Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
When considering the successful use of social media by a business, the first thing that pops into many people’s minds is quantity. Not necessarily quantity of posts, but how big their audience is. Many judge social media success by the number of fans they have on Facebook, or followers on Twitter. If that number is large and/or growing, they feel as if their efforts are a…Continue
Added by sara callahan on January 14, 2015 at 6:30am — No Comments
Content marketing, in general, can provide many valuable benefits. It can help create and maintain a brand presence; assist in search engine optimization; and position executives as thought leaders. It can also serve as a valuable source of information for both customers and potential customers.
There are many types of content marketing. Technically speaking,…Continue
Added by sara callahan on November 25, 2014 at 5:30am — No Comments
REDWOOD SHORES, Calif. — Jan. 10, 2014 —Xtime, the leading cloud-based customer retention platform for automotive manufacturers and dealer service departments, today announced that Volvo Cars of North America will integrate Xtime ServiceTelematics into Volvo’s Connected Car platform, Sensus Connect.
At the 2014 International CES®, Volvo launched Sensus Connect, the automaker’s latest on-board infotainment, navigation…Continue
Added by Jim Leman on January 10, 2014 at 1:23pm — No Comments
Are you missing out on sales because your marketing message is focused only on price points? If you're only focused on price, you are not connecting with customers…Continue
Added by Paul Potratz on September 5, 2012 at 1:13pm — No Comments
DMEautomotive’s mobile shopping and vehicle ownership app allows Lithia dealerships to target younger service/sales customers and keep current customers ‘close-at-hand’Continue
Added by Crystal Hartwell on May 22, 2012 at 5:41am — No Comments
It’s a dangerous fact that using a cellphone behind the wheel is extremely dangerous. But many teenagers and other young drivers still gamble at the odds by talking or texting on a cell phone or mobile device while driving. Those are the findings of a recent nationally representative survey of drivers 16 to 21 years old by the…Continue
Added by Ketty Colom on May 9, 2012 at 11:19am — No Comments
Motorola introduced the first commercially available cell phone in 1983. The next year there were 12,000 cell phone subscribers. Today, 5.1 billion people around the world own a cell phone. According to an AutoTrader/Northwood University study, 17% of all dealership customers originate as telephone leads.
In 1997, Microsoft released Outlook and email is introduced as a new way for computer users to connect. Today,…
Added by Aaron Hassen on April 25, 2012 at 10:45am — No Comments