Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Repeat buyers account for an increasing share of new vehicle sales and now represent 31% of all new vehicles purchased at a dealership, compared to 29% a few years ago. This trend is good news for dealers due to the lower cost of retaining vs. acquiring customers.
Unfortunately, this trend is expected to decline due to a lack of improvement in…Continue
Added by Doug Van Sach on January 24, 2020 at 6:00am — No Comments
BURLINGAME, CA, September 23, 2019 – Zonic Design, a certified vendor to CDK Global and Reynolds and Reynolds, is urging auto dealers to begin reviewing their vendors’ privacy and data security measures ahead of the January 1 deadline for compliance with California’s Consumer Protection Act (CCPA).
While CCPA is California-specific legislation, its requirements affect dealers and dealer groups having stores in the state,…Continue
Added by Jim Leman on September 23, 2019 at 1:51pm — No Comments
Added by Dean Martin on May 23, 2019 at 7:00am — No Comments
One of the biggest obstacles many dealership service departments encounter is contacting and communicating with their customers. This is not only a problem with recall customers, but with all service customers in general. And failure to communicate can easily…Continue
Added by Dan Beres on April 16, 2019 at 7:35am — No Comments
Since Facebook has exploded, businesses have all rushed to capture their audience’s attention and leverage the platform’s marketing potential. In the beginning, gaining business exposure on Facebook’s platform was relatively inexpensive. As Facebook continued to modify its algorithm to appease its users and better monetize the platform when it…Continue
Added by Todd Smith on September 20, 2018 at 7:00am — No Comments
In 2014, due to safety concerns, Toyota issued a recall notice for a power inverter on its popular Toyota Prius. Nothing abnormal. But for the fact that, even after the recall was fixed, customers continued coming in with issues – hundreds of them – and that’s when Roger Hogan’s dealership decided…Continue
Added by Chris Miller on June 18, 2018 at 6:30am — No Comments
Love him or hate him, Tesla’s Elon Musk is brilliant. As both a businessman and a marketer, he has created a loyal following of brand advocates – some of whom don’t even own the products he sells. There are consumers literally willing to wait years just to purchase a Tesla vehicle. He recently launched a car into orbit, which is now on its way to Mars -- the man continues to…Continue
Added by Chris Miller on April 23, 2018 at 6:40am — No Comments
I’ve spoken many times about the types of video a dealership should produce outside of inventory videos to create an emotional connection to your brand, dealership and…Continue
Added by Timmy D. James on February 15, 2018 at 4:54am — No Comments
If you backtrack through the history of advertising and marketing, you’ll find it’s always been about pushing the message to the consumer. In the old days radio and television were the dominant media and consumers had little choice but to watch and listen.…Continue
Added by Steve White on January 4, 2018 at 6:00am — No Comments
Added by Mike Gorun on October 31, 2017 at 6:30am — No Comments
Not too long ago, trucks relied on their sheer size to keep occupants safe.
The National Highway Traffic Safety Administration toughened its rules, and now pickups have the same airbags and crash-avoiding electronic controls as cars and crossovers. The latest warning and automation systems are also coming online. Here…
Added by Rachael Murphey on October 25, 2017 at 4:00pm — No Comments
There are currently more than 63 million recalled vehicles still on US roads and highways, which is surprising when you consider that recall repairs are at no cost to the consumer. So, why are consumers so apprehensive about bringing you their recalled vehicles? Do consumers hate going to the dealership that much?
Added by Chris Miller on May 12, 2017 at 6:30am — No Comments
A recent article in Automotive News tells the story of Carlos Liriano, a car dealer from New Orleans who migrated his dealership to Texas and brought with him a passion – gumbo. Initially, it started as a way to show appreciation to and treat his employees every…Continue
Added by Mike Gorun on March 28, 2017 at 7:04am — No Comments
One of the advantages of Pre-Paid Maintenance Programs (PPM) is that they span the generational gaps. Regardless of which generation consumers happen to be in, none of them like surprise repairs, or other expenses. That’s why dealers focus on payments – and not price – when selling cars.
Consumers want fixed expenses. When it comes to millennials, they tend to…Continue
Added by Mike Gorun on February 21, 2017 at 5:52am — No Comments
While dealers spend a lot of money on marketing, often, most of that spend is directed at the sales department. But what about service? The largest revenue source for the dealership should certainly be worthy of a decent percentage of that budget. However, sadly that’s not usually what happens.
How can service directors consistently get their message out to…Continue
Added by Tim Clay on February 15, 2017 at 5:45am — No Comments
A recent McKinsey podcast shared that when it comes to loyalty programs, a large part of the population is being ignored: elderly customers.
The podcast featured Jaana Remes, partner of the McKinsey Global Institute, and coauthor of the…Continue
Added by Mike Gorun on February 7, 2017 at 5:44am — No Comments
The statistics are there: car buyers spend 59 percent of their time online before they purchase car, according to a 2016 study from Cox Automotive. This same study cited 88 percent of customers used the internet to purchase their vehicle and 46 percent use multiple devices to get to a dealer’s website, with 14 percent using only a mobile statistic.
Added by Devin Koskan on February 6, 2017 at 5:57am — No Comments
While I often talk about “basics”, that’s simply because many dealers are still not reaping the benefits of video marketing. But let’s say your dealership is doing video marketing. Perhaps you’ve made a commitment to conduct live video walkarounds for every vehicle. Maybe you’re engaging your customers via personal video e-mail. And perhaps it’s working well. Most people…Continue
Added by Timmy D. James on January 31, 2017 at 5:23am — No Comments
Car sales today are a whole different process from how it was in the past. A few years ago it was pretty much a given that buying a car could easily encompass most of the day. In addition, little information was available to the consumer and the dealer had the upper hand in negotiations.
As the Internet has grown and evolved, and as information has become…Continue
Added by Devin Koskan on January 19, 2017 at 5:04am — No Comments
Dealerships are well known for their involvement and participation with local communities and many different charities. From sponsoring little league teams, to larger charity initiatives, dealerships have supported and given back to the communities they serve for a very long time.
Cause-based efforts have become increasingly important to consumers, especially…Continue
Added by Mike Gorun on January 17, 2017 at 5:32am — No Comments