With almost everything consumers purchase, there’s an owner’s manual or set of instructions for them to use. For decades, car manufacturers have included an owner’s manual with new vehicles. Sadly, it is no secret that this tidy three hundred-page booklet is one of the least read publications produced in mass… Continue
Added by Richard Holland on February 26, 2015 at 5:30am —
In this high tech age, there are numerous tasks that an Internet or eCommerce Director has to tackle in order to correctly market their dealership and its inventory. In the past, you were doing a great job if you were writing custom detailed vehicle descriptions and taking multiple photos of your pre-owned vehicles.… Continue
Added by Timmy D. James on December 8, 2014 at 6:30am —
Starbucks recently announced plans to roll out a delivery service in some key major markets. This follows on the heels of an initiative which allows customers to place their drink orders via smartphones, so as to minimize wait… Continue
Added by Richard Holland on November 28, 2014 at 5:30am —
A couple generations ago, if you didn’t carry cash on your person, perhaps a personal check was accepted at your favorite store. Then credit cards became an option, followed quickly by debit cards. And now, with technology changing seemingly overnight, two new payment options are becoming available to… Continue
Added by Mike Gorun on November 7, 2014 at 12:49pm —
Think about the last time you visited a business such as McDonald’s, Target, or a 7-11. Now, think about the store itself – did you select the store because of convenience, or because you were dedicated to a specific location? Sometimes the answer is both, but more often… Continue
Added by Amy Scott on October 23, 2014 at 6:00am —
While I love to be active myself, I certainly could not call myself a big fan of watching and keeping up with sports. It seems, however, that you cannot turn on a television, read a newspaper or use any social media recently without hearing about continuous misdeeds and wrongdoings of NFL players. I’m sure that… Continue
Added by sara callahan on October 22, 2014 at 6:00am —
Virtually every dealership today uses their website, social media channels, and email to be a part of their “voice” when it comes to communicating with their customers and begin building a “trust” relationship long before the shopper ever visits their store.
The ultimate goal of each… Continue
Added by Timmy D. James on October 13, 2014 at 7:00am —
Recently, Dataium, the world’s largest compiler of online automotive shopping behavior, released a guide on the top 7 ways dealers can improve their online marketing. We’re going to look at 3 that we feel are top priority.
Don’t Forget Mobile
“During major shopping seasons, 1/3 of all dealer traffic came from mobile…
Added by Amanda Meuwissen on September 16, 2014 at 8:23am —
Closed Loop Analysis
|by Dave Hollander, Senior Marketing & Communications Manager
Tired of listening to the marketing mumbo jumbo that everyone loves to use but hates to explain?… Continue
Added by CDK Global on August 14, 2014 at 11:30am —
Things change. There’s no getting around that.
The most effective marketing strategy in the world can be rendered ineffective in a day by an algorithm change. Or your thriving Facebook page could become a ghost town due to the monetization of Facebook. The only constant in the world is people’s… Continue
Added by sara callahan on August 13, 2014 at 5:30am —
For inbound marketing, leads determine success. The assumption is that the higher the lead volume and percentage, the higher the sales and service volume. All too often, these do not go in step with each other. Below we identify ten statistics that are the main cause of increased lead quantity not equating to… Continue
Added by Larry Bruce on July 31, 2014 at 9:00am —
Bob is on his lunch break. Lately, he has been drooling over the latest high-tech camera so he decides to make a quick trip to Best Buy to check it out. He walks into Best Buy and heads to the camera department. Once there, he finds the camera on display, but…
Added by Misti Miller on July 31, 2014 at 7:34am —
Recently, AdAge reported that Walmart is starting a loyalty program. Based on their price-match guarantee, Walmart is launching an app named “Savings Catcher,” which consumers can use to receive refunds for… Continue
Added by Mike Gorun on July 15, 2014 at 6:00am —
|by Joe Tarell, Performance Improvement Consultant
Ask 25 people you know how they feel about buying a car.
Ask them to just give you a one word feeling, a straight off the hip emotion that they associate… Continue
Added by CDK Global on June 17, 2014 at 11:00am —
This blog is the first in a series I plan based around how to better use dealer data in marketing to customers.
There is a reason that ‘Big Data’ has been a hot topic in the automotive industry for the last few years. Many retailers in other industries are using it quite successfully to target… Continue
Added by Mike Gorun on May 6, 2014 at 5:30am —
With Big Data and analytics having been the hot topic over the past couple of years, many dealers are recognizing that they can increase the effectiveness of their marketing.
Many dealers, however, outsource much of their digital marketing to… Continue
Added by Jamil Zabaneh on April 9, 2014 at 6:30am —
Delta Airlines recently revamped its loyalty program changing how rewards are distributed to its customers. In an article in Knowledge@Wharton, Peter Fader, Wharton Marketing Professor, applied the… Continue
Added by Mike Gorun on March 25, 2014 at 7:31am —
On March 9, the popular television show “60 Minutes” aired a segment titled “The Data Brokers: Selling Your Personal Information”. In the segment, Steve Kroft interviewed various privacy experts who explained how… Continue
Added by Scott T. Joseph on March 18, 2014 at 5:50am —
Data security is becoming an increasingly public concern as databases from large retailers continue to be breached and consumer information exposed. Congress is holding hearings this week with top data security professionals to discuss how best to prevent future breaches. The concern is so high that Congress is… Continue
Added by Scott T. Joseph on March 12, 2014 at 1:28pm —
There is a reason consumers enjoy that Amazon knows what new thing they might be interested in buying next based on their previous purchases and activities—we like having things tailored for us because we like anything that makes our lives easier.
There are countless sites now for setting up monthly shopping options based around personal preference, so…
Added by Amanda Meuwissen on February 25, 2014 at 9:02am —