'Twas the night before the Battle Plan, when all through AC
The phones were a ringing to score the last seats
The powerpoint presentations were rehearsed with care
By the great speakers enlisted who soon would be there.
The attendees were booking their rooms and their flights
at Bally's Casino on the boardwalk, that's right.
And I in my suit and 'Da Man' in his cap
Look over our sessions until its a… Continue
Added by Joe Webb on June 27, 2010 at 3:54pm —
I have been collecting data for a Automotive Digital Marketing Awareness and Budgeting Survey for the past two weeks and I wanted to show ADM members two of the survey questions
from the 11 question survey. I hope to increase the data set in the coming week with your help.
Please pass this survey link
to dealer staff within your organization, in your 20 groups and friends in the business to grow the number of dealers involved. If you have not participated in the survey,… Continue
Added by Brian Pasch on January 12, 2010 at 1:05am —
In response to further growth and significant prospects for 2010, IM@CS has expanded its
consulting team and increased coverage with a Detroit base in addition to Los Angeles.
Los Angeles, CA, and Detroit, MI (PRWEB) January 4, 2010 -- Interactive Marketing and Consulting Services
(IM@CS) president Gary May was pleased to announce on December 31, 2009 the addition of Jim Elliott to the
growing IM@CS team. Elliott, who comes with over 20 years with Ford Motor… Continue
Added by Gary May on January 4, 2010 at 8:50pm —
Added by Reid Richards on October 27, 2009 at 10:30pm —
Yesterday, Hagen Durant from Classic Chevy
in Grapevine Texas was the first to alert us on the new GM plan to offer a 60 day money back guarantee on new cars sold. He wanted to be the first to act in Texas to market the new GM program so we got to work immediately to get the jump on the competition.
The new marketing program is called "… Continue
Added by Brian Pasch on September 11, 2009 at 7:00am —
UpShift Digital, a Dallas, TX interactive Automotive consultancy launches their new site http://www.upshiftdigital.com
Added by John Druien on June 28, 2009 at 9:59pm —
internet business consulting
is what we do over at www.danielmolano.com
Added by daniel molano on April 21, 2009 at 4:58pm —
It doesn't matter who you are, what you sell or where you sell. Further, it doesn't matter if you're actively selling or making sales happen away from the front lines. There are a number of things that make business tick:
1. Passion about what you're doing and/or representing
2. Solid fundamentals; especially process
3. Understanding and belief in your business' mission and/or goals
Some still count on their manufacturer's brand or their 'book of business' to… Continue
Added by Gary May on February 16, 2009 at 12:08am —
Sometimes it helps being a cynic and a pessimist, or at least devil's advocate but at the end of the day you're either your own worst enemy or best ding-dang advocate. It is always beneficial to see things with a different perspective but critically important to maintain your identity and job jump in the pool for the sake of it, no matter how fun the party.
Recently I've read two good articles. One by Joe Webb (President of Dealer Knows) in Digital Dealer Magazine. The other a blog… Continue
Added by Gary May on February 9, 2009 at 9:30am —
No knock to hear. No call to answer. No door to open. No question to respond to. The customer was never yours. It happens more than not and it's aggravating as hell to deal with...if you do at all. Today you have two choices:
1. Wait for the next 'up' and work in the same manner as before
2. Create, extend and perpetuate a brand and destination where people want to interact with you
The result will be massively different but the actions required are not so disparate.… Continue
Added by Gary May on February 5, 2009 at 4:27pm —
We typically address vendors here for best practices and today will be a little different. When trying to tackle social media, especially as a support for specific marketing online, it is important to be equipped. Some of the most frequent questions heard relate to getting started and how to be effective.
Twitter, Facebook, Plaxo, LinkedIn, CarFolks, Google, Yelp, DealerRater, MyDealerReport for starters
People go there, trust them, read them,… Continue
Added by Gary May on February 2, 2009 at 9:00am —
What is it about CSI, or through interpretation of what it means, that has had dealers begging for their life and coaching customers? Especially today when someone may be cordial enough to tell the factory that they were completely satisfied in the hand-written survey (when they may not have) only to have another customer completely lambaste you online...
More importantly, why does the focus on CSI happen at the end of the delivery? Because they'll remember? Hardly! Because if you… Continue
Added by Gary May on January 31, 2009 at 10:00pm —
If you've been a dealer for more than two years, face it: you're an adverholic. Anyone who has made it through the auto 'heydays' has spent 30, 70...even 100 thousand plus PER MONTH to get their name out to an unmeasured amount of eyeballs. Those days are gone (and soon many of the recipients of those ad dollars, if not already) but the pain and yearning may still be there.
When you stop advertising for the sake of advertising and start a conscience level of engagement with 'your… Continue
Added by Gary May on January 23, 2009 at 2:22pm —
Many people that are concerned in all types of businesses talk the same talk today: waiting. Some have been waiting for a new administration, some for a car czar, some for banks to loosen up, some for 'the bottom' and some just for the fun of waiting.
When you're in business, you can't wait especially when it costs you money. In the car business, it's been about waiting for people 'to really go online' or for the 'next up', or even the holy grails of 'cheap gas', 'more hybrids' or… Continue
Added by Gary May on January 21, 2009 at 3:10pm —
Even though you've already heard it: If you want to succeed in business today, it has to take place online. For us in the auto industry, that's truly more the case than not. But the fact is it's not harder than it looks or sounds if you have the right assistance.
Maybe it used to be much easier, in some sense, years ago when you'd place an ad insertion, sit down on Saturday, Sunday or whatever day of the week your ad would display, grab your coffee, flip the right page open and… Continue
Added by Gary May on January 15, 2009 at 7:00pm —
What is a brand? If reputation is a brand, a visit to a dealer ranks below one to the dentist. If awareness is a brand, most portals slaughter dealers in search where roughly 90% of automotive shopping takes place. If trust is a brand...well let's not go there. What is your brand and how do you build a brand today?
Recently my most engaged response to someone describing a brand was after spending some time on Dave Armano's blog… Continue
Added by Gary May on January 11, 2009 at 11:38pm —
Fact is, more often than not, when you cut corners in sales the one that is affected most is you. It is also a fact of business life that we're replaceable, as I've experienced myself. Why is it then that most people don't typically go the extra mile, especially when it is so needed?
This is not to say that there are not plenty of go-getters out there. Today it is critically important to think about making the most of every opportunity, especially with fewer prospects and less… Continue
Added by Gary May on January 2, 2009 at 12:34am —
Is your Internet Department like a Bank?
Is your Bank getting robbed??
Why is it dealers allow their Internet sales department to disregard valuable leads?
Do you know what the process is in your Internet department for each lead that comes in?
Is each and every lead being handled in a proper and timely manner?
Internet departments benefit when Internet leads are treated by employees like a… Continue
Added by William Phillips on December 29, 2008 at 8:00am —
When it comes to the selling of cars today, it's not any easy task. Compared to the past twenty plus years, the cake walk has slowed to a drunk crawl. So what allows some folks in the 'Internet' sales world to deliver 15, 20 or even 25 and more per month? Control.
Staying in the driver's seat is not about dominating a conversation (or having a monologue with a prospect in front of you) or barely raising above a whisper for the fear of the person leaving the lot. Control is first… Continue
Added by Gary May on December 27, 2008 at 1:20pm —
With the year coming to a close, it was time for a bigger perspective break from our traditional focus on smaller companies. This is a look back a the bigger conduits that may not always have had the spotlight, considering the focus on the OEMs, economy and other reasons. IM@CS would like to give credit to the following:
: If Jesse Biter and the team at HomeNet don't continue to impress, you're not looking. With everything else they're… Continue
Added by Gary May on December 23, 2008 at 7:00am —