Professional Community for Car Dealers, Automotive Marketers and Sales Managers
In my many discussions with dealers, the one question that invariably comes up is “What is online retailing, really?” They’ll then begin to tell me how consumers can already buy a car online from them. They have a widget with which a consumer can get their trade value. They have an online payment calculator. Customers…Continue
Added by Joe Orr on September 28, 2016 at 5:41am — No Comments
You may think that simply because you offer an excellent customer experience, your customers will be loyal… but what is really happening? Is it possible that YOUR definition of a great customer experience differs from your customers?
Added by Mike Gorun on August 16, 2016 at 7:00am — No Comments
Consumers are constantly flooded with messages everywhere they go, from billboards to direct mail, to websites, banner ads and email. Most of these messages are disregarded, ignored or, even worse, never seen, because, for the most part, the message itself is not relevant.
So, along came retargeting,…Continue
Added by Joe Orr on July 18, 2016 at 6:00am — No Comments
It is no secret that mobile usage and digital media in general has climbed over the last decade. What used to be only accessible at your desktop, is now available right in your pocket. Mobile media usage will continue to climb, but where should it be on your priority list as a Marketing professional? There no longer is a question of…Continue
Added by Josh Whitlatch on July 6, 2016 at 1:30pm — No Comments
There was a time when dealerships hated the internet. I know, it’s hard to believe. What is interesting is that while most dealerships have learned to embrace the internet, many still feel it is an obstacle to overcome, a nuisance that interferes with the old adage: “Say anything you…Continue
Added by Kim Orr on June 29, 2016 at 7:01am — No Comments
Hopefully you’re already convinced social selling has a lot to offer your dealership. In fact, dealerships that want to win in today’s marketplace will need to get social—and fast—if they want to keep up with the competition. In addition to building…Continue
Added by Joey Little on June 28, 2016 at 8:00am — No Comments
Businesses today can no longer count on passive consumers; in fact, it’s a given that shoppers will enter your dealership empowered with more information and technology than ever before.
In order to build trust in your brand and win over savvy shoppers, it’s important to keep up with what’s important to them in the marketplace. While…
Added by Josh Whitlatch on June 9, 2016 at 9:19am — No Comments
Today I want to talk to you about a potential future I believe is rolling towards our industry at an alarming speed. You see, what I do, is I peek around corners looking for trends that have potential teeth and which could impact the automotive industry.
Recently I have become very concerned, as there…Continue
Added by Joe Orr on June 7, 2016 at 6:29am — No Comments
Added by Josh Whitlatch on May 9, 2016 at 8:13am — No Comments
Implementing Corporate Benefits Programs (CBP) to employees of small/large corporations is nothing new. Manufacturers have been doing it for some time -- Ford’s X-Plan pricing, for example. But, typically, these corporate discount programs are isolated to large national corporations with which the OEMs have…Continue
Added by Joe Orr on March 24, 2016 at 6:19am — No Comments
In September 2015, AutoNation CEO Mike Jackson announced that AutoNation would discontinue selling any vehicles – new or used – with open recalls. This new policy includes not just those vehicles intended for retail, but also vehicles headed to wholesale buyers. The decision, while admittedly costly, is one that…Continue
Added by Chris Miller on March 18, 2016 at 4:55am — No Comments
Added by Josh Whitlatch on March 10, 2016 at 1:24pm — No Comments
I’ve talked plenty of times about disrupters entering our industry in an attempt to take sales and market share away from dealers.
The Carvanas, Beepis and Vrooms dangle carrots of lower prices and better buying experiences and tempt consumers to try a new way of purchasing their next vehicle. Now, it appears, at…
An undeniable shift is happening in our industry. One that will change how we operate forever. It’s all about delivering on the customer experience with a true online buying process. AutoNation saw it. And, Carvana, Beepi and other start-ups are gaining traction. In addition, other vendors within our industry have…Continue
Added by Paul Moran on January 15, 2016 at 3:48am — No Comments
Twitter recently introduced conversational ads to make it easier for consumers to engage with and spread brand messages. Giving…Continue
Added by Joey Little on January 13, 2016 at 2:07pm — No Comments
Dec 23 was a sad day, indeed. A young man driving a 2001 Honda Accord was killed in an accident when his recalled Takata airbag shattered and he was fatally injured. Honda had previously…Continue
Added by Chris Miller on January 8, 2016 at 5:07am — No Comments
Behind every screen, device, or smartphone in today’s consumer economy resides something that has perhaps gotten lost in the unstoppable avalanche of digital noise. Are we as an industry starting to focus too much on the device, and not enough on the person behind it? All we hear…Continue
Added by David Metter on January 7, 2016 at 12:00pm — No Comments
Today, technology must create a customer journey that allows a consumer to buy online, or start online, and pick up right where they left off in the showroom.
The technology exists to accomplish this. Proof of that is right in front of our eyes in the Carvanas, Beepis, Vrooms and other such companies. They’re already…
Added by Bruce Thompson on January 4, 2016 at 5:30am — No Comments
Ever wonder why CarMax is the largest seller of pre-owned vehicles, selling more than any other company? They retail 160,000 used vehicles just about every quarter and make approximately $2,200 per unit front-end profit -- over $350M. If you do the math on 153 locations, each store averages 348 unit…Continue
Added by Bruce Thompson on December 10, 2015 at 5:53am — No Comments