literally willing to wait years just to purchase a Tesla vehicle. He recently launched a car into…Continue
Added by Chris Miller on April 23, 2018 at 6:40am — No Comments
I’ve spoken many times about the types of video a dealership should produce outside of inventory videos to create…Continue
Added by Timmy D. James on February 15, 2018 at 4:54am — No Comments
If you backtrack through the history of advertising and marketing, you’ll find it’s always been about pushing the message to the consumer. In the old days radio and television were the dominant media and consumers had little choice but to watch and listen.…Continue
Added by Steve White on January 4, 2018 at 6:00am — No Comments
Added by Mike Gorun on October 31, 2017 at 6:30am — No Comments
Not too long ago, trucks relied on their sheer size to keep occupants safe.
The National Highway Traffic Safety Administration toughened its rules, and now pickups have the same airbags and crash-avoiding electronic controls as cars and crossovers. The latest warning and automation systems are also coming online. Here…
Added by Rachael Murphey on October 25, 2017 at 4:00pm — No Comments
There are currently more than 63 million recalled vehicles still on US roads and highways, which is surprising when you consider that recall repairs are at no cost to the consumer. So, why are consumers so apprehensive about bringing you their recalled vehicles? Do consumers hate going to the dealership that…Continue
Added by Chris Miller on May 12, 2017 at 6:30am — No Comments
A recent article in Automotive News tells the story of Carlos Liriano, a car dealer from New Orleans who migrated his dealership to Texas and brought with him a passion – gumbo. Initially, it started as a way…Continue
Added by Mike Gorun on March 28, 2017 at 7:04am — No Comments
One of the advantages of Pre-Paid Maintenance Programs (PPM) is that they span the generational gaps. Regardless of which generation consumers happen to be in, none of them like surprise repairs, or other expenses. That’s why dealers focus on payments – and not price – when selling cars.
Added by Mike Gorun on February 21, 2017 at 5:52am — No Comments
While dealers spend a lot of money on marketing, often, most of that spend is directed at the sales department. But what about service? The largest revenue source for the dealership should certainly be worthy of a decent percentage of that budget. However, sadly that’s not usually what happens.
Added by Tim Clay on February 15, 2017 at 5:45am — No Comments
A recent McKinsey podcast shared that when it comes to loyalty programs, a large part of the population is being ignored: elderly customers.
The podcast featured Jaana Remes,…Continue
Added by Mike Gorun on February 7, 2017 at 5:44am — No Comments
The statistics are there: car buyers spend 59 percent of their time online before they purchase car, according to a 2016 study from Cox Automotive. This same study cited 88 percent of customers used the internet to purchase their vehicle and 46 percent use multiple devices to get to a dealer’s website, with 14 percent…Continue
Added by Devin Koskan on February 6, 2017 at 5:57am — No Comments
While I often talk about “basics”, that’s simply because many dealers are still not reaping the benefits of video marketing. But let’s say your dealership is doing video marketing. Perhaps you’ve made a commitment to conduct live video walkarounds for every vehicle. Maybe you’re engaging your customers via personal…Continue
Added by Timmy D. James on January 31, 2017 at 5:23am — No Comments
Car sales today are a whole different process from how it was in the past. A few years ago it was pretty much a given that buying a car could easily encompass most of the day. In addition, little information was available to the consumer and the dealer had the upper hand in negotiations.
As the Internet…Continue
Added by Devin Koskan on January 19, 2017 at 5:04am — No Comments
Dealerships are well known for their involvement and participation with local communities and many different charities. From sponsoring little league teams, to larger charity initiatives, dealerships have supported and given back to the communities they serve for a very long time.
Added by Mike Gorun on January 17, 2017 at 5:32am — No Comments
In my many discussions with dealers, the one question that invariably comes up is “What is online retailing, really?” They’ll then begin to tell me how consumers can already buy a car online from them. They have a widget with which a consumer can get their trade value. They have an online payment calculator. Customers…Continue
Added by Joe Orr on September 28, 2016 at 5:41am — No Comments
You may think that simply because you offer an excellent customer experience, your customers will be loyal… but what is really happening? Is it possible that YOUR definition of a great customer experience differs from your customers?
Added by Mike Gorun on August 16, 2016 at 7:00am — No Comments
Consumers are constantly flooded with messages everywhere they go, from billboards to direct mail, to websites, banner ads and email. Most of these messages are disregarded, ignored or, even worse, never seen, because, for the most part, the message itself is not relevant.
So, along came retargeting,…Continue
Added by Joe Orr on July 18, 2016 at 6:00am — No Comments
It is no secret that mobile usage and digital media in general has climbed over the last decade. What used to be only accessible at your desktop, is now available right in your pocket. Mobile media usage will continue to climb, but where should it be on your priority list as a Marketing professional? There no longer is a question of…Continue
Added by Josh Whitlatch on July 6, 2016 at 1:30pm — No Comments
There was a time when dealerships hated the internet. I know, it’s hard to believe. What is interesting is that while most dealerships have learned to embrace the internet, many still feel it is an obstacle to overcome, a nuisance that interferes with the old adage: “Say anything you…Continue
Added by Kim Orr on June 29, 2016 at 7:01am — No Comments