Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
How many times have you thought you had taught someone to do something correctly only to get different results than you expected? Our next session in our leadership workshop focuses on a simple and effective process to utilize when training someone to do a certain type of task.
If I asked you to write out the process you currently follow for …Continue
Added by Glenn Pasch on June 16, 2012 at 5:02am — No Comments
I spent Memorial Day in CT and went with some friends to a beach with our families. It was a beautiful day and a lot of fun just relaxing.
What stood out for me this day was the customer service delivered by an employee at the concession stand. The young lady working behind the counter had a radiant smile and cheery disposition. The first time I…Continue
Added by Glenn Pasch on June 6, 2012 at 8:14am — No Comments
Welcome to June. In a few weeks the half-time whistle will blow and the first half of 2012 will be over. The half-time show will commence. For most dealers the half-time schedule will be a review of their numbers from January 1st to June 30th.
When the first half numbers are tallied, what will be the score…Continue
Added by Brian Pasch on June 3, 2012 at 6:59pm — No Comments
This is the third in a series of articles on management training.
Our group focused on a second aspect of communication this week. As we discussed in previous sessions, communication has to be clear, specific and actionable. This week, we focused on finding out how your audience was receiving the information.
Added by Glenn Pasch on May 30, 2012 at 1:43pm — No Comments
Added by Joe Webb on May 23, 2012 at 8:30am — No Comments
American business was built on the foundations of innovation. The automotive industry is no exception. From Ford’s pioneering of the assembly line process to the brilliantly efficient design of the Chevy Volt, automotive companies have thrived on innovative solutions to everyday problems.
Innovation doesn’t have to come from your corporate office. Encouraging innovative thinking in your dealership can…Continue
Periodically, we receive an email or a phone call from an ISM wanting to know how to increase their closing ratio from 30% to 40%. I often have to bite my lip in order to prevent myself from laughing hysterically. Invariably, I start to ask how that dealership is measuring its closing ratio. However, as I am asking that question, I am always asking myself why isn't there a standard equation for measuring closing ratio?
Let's think about other forms of measurement,…Continue
Today I looked at 20 dealers Google Analytics reports for the last 30 days and on average, about 20% of their website traffic is being labeled as Mobile visitors. Here is an example of how this is displayed in Google Analytics.
For some dealers their mobile traffic…Continue
Added by Brian Pasch on February 11, 2012 at 6:30pm — No Comments
Added by Adam Ross on December 13, 2011 at 5:07pm — No Comments
Adam Ross, Managing Director of Infinite Prospects, discusses how he helps car dealerships leverage the internet to drive more leads and sales that drive a return on investment. Find out more at http://www.infiniteprospects.com.
Added by Adam Ross on December 9, 2011 at 4:02pm — No Comments
In previous blogs I've written for DealerKnows about…Continue
How long do you follow up with your Internet leads? What about your inbound phone calls that you haven’t set appointments for? You might answer these questions with numbers from 90 to 120. 15 to 30. 60 days. Forever. You answer this way because that is the process you built in your CRM. Allow me to tell you that this isn’t happening.
There is one thing a CRM cannot do and that is stop your sales team from taking the easy way out. (That takes management). My team…Continue
Price cutting is a self-inflicted wound. Nobody holds a gun to your head and makes you cut your price. I know that many of you are thinking right now: "There is so much competition today that you can't maintain profits," "Everybody is giving everything away," "The salespeople can't negotiate," and "Everybody knows our pricing from the Internet..." Blah, Blah, Blah. Stop whining about price!
Only about ten percent of buyers buy on price alone. For that ten percent, you can…Continue
Added by Mark Tewart on July 29, 2011 at 12:52pm — No Comments
Here at Don Graff Automotive we often implement a series of test calls to dealerships in order to assess how well they handle incoming sale’s inquires. These “mystery shopper” calls can tell us what the current aptitude of a dealership is and what problem areas we’ll need to focus upon when it comes to the consulting end of the services we provide. In a perfect world, where every dealership possessed a well-trained staff of business development center employees, each call would be handled…Continue
Added by DON GRAFF on May 7, 2011 at 7:30pm — No Comments
Added by Dana Perkins on April 25, 2011 at 8:30am — No Comments
In light of some of the potentially-frustrating or miraculous changes impending on ADM (depending on which way the cookie crumbles), I thought I would take a moment to talk about the Peter Principle.
For those that don’t know, the Peter Principle is the idea where someone is promoted to the point of incompetence. They simply work their way into a job with duties their not capable of fulfilling. It is a virus that happens far too often in our industry. Someone is good at…Continue
Added by Adam Ross on September 24, 2010 at 7:51am — No Comments
Added by Adam Ross on July 20, 2010 at 8:33am — No Comments
Added by Adam Ross on June 29, 2010 at 4:41pm — No Comments