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All ADM Blog Posts Tagged 'consulting' (70)

'Twas the Night Before the Dealer Internet Battle Plan

'Twas the night before the Battle Plan, when all through AC
The phones were a ringing to score the last seats
The powerpoint presentations were rehearsed with care
By the great speakers enlisted who soon would be there.


The attendees were booking their rooms and their flights
at Bally's Casino on the boardwalk, that's right.
And I in my suit and 'Da Man' in his cap
Look over our sessions until its a…
Continue

Added by Joe Webb on June 27, 2010 at 3:54pm — 2 Comments

The Great Digital Divide

I have been collecting data for a Automotive Digital Marketing Awareness and Budgeting Survey for the past two weeks and I wanted to show ADM members two of the survey questions from the 11 question survey. I hope to increase the data set in the coming week with your help.



Please pass this survey link to dealer staff within your organization, in your 20 groups and friends in the business to grow the number of dealers involved. If you have not participated in the survey,… Continue

Added by Brian Pasch on January 12, 2010 at 1:05am — No Comments

IM@CS Announces Accomplished Automotive E-Commerce Marketing Executive Jim Elliott As Newest Team Member

In response to further growth and significant prospects for 2010, IM@CS has expanded its

consulting team and increased coverage with a Detroit base in addition to Los Angeles.




Los Angeles, CA, and Detroit, MI (PRWEB) January 4, 2010 -- Interactive Marketing and Consulting Services

(IM@CS) president Gary May was pleased to announce on December 31, 2009 the addition of Jim Elliott to the

growing IM@CS team. Elliott, who comes with over 20 years with Ford Motor… Continue

Added by Gary May on January 4, 2010 at 8:50pm — No Comments

www.increaseyourleadsnow.com



www.increaseyourleadsnow.com



CLICK… Continue

Added by Reid Richards on October 27, 2009 at 10:30pm — No Comments

May The Best Car Win

Yesterday, Hagen Durant from Classic Chevy in Grapevine Texas was the first to alert us on the new GM plan to offer a 60 day money back guarantee on new cars sold. He wanted to be the first to act in Texas to market the new GM program so we got to work immediately to get the jump on the competition.



The new marketing program is called "… Continue

Added by Brian Pasch on September 11, 2009 at 7:00am — 2 Comments

UpShift Digital Launches New Site

UpShift Digital, a Dallas, TX interactive Automotive consultancy launches their new site http://www.upshiftdigital.com

Added by John Druien on June 28, 2009 at 9:59pm — No Comments


Influencer
internet business consulting

internet business consulting is what we do over at www.danielmolano.com

Added by daniel molano on April 21, 2009 at 4:58pm — No Comments

OK, It's Time To Get It...Follow Up Is The Key!

It doesn't matter who you are, what you sell or where you sell. Further, it doesn't matter if you're actively selling or making sales happen away from the front lines. There are a number of things that make business tick:



1. Passion about what you're doing and/or representing

2. Solid fundamentals; especially process

3. Understanding and belief in your business' mission and/or goals



Some still count on their manufacturer's brand or their 'book of business' to… Continue

Added by Gary May on February 16, 2009 at 12:08am — No Comments

What Do You Think It Will Take To Change? Hello?

Sometimes it helps being a cynic and a pessimist, or at least devil's advocate but at the end of the day you're either your own worst enemy or best ding-dang advocate. It is always beneficial to see things with a different perspective but critically important to maintain your identity and job jump in the pool for the sake of it, no matter how fun the party.



Recently I've read two good articles. One by Joe Webb (President of Dealer Knows) in Digital Dealer Magazine. The other a blog… Continue

Added by Gary May on February 9, 2009 at 9:30am — No Comments

Waiting For The Opportunity That Already Passed? Try To Process That!

No knock to hear. No call to answer. No door to open. No question to respond to. The customer was never yours. It happens more than not and it's aggravating as hell to deal with...if you do at all. Today you have two choices:



1. Wait for the next 'up' and work in the same manner as before

2. Create, extend and perpetuate a brand and destination where people want to interact with you



The result will be massively different but the actions required are not so disparate.… Continue

Added by Gary May on February 5, 2009 at 4:27pm — No Comments

Week At IM@CS: Chats With The Industry

We typically address vendors here for best practices and today will be a little different. When trying to tackle social media, especially as a support for specific marketing online, it is important to be equipped. Some of the most frequent questions heard relate to getting started and how to be effective.



1. Where?

Twitter, Facebook, Plaxo, LinkedIn, CarFolks, Google, Yelp, DealerRater, MyDealerReport for starters



2. Why?

People go there, trust them, read them,… Continue

Added by Gary May on February 2, 2009 at 9:00am — 1 Comment

CSI: A penny for your thoughts, $10,000 if you say that I suck

What is it about CSI, or through interpretation of what it means, that has had dealers begging for their life and coaching customers? Especially today when someone may be cordial enough to tell the factory that they were completely satisfied in the hand-written survey (when they may not have) only to have another customer completely lambaste you online...



More importantly, why does the focus on CSI happen at the end of the delivery? Because they'll remember? Hardly! Because if you… Continue

Added by Gary May on January 31, 2009 at 10:00pm — No Comments

Admitted Adverholic? Here's a Two-Step Recovery Program

If you've been a dealer for more than two years, face it: you're an adverholic. Anyone who has made it through the auto 'heydays' has spent 30, 70...even 100 thousand plus PER MONTH to get their name out to an unmeasured amount of eyeballs. Those days are gone (and soon many of the recipients of those ad dollars, if not already) but the pain and yearning may still be there.



When you stop advertising for the sake of advertising and start a conscience level of engagement with 'your… Continue

Added by Gary May on January 23, 2009 at 2:22pm — 1 Comment

What Are You Waiting For? It's Already Been Here And The Train Left The Station...

Many people that are concerned in all types of businesses talk the same talk today: waiting. Some have been waiting for a new administration, some for a car czar, some for banks to loosen up, some for 'the bottom' and some just for the fun of waiting.



When you're in business, you can't wait especially when it costs you money. In the car business, it's been about waiting for people 'to really go online' or for the 'next up', or even the holy grails of 'cheap gas', 'more hybrids' or… Continue

Added by Gary May on January 21, 2009 at 3:10pm — No Comments

Taking The Fear Out Of Online...One _______ At A Time

Even though you've already heard it: If you want to succeed in business today, it has to take place online. For us in the auto industry, that's truly more the case than not. But the fact is it's not harder than it looks or sounds if you have the right assistance.



Maybe it used to be much easier, in some sense, years ago when you'd place an ad insertion, sit down on Saturday, Sunday or whatever day of the week your ad would display, grab your coffee, flip the right page open and… Continue

Added by Gary May on January 15, 2009 at 7:00pm — 1 Comment

Branding 101?...Not Until You Understand And Have A Brand

What is a brand? If reputation is a brand, a visit to a dealer ranks below one to the dentist. If awareness is a brand, most portals slaughter dealers in search where roughly 90% of automotive shopping takes place. If trust is a brand...well let's not go there. What is your brand and how do you build a brand today?



Recently my most engaged response to someone describing a brand was after spending some time on Dave Armano's blog… Continue

Added by Gary May on January 11, 2009 at 11:38pm — No Comments

The Step You Cut Out In 2009...Might Be You

Fact is, more often than not, when you cut corners in sales the one that is affected most is you. It is also a fact of business life that we're replaceable, as I've experienced myself. Why is it then that most people don't typically go the extra mile, especially when it is so needed?



This is not to say that there are not plenty of go-getters out there. Today it is critically important to think about making the most of every opportunity, especially with fewer prospects and less… Continue

Added by Gary May on January 2, 2009 at 12:34am — No Comments

Is your Internet Department like a Bank?

Is your Internet Department like a Bank?



Is your Bank getting robbed??



Why is it dealers allow their Internet sales department to disregard valuable leads?



Ask yourself:

Do you know what the process is in your Internet department for each lead that comes in?



Is each and every lead being handled in a proper and timely manner?



Internet departments benefit when Internet leads are treated by employees like a… Continue

Added by William Phillips on December 29, 2008 at 8:00am — 3 Comments

Stay In The Driver's Seat and You'll Put More In Theirs

When it comes to the selling of cars today, it's not any easy task. Compared to the past twenty plus years, the cake walk has slowed to a drunk crawl. So what allows some folks in the 'Internet' sales world to deliver 15, 20 or even 25 and more per month? Control.



Staying in the driver's seat is not about dominating a conversation (or having a monologue with a prospect in front of you) or barely raising above a whisper for the fear of the person leaving the lot. Control is first… Continue

Added by Gary May on December 27, 2008 at 1:20pm — No Comments

Week At IM@CS: Chats With The Industry

With the year coming to a close, it was time for a bigger perspective break from our traditional focus on smaller companies. This is a look back a the bigger conduits that may not always have had the spotlight, considering the focus on the OEMs, economy and other reasons. IM@CS would like to give credit to the following:



HomeNet: If Jesse Biter and the team at HomeNet don't continue to impress, you're not looking. With everything else they're… Continue

Added by Gary May on December 23, 2008 at 7:00am — No Comments

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