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All ADM Blog Posts Tagged 'consumer' (68)

The Tools to Help You Discover Your Market

Use What You Have

Finding your target market is a key part of a successful marketing strategy. Whether you want to highlight new inventory, promote an event, grow your service department’s customer base, or simply boost business, defining your ideal audience is key.

It’s easy to be generic when marketing because the…

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Added by Joseph Little on August 27, 2015 at 12:55pm — No Comments

May the Phone Be With You - Why Mobile Marketing Is Taking Over

Have you ever walked down the street and all of a sudden had your phone alert you that you’re near a Starbucks or Walgreens, automatically displaying your loyalty card in Apple Passbook or Google Wallet? Or perhaps you have received push notifications from Waze and other apps that deliver real-time…

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Added by David Metter on August 27, 2015 at 9:00am — No Comments

Why Can’t A Customer Have 1-Hour Car Deal?

An article published on Wards Auto shared some interesting views from a recent session at the Automotive Customer Centricity Summit. The article stated that John Finkel, director-client experience and training for Nissan’s…

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Added by Joe Orr on August 19, 2015 at 5:30am — No Comments

Your Hispanic Consumer: Part III

Earning Hispanic Consumer Trust Through Communication and Empowerment

Think about the brands that reach you and catch your attention, whether television ads, ink and paper, or online.  How do they speak to you?  How do they approach you as a consumer?  Chances are, your favorite products are delivered to you courtesy of companies that have taken considerable time and…

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Added by Joseph Little on August 17, 2015 at 11:07am — No Comments

Identifying Customer Intent through Conversion & Incentives

Dealer websites today are filled with conversion widgets. In most cases, customers will choose only one form or call-to-action (CTA) to convert on. If the CTA that they chose was “value my trade,” then you can be pretty sure that the value of their trade-in is their hot button. Or perhaps they filled out a…

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Added by David Metter on August 13, 2015 at 5:30am — No Comments

Vertical Video: If You Can’t Beat Them, Join Them

Ever since cellphones gained video recording capability, people have insisted on shooting video vertically. Despite all the harassment and corrections received from peers when sharing a vertical video - “Hold the phone sideways!” - Some things never change. Those black bars that bookend the video when…

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Added by Timmy D. James on August 12, 2015 at 5:30am — No Comments

Could Periscope Be In Your Dealership’s Marketing Future?

In today’s fast-paced world, new technology is constantly being developed that provides auto dealers with new and innovative ways to connect with customers. The days of index cards and Outlook as a CRM are long gone. Now we have robust technology that makes it a simple process to connect with customers on…

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Added by Paul Moran on June 10, 2015 at 6:30am — No Comments

How Customer Training Leads To Retention

With almost everything consumers purchase, there’s an owner’s manual or set of instructions for them to use.  For decades, car manufacturers have included an owner’s manual with new vehicles. Sadly, it is no secret that this tidy three hundred-page booklet is one of the least read publications produced in mass…

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Added by Richard Holland on February 26, 2015 at 5:30am — No Comments

Why “Just Do It” Is A Waste Of Time

In this high tech age, there are numerous tasks that an Internet or eCommerce Director has to tackle in order to correctly market their dealership and its inventory. In the past, you were doing a great job if you were writing custom detailed vehicle descriptions and taking multiple photos of your pre-owned vehicles.…

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Added by Timmy D. James on December 8, 2014 at 6:30am — No Comments

Starbucks Is Playing Offense and What Dealers Can Learn From It

Starbucks recently announced plans to roll out a delivery service in some key major markets. This follows on the heels of an initiative which allows customers to place their drink orders via smartphones, so as to minimize wait…

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Added by Richard Holland on November 28, 2014 at 5:30am — No Comments

What’s in Your Wallet?

A couple generations ago, if you didn’t carry cash on your person, perhaps a personal check was accepted at your favorite store.  Then credit cards became an option, followed quickly by debit cards.  And now, with technology changing seemingly overnight, two new payment options are becoming available to…

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Added by Mike Gorun on November 7, 2014 at 12:49pm — No Comments

Brand and Dealer Loyalty – a Fine Balance?

Think about the last time you visited a business such as McDonald’s, Target, or a 7-11.  Now, think about the store itself – did you select the store because of convenience, or because you were dedicated to a specific location?  Sometimes the answer is both, but more often…

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Added by Amy Scott on October 23, 2014 at 6:00am — No Comments

Proactive PR & the NFL?

While I love to be active myself, I certainly could not call myself a big fan of watching and keeping up with sports. It seems, however, that you cannot turn on a television, read a newspaper or use any social media recently without hearing about continuous misdeeds and wrongdoings of NFL players. I’m sure that…

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Added by sara callahan on October 22, 2014 at 6:00am — No Comments

Does Your Dealership Hide Behind The Curtain?

Virtually every dealership today uses their website, social media channels, and email to be a part of their “voice” when it comes to communicating with their customers and begin building a “trust” relationship long before the shopper ever visits their store.

 

The ultimate goal of each…

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Added by Timmy D. James on October 13, 2014 at 7:00am — No Comments

3 Ways to SUPERCHARGE Your Dealership’s Online Marketing

Recently, Dataium, the world’s largest compiler of online automotive shopping behavior, released a guide on the top 7 ways dealers can improve their online marketing. We’re going to look at 3 that we feel are top priority.

Don’t Forget Mobile

“During major shopping seasons, 1/3 of all dealer traffic came from mobile…

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Added by Amanda Meuwissen on September 16, 2014 at 8:23am — 1 Comment

What the Buzz is Closed Loop Analysis?

Closed Loop Analysis



Dave Hollander, Cobalt Online Marketing Manager

by Dave Hollander, Senior Marketing & Communications Manager

Tired of listening to the marketing mumbo jumbo that everyone loves to use but hates to explain?…

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Added by CDK Global on August 14, 2014 at 11:30am — 1 Comment

Content Marketing – What’s Your Strategy?

Things change. There’s no getting around that.

The most effective marketing strategy in the world can be rendered ineffective in a day by an algorithm change. Or your thriving Facebook page could become a ghost town due to the monetization of Facebook. The only constant in the world is people’s…

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Added by sara callahan on August 13, 2014 at 5:30am — 1 Comment

10 Stats Your BDC Should Live By

For inbound marketing, leads determine success. The assumption is that the higher the lead volume and percentage, the higher the sales and service volume. All too often, these do not go in step with each other. Below we identify ten statistics that are the main cause of increased lead quantity not equating to…

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Added by Larry Bruce on July 31, 2014 at 9:00am — No Comments

A Simple Solution to Showrooming

Bob is on his lunch break. Lately, he has been drooling over the latest high-tech camera so he decides to make a quick trip to Best Buy to check it out. He walks into Best Buy and heads to the camera department. Once there, he finds the camera on display, but…

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Added by Misti Miller on July 31, 2014 at 7:34am — No Comments

Walmart Gets Into the Loyalty Program Arena

Recently, AdAge reported that Walmart is starting a loyalty program. Based on their price-match guarantee, Walmart is launching an app named “Savings Catcher,” which consumers can use to receive refunds for…

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Added by Mike Gorun on July 15, 2014 at 6:00am — No Comments

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