Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Conferences are an excellent place for vendors to gain exposure and connect with dealers in a concentrated area over several days. They are also a definite (and not inexpensive) investment. So, it makes sense to do all that you can to optimize your ROI.
Added by sara callahan on January 11, 2016 at 6:00am — No Comments
In reflecting back on 2015, I would like to reach out and share my thoughts about how grateful I am to be in a career I love and for that career to be in an industry that I love! Very few days go by without thoughts of how truly thankful I am to be involved with so many great companies – from the large mainstays to the tech start-ups. And I am also lucky to work with the…Continue
Added by sara callahan on December 28, 2015 at 6:30am — No Comments
As the fall conference season approaches for the automotive industry, many vendors miss opportunities for exposure. Owning a public relations agency, my job is to maximize my client’s exposure to their audience. Conferences offer more potential customers for my clients, concentrated in a single place at a single time, than just about any other marketing opportunity. However,…Continue
Click on the image on the right to view the full color brochure for the 2013 Digital Marketing Strategies Conference (DMSC), hosted by FCE.
This year the conference will be limited to 250 progressive dealership…Continue
Added by Brian Pasch on November 14, 2012 at 12:30pm — No Comments
The fifth annual Automotive Website Awards, presented by PCG Consulting, will be presented September 5, 2012 after the opening ceremony for the AutoConnections Conference & Exposition (…Continue
Added by Brian Pasch on August 23, 2012 at 4:00am — No Comments
Dealers have more "balls to keep in the air" than ever before. I'm not just talking about the changes that Google and Social Media have introduced. Regulatory, environmental,…Continue
How many dealerships do you know where only one person is budgeted to attend educational conferences/workshops designed for digital marketing, social media, or BDC operations. How many people from your dealership attended NADA this year?
Have you known a dealership that relied heavily on one person to lead their online strategy only to see the new "hot" dealership down the road lure them away? In most cases, the dealership is left hanging without a…Continue
I was having a discussion with a dealer over a nice vodka tonic and a nice cigar when the discussion turned to conferences. "There are just too many that it's hard to know which ones to go to and which ones to skip," he said.
This concerned me a bit. I've been on that side of the debate before but with the help of friends like Jared Hamilton, Brian Pasch, and Ralph Paglia I have come to the conclusion that the industry doesn't have enough conferenes. Before…Continue
Added by J.D. Rucker on April 5, 2012 at 1:45am — No Comments
Mark Your Calendar
Before you know it, May will be here so mark your calendars to attend the 3rd Annual Automotive Boot Camp in Las Vegas. This year, First Class Educators has assembled a fantastic team of industry leaders to conduct workshops and lead general session topics.
The list of…Continue
Digital Dealer Workshops Houston Texas 01/17/2012
Workshop Tracks Include: Automotive e-Commerce; Social Media & New Technologies; Sales, Process & Fixed Operations; and Websites, Marketing & Analytics
Dealer Communications, the leading multi-media information source for automotive dealers and managers, will hold a one-day…Continue
Last month I had the good fortune to attend 2 major digital automotive events, Digital Dealer 11 and PCG Pitstop. I guess I can consider myself somewhat a veteran of the show circuit seeing that I have attended half a dozen events in the past year alone so I thought I’d drop a few observations on both shows now that the dust has settled.
Digital Dealer 11 – Las Vegas – Oct 5th to 7th, 2011
I always look forward to this conference as I have…Continue
Added by Brent Wees on November 1, 2011 at 8:07am — No Comments
I wanted to share some feedback I received from our Chicago Pitstop.
One of the dealers said to me that not only was the education some of the best he received, but the fact that he could bring multiple people from his dealership for less that the price of going to a larger conference was priceless.
His team was able to attend all 12 workshop session and he was so excited for the knowledge his team will be able to bring back to their dealership and impact production…Continue
I love this photo. It was taken around 1:00 am on the last day of the Automotive Marketing Boot Camp when I had the opportunity to let my hair down and play in the IMACS Poker Tournament. The heads up final pitted me against Mitch Gallant from Canada.
You can probably guess who…Continue
Added by Brian Pasch on June 7, 2011 at 1:10pm — No Comments
I'm looking forward to meeting ADM members across the country as they participate in great educational events hosted by PCG Digital Marketing. The conferences are designed to minimize the time out of the dealership and maximize the educational benefits. Local events reduce costs and travel time which can add up quickly if you want to send multiple employees to great…Continue
I made a promise to myself that following my next conference I would make time to properly capture my thoughts and musings and get them into my blog. That being said I had the priviliedge of attending another Digital Dealer conference and came away like I always do, filled with new insights, facts, figures and of course the opportunity to connect with some really awesome people.
Four of us headed down together, Barry Hillier, Ralph Reefke and myself, all from Dashboard/Glovebox…