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All ADM Blog Posts Tagged 'consumer' (87)

Why is my TARGET AUDIENCE Balking?!?!?

 

For every MARKETING or ADVERTISING strategy lies a TARGET AUDIENCE. At some point in time, that TARGET AUDIENCE will have a decision to make. Your PITCH, IDEA or OFFER was a SUCCESS or it…
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Added by Josh Whitlatch on May 9, 2016 at 8:13am — No Comments


Vendor
Instant ‘Local Business’ Employee Car Purchasing Benefits Program?

Implementing Corporate Benefits Programs (CBP) to employees of small/large corporations is nothing new. Manufacturers have been doing it for some time -- Ford’s X-Plan pricing, for example. But, typically, these corporate discount programs are isolated to large national corporations with which the OEMs have…

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Added by Joe Orr on March 24, 2016 at 6:19am — No Comments

Recalls, Used Cars & Bold Moves

In September 2015, AutoNation CEO Mike Jackson announced that AutoNation would discontinue selling any vehicles – new or used – with open recalls. This new policy includes not just those vehicles intended for retail, but also vehicles headed to wholesale buyers. The decision, while admittedly costly, is one that…

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Added by Chris Miller on March 18, 2016 at 4:55am — No Comments

Why Beacons are a Marketers new best friend

 …

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Added by Josh Whitlatch on March 10, 2016 at 1:24pm — No Comments


Vendor
GM Launches Online Used Car Sales – What’s This REALLY Mean?

I’ve talked plenty of times about disrupters entering our industry in an attempt to take sales and market share away from dealers.

The Carvanas, Beepis and Vrooms dangle carrots of lower prices and better buying experiences and tempt consumers to try a new way of purchasing their next vehicle. Now, it appears, at…

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Added by Joe Orr on January 19, 2016 at 6:30am — 1 Comment


Influencer
Are Your Listening Ears On? ‘Cause It’s About to Get Loud

An undeniable shift is happening in our industry. One that will change how we operate forever. It’s all about delivering on the customer experience with a true online buying process. AutoNation saw it. And, Carvana, Beepi and other start-ups are gaining traction. In addition, other vendors within our industry have…

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Added by Paul Moran on January 15, 2016 at 3:48am — No Comments


Influencer
This Week in Social Media

News for the Week of 1.13 

Twitter Conversational Ads 

Twitter recently introduced conversational ads to make it easier for consumers to engage with and spread brand messages.  Giving…

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Added by Joey Little on January 13, 2016 at 2:07pm — No Comments

A Change in Perspective Can Save Lives

Dec 23 was a sad day, indeed. A young man driving a 2001 Honda Accord was killed in an accident when his recalled Takata airbag shattered and he was fatally injured. Honda had previously…

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Added by Chris Miller on January 8, 2016 at 5:07am — No Comments


Influencer
Cracking the Conversion Code

Behind every screen, device, or smartphone in today’s consumer economy resides something that has perhaps gotten lost in the unstoppable avalanche of digital noise. Are we as an industry starting to focus too much on the device, and not enough on the person behind it? All we hear…

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Added by David Metter on January 7, 2016 at 12:00pm — No Comments

“Clicks-to-Bricks” Express Auto Retailing Is Coming

Today, technology must create a customer journey that allows a consumer to buy online, or start online, and pick up right where they left off in the showroom.

The technology exists to accomplish this. Proof of that is right in front of our eyes in the Carvanas, Beepis, Vrooms and other such companies. They’re already…

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Added by Bruce Thompson on January 4, 2016 at 5:30am — No Comments

Dealers! Get Serious about Buying Directly from the Consumer

Ever wonder why CarMax is the largest seller of pre-owned vehicles, selling more than any other company?  They retail 160,000 used vehicles just about every quarter and make approximately $2,200 per unit front-end profit -- over $350M.  If you do the math on 153 locations, each store averages 348 unit…

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Added by Bruce Thompson on December 10, 2015 at 5:53am — No Comments


Influencer
A Primer on Beacons and How Dealers Can Benefit From Them

As we head into 2016, one of the most exciting new technologies that some dealers are experimenting with are beacons. Beacons are small, inexpensive hardware devices that can be attached to a wall in the showroom or placed around a dealership's lot. Using Bluetooth technology, the beacon detects nearby…

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Added by David Metter on December 10, 2015 at 5:29am — No Comments


Influencer
Not in My Backyard! How to Protect Your Turf with a Geofence

Most of the time the goal of a dealership's advertising is to reach car shoppers and convince them to visit your store. But what about the customers who are already in your dealership? You're probably thinking there's no need to advertise to them. If they're in your showroom, there's a pretty good chance you can close…

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Added by David Metter on November 23, 2015 at 5:27am — No Comments


Influencer
Join The Dark Side of Mobile

More than fifty percent of car shoppers are viewing dealership websites with their mobile devices, so having a mobile marketing strategy to connect with them is not only recommended, but critical for future survival. The benefits of "going mobile" are many and well documented, including the ability to make relevant offers…

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Added by David Metter on November 12, 2015 at 4:54am — 1 Comment


Influencer
Generation Z: Selling to the Self-Education Generation

Generation Z : Digital Natives

Understanding Why the Youngest Car-Buying Generation is so Important

You’ve heard quite a bit about millennials, Gen Xers, and earlier generations. Now it’s time for Generation Z to get some time in the spotlight. Gen Z is…

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Added by Joey Little on November 5, 2015 at 1:00pm — No Comments


Influencer
The Social Media Matrix: Do You Know Who Your Fans Are?

Today, social media platforms - Facebook, in particular - offer in-depth analytics and data that dealers can use to market to car buyers. Dealers who understand how to use and leverage Facebook ads frequently see wildly successful campaigns for very little spend. On the other hand, there are many dealers…

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Added by Paul Moran on October 30, 2015 at 5:00am — No Comments


Influencer
What Are You Doing to Reach Mobile Customers?

There’s no doubt that people are in love with their phones.  As a result, memes and jokes constantly circulate the Internet about how some people no longer participate in “normal” activities because they simply can’t put down their phones. People aren’t reading newspapers anymore - at least not in print - and they’re…

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Added by David Metter on October 8, 2015 at 5:00am — 1 Comment

A Huge Move Could Lead To Increased Loyalty & Sales

In an unprecedented move, AutoNation CEO Mike Jackson recently announced that AutoNation will no longer sell any vehicle with an open recall – new or used. According to Automotive News, this…

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Added by Chris Miller on September 24, 2015 at 5:30am — No Comments


Dealer
Helpful Car Buying Tips

Purchasing a new vehicle is a stressful chore for many people. Ask the average person what they dread most and they will tell you that “price haggling” is the worst aspect of negotiating a price. Few people come away from the deal believing that they got a fair shake; a significant minority will admit that they got ripped off if you press the issue with them. Besides shopping at a “no haggle” dealer – Saturn, for example – how can you avoid an unpleasant experience? Better put, can you?…

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Added by Luigi Pizzato on September 22, 2015 at 4:00pm — No Comments


Influencer
Stop Racing to the Bottom: Sell Value Instead of Discounts

The other day, a friend of mine was in the market for a new tech toy. As he researched the different available brands, he noticed a huge difference in pricing - from $325 all the way up to $1800 -- but was unable to tell the difference between any of the brand offerings. The features seemed the same. They…

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Added by Mike Gorun on September 15, 2015 at 6:30am — No Comments

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