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All ADM Blog Posts Tagged 'consulting' (67)

Architect vs. Interior Decorator: How to Rethink Your Dealership's Marketing Needs

You are ready to traverse through a crowded sea of vendors at the upcoming NADA Convention in New Orleans. Your flight and hotel are booked. You have already looked over the workshop schedules. With that, you maybe still recognize even more can be learned by examining vendor offerings in the exhibit hall than from listening to the…

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Added by Joe Webb on January 22, 2014 at 5:00am — No Comments

The Transformation of Public Relations Firms

A lot of people have the misconception that a public relations firm simply deals with the media while churning out press releases. While this may have been closer to the truth in the past, the digital age has greatly transformed the opportunities available to gain exposure for clients. Great PR firms have capitalized…

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Added by sara callahan on December 30, 2013 at 10:30am — 1 Comment

Is This the Beginning of the End for TrueCar?

TrueCar has had a rollercoaster ride in the automotive retail industry over the past few years. However, it appears things may be taking a turn for the worse (both for TrueCar as well as its participating dealer clients). Read on, as I reveal their new policy changes that will have a negative impact on dealers, as well as my in-depth interview with a top eCommerce Directors about this change.



Cliff…

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Added by Joe Webb on August 22, 2013 at 8:51am — 19 Comments

Don't Be an Answering Machine

While training a 13-store dealer group this week, I had the pleasure of meeting a salesperson and manager who assured me they were tip-top at taking sales calls. I was ecstatic. It isn’t everyday you’re brought in to advance dealerships in need of Internet and phone help and immediately run into someone that has such confidence in their expertise that it would (if I believed them) eliminate their need for any training. How wonderful. (I hope you can accept the…

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Added by Joe Webb on August 16, 2013 at 12:29pm — 2 Comments

You Have an Internet Department? Oh Wow!

It amazes me how the humble nature of the automotive Internet revolution for dealers from the past has changed to ego-driven displays of self-aggrandizement. It wasn’t too long ago that you would speak to dealers who were more excited to learn than they were to pound their chest and roar to the crowd about their own accomplishments.



As another Digital Dealer Conference came and went last month, I think it is time we realize that no one has the whole “Internet thing” figured out.…

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Added by Joe Webb on June 19, 2013 at 9:29am — 1 Comment

The Addendum Crisis

There is a crisis going on at our dealerships.  And it’s called “Addendums”.  This is a sore subject with many, as everyone has different viewpoints as to the functionality of addendums.  You’re required to keep reading this blog.  It costs you $50, but it’s required.  Everyone has to pay that reads it.



Sounds pretty stupid, huh?  Dealers are using addendums to generate additional profit per vehicle (likely because they are…

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Added by Joe Webb on March 27, 2013 at 10:28am — 17 Comments

Dealer without CRM wants to develop BDC

From time to time something will still surprise me. This happened last week in Long island. I received a phone call from the dealer to meet to discuss a BDC. One of his friends had refered my company to him. I agreed to meet him. I pulled up to the dealer, nice store with good display and a Used car lot.

Once inside it was like the 80s in decor. One of the sales guys greets me and I tell him I'm there to see the owner. He gets him and we go into his office and talk for about an hour.…

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Added by DON GRAFF on February 27, 2013 at 11:02am — No Comments

PCG Spotlight Awards Recognize Most Exciting Products at the 2013 NADA Convention

February 18, 2013 (Eatontown, NJ) – PCG Consulting announced today the six winners of the 2013 PCG Spotlight awards. The PCG Spotlight Award recognizes the most exciting products at the automotive industry’s largest trade show, the National Auto Dealers Association (NADA) Convention. This year, the convention was held in Orlando,…

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Added by Mandy Saffer on February 18, 2013 at 9:00am — 6 Comments

Social Media Smorgasboard

Depending on the amount of friends you are connected with on the social media sites, often the thought of reviewing the posts of others seems daunting. 

Even with Facebook, for instance, sorting through…

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Added by Joe Webb on January 15, 2013 at 6:30pm — 10 Comments

Who Do You Coach First?

As a trainer, I am often asked if you should focus on your top performers or your bottom ones to improve business. Many ask how much time should be spent on either group. I will lay out the arguments for both and then give my answer with an extra tip for…

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Added by Glenn Pasch on October 8, 2012 at 6:34pm — No Comments

A Message from Stan Sher To Get Inspired Through Excitement

A message from Stan Sher, the founder of Dealer eTraining and Stan Sher Consulting.  The story and explanation of the message is to let you know that the only way you can continue to grow and be the best is by simply getting excited.  Create opportunities through learning, trying new things, and avoiding being stale at all costs.  Your craft will continue to be fun.…

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Added by Stan Sher on October 6, 2012 at 9:00pm — No Comments

PCG Consulting White Paper released addressing Google + Local Reviews

The team at PCG Consulting, Inc. has always been one to share relevant information regarding issues that affect dealerships. We have been writing and teaching…

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Added by Glenn Pasch on August 27, 2012 at 7:00am — 1 Comment

Rethink Your Outlook at Your Job.

I have worked for many different people in my time but one of my first mentors was a very successful restaurant owner. I was relating this story the other day in a workshop of a staff meeting he led where he was talking about missed opportunities we had as waiters and I thought it is appropriate for our…

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Added by Glenn Pasch on August 10, 2012 at 12:28pm — 6 Comments

Off with their Headers!

Like many people, worthless emails reach our inbox every single day. Recently, there has been one common theme that every piece of spam or advertisement email has in common. That is the email Header.

It is very commonplace to insert a Header into all dealership emails. The majority of mystery shop responses we receive include the dealership’s header emblazoned across the top. While we understand that it immediately brands your dealership to the person opening the email, we believe…

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Added by Joe Webb on July 31, 2012 at 1:16pm — 7 Comments

Check Your Spam Filters

BDC and Internet Managers; Do You Check Your Spam Filter Folders Daily?

As I conduct internet lead mystery shopping to dealers around the country I am constantly amazed at the lack of control that dealers have with their email…

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Added by Stan Sher on July 11, 2012 at 8:30am — 7 Comments

Re-Balancing Advertising spend on the OEM Level

I have been subscribing to Automotive News for a few years now and I am just so pleased to see the growing coverage on Digital Media and it's impact. 

The most recent issue had a cover story about Paid Search and best practices. Then inside the coverage of the new Google Cars,…

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Added by Glenn Pasch on July 7, 2012 at 4:51am — No Comments

Grading Automotive Website Providers

Disclaimer: I must preface this by saying it not intended to make any enemies or friends. This is not meant to hurt anyone’s business, call out how they perform for their clients, highlight weaknesses or put stock in one product over another. This was nothing more than a simple experiment.



I was out to dinner with my wife recently when I ran into an old college acquaintance. Very quickly I discovered that she works in our industry…

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Added by Joe Webb on July 3, 2012 at 6:44am — 4 Comments

Do Your Employees Get It Right the First Time?

How many times have you thought you had taught someone to do something correctly only to get different results than you expected? Our next session in our leadership workshop focuses on a simple and effective process to utilize when training someone to do a certain type of task.

If I asked you to write out the process you currently follow for …

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Added by Glenn Pasch on June 16, 2012 at 5:02am — No Comments

Are Your Employees Delivering Great Service?

Food Stand

I spent Memorial Day in CT and went with some friends to a beach with our families. It was a beautiful day and a lot of fun just relaxing.

What stood out for me this day was the customer service delivered by an employee at the concession stand. The young lady working behind the counter had a radiant smile and cheery disposition. The first time I…

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Added by Glenn Pasch on June 6, 2012 at 8:14am — No Comments

How Is Your Half-Time Scorecard?

Welcome to June.  In a few weeks the half-time whistle will blow and the first half of 2012 will be over.  The half-time show will commence. For most dealers the half-time schedule will be a review of their numbers from January 1st to June 30th.

When the first half numbers are tallied, what will be the…

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Added by Brian Pasch on June 3, 2012 at 6:59pm — No Comments

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