Automotive Marketing Professional Community for Car Dealers and their Managers
Ever since the dawn of remote databases, there has been the raging debate of what is better – local database or remote database management? While most commoners as well as database wizards have tried comparing local and remote databases based on their functionalities, features and access, very few have tried to explain the different kinds of data that can be stored in each.
Here are a few things that you must know about local storage –
These are like the lockers in your…Continue
Added by Sujain Thomas on March 6, 2017 at 4:00am — No Comments
The coming months are a busy time for Canadian Service Departments. With October & November comes a wave of customers who will require their seasonal tire change. Naturally, most of your customers will procrastinate and decide to act at the first sign of snow or freezing temperatures.
This seasonal rush can lead to disorganization in Service Departments. More specifically, it can…Continue
Added by Byron Tyers on September 4, 2015 at 12:25am — No Comments
This is out of the ordinary, I know. Me… a guy who achieved success in retail from being an early advocate of Internet lead management, video, and digital marketing… talking about the benefits of a traditional marketing medium. Stranger things have…Continue
Added by Joe Webb on May 26, 2015 at 1:30pm — No Comments
You are ready to traverse through a crowded sea of vendors at the upcoming NADA Convention in New Orleans. Your flight and hotel are booked. You have already looked over the workshop schedules. With that, you maybe still recognize even more can be learned by examining vendor offerings in the exhibit hall than from listening to the…Continue
Added by Joe Webb on January 22, 2014 at 5:00am — No Comments
A lot of people have the misconception that a public relations firm simply deals with the media while churning out press releases. While this may have been closer to the truth in the past, the digital age has greatly transformed the opportunities available to gain exposure for clients. Great PR firms have capitalized…Continue
TrueCar has had a rollercoaster ride in the automotive retail industry over the past few years. However, it appears things may be taking a turn for the worse (both for TrueCar as well as its participating dealer clients). Read on, as I reveal their new policy changes that will have a negative impact on dealers, as well as my in-depth interview with a top eCommerce Directors about this change.
While training a 13-store dealer group this week, I had the pleasure of meeting a salesperson and manager who assured me they were tip-top at taking sales calls. I was ecstatic. It isn’t everyday you’re brought in to advance dealerships in need of Internet and phone help and immediately run into someone that has such confidence in their expertise that it would (if I believed them) eliminate their need for any training. How wonderful. (I hope you can accept the…Continue
It amazes me how the humble nature of the automotive Internet revolution for dealers from the past has changed to ego-driven displays of self-aggrandizement. It wasn’t too long ago that you would speak to dealers who were more excited to learn than they were to pound their chest and roar to the crowd about their own accomplishments.
As another Digital Dealer Conference came and went last month, I think it is time we realize that no one has the whole “Internet thing” figured out.…
There is a crisis going on at our dealerships. And it’s called “Addendums”. This is a sore subject with many, as everyone has different viewpoints as to the functionality of addendums. You’re required to keep reading this blog. It costs you $50, but it’s required. Everyone has to pay that reads it.
Sounds pretty stupid, huh? Dealers are using addendums to generate additional profit per vehicle (likely because they are…
From time to time something will still surprise me. This happened last week in Long island. I received a phone call from the dealer to meet to discuss a BDC. One of his friends had refered my company to him. I agreed to meet him. I pulled up to the dealer, nice store with good display and a Used car lot.
Once inside it was like the 80s in decor. One of the sales guys greets me and I tell him I'm there to see the owner. He gets him and we go into his office and talk for about an hour.…Continue
Added by DON GRAFF on February 27, 2013 at 11:02am — No Comments
February 18, 2013 (Eatontown, NJ) – PCG Consulting announced today the six winners of the 2013 PCG Spotlight awards. The PCG Spotlight Award recognizes the most exciting products at the automotive industry’s largest trade show, the National Auto Dealers Association (NADA) Convention. This year, the convention was held in Orlando,…Continue
Even with Facebook, for instance, sorting through…Continue
As a trainer, I am often asked if you should focus on your top performers or your bottom ones to improve business. Many ask how much time should be spent on either group. I will lay out the arguments for both and then give my answer with an extra tip for…Continue
Added by Glenn Pasch on October 8, 2012 at 6:34pm — No Comments
A message from Stan Sher, the founder of Dealer eTraining and Stan Sher Consulting. The story and explanation of the message is to let you know that the only way you can continue to grow and be the best is by simply getting excited. Create opportunities through learning, trying new things, and avoiding being stale at all costs. Your craft will continue to be fun.…Continue
Added by Stan Sher on October 6, 2012 at 9:00pm — No Comments
I have worked for many different people in my time but one of my first mentors was a very successful restaurant owner. I was relating this story the other day in a workshop of a staff meeting he led where he was talking about missed opportunities we had as waiters and I thought it is appropriate for our…Continue
Like many people, worthless emails reach our inbox every single day. Recently, there has been one common theme that every piece of spam or advertisement email has in common. That is the email Header.
It is very commonplace to insert a Header into all dealership emails. The majority of mystery shop responses we receive include the dealership’s header emblazoned across the top. While we understand that it immediately brands your dealership to the person opening the email, we believe…Continue
BDC and Internet Managers; Do You Check Your Spam Filter Folders Daily?Continue
The most recent issue had a cover story about Paid Search and best practices. Then inside the coverage of the new Google Cars,…Continue
Added by Glenn Pasch on July 7, 2012 at 4:51am — No Comments
Disclaimer: I must preface this by saying it not intended to make any enemies or friends. This is not meant to hurt anyone’s business, call out how they perform for their clients, highlight weaknesses or put stock in one product over another. This was nothing more than a simple experiment.
I was out to dinner with my wife recently when I ran into an old college acquaintance. Very quickly I discovered that she works in our industry…Continue